Proposal

Contents

Page 1- Content Outline

Page 2- Ideas
Page 3-4- Mood board and target audience
Page 5-6 Market competitors and
specialists
Page 7-8 Personal requirements
Page 9- Budget
Page 10-12 Production schedule
Page 13- Resources

Channel 4, 124 Horseferry Road, London, SW1P

Content Outline
A documentary on the effects of the media on young people. I will interview
young people on their experiences with feeling pressured by the media. I will
interview young people to hear about their experiences with the media giving
them twisted views to beauty. My documentary will cover whether this is an issue
that affects young people and how. I plan to film an experience with the strict
expectations of modelling agencies and that young people then project onto
themselves. I aim to raise awareness of how these ideas are ridiculous but also
give another side to the story to evaluate whether the media is in the wrong or
are they just putting out what the public want to see.
It will be unique because I will look at it from different angles, e.g. from the
photographers view, people in the industry, models and the public. This will give
my audience an overview of the issues so they can decide who is causing it. The
aim is to expose how unrealistic the media is so that it reaches young people and
they understand that they shouldnt try to conform to these expectations. It is
aimed at young people who are affected by similar issues.
Vibe productions should publish my idea because it is an actual issue that is
occurring all over the world today. I feel by creating this document it could
actually help people overcome issues of low self-esteem or challenge the social
perception of beauty.

Channel 4, 124 Horseferry Road, London, SW1P

Ideas
After submitting a survey to my peers asking them which idea would work best
as a documentary. My initial ideas included; going to university (Bristol) and
interview a student on student life, night life, and money, going out,
accommodation, studies and experiences. Another idea was to interview Jen (girl
who lives with my family) on what it is like to move from France with a random
English family, my third idea was a documentary about the war and interview my
grandma on her experiences in the war and my final idea which was to interview
young people on pressures to fit in with the medias perception of physical
appearances- interview photographers on unhealthy ideas they give out on how
to look.
The results were quite close but 60% of my respondents said they prefer the idea
of going to university and interviewing students. When I asked my peers which
idea they would find most interesting to watch, 40% said idea 1 (university) and
equally 40% said they would find idea 4 most interesting (body image and the
effects of the modelling industry on young people). This made it difficult because
I had to decide myself between the two with the same votes. Once considering
that idea 1 was most popular in my first question, I had to contact the people I
would use in my documentary on University life. After speaking to my sister I
found that the university idea wouldnt be too easy to film because she doesnt
have enough availability in the next few weeks. Therefore I have decided that
the documentary on the medias influences on young people would work quite
well because I know lots of people who are available to be interviewed and I
think I can do the idea quite well because I have contacts within the modelling
that I can speak to and film from my personal experience with it. It also helps
that I already had permission from some friends to interview them.

Channel 4, 124 Horseferry Road, London, SW1P

Mood board

Target Audience
I created a survey to discuss who the target audience of my
documentary on the influence of the media was. I summarised what
my project was on, then asked questions about who the target
audience was. I found that people thought my documentary was aimed
at both females and males but predominantly females. They thought
the ages that would watch it would be from 16 to 25. They also
decided the social class would be group E because they are students
and likely to be unemployed.
The ages would be 16-25 because most people who are these ages
use social media like Instagram so would be surrounded by images of
people perceived as beautiful who they might desire to look like.
I have targeted my production to these ages by interviewing young
people about it to give an insight to what these ages think about the
subject so similar aged audiences can relate to it.
I did research into similar programs to mine to see whether their productions
targeted a similar audience to establish whether my target audience was right.
For example the film Picture Me has a general audience but the age focus is
roughly 12-25. Picture Me focuses on the dark side of the modeling industry that

Channel 4, 124 Horseferry Road, London, SW1P

young girls need to understand such as issues like anorexia and bulimia that is a
problem young girls face.

Market Competitors
I have carried out research into the market and decided that there is a space for
my documentary on Channel 4 because there have been many programmes on
the topic of body image in the past that have been very successful, but nothing
of recent. These programmes include the film Picture Me in 2009 which received
quite high ratings was aired in cinemas, however, this was in cinemas rather
than television, so there might be a gap in the market for a television
programme on a similar issue.
Body Image is a competitor to my documentary because it is also a documentary
on a very similar topic. This documentary looks into the different shapes and
sizes of bodies and people's attitudes to them.
This programme was aired on BBC and was aired on a Thursday at 9pm because
this is when young adults would watch programmes. I think the audience for a
programme on students would be young people. Teenagers seem to consume a
lot of media whether it is online, in magazines, films, shops or films.
The documentary Body Image in 2008 had quite a lot of views and was quite
popular on television, despite being criticised for being exaggerated. My
documentary will be more realistic on peoples experiences with the issue so Im
not worried about being criticised on television. Due to this having bad reviews, I
think there is space in the market for something similar but better than this one.
http://www.bbc.co.uk/programmes/b007h3ql/episodes/guide

