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MARKETING RESEARCH
PROJECT REPORT
ON
I have chosen the project title “Anti Ragging Rules, Justified” I have
tried to put my best effort to complete this task on the basis of skill achieved
during studies in the institute.
I have put my maximum effort to gain the accurate data. If any error or
mistake found in collecting data kindly ignore.
I Vipul Pal ENR No RMR 1027 has been guide of Mr. Sumit Jaiswal
ENR No RMR 2017 Project titled “Anti Ragging Rules, Justified”. I
personally verified more than 40 % of the respondent & I have supervised the
project. In case it is found that it is not a genuine work, and then the institute
can take any disciplinary action against me & the candidate. Along with this
declaration I am enclosing the list of respondents whom I am verified.
Date
Date
I also take this opportunity to express my sincere gratitude to our guide Mr.
Vipul Pal (Senior)
Sumit Jaiswal
ENR- RMR 2017
Chapter 5. Finding 35
Suggestion 35
Conclusion 36
Limitation 36
Bibliography 37
Personal experience 38
Annexure 39
1 Table 4.1 16
2 Table 4.2 17
3 Table 4.3 18
4 Table 4.4 19
5 Table 4.5 20
6 Table 4.6 21
7 Table 4.7 22
8 Table 4.8 23
9 Table 4.9 24
10 Table 4.10 25
11 Table 4.11 26
12 Table 4.12 27
13 Table 4.13 28
14 Table 4.14 29
15 Table 4.15 30
Introduction of topic:
India is badly effected of ragging, a form of abuse on newcomers to
educational institutions. The increasing privatization of higher education has leaded
the academic institutions in India to experience an increasing number of ragging-
related incidents.
In many colleges, like IIT Bombay and IIT Hyderabad ragging has been
strictly banned. However, this ban has not been very effective, as seen by the number
of ragging cases still reported by the media. Ragging involves gross violations of
basic human rights.
Several Indian states have made legislatures banning ragging, and the
Supreme Court of India has taken a strong stand to curb ragging. Ragging has been
declared a criminal offence. According to the observations by the Dr. Raghavan
Committee, which has been constructed by the Union Human Resource
Development ministry on the orders of the Supreme Court of India, the medical
colleges are the worst affected in India.
Strict legislation against ragging could finally come into force. The University
Grant Commission (UGC) has issued new guidelines against ragging in colleges
across the country.
Under these guidelines, students caught ragging will have to pay a penalty of
up to two and a half lakh rupees and will be suspended immediately. They could
even be expelled.
Research objective:
Outcome of ragging
Research methodology:
Marketing Research:
Marketing is the function which links the consumer, customer and public to the
marketer through information used to identify and define marketing opportunities
and problems generate, refine evaluate marketing actions, monitor marketing
performances, and improve understanding of marketing as process.
Research Design:
Research design is a frame work or a blue print for conducting the marketing
research project. It specifies details that are necessary for obtaining the information
needed to structure and/or solve marketing research problem. It is helpful to classify
marketing research project‟s on the basis of fundamental objectives of the research,
consideration of the different types, their applicability, their strength and weakness
that will help the researcher to select the best suited specific problem.
Data collection:
Primary data
Secondary data
Secondary data: Secondary data are the data that have already collected for
purpose other than the problem at hand. These data can be collected quickly and
inexpensively. Secondary data are generally used for exploratory research design so
that the research objective can defined easily.
28%
Yes
68% No
Can't Say
4%
42%
Yes
54%
No
Can't Say
Interpretation: Many respondents have given their answer that yes, because they
think, students come from different cities across India to study it different colleges and
parents allow them on the belief of the college and it become responsibility of institutes
to take care of them and in this situation if any ragging cases are found then it should be
solved by the college itself, but some time we find ragging cases of sexual harassments
that will not be bear by any college and parents themselves, in this cases interruption of
external factors like police is also require because here it become an offence that cannot
be handled by college itself these kind of cases mostly find in universities, but now-a-
days ragging has become hard to handle by college itself in this case they take the help of
police administration, but it should not take as a negative thing because it will indirectly
help the students. If college authority makes a discipline, strict rule in hostel & campus to
prevent ragging then cases of ragging can be reduced. Ragging always does not give bad
impact on the juniors but it also groom the personality and build a good relationship
between junior and senior students.
