Review of Part 1: Internal Analysis

1. Rhetorical triangle and appeals.

2. Compositional features
a. Distance, angle, line, scale, lighting, color
3. Dramatic features
a. Scene
b. Objects
c. Narrative

Review

Visual Media Analysis

Part 2:
Intertextual Analysis

Juxtapositon
(meaning is transferred through
juxtaposition)

Highlighting and hiding

(what gets emphasized/
deemphasized?)

Juxtaposition
Highlighting and hiding

Intertextual Analysis
1. Identify concepts being juxtaposed and their
contexts.
2. Identify qualities highlighted and hidden.
3. Identify type of transfer.

1. Identify
concepts and
contexts.

2. Identify qualities
highlighted and
hidden.

3: Identify Type of Transfer

1. Appropriation: highlighted qualities conferred onto target
concept; alters perception of new concept
2. Parody: deliberate exaggeration for comic effect; critiques
new or old concept
3. Reclaiming: qualities of new object transferred to old
concept; alters perception of old concept
4. Redesigning: a combination creating something distinct
from old concept(s)

Appropriation
highlighted qualities conferred onto new
concept; alters perception of new concept

Appropriation

Parody
deliberate exaggeration
for comic effect;
critiques new or old
concept

Parody

Reclaim
qualities of new
object transferred to
old concept; alters
perception of old
concept

Redesign
a combination creating
something distinct from old
concept(s)

Appropriated, Parodied, Reclaimed, or Redesigned?

Case Study: Egyptian Queen Archetype

Case Study: Egyptian Queen Archetype

Theda Bara as Cleopatra (1917)

I was Cleopatra, I was young and an actress

When you knelt by my mattress, and asked for my hand
But I was sad you asked it, as I laid in a black dress
With my father in a casket, I had no plans
And I left the footprints, the mud stained on the carpet
And it hardened like my heart did when you left town
But I must admit it, that I would marry you in an instant
Damn your wife, I'd be your mistress just to have you around

Type of Transfer?
Appropriation
Cleopatra as femme fatale.
Different than Perry:
Dark, alienated
Tragic
Sadness, decay
Divine yet flawed

Freewrite: analyze your image

Internally
a. triangle, appeals,
b. Composition features
c. Dramatic structure (scene, objects, character/action)
Externally (intertextually):
a. Identify concepts and contexts.
b. Identify highlighted and hidden qualities.
c. Identify type of transfer
i. Appropriation, parody, reclaim, or redesign

Discuss
Talk about your image.
Point out details you noticed in the freewrite.
What type of transfer are you seeing?
Are you thinking of using this for your essay?
Where/how will you search for additional
related examples of repurposing?

Homework
Bring to class Friday:
The images/media you think you want to
write your essay about.
At least one should be old/original (like Monet)
At least one should be new/repurposed (Bansky)

Source info:
Reference info: Who created it? Where found it?
Background: Who? When? Where? Why?