The Illusionists turns the mirror on media, exposing the absurd,

sometimes humorous, and shocking images that seek to enslave
us.
The illusionist explores how the media is giving people a distorted
view of beauty, even looking at race and how in particular the Japanese displays
advisements that suggest that being whiter is more beautiful and trying to
embody a Westernised image.
This is similar to my documentary because it looks at how billboards and
advertisements are the cause of these issues because people are surrounded by
these images so they become difficult to escape. http://theillusionists.org/

Channel 4, 124 Horseferry Road, London, SW1P

This is displayed on YouTube and on a website which are platforms I

plan to present my own documentary.
Picture Me was produced as a film and released in cinemas which is
something I didnt consider for my documentary because I
produced it as TV series so mine would be shown to television on
Channel 4. It follows a models life in the industry and the strict
expectations and exploitation she had to face, showing how it isnt
only bad for the public but also for the models themselves.
http://www.imdb.com/title/tt1459052/
Super-size vs. Super skinny is a programme that deals with people
who have eating disorders. Again, it is aired on channel 4, proving that my
documentary would suit channel 4 as well because they will have similar target
audiences of young adults and students. It was also aired on
Thursday evenings at 10pm.
http://www.channel4.com/programmes/supersize-vssuperskinny
In conclusion I think my programme should be aired on
Thursday evenings at 10pm on Channel 4 to suit my target
audience. I feel my documentary will be a combination of both
competitors because it
StyleLikeU is a series displayed on YouTube that interviews different people about
their stories. This particular programme features the model Charli Howard talking
about her experiences with being told she was too fat to continue working for her
agency. The spoke out about how they treated after the agency dumped her for
putting on weight. https://www.youtube.com/watch?v=1vys2oEMcyA
This video was aired on YouTube as an interview which has persuaded me to
definitely put mine on YouTube as well as it is easy for people to view it.
My production will be unique because unlike Body Image mine will talk to
professionals about their opinion and speak to more than just one person about
their experience so is a more realistic view of the issue. It will be different to
others because I will shoot it from the students perspective to show a reality of
whether the influence of media is good or bad overall.

Specialists

The specialists I will interview are Leah Hibbert; a woman, who has worked in the
modelling industry for years, starting out as a model herself, then becoming a
scout for the agency Elite and eventually creating her own business as a model
scout and mother agent. This means that she finds models, scouts them and
gets them work, looking after them until they are ready to sign to the right
agency.
Channel 4, 124 Horseferry Road, London, SW1P

Personal Requirements
Travel

Kerri Roberts:

Jennifer Loumont:

3.20 train return from Henley to

Wargrave. 4.80 bus return from
Benson to Henley.
4.20 bus from Wallingford to
Henley return. 3.20 return from
Henley to Wargrave.
0 (walking distance from my
house)
27.50 train ticket from Bristol to
Wargrave.
4 petrol to drive from Shurlock
Row to Wargrave.
3.20 train return from Henley to
Wargrave.
15.10 train return from Wargrave
to London.
0 (no travel costs required)

Total:

65.20

Amber Cann:

Brogan Bell:
Abby Smith:
Izzy London:
Holly Ellis:
Leah Hibbert:

Food Expenses

Channel 4, 124 Horseferry Road, London, SW1P

I will provide my cast and crew with a Sainsburys meal deal so they can choose
what they want and it is cheap.
Meal deal (3x 8) =

24

Accommodation
I dont have an accommodation budget because my cast and crew will go home
at the end of the day so I wont need to accommodate them.
Props budget
I am not using any props so wont need a budget for props.

Location
House- cost of hire:
80 x 5 =

80 per day
400

Cast and crew

Interview: Abby Smith- 07906648653
Interview: Jennifer Loumont07413353433
Interview: Izzy London- 0788767963
Interview: Brogan Bell- 07954291262
Interview: Leah Hibbert-07886542784
Director and producer: Holly Smith
(Me)
Camera woman 2: Kerri Roberts
07899882127
Lighting technician: Amber Cann
07470237487
Sound director: Holly Ellis07808293283

(5/hour)
(5/ hour)

Final cost: (5 x 5=) 25 + 240

+200+200=

665

(5/hour)
(5/hour)
(5/hour)
N/A
(240/ day)
(200/ day)
(200/day)