4%
Pie Chart 4.3
24%
Yes
72%
No
Can't Say
42% Yes
54%
No
Can't Say
6%
36%
Yes
58%
No
Can't Say
28% 33%
Prison
Monetary Fine
Expulsion
39% Physical Punishment
10%
40%
Management College
Engineering College
50%
Medical College
Interpretation: In many colleges, like IIT Bombay and IIT Hyderabad, ragging
has been strictly banned. However, this ban has not been very effective, as seen by the
number of ragging cases still reported by the media. Ragging involves gross violations of
basic human rights. The seniors are known to torture juniors and by this those seniors get
some kind of sadistic pleasures.
But in India, ragging is more infamous for its ubiquitous presence in the
educational institutions. According to the observations by the Dr. Raghavan Committee,
which has been constructed by the Union Human Resource Development ministry on the
orders of the Supreme Court of India, the medical colleges are the worst affected in India.
However, India's first and only registered Anti Ragging NGO, Society against
Violence in Education (SAVE) has supported that ragging is also widely and dangerously
prevalent in Engineering and other institutions, mainly in the hostels. But in our survey
we find that ragging is most prominent in engineering college it may be because of the
majority of respondents are from engineering background.
18%
48%
Yes
No
34%
Can't Say
28% 35%
Mental Pressure
Suicide
Interpretation: The ill effects of ragging include all the dimensions - right from
the physical injury through beating, hitting by objects or by forcing to perform dangerous
tasks to sexual abuse by forced stripping, forced masturbation, forced unnatural sex, etc.
The psychological effects include constant fear, loss of concentration, inferiority complex
and guilt because of decline in academic performance and feeling of insecurity arising
out of financial exploitation. Being a victim or perpetrator of school bullying, the most
common type of school violence, has been frequently associated with a broad spectrum of
behavioral, emotional and social problems. Results of a prospective study of Korean
adolescents showed that bullying independently increased suicide risks. But if we talk
about overall result then it give a psychological pressure in the mind of students and
when it become excess then cases of suicide also can seen. Ragging has reportedly
caused at least 30-31 deaths in the last 7 years. In the 2008 session, approximately 7
ragging deaths have been reported.
24%
Yes
58%
18% No
Can't Say
6%
24%
Yes
No
70%
Can't Say
Interpretation: Students those who come for the study from different places they
want to make a better career for themselves. But if they ragged by their seniors then the
main thing come in their mind about their future they know that if they will make any
complain regarding this it can create a bad impact on them. That’s why most of the
students do not complaint regarding this and in extreme case it becomes a result of
suicide and mentally disturbance. There are lots of cases of ragging that cannot be
expressed then how they can make complaint for it. As per the result of survey also we
find that most of the respondents say yes it happens and 70% respondents agree with this.
But I think it should not be because it they will not complain for it then how the concern
authority will know about such cases and it become difficult for them to stop ragging.
To remove this drawback, college authority should make such kind of complain
system so that it remains confidential and also guilty person has punished for it. Then
students will not hesitate on making complaints and ragging can be easily removed.
14%
Yes
32% 54%
No
Can't Say
The best way to tackle this problem is by making it mandatory for every college in
the country to do a weekly/fortnightly anonymous survey of the entire first year batch to
find out if any sort of ragging is taking place in their college. The idea is to encourage the
students by approaching the entire batch and maintaining absolute anonymity rather than
waiting for a whistle blower to come forward and report the incident. Unless we make
this important provision, the college authorities will continue to live in oblivion and feel
that ragging is not a problem in their institution, if these things followed by institutes then
ragging can be reduced.
