Team4

Martinez,Melyssa
Moussavi,Monica
Nguyen,Michael
Peng,Yukun

TeamLeader:MelyssaMartinez

BCOM3311withDr.KyleSteadham
November17,2015
TheUniversityofTexasatDallas

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TableofContents

Introduction

Background&Problem

Proposal

Plan&Schedule

SuccessMeasures

Staffing

Budget

Conclusion

References

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3
4
5
6
7
8
9
10
11

Intro
ThecausewewanttoaddressisthelackofwomenintheSTEMfield.
Thereisaneedin
theDFWduetothefactthatitisamajorcityinbothTexasandtheUnitedStates.DMagazine
evenreferstotheDFWmetroplexassecondonlytoCalifornia'sSiliconValley.Many
popularS.T.E.Mbasedcompaniesarelocatedhereincluding,butnotlimitedto,Texas
Instruments,AT&T,andbranchesofMicrosoft,MetroPCSandVerizonWireless.Iftheissue
remainsunsolved,wewillcontinuetolosemanyofournexttopengineers,scientistsand
mathematiciansduetothenegativeconnotationthatcomeswithbeingageekoranerdygirlin
middlehighschool.
Asagroup,wehavedecidedthatwewanttodoadayactivityfrom8:30amto2:00pm
thatbringsmiddleschoolchildrenallthewayuptowomeninjuniorcollegestogetherforaday
ofspeakers,workshopsandoverallencouragementtojoinS.T.E.Mmajorsandcareers.Ontop
ofthat,wewillalsohavespeakersandworkshopsformenandwomenwhoneedhelporadvice
ondiversifyingtheirworkplacesandincludingandappealingtowomen.Wecanmeasurethe
successbyaskinglocalcollegesfortheirregisterstats.Howmanymorestudentsregistered?
HowmanymorehavemajorsinvolvedintheSTEMfield?Howmanymorewomenregistered?
WellalsostudythegenderofapplicantsforTexasInstruments.
OurcompanynameisHighTechHighHeelsandournonprofitpartnerwiththisallday
activityisWITI,WomeninTechnologicalInternational.
TheconnectionisthatTIisan
engineerbasedcompanythatcandefinitelyusethemindsofwomenthatcanhelpbuildfuture
technologythatcanimprovethelifestyleofmanypeopleinoursociety.UsingTIasaour

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organizationwecandefinitelypersuadewomenduringtheprogramtoapplyandtowork
towardsindustrythattheyfeeltheyhadnochancein.Thenonforprofitaswellcontainsa
strongpushforwomentoworkintechnology.
Thecompanyisdoingthistohelpstudentswithfoggybrainsbecomemoreclear,evenif
itsnotsomethingtheywanttodo.Wewillgetbrandawarenessbecausewewillpromoteour
company.Themarketingwillbeinthepaperworkandbrochureswegivethem.Wereallywant
tohelpsemiinterestedstudentsfeelgoodabouttheirdecisionwhethertopursuetheSTEMfield
ornot.WomenwhoarewantingtoentertheSTEMfieldaredefinitelygoingtobenefitfromthis
event.
WeareaskingtheChamberofCommercefor$15,000andwebelievetheyshouldgive
usthemoneybecauseweareseekingtohelptheDallascommunityandhelpthesegirlsgofor
theirdreams.

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Background&Problem

Womenallacrosstheworldarefacingdiscriminationandmisogynyintheworkforceand
intheirpersonallives.Astechnologyadvancesandourworldbeginstogrowwithnew
innovationsbreakingthrougheveryday,ourSTEMjobshoweverarelackingintheirdiversityof
womenintheirprogramsandcareers.OurorganizationHighTechHighHeelspromotesthe
increaseinparticipationofwomeninSTEMfields.BeingapartoftheDFWarea,theprevalent
issueisntcenteredaroundthisareaalone,butacrossthenation.However,withthehelpofthis
metroplexwideevent,WomeninPower,wehopetoaddresssomeoftheissuesthatyoung
womenfaceintheworkforce.Fightingtobreakdownthebarriersindiscriminationinthework
forceinDFWwillhelpfosterinnovationwhichleadstohighersuccessratesincompanyanda
betteroutlookofsuchahighlyaccreditedcity.

