GOOD MORNING

TOPIC:-
RESEARCH METHODOLOGY
Meaning of Research:-

A systematic effort to gain result. A movement

from known to the unknown. It is the search
for knowledge through objectives and
systematic method of finding solution of a
problem.
Definition of Research:-

 According to Oxford Dictionary:- A careful

investigation or inquiry specially through
search for new facts in any branch of
knowledge.
 According to Redman and Mory:- A
systematized effort to gain new knowledge.
Objectives of Research:-

 To gain familiarity with a phenomenon or to

achieve new sights into it.
 To portray (describe) accurately the
characteristics of a particular individual,
situation or a group.
 To test a hypothesis of a causal relationship
between variable.
Motivation in Research:-

 Desire to get a research degree along with its

consequential benefits.
 Desire to face the challenge in solving the
unsolved problems.
 Desire to get intellectual joy of doing some
creative work.
 Desire to get respectability.
Types of Research:-

 Descriptive vs. Analytical Research

 Applied vs. Fundamental Research
 Quantitative vs. Qualitative Research
 Conceptual vs. Empirical Research
 Some other types of research
DESCRIPTIVE vs. ANALYTICAL
Descriptive Research
It includes surveys and fact
finding enquiries of different Analytical RESEARCH
kinds. it is description of the In this type of research the
state of affairs as it exists at
researcher has to use facts
present. In this type of
research the researcher has or information already
no control over the available, and analyze
variables. these to make a critical
for ex:-preferences of evaluation of the material.
people.
APPLIED vs. FUNDAMENTAL

Applied Research Fundamental Research

It aims at finding a It is mainly concerned with
solution for an
immediate problem generalizations and
facing a society or an with the formulation of a
business organization. theory. It is also known
for ex:-Marketing as pure or basic
research or evaluation
research. research.
QUANTITATIVE vs. QUALITATIVE

Quantitative Research Qualitative Research

It is based on the It is concerned with
measurement of qualitative
quantity or amount. it is phenomenon. It is used
applicable to in behavioural
phenomenon that can sciences.
be expressed in terms for ex:-Motivation
of quantity. research,
Attitude research etc.
CONCEPTUAL vs. EMPIRICAL

Conceptual Research Empirical Research

It is related to some It relies on experience or
abstract ideas or observation. It is data
based research, coming
theory. it is used by
up with conclusions which
philosophers and are capable of being
thinkers to develop verified by observation or
new concepts. experiment.
Some Other Types of Research:-

According to Time

One Time Longitudinal

Research Research
 According to
Environment

Field Setting Laboratory Simulation

Research Research Research
Conclusion:-

Research in common parlance refers to a

search for knowledge. There are some
objectives as well as motivational factors for
every research. There are different types of
research.
THANKS