Escaping The Friend Zone Full Book

“Escaping The Friend Zone” program
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OutOfTheFriendZone.com
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BEFORE WE BEGIN... 4
Legal Jargon 4
A Note To My Customers 4
INTRODUCTION 6
How I Went From “Let’s Just Be Friends” To “I Want Him” 6
What You Can Expect From This Program 10
How To Use This Program 12
SO YOU FOUND YOURSELF IN THE FRIEND ZONE..

WHAT NOW?? 13
How Attraction Works For Women 13
The First-Impression Advantage Men Have Over Women 15
The Movie Trailer Principle 17
The Perfect First Impression 19
5 Sure-Fire Ways To Tell If You’re In The Friend Zone 20
Your Lucky Number 7 22
The 3 Keys To Get Any Woman You Want 28
PHASE 1: DESTROY AND REBUILD 30

What You Should Do After Getting Friend Zone’d 31
The Second Thing You Should Do Once You’re In The Friend Zone 33
The First Meet-Up 34
After The Meet-Up 37
What To Do When She Gets In Touch 39
PHASE 2: THE FIRST 15 MINUTES 41

The G-CASSH Principle: Your Secret Key To Sexy 41
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Grooming 42
Clothes 44
Accessories 45
Shoes 46
Scent 47
Hair 48
Body Language 50
Posture 50
Eye Contact: Gazing Into The Window Of One’s Soul 51
PHASE 3: AMPLIFYING ATTRACTION 53

Cardinal Rule #1: Going On The Non-Date 53
Cardinal Rule #2: Being A Mystery 55
Send Mixed Messages 55
Make Her Jealous 56
Cardinal Rule #3: Being Sexual 58
Touch: The 4 Stages of Escalation 61
PHASE 4: CLOSING THE DEAL 65

Tread The Waters Carefully 65
Lightning Doesn’t Strike Twice 67
The Kiss Test: Perfect Is Imperfect, Imperfect Is Perfect 68
Last Minute Resistance 70
CONCLUSION 73
CUSTOMER SUPPORT 74
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BEFORE WE BEGIN...
Legal Jargon
This book is copyright 2008, with all rights reserved. It is illegal to copy, distribute or
create derivative works from this book in whole or in part, or contribute to the copying,
distribution or creating of derivative works of this book.
By purchasing this book, you acknowledge that the ideas included in this book are solely
the opinions of the author and are for entertainment purposes only. You are responsible
for your personal decisions and none of this book should be considered legal or
professional advice. The characters in this book are composites and names have been
changed to protect their identities.
A Note To My Customers
Now, I have faith that you’re an honest person who has no intention of stealing this book
and putting it up on file sharing sites, so this probably won’t apply to you.
If you feel that you have a friend who could use the advice given in this book, feel free to
send him a copy of it. That’s right, I’m encouraging you to pass around the book to people
who really need it. The way I see it, it’s just like how you would actually lend a friend a
paperback book. If you are going to send it to someone, I would *REALLY* appreciate it if
you encourage (push, force, coerce, whatever floats your boat) them to buy the book if
they like it.
However, there are some nasty people out there with ill-intentions.
Is it too much to ask you to please not put up my book for open download to everybody
on the Internet?
You see, keeping this book in electronic format allows me to keep my costs down enough
to keep my little one-man operation running and continue to help guys just like you to
turn a friend into a girlfriend and get out of the friend zone.
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If you pirate my book and distribute it to everybody on the Internet, you’re putting me
out of business and in turn, won’t be able to help well-meaning guys get the woman of
their dreams.
That’s it -- my one request to you. With that out of the way, let’s get to blasting away that
damned friend zone business, shall we?
-Gavin
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INTRODUCTION
Congratulations on your purchase of the “Get Out Of The Friends Zone”
program.
I am saying “Congratulations” because I want to congratulate you on taking

the first step.
This book will not only show you how you can get out of the friends zone and
stay out of it forever, but it will also teach you critical steps towards being a
man and improving your relationships with women.
How I Went From “Let’s Just Be Friends” To “I