Theproblembehindsuchlowparticipationratesamongwomenseemstobethefactthat
sinceSTEMfieldsarehighlymaledominatedwomenarelesscompelledinapplyingtoajob.

Womenarelesslikelytoapplytoamaledominatedjobbecausetheyfeeldiscriminated
against.

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SocietyhasdeemedaSTEMjobasamoremasculinejobandwomenshouldstickto
theirmorematernallyinclinedjobssimilarlytohealthcareprofessionsand
administration.
YoungwomenunderstandandknowthisstigmaaroundSTEMjobsandcontinuetoenter
intocareerstheyknowtheycanadvanceandclimbin.

AccordingtotheNGCProjectstatistics,13%ofwomenmakeuptheengineeringoccupation
while47%ofwomenmakeupthetotalU.Sworkforce.

Thesenumbersarestaggeringlowduetothesocialconceptthatwomenshouldleavethe
difficultoccupationsuptothemen.PartneringwithWITIforthisevent,wehopetomotivate
andeducateeveryoneintheDFWareaonhowweneedtodiversifyourcompaniesand
organizations.
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Proposal

HighTechHighHeelsishostinganeventcalledWomeninPower.Thiseventwillbe
centeredaroundbreakingthestereotypesofwomenandfocusingonhowwecanimprovethe
surroundingDFWbyincreasingthenumberofwomenenteringandapplyingtoSTEMfields.
WomeninPowerisnotsolelyforwomen,butforeveryonewhowantstoparticipateinacause
thatwehaveignoredforquitesometimenow.Ourprojectwillcontainspeakersfromexecutive
positionsdiscussingtheirfightagainstsuchamaledominatedindustry.Wehopetobringinsight
onyounggirlsthattheyarefullycapableofprogressinginSTEMjobs.Sessionswillalsobe
providedfordifferentagegroupsasthesewillfocusonmoretheirschooling,jobskills,and
networkingbase.
TheinequalityofwomeninAmericahasbeenoverlookedbysocietyoverthelast
decade.Womenarepaidlowerthanmeneveniftheyareofthesamepositionintheircompany.
Ourproposaltoeducateandmotivateyounggirlstoforgetaboutwhatsocietydeemsastheirrole
isextremelyimportantasitisshapingbrilliantmindstohelpimproveourworld.Limitingyoung
girlsintoeventhinkingaboutstudyingengineeringorphysicscouldleadtoahugebreakthrough
lossedbecauseofsocietalstereotypes.Thatiswhyweareplacingsuchahugeemphasison
STEMfieldsbecausethefuturelieswithintheseyoungpupils.
WeplantoinfluencemiddleschoolgirlsinhopesofthemapplyingtoAPclassesinhigh
school.ThisincreasestheirchancesinenteringinaSTEMfieldduringtheirtimeatauniversity
orcollege.Aspartofourprogram,sessionswillbeprovidedtohelpwithresumebuildingand
careeradvice.StartingfrommiddleschoolersintheDFWarea,ourplanistocreatea
longlastingrelationshipswiththeseschoolstohelpbeginanewmovementasthesegirlsare
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growing.Showingthemthatnothingisintheirwayofreachingtheirdreams,younggirlsare
moldedintoyoungworkingwomenwhocanacceleratethesuccessofSTEMjobshereinDallas.
ThisisbeneficialforDallasasitrevealstoothercitiesinthenationthatwestandoutandveer
awayfromthestereotypes.Womeneverywherewillfeelmorecompelledtoapplytojobsin
Dallas,contributingtoourrisingsuccessandranks.Whylimitbrightmindswhenwecanhone
inonindividualswithapassionforSTEMcareers?ThiswillbringDallasintoanewlightand
hopefullysparkatrailblazerfortherestofAmerica.

