Athena Rodriguez

athenar@me.com
San Diego, CA

(619) 857-7523
www.athenarodriguez.weebly.com
goddessa

athenarodriguez

Employment History
Mindlance Inc San Diego, CA

Feb 2013 - Present

Candidate Relationship Mgr/HR

Respond to sensitive/confidential matters by assuming ownership of escalated issues and exercise tact, diplomacy
and discretion to ensure resolution
Oversee employee/third party relationships by using superior verbal and written communication skills
Manage social media sites, create digital content, respond to comments with a focus on optimizing the brand
Administer monthly surveys to improve customer satisfaction. Design and distribute reports to stakeholders to drive
appropriate actions. Increased survey participation by 1300% within 5 months
Implemented a digital on boarding process for company (over 107 clients). Oversaw project with remote teams for
completion within 6 months. Directed training and created tutorial videos for internal/external staff
Launched webinar orientation program for new hires 494 participants to date

San Diego, CA

2009 Present

Marketing Consultant
Kleinschmidt Law: website development, logo creation/brand development, business card design and co-authored

content to maximize SEO

The Wax Diva: rebrand of logo, website development/management, produce marketing collateralbrochures/flyers,
create/curate content, devised social media strategy, introduced email marketing avg. open rate of 20 -30%
Clean Beautie: website development/management, content creation for monthly email campaigns
Rangoni Firenze Shoes designed graphics & copy for sales/banner ads, customized social media posting calendar,
advised mgmt. team regarding social media strategy and customized tabs/graphics on Facebook landing page
El Dorado Cocktail Lounge: implemented social media strategy to increase engagement and monitored metrics

Halstrom High School San Diego, CA

2009 2012

Director of Community Engagement and Enrollment

Participated in local events, established partnerships with community organizations/non profits (e.g., Chamber of
Commerce, The Leukemia & Lymphoma Society) to increase awareness and community involvement
Spearheaded communication/outreach plan for monthly enrollment goals (exceeded 3 times during contract)
Executed ongoing contact of local schools in San Diego County (approx. 200 per semester) to build positive brand
recognition and referral sources
Maintained/Updated media kit and coordinated special events
Assisted in company launch of CRM (Salesforce)

Administrative Assistant

Managed accounting, prepared weekly reports and transcripts

Assisted with enrollment meetings for full time and part time students
Drafted copy for newsletter and digital communications channels
Organized and mentored both the Leadership Club and Yearbook Club

Education
San Diego State University San Diego, CA
Bachelor of Science in Business Administration
Major: Marketing