Professional Documents
Culture Documents
This corporate world is now becoming more and more competitive. Regarding
this competition business houses need more professionalized people for their managerial
work. Highly professionalized people come from business school. Business school offers
training for all business aspects. So from this angle our Ganpat University has granted
B.B.A. program.
The rationale behind visiting the company and preparing the Project Report is to
study the INVESTOR INVESTMENT BEHAVIOR IN STOCK
MARKET&SUGGESTING GOOD INVESTMENT STRATEGY
I am highly indebted to PROF HARESH OZA for bestowing me his kind and
gracious facilitation during the research period. Without his prudent guidance and
encouragement the project would not have been possible.
I also like to thank all those people who have knowingly and unknowingly
contributed in one way or other in making this Project a more completely one with
their valuable tips and suggestion.
The project report starts with the research objectives, basic information
regarding the research approach, the sample size for my research is 60 and
I have used simple random sampling method for my research and the sources
for data collection is both primary sources and secondary sources., after this I
have shown the data analysis of each question and for analysis I have used
percentile method and at last I have written findings and some of the
limitations which I have faced during my research work.
6 Research Methodology 14
7 Data analysis 15
8 Findings 30
9 Limitations 31
10 Conclusion 32
11 Bibliography 33
12 Annexure 34
Mr. C.J. George and Mr. Ranajit Kanjilal founded Geojit as a partnership firm in the year
1987. In 1993, Mr. Ranajit Kanjilal retired from the firm and Geojit became a proprietary
concern of Mr. C .J. George. In 1994, it became a Public Limited Company by the name
Geojit Securities Ltd. The Kerala State Industrial Development Corporation Ltd. (KSIDC),
in 1995, became a co-promoter of Geojit by acquiring 24% stake in the company, the only
instance in India of a government entity participating in the equity of a stock broking
company. Geojit listed at The Stock Exchange, Mumbai (BSE) in the year 2000. In 2003,
the Company was renamed as Geojit Financial Services Ltd. (GFSL). The board of the
company consists of professional directors; including a Kerala government nominee with
2/3rd of the board members being Independent Directors. With effect from July 2005, the
company is also listed at The National Stock Exchange (NSE). Geojit is a charter member
of the Financial Planning Standards Board of India and is one of the largest DP brokers in
the country.
CORPORATE OFFICE
Ph : 0484 2405501/2
Fax : 2405618
www.geojit.com
Management
Mr. C. J. George Managing Director
Mr. Satish Menon Director (Operations)
Mr. A. Balakrishnan Chief Technology Officer
Mr. K. Venkitesh National Head - Distribution
Mr. Stefan Groening Director (Planning and Control)
Mr. Jean-Christophe GOUGEON Director (Marketing)
Mr. Binoy .V.Samuel Chief Financial Officer
Mrs. Jaya Jacob Alexander Chief of Human Resources
Board of directors
Mr. A. P. Kurian Non - Executive & Independent Chairman
Mr. C. J. George Managing Director & Chief Promoter
Mr. P.H.Kurian Non - Executive Director
Mr. Mahesh Vyas Non - Executive & Independent Director
Mr. Rakesh Jhunjhunwala Non - Executive Director
Mr. Ramanathan Bupathy Non - Executive & Independent Director
1986
1995
1996
1997
2000
BSE Listing
1st Brocking Firm In India To Offer Online Trading Facality
Commences Derivatives Trading With NSE
2001
2002
2003
2005
NSE Listing
Geojit Credits, A Subsidiary, Registers With RBI As A Non-Banking
Financial Company (NBFC)
2007
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES
11
BNP Paribas Takes A Stake In The Equity Of Geojit , Making It The
Largest Share-Holder
OTHER OBJECTIVES
To analyze from total saving how much portion of amount people invest
in stock market
To know that for how much period people invest in stock market
RESEARCH METHODOLOGY
RESEARCH APPROACH
To achieve this objective I have conducted a survey and then collected data and
analyzed it and lastly find out the needed results
SAMPLING METHOD
SAMPLE SIZE
PERCENTILE METHOD
AREA OF STUDY
DATA ANALYSIS
1. From how many years you are in the stock market?
As per above chart about 70 % persons would like to invest in stock market as per opinion
of their friends and relatives while 20 % persons would like to invest as per newspaper and
magazines and persons do not like to invest through advertising and about 10 % persons
would like to invest as per mega public issue. So it can be conclude that most of the people
invest as per opinion of their friends and relatives.