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Plan&Schedule

TheWomeninPowereventwillbeheldatKlydeWarrenParkintheheartofdowntown
Dallas.Everyday,newopportunitiesariseintheDFWarea,andlatelyaroundDallasin
particular.ThisincludesmajorrelocationssuchastheToyotaheadquartersandtheKubota
TractorCorpfromCalifornia.Asidefromthesenewrelocations,Dallashasalsobeentheheart
ofmanythrivingS.T.E.Mbasedcompanies.Thisiswhywechosealocationrightintheheartof
opportunity.
Theprogramwillbeginwithacheckinperiodfrom8:30to9:00AM.Thisiswhere
participantswillgetcolorcodednametagsinordertodifferentiatetheagegroups.Ourgroups
willconsistofmiddlehighschoolgirls,collegewomen,andmenandwomenthatarecurrently
intheworkforce.Differentactivitiesarepreparedforeachgroupinordertocatertotheir
specificneedsandconcerns.Thenthescheduleofeventswillproceedasso:

8:309:00AM

CheckIn
9:009:45AM

MainSpeaker
10:0010:45AM
Middle/High
School

Girls
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CollegeWomen

M
en&
Womenin
TheWorkforce

DefeattheStigma!
Seminar

Internship
Opportunities

DiversifyYour
Workforce!

11:0011:45AM
WhichClasses
ShouldITake?

Job
Fair

Workplace
Training

12:0012:45PM
SummerCamps:
Science&IT

Resume
Building
Workshop

Teambuilding
Workshop

1:002:00PM
Mix&Mingle

Aftercheckinwewillhaveamainspeakergiveawelcomingspeechtoallagegroups
beforetheysplitupintotheirbreakoutsessions.Thewomangivingthespeechwillbeawoman
ofhighstatusineithertheengineeringorcomputersciencefieldhereatTexasInstruments.Once
shehasgivenherspeech,thegroupswillbreakupintotheirsessions.Formiddletohighschool
girls,westartoutwiththeDefeattheStigma!seminarwherethegirlswilllearnaboutmany
powerfulwomenintheS.T.E.Mfield,theirsuccessesandhowtodefeatthestereotypeofmath
andsciencebeingnerdyanduncool.Wewanttoshowtheyounggirlsthattheyshouldntbe
discouragedtopursueacareer,evenifitsnotthenorm.Afterthis,theywillattendthe
WhichClassesShouldITakeseminarwheretheywilllearnaboutwhatclasseswillprepare
themintheirfutureasaS.T.E.Mmajor.Thisincludesteachingthemthedifferencebetween

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AdvancedPlacement(AP)versusregularcoursesintheirschools,aswellashowtopreparefor
APExamsandhowtheywillbenefityou.Oncetheyhavefinished,theywillmoveontothe
SummerCampsession.Herethegirlswillworkonsamplesofhandsonprojectsthatareapart
ofscienceandITcampsaroundtheDFWarea.Thishandsonprojectsincludeavarietyof
activitiesfromscienceexperimentstotutorialsonprogrammingandcoding.
Forthecollegewomenwewillstartoutwithaninternshipsession.Tableswillbesetup
withvariouscompaniesofferinginternshipsandinformationonupcomingprogramsthatthey
offer.TexasInstrumentswillhaveaboothaswellasotherS.T.E.McompaniesintheDFW
metroplex.Thewomenareencouragedtobringresumesanddressprofessionally.Thenext
sessioncontainsajobfair.Thissessionisprimarilyforthejuniorsandseniorsinattendance
lookingforafulltimejobaftergraduation.However,anyoneiseligibletoapplyandnetwork.
Thelastsessionwillbecomposedofaresumebuildingworkshop.Oftentimes,theresumesof
S.T.E.Mmajorscanbeverydetailedintermsorcertificationsandprogramproficiencies.This
workshopwillteachthestudentshowtoputtogetheraresumeinthemostefficientwayfortheir
major.
Althoughthiseventisprimarilycateredtowomen,thelastagegroupconsistsofmenand
womenwhoarealreadypartoftheworkforce.Heretheywillbegintheirsessionsinaseminar
createdtoinformthemaboutreasonswhytheworkplaceshouldbediversifiedandhowit
benefitsyourcompanyintodaysworld.Then,theywillattendatrainingsessionwheretheywill
learnaboutthedifferenttechniquestheycantryinordertocreateadiverseandwelcomingwork
atmosphere.Lastly,themenandwomenwillthenpartakeinteambuildingactivitiesthatthey

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cantakewiththemanduseattheirplaceofwork.Inordertocreateanefficient,diverse
workplaceyouneedyouremployeestobeabletoworktogether.
Afterthebreakoutsessionsarecomplete,therewillbeanhourbetween12PMwherethe
participantscanleavetheiragegroupsandnetworkwitheachother.Forexample,themiddleto
highschoolgirlsandtalktothecollegewomenaboutwhatuniversityislike,theirmajorsand
anyadvice.Thecollegewomenandthemenandwomenwhoarealreadyintheworkforcecan
networkandfindprospectivejobs,internships,orotheropportunities.Wewantthisprogramto
breakthebarrierforwomeninthesefieldsandreallyprovidethemwiththeopportunityand
motivationtogrow.