Want Him”
“I used to be a shy guy who knew NOTHING about how to talk to women and
couldn’t get girls to see me as someone more than a friend.”
Whenever I would share this story of my life with women, I ALMOST ALWAYS
get, “No f#$@!#%cking way, really?!” as a response back.
The idea of me standing in front of them, tongue-tied and stumbling over what
words to say next... Or the image of me sitting at home alone, frustrated and
heartbroken over a woman who put me in the friend zone... Well, it’s almost
an absurd image to them.
But the funny thing about it is, it’s a true story.
I used to be a bumbling idiot who froze up whenever a girl that I liked engaged
me in some friendly conversation. Sometimes, I was able to gather up the
courage to talk to her. Things would go well, until the day she finds out that I
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have feelings for her, and she delivers the five words dreaded by every guy in
this world.
“I just wanna be friends.”
(On several occasions, the girl was smart enough to pre-empt anything by
delivering an even more killer blow: “You’re like the brother I never had.”)
My Story
There has been one instance in my life that I keep thinking back as to when I
decided to dedicate time to studying the art and science of getting girls to like
me.
It was about ten years ago. After a couple of back-to-back heartbreaks, I

became close with a girl named Andrea. I’ve had a crush on her for a couple of
years, but always thought that she was out of my league. I don’t remember
how, but we got to talking in class. We would sit together sometimes, and
shortly after we’d be talking on the phone. We were really close -- we’d talk to
each other on the phone almost everyday, she’d tell me all sorts of stuff, and I’d
tell her all sorts of stuff.
To be honest with you, it’s been so long ago that I don’t even remember half of
what went down. I just remember admitting to her one time that I liked her.
There was going to be a big party that weekend, and I thought that if I told her
that I liked her a couple of days before, things would go well during the actual
party and I’d probably be making out with her.
I remember having everything planned out. I even typed out bullet points of
what I was going to say. I gave a speech that was supposed to melt her heart
and sweep her off her feet. It came as a shock to her, but after she regained
composure she gently let me down by simply saying that she doesn’t see me in
that way. During the party, she tried to keep things the same, but I never did
get that makeout that I wanted to happen.
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What makes this story so painful is that the first time that we got to talking, I
sensed that she had a thing for me. During the summer after that school year, I
told myself that I was never going to suffer the same type of heartbreak with a
woman ever again. I was determined to learn how to make women like me
and not put me in the friend zone.
Fast forward about seven years and I was no longer the bumbling idiot with
women that I once was. I’m in university, I’ve gone through about 6 or 7
girlfriends at this time, have a healthy network of female friends, and had my
fair share of naughty stories with women.
Then I had a girlfriend that lasted for about two months. Even though it was a
long-distance relationship, I felt something special with her. But as with almost
all long-distance relationships, we broke up. She decided to get back with the
ex-boyfriend who she left for me in the first place (hehe). I wasn’t devastated,
but I was saddened.
After the breakup, I became determined to REALLY get good with women.
Part of this was because I read the book, “The Game” by Neil Strauss at
around this time. So I started going to bars and clubs and developing my game.
I got together with a group of like-minded guys, and every weekend was an
adventure in my quest to learn how to be amazing with women. I’m a pretty
quick study and I developed pretty quickly. It took me just about two or three
months when I’d be able to consistently meet a girl and be making out with
her 45-60 minutes later. My sex life jumped from sporadic to I-can-have-it-
whenever-I-want.
However, I quickly became bored of this lifestyle. I was tired of one-night-

stands and never really having a solid connection with the women I hooked up
with. At the end of this story, I got together with a girl that I genuinely liked,
both physically and emotionally. She has now been my girlfriend for almost
two years.
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I guess the takeaway for this whole “rags to riches” story is that I haven’t been
put in the friend zone for a shit long time now. I won’t lie to you and tell you
that I can get any woman I want, but I am damn confident that I have a pretty
damn good hit rate when it comes to women. Lately, even women who I
initially thought I had no chance with (because we’ve been friends for so damn
long) feel attraction towards me. Oh, the temptation!
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What You Can Expect From This Program