8%
28%
Yes
64% No
Can't Say
Interpretation: The saying ‘Students are the future of the nation and society’ has
now become outdated. People now accept that they are the present. Demographics also
go in their favour. Youth account for almost half of India. And the ratio of the youth and
students will continue to grow as per the trends available for next few decades. We need
to groom and promote the students and motivate and support them to perform their best
for themselves as well as the society and imbibe good moral values. It is very unfortunate
that despite this knowledge, we fail to protect them from violence. Incidents like violent
ragging by seniors, fights among students, sometimes even leading to murders make the
situation worse. This instils a feeling of anger and revenge. This insensitivity degenerates
and they behave violently with anyone who comes in their way and stop respecting their
teachers and parents. In developed countries, the rights of the children and students are
taken care by the law. India too has laws for punishing those perpetrating violence
against students. So in case of ragging also there should be a special law/committee to
handle ragging cases.
20%
Yes
20% 60% No
Can't Say
Interpretation: We must know the origin and purpose of ragging. Ragging came
into the existence for the foremost purpose of interaction. It is tool of interaction and co-
operation between juniors and seniors. But we know because of misuse of this tool it
become an offence.
There is tremendous fear in the minds of the freshers and huge possibility of
backlash because of which the fresher decides to tolerate ragging and as a result almost
99.99% of the ragging cases go unreported and problem remains suppressed. When
students take admission in the college then they have a kind of phobia with the seniors,
due to this they do not personally interact with them. Respect and fear both are different
things, now juniors respect the senior due to fear but that should not be. I think juniors as
well as seniors both should personally interact with them. By this we can remove ragging
and conflict between them.
8%
34% Yes
58%
No
Can't Say
Let‟s, Null Hypothesis is that "Anti ragging rules are not in the favour of
students."
χ2 = ∑ = 109.622 (32.04+17.33+60.25)
C*R = 14*2=28
χ2= 41.3,
Tabulated Value < Calculated Value
Finding:
During the course of marketing research I found that some people are very co-
operative but some of them were not interested in filling the questionnaire. Despite
these types of obstacles I tried to our level best to do the survey and learn a lot by this
type of survey. I find mostly engineer student they say that ragging is mostly seen in
universities and medical colleges, management colleges is an area were ragging
rarely seen.
The saying „Students are the future of the nation and society‟ has now become
outdated. People now accept that they are the present. Demographics also go in their
favour. Youth account for almost half of India. And the ratio of the youth and
students will continue to grow as per the trends available for next few decades. We
need to groom and promote the students and motivate and support them to perform
their best for themselves as well as the society and imbibe good moral values. It is
very unfortunate that despite this knowledge, we fail to protect them from violence.
The Indian media has been playing a crucial role by exposing ragging
incidents and the indifference of many concerned institutions towards curbing the
act. The Supreme Court of India has directed, in its interim judgment that action
may be taken even against negligent institutions.
Limitations:
Books:
Internet:
http://en.wikipedia.org/wiki/ragginginindia
http://timesofindia.indiatimes.com/city/delhi
http://newsx.com/tag/ugc
http://www.bioline.org.br
As per the research title, our respondents were students. To start my research
first I have made an attractive questionnaire, here attractive means well organized
with sequence, order and phrasing of the questions because these entire thing show
the interest of the respondents otherwise it become.
So overall these two days I have expended to interact with the respondent and
we find that main thing in market is to convince the customer and here respondent
were as a customer for our marketing research. This marketing research helped us to
improve our communication skill, and also we find that target market is most
important before doing any marketing.
Questionnaire:
Q3. Do you think that due to lack of awareness among students/parents, anti-ragging
rules are not effective?
Q6. According to you, what should be the best punishment for guilty person, in case
of ragging?
Q8. Do you think anti ragging rules will change the motive of the students?
Q14. Is there any effect of anti ragging rules in the interaction and co-operation
among the students?
Q15. Do you think extreme ragging can be reduces but can’t be stopped?
(Signature)
SUMIT JAISWAL
RMR 2017
SEC-H