As per my research 60 % persons prefer investment while 30 % persons prefer trading and
only 10 % persons prefer both investment & trading. So we can conclude that majority of
the people prefer to invest rather than trading in the stock market.
As per above chart 10% persons have Very little knowledge & experience while about 70 %
persons have Some investment knowledge & understanding and about 20% persons have
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES
21
Very huge experience &good knowledge of investment. From above information it is clear
that the majority of people who invest in stock market have average knowledge of
investment.
Weekly Monthly
As per my research about 40 % persons would like to invest weekly in stock market while
30% persons would like to invest monthly in stock market and about 13.33% persons would
like to invest quarterly in stock market while about 16.67% persons would like to invest
half yearly in stock market.
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES
22
7. From total saving how much portion of amount you invest in stock market?
60-80% 80-100%
Up to 5 5-10
10-15 15-20
8-12% 12-16%
As per my research 30% persons expect 8 to 12% return while 18.33% persons expect 12 to
16% return and about 26.67% expect 16 to 20% return while 25% persons expect more than
2
Above chart shown the various factors and its impact on investment and how investor
consider such factors while investing. The chart suggest that people much like to invest
according to their own study of stock market.
12. At current level which sector do you prefer more for investment?
FMCG Telecom
Sector No. of persons
Banking & Construction 8
Energy & Power 12
Reality (real estate) 5
Engineering 4
Metal 4
Information technology 7
Capital Goods 5
Financial Services 6
FMCG 6
Telecom 3
Telecom
5%
FMCG Banking &
10% Construction
13%
Financial
Services Energy & Power
10% 20%
Capital Goods
8% Reality
(real estate)
Information Metal 8%
technology 7%
12% Engineering
7%
Above chart shows the price range preferred by various persons. From the above chart it
can be conclude that majority of people prefer the price of share from 50 to 100.
15. In your opinion what are the mistakes made by common investors?
16. What are your views for making money in stock market?
World recession
Forth coming political elections
Excessive rise of equities market in recent time
Global financial crisis
American subprime issue
Lowest consumers and industrial demand
Historical recession in world market
Stock loss their trust in public
Change in normal investor’s thinking regarding stock
Inflation
Foreign investor
Most of the people do not want to invest in stock market more than 2 lack.
Many people take decision to invest in stock market as per opinion of their friends
and relatives.
People who invest in stock market have some investment knowledge &
understanding regarding stock market.
People would like to invest about 40% of their saving in stock market.
Most of the people would like to invest for 1 to 3 months in stock market.
Most of the people invest on the basis of their own study, broker’s advice & market
situation.
Invest in company which give good return to shareholder & have good performance.
Intention (market) environment based selection of sector and in that sector invest in
powerful companies
Long term investment in powerful companies in recession time
Study the companies, make your own policies for investment and do not fall victim
of fear and greed
WEBSITE
www.geojit.com
ANNEXURE
Questionnaire
Weekly Monthly
7. From total saving how much portion of amount you invest in stock market?
60-80% 80-100%
10-15 15-20
8-12% 12-16%
Broker’s advise
Market situation
Own study
12. At current level which sector do you prefer more for investment?
FMCG Telecom
13. From below mentioned share price range which range do you prefer for
Buying share?
------------------------------------------------------------------------------------------
------
15. In your opinion what are the mistakes made by common investors?
-----------------------------------------------------------------------------------------
-------
16. What are your views for making money in stock market?
-------------------------------------------------------------------------------------------
-----
NAME: ---------------------------------------------------------------------
ADDRESS: -------------------------------------------------------------
AGE: ------------ YEARS
PROFESSION:
A) BUSINESS B) SERVICE C) PROFESSION D) OTHER
ANNUAL INCOME:
A) LESS THAN 50,000 B) 50,000 TO 1,00,000
C) 1, 00,001 TO 3, 00,000 D) 3, 00,001 TO 5, 00,000
E) MORE THAN 5, 00,000