CORPORATE strategy is supposed to be the means by which an organisation achieves and sustain success. Strategy derives from the Greek word strategia, which is used in the military terms and represents the ability to employ available resources to win a war. Most managers believed that a corporate strategy implies a strong focus on competition, since competition takes place almost exclusively at the offering level.
CORPORATE strategy is supposed to be the means by which an organisation achieves and sustain success. Strategy derives from the Greek word strategia, which is used in the military terms and represents the ability to employ available resources to win a war. Most managers believed that a corporate strategy implies a strong focus on competition, since competition takes place almost exclusively at the offering level.
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CORPORATE strategy is supposed to be the means by which an organisation achieves and sustain success. Strategy derives from the Greek word strategia, which is used in the military terms and represents the ability to employ available resources to win a war. Most managers believed that a corporate strategy implies a strong focus on competition, since competition takes place almost exclusively at the offering level.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
CORPORATE STRATEGY
It is supposed to be the means by which an
organisation achieves & sustain success. The
higher authorities of the organisation make
strategies to compete in the corporate world
and tries to make their rank above their rivals.MEANING
* The original meaning of the word strategy derives from
the Greek word strategia, which is used in the military
terms and represents the ability to employ available
resources to win a war. This interpretation has generated
problems when such concept is used in a business
context because it implies existence, even the necessity,
of opponents. As a result , most managers believed that
a corporate strategy implies a strong focus on
competition, since competition takes place almost
exclusively at the offering level, most organisations
concentrate their strategic efforts constantly improving
the goods and services they offer.OBJECTIVES
FOR BETTER RANK IN COMPETITION
PLANS FOR ACHIEVEING GOALS
OPTIMUM UTILISATION OF
RESOURCES
SMOOTH RUNNING OF THE
ORGANISATION
GUIDE AN ORGANISATION IN SEEING
ITS BIG PICTURE