Channel 4, 124 Horseferry Road, London, SW1P

Budget
Equipment
Camera (Sony HXR-NX5E) from Vibe
ProductionsTripod (Manfrotto Fluid Tripod)
http://www.hireacamera.com/engb/products/HAC00-00241-fluid-tripod/
Dolly (Konova Konova Skater with
Benro Ball Head)
http://www.hireacamera.com/engb/products/HAC00-00518-konovaskater-with-benro-ball-head/
Light (Generic 1x1 LED Panel Light kit)
http://www.hireacamera.com/engb/products/HAC00-00364-1x1-ledpanel-light-kit---1-piece/

71/ Day
8/day

8/ day

30/day

Channel 4, 124 Horseferry Road, London, SW1P

Microphone (Rode Rode Video Mic)

http://www.hireacamera.com/engb/products/HAC00-00256-rode-videomic/

4/day

(Everything hired for 5 days)

(71x5) 355 + (8x5) 40 + (8x5) 40 + (30x5)150 + (4x5)20= 605

Cast and Crew:

Equipment:
Location:
Travel costs:
Food:
Total costs:

665
605
400
65.20
24
1,759.2

Production Schedule- 4th May 2016

Peri
od

Monda
y

1st

Producti
on
planning

Planning

2nd

Producti
on
planning

Planning

Tuesday

Wednesday

Thurs
day

Frid
ay

Plann
ing

Lunc
h

Channel 4, 124 Horseferry Road, London, SW1P

Saturday

Sunday

Peri
od

Monda
y

Tuesday

3rd

Production
planning

4th

Production
planning

Peri
od

Monda
y

1st

Pitch
plan at
Henley
college

2nd

Creating
proposal
at
Henley
college

Tuesday

Wednesday
Planning

Thurs
day

Frid
ay

Saturday

Sunday

Planni
ng

Planni
ng

Wednesday

Thursd
ay

Friday

Pitch
rehears
al at
Henley
college

Saturd
ay

Sunday

Pitch
rehearsal
in
Wargrave

Lunc
h

3rd

Proposal work
(college)

4th

Proposal work
(college)

Work on proposal
(Wargrave)

Work on pitch
(Wargrave)

Work on
pitch
(college)
Work on
pitch
(college)
Work on
proposal
and pitch
(Wargrav
e)

Peri
od

1st

Monda
y

Tuesday

Wednesday

Thurs
day

Frid
ay

Go to London to
meet with model
agency or
photographer

Channel 4, 124 Horseferry Road, London, SW1P

Saturday

Sunday

Interview Izzy
on her views
on
representatio
n of the
media. How it
might have
affected her.
(Wargrave)

Interview
Jennifer on
her views on
representation
of the media.
How it might
have affected
her.
(Wargrave)

Peri
od

Monda
y

2nd

Tuesday

Wednesday

Interview
Holly Ellis on
her feelings
towards the
media
pressuring
young people
(college)

Go to London to
meet with model
agency or
photographer

Frid
ay

Saturday

Sunday

Interview
Brogan on her
views on
representatio
n of the
media. How it
might have
affected her.

Go to London to
meet with model
agency or
photographer

Lunc
h

Film dramatic
scenes of
shop windows,
etc.
(Reading)

Go to London to
meet with model
agency or
photographer

3rd

Thurs
day

Go to London to
film media
representation
(billboards, shop
windows,
magazines, etc.

th

Peri
od

Monda
y

1st

Editing
(college)

2nd

Editing
(college)

Tuesday

Wednesd
ay

Thursday

Friday

Editing
(college)

Lunc
h

3rd

Editing
(college)

Editing
(college)

4th

Editing
(college)

Editing
(college)

Channel 4, 124 Horseferry Road, London, SW1P

Saturd
ay

Sunday

Resources
https://www.youtube.com/watch?v=1vys2oEMcyA
http://www.imdb.com/title/tt1459052/
http://theillusionists.org/
http://www.bbc.co.uk/programmes/b007h3ql/episodes/guide
http://www.peopleperhour.com/freelance/freelance+actors
http://thcvibeproductions.weebly.com/hiring-equipment.html
http://www.hireacamera.com/en-gb/products/HAC00-00306-glidecam-4000-pro/
http://ojp.nationalrail.co.uk/service/timesandfares/HOT/WGV/today/1145/dep/to
day/1345/dep
http://ojp.nationalrail.co.uk/service/timesandfares/WGV/London/today/1330/de
p/today/1530/dep
http://www.regus.co.uk/meeting-rooms/united-kingdom/wargrave?
q=Wargrave,United-Kingdom

Channel 4, 124 Horseferry Road, London, SW1P