<$ Biocon ~$ Biocon

<$Biocon <$Biocon

Drilling Tools

The idea developed from a single hole to a perforated sheet to a halftone image. The design presents a hardcore industrial product in a visual manner, emphasizing on its very basic use i.e. to make holes. It does not limit its appeal to the specific customers. The perforated sheet contains the drill bits display on one side, where the overall

image acts as a mere visual.

YDOT, Yan Heusen

The retail display language is inspired from the tesselating/ fractal triangle, which makes it adaptable to various scales and configurations. This form is configured for wall displays, shelves, CDU's, feature displays etc. Also these elements are composed to suite the character of each sub-category of VDOT i.e. clubwear, lounge wear & business wear.

*

THE BRAND ISENDER)

I r1. ----

-- -

- '

~ -- - - ~

THE PRODUCT IMESSAGE)

THE STORE IMEDIUM)

THE CUSTOMER IRECIEVERI

- \-- - ~\

~. /

.- .

. ,

,