comScore Social Analytix

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comScore is a Global Leader in Measuring the Digital World

NASDAQ

SCOR

Clients

1600+ worldwide

Employees

900+

Headquarters

Reston, VA

Global Coverage

170+ countries under measurement;

43 markets reported

Local Presence

30+ locations in 21 countries

comScore, Inc.

Proprietary.

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Global Coverage, Local Presence

comScore Locations

comScore, Inc.

Proprietary.

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comScore Leverages Rich Panel Data to Deliver Unique and Broad

Digital Business Analytics
The Only Global Measurement
of Audience and E-commerce

2 Million Person Panel

360
View of Person Behavior

170+ Countries Under Measurement

43 Markets Reported

comScore, Inc.

Proprietary.

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Some of Our Largest Clients in Latin America Include

comScore, Inc.

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comScore Social Analytix

comScore, Inc.

Proprietary.

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Social Analytix

Social Analytix is a Social Media monitoring product, powered by Radian6.

Listen to real-time, relevant & impactful

conversations

Listen

Measure impact and sentiment of

conversations

3600
of Social Media

Engage in active dialogue, tag and track

your consumers

Monitoring

Measure

Engage

Social Analytix focuses on an end to end program to measure and report on real-time, impactful social media
conversations

comScore, Inc.

Proprietary.

What does it measure?

Most
comprehensive
data coverage
All blogs
(over 100 million)
Forums
(tens of thousands)
Online mainstream
news (over 25
thousand)
Top rich media
sites (over 450)
Comments
Microblogging
Twitter
Friendfeed
Linkedin Answer

Multiple language
support

Social Media
Metrics

Support for English,

Spanish, French,
Italian, German,
Japanese, simplified
Chinese, Korean,
Russian, Finnish
and Portuguese
keywords, content
and sources
Ability to easily filter
content by language
and country of origin

Comments, views,
engagement,
topical in-bound
links, general links
Delicious
bookmarks, digg
votes,
Twitter metrics,
forum thread size,

comScore, Inc.

Proprietary.

Self-serve, Realtime, Intuitive

Interface

Online Engagement
Workflow
Management

Users can setup

topics to track and
view / analyse
results in a matter of
a couple of minutes
Data delivered to the
dashboard in realtime as it is
discovered and
indexed
Configurable,
Transparent
Influence Model

Participation
assignments,
tracking, audit
trails, workflow
management
Source tags, added
to the system, can
be used to slice
and dice in the UI
Segmenting is
multi-level.
CRM platform
integrations such
as; Salesforce.com

Key Benefits

Social Analytix helps brands (Publishers, Advertisers / Agencies, Verticals)
Understand the impact of campaigns on your brand in the social media world
Identify key social media influencers on your brand and engage with them
Engage with consumers via Social Media and take customer service to the

next level
Understand consumer acceptance or rejection of new product launches
Navigate brand crises and other issues using user sentiment and engagement

comScore, Inc.

Proprietary.

Product Offering

Topic Profiles
A Topic Profile is the collection of keywords that you define and wish to track in

social media.
Topic Profiles can contain an unlimited set of keywords and can be focused
on, among other things, a company's brands, products or executives, the
company's competitors or industry issues of interest.

Five types of Widgets leading to multiple analyses:

River of News
Conversation Cloud
Topic Trend
Influencer
Topic Analysis

comScore, Inc.

Proprietary.

10

River of News

Monitor mentions of
your company,
product, issues and
competitors in realtime with the ability
to quickly find the
most important
relevant
conversations

View all posts in your topic profile in order of publish date, engagement,
comment count etc
comScore, Inc.

Proprietary.

11

Conversation Cloud

Identify keywords
associated with your
company, product,
issues and
competitors with the
ability to find the
keywords with the
highest impact

View a quick summary of most mentioned words or phrases within your

topic profile
comScore, Inc.

Proprietary.

12

Topic Trends

Trend volume of mentions, comments, etc for your topic profile, brand or
competition
comScore, Inc.

Proprietary.

13

Influencers

Identify influencers
for your brands,
products etc with the
ability to tag and
engage with them

View the top sources influencing or mentioning your topic by media type

comScore, Inc.

Proprietary.

14

Topic Analysis

Analyze buzz about

your company,
products, issues,
competitors, and
outcomes of specific
marketing
campaigns and
social media
investments

View key metrics like total mentions, comments for your topic by
competition, country, language etc
comScore, Inc.

Proprietary.

15

Engagement

Manage real-time
responses across a
team: assign tasks
to people, manage
task lists, categorize
posts based on
priority, type of post

comScore, Inc.

Proprietary.

16

SocialAnalytix@comscore.com
Thank You!
Sebastian Yoffe
Country Manager
syoffe@comscore.com

comScore, Inc.

Proprietary.

17

History of Innovation / Recognition Slides

comScore, Inc.

Proprietary.

18

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comScore History of Leadership and Innovation

To Unify

census + panel measurement

To provide

To meter

behavioral ad effectiveness

mobile user behavior

To deliver a

st

To measure the

search market

To measure

video streaming

worldwide Internet audience measurement

To build and project from

To monitor and report

2 million+ longitudinal panel

e-commerce data

Global Shaper
Company
2010
comScore, Inc.

Proprietary.

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On setting the standard

comScore Media Metrix provides something we cant

recognized, industry standard, global measurement that
helps us understand projects like Wikipedia alongside
other major Web properties.

comScore is supporting our mission by helping us better

understand our global audience. Every day I tell
someone new that Wikipedia is a top five global Web
property valuable information we would not have known
without comScore.

Jimmy Wales, Founder, Wikipedia

comScore, Inc.

Proprietary.

20

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On meeting the needs of the industry

With the rapid evolution of digital media, accurate

measurement of multiplatform content has become
increasingly complex. comScore is helping answer the
industry's call by providing a comprehensive audience
measurement solution that will enable publishers to
account for all the places their content is consumed in
the digital environment.

John Sollecito, VP Digital Media Research, MTV Networks

comScore, Inc.

Proprietary.

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On Media Metrix 360

is a significant advancement in the science of online
This
audience measurementa historic moment. We applaud
comScore for undertaking this groundbreaking step. Their
willingness to work with the industry in an open fashion has
resulted in the beginning of a new chapter in audience
measurement history. We view it as a turning point.

Tomer Strolight, President, Torstar Digital & Owner,

Toronto Star

comScore, Inc.

Proprietary.

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