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SuccessMeasures

Withsuchalargescaleevent,therewillbevariouswaysHighTechHighHeelscanmeasurethe
successoftheevent.Thiseventwillrequireparticipantstofillouttheircontactinformationfor
statisticalvalueandusage.

Middle/HighSchoolAgeGroup:
CheckingsurroundinghighschoolstoseeparticipationinAPclassesthataremathand
sciencebasedformiddleschoolers.
Examiningmajorsforgraduatinghighschoolwomentocheckforaninclinationto
STEMfields.
AnalyzingSummerScienceandITcampsparticipationnumberswillalsobenotedinto
thesuccessmeasuresasthesespearheadyounggirlsintopartakingSTEMclassesinthe
future.

CollegeAgeGroup:
Internshipsaroundtheareawillbesurveyedtoseeiftherehasbeenanincreaseof
womenintheemployment.
GraduatestudentswillbeinterviewedtoseeiftheyareinterestedinapplyingtoaSTEM
graduateprogram.
CourseswillbeanalyzedtoseeiftherehavebeenanincreaseinwomenforDFW
collegesanduniversities.

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AdultAgegroup:
ResearchingSTEMjobsfromDFWareaswillbeamainpriorityforthisagegroupto
makesurethattherehasbeenanincreaseinwomenintheiremployment.
Interviewingjobemployersandemployeesforfeedbackontheeventwillhelpsortout
anyproblemsandgivemoreinformationonsuccessmeasureforthisagegroup.

Onthemicrolevel,theDFWareawillbethoroughlydissectedasthisisthepriorityofour
success.Dataanalysisonperformancesofemployerswillenhanceourunderstandingofthe
successoftheevent.

Onthemacrolevel,wecangaugeoursuccessoftheprojectbylookingatcitieswiththesame
companiesasDallasandtheirwomenemploymentrates.Withthis,wecangainbetterinsighton
howeffectivetheprojectwasonthediversificationofSTEMjobscomparedtoothercities.This
isagoodwayforDallastoseparateitselffromcitiesandrisetothetopoftheranks.

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Staffing

Tohelphostingasuccessfulandmeaningfulevent,webringsthebestandbrightestpeopleto
helpcoordinateevent.Aftercarefulplanningutilizingourpastexperienceandthescheduleof
theevent,wehavedecidedourlistofstaff.

Distinguishedmainspeaker:
1mainspeakerwhoisinchargeofthemainevent.
startintheSTEMfieldinTIandisnowamiddletoupperlevelmanagerorachieved
somesortofmajorsuccessinthecompany
likelyfacesortofdiscriminationsduetoherprofessionbutlaterovercomesthem

WomenengineerintheSTEMField
10intotalandwillberotatingarounddifferentevents,butmainlyinchargeofeducating
middleschoolgirlsandgivesoutcareeradvicetomenandwomenintheworkforce
Eachonewillhavetheirownindividualboothandhavetheirownaudience
willbemainlycomingfromTIandhavesomemeasureofsuccessinthefield

Volunteers
20volunteerswillbeneededandwillbedispersedandworkthroughtheentireevent
Willbeacquiredprimarilythroughhightechhighheel,butwilladvertiseinordertohire
more

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CareerCounsellors

10willbehiredthroughHightechhighheelspreviousconnectionswiththeschools

Currentlyworkingatcollegeorhighschoolcareercenter

InchargeofallofcollegewomenscareersectionandtheWhichClassesShouldI
Take?eventformiddleschoolandhighschoolgirls

EventCoordinator
Overseertheentireevent,makingsureeveryoneisdoingtheirjob
3willbehiredfromhightechhighheelsandwillbewhohaveworkedinthisfieldbefore
Onewillbeinchargedofeachagegroupsection

Allthecareercounsellors,eventcoordinatorsandwomenengineerwillbeattendingaquick
workshopthedaybeforetheeventexplainingwhattheyneedtodo.Therewillalsobeathorough
backgroundcheckthatwillbeconductedonallofthemembersabovetoensurethesafetyofour
children.

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Budget

Aftercalculations,wehaveexpectourtotalbudgettobearound30,000,withDallasRegionalChamberof
commerceprovidinghalfoftheamount15,000.Belowisadetailedsummaryofallthecosts.

Equipment
Lightingandstages$8000
Tables($20each,20tablefortheentireevent)$400
Chairs($10each,100fortheentireevent)$1000
Freeshirts($5each,200fortheentireevent)$1000
CareerInformationspackets,Prizesandgames$3000
TotalEquipmentExpense

$13400

Staffing
Wages
WomenEngineers($20perhour*5hours*10womenengineers)$1000
CareerCounsellors($25perhour*5hours*10careercounsellors)$1250
EventCoordinators($30perhour*5hours*3eventcoordinators)$450
DistinguishedSpeaker($50forthespeech)$50
Backgroundchecks$100
Training

$150

TotalStaffExpense

$3000

FoodandBeverages
FoodandBeveragesforstaffandvolunteers($10perperson*44staffmembers)$440
FoodandBeveragesforthestudents($5perperson*maximumof1000people)$5000
TotalFoodandBeveragesExpense$5400

TechnicalSupport
TechnicalSupportfeeforKlydeWarrenpark$1500
Others$500
TotalTechnicalSupportExpense
$2000

Facilities
KlydeWarrenParkRent($200perhour*5hours)$1000
LandInsurance$500
TotalFacilitiesExpense$1500

Advertisement

Billboard,RadioStationsandwebadvertisement$4000
Flyers$100
SocialMedia$600
TotalAdvertisementExpense$4700

TotalBudgetedExpense
$30,000

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Conclusion

Everydayyoungwomendecidenottofollowtheirdreamsbecausetheyarediscouraged.
Thecareertheywantmaynotbethenormforwomenormaybethey'veneverpersonallymeta
womaninthatfield.Thisiswhereoureventcomesin.Wewanttomotivatethesegirlsand
youngwomenandallowthemtogainconfidenceintheirfieldofinterest.Wewantthemtolearn
andnetworkwithnotonlyothersofthesameinterest,butpossibleemployersandmentors.
Therearemultipleprogramsandorganizationsouttheretoraiseconfidenceinwomenpursuinga
careerintheSTEMfield.However,whatreallysetsusapartfromotherorganizationswenot
onlytargeteducation,butwebringincompaniestoshowthewomenwhatkindofmarketthey
aregoingtobeenteringin.
Withthisprojectwehopetoaccomplishalargerbreakthroughinthediversificationof
Dallas.Diversificationfostersinnovationincompaniesandallowsthemtothrive.Wewantto
breakdownbarriersandgiveeveryonetheequalchancethattheydeserve.Whywouldwantto
limitbrilliantmindsinmakingadifferenceintheworld?Theyounggirlsattendingourevents
couldbenextCEOsofIBMorGoogle.Withthepropermotivationandeducation,thelimitsare
endless.

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References
WhytheSTEMgendergapisoverblown.(n.d.).RetrievedNovember18,2015,
fromhttp://www.pbs.org/newshour/makingsense/truthwomenstemcareers/

Hurman,H.(n.d.).STEMFieldsAndTheGenderGap:WhereAreTheWomen?
RetrievedNovember18,2015,from
http://www.forbes.com/sites/workinprogress/2012/06/20/stemfieldsandthegen
dergapwherearethewomen/

Rugheimer,S.(n.d.).IssuesAffectingWomeninSTEM.RetrievedNovember18,
2015,from
https://www.cfa.harvard.edu/~srugheimer/Women_in_STEM_Resources.html

Beede,D.,&Julian,T.(n.d.).WomeninSTEM:AGenderGaptoInnovation.Retrieved
November18,2015,from
http://www.esa.doc.gov/sites/default/files/womeninstemagaptoinnovation8311.pdf

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