Hard as it is to believe the story above, I can assure you it’s 100% true. On
several instances, I cringed while typing it -- the memory of me being that
clueless with women is quite appalling to me.
It most certainly hasn’t been an easy journey -- I went through my fair share of
heartbreaks. I’ve been dumped, dumping girls, been cheated on, cheated on
girls, etc. But for many years now, one thing remains consistent: I’m almost
always able to get with any girl that I set my sights on.
One thing is for sure: I’ve spent years of my life learning this stuff. This program
was written to be used as a reference to your interactions with women you
know now, and the ones you’ll meet in the future.
I wrote this program with the goal of helping you blast through the friend
zone and get the woman that you’re after. I will share with you everything I’ve
learned ever since that day that I vowed to myself to never get heartbroken
again because a woman decided that she just wants to be friends with me. I
want to help you become more attractive to women and be a man that
females see as sexy.
This program comes in four phases:
Phase 1 is called Destroy and Rebuild. This chapter *may* not apply
to you. This phase is for the guys who fucked up with a particular woman by
confessing how he feels for her, saying or making a sexual gesture which she
didn’t accept, etc. If this is you, you need to start here.
However, if you’re simply looking for general advice on how you can stop getting
Friend Zone’d (ie. you know deep down in your heart that your situation with the girl
who put you in the friend zone is far from even being salvageable) then promptly
move on to Phase 2.
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Phase 2 is called The First 15 Minutes. If you follow the techniques

listed here, you will be engineered to reinventing your first impression with a
woman -- which is a critical factor in getting women attracted to you and
avoiding the friend zone. You will still find value in this section even if you’re
already in the friend zone with a girl. That’s because if you want to recover
from a friend zone situation, your goal is to reconstruct a woman’s perception
of you. This section teaches you how to do just that.
Phase 3 is called Amplifying Attraction. This phase deals with going

from a casual acquaintance to someone who she’s thinking of getting involved
with. While the techniques in Phase 2 are carefully designed to intrigue her
and make her want to see more of what you have, this phase is designed to
make her want to get with you. If Phase 2 is learning how you can maneuver
away from the friend zone, Phase 3 sets up barriers from it and shields you
with a giant metal fence.
Lastly, Phase 4 is called Closing The Deal. This is a shorter section

than the first three, because if you’ve completed Phase 1, 2 and 3 effectively
then this should be a piece of cake.
I can’t promise you results -- mainly because each situation is unique and
different. Some guys will be in situations can be rectified with just a few quick
fixes, while some guys will be in situations that have been so damaged that it
will take YEARS to fix and recover from.
If you fall in the latter group, you have a lot of work in front of you. Not saying
that it can’t be done, just that you have a long and arduous journey ahed of
you. They say that the mark of a great poker player is knowing when to hold
or fold his cards. This is equally true in social situations and relationships.
It takes a man of grace to know when he’s defeated and concede. After reading
this book, doing things as I instructed, and you still don’t get the girl? Sorry
about that man. At the very least, you can’t ever say that you didn’t try. Even if
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you didn’t get her, you can’t say that you lost. In my opinion, you came out as a
true winner -- a true man who is willing to face adversity in the face and aim
for triumph. I truly applaud you.
How To Use This Program
Being successful with women is a constant, evolving process. Let’s say you want
to lose weight so you get your hands on a weight-loss DVD. The videos show
you the proper way to do your bench presses and bicep curls. It even gives
you a 90-day program on how to get the sixpack abs that everybody wants to
have.
However, spending all day watching the videos won’t get you that sixpack. It’s
one thing to know how to do it right -- going out and actually doing it is a
whole other beast.
In the same way, this program will teach you techniques to crush the friend
zone barrier that’s always been stopping you from getting the woman that you
want. I’m giving you a lot of techniques. But you need to actually go out and
use them if you want to get any value out of this program.
Don’t be satisfied with knowing how to do it. Don’t read the program and be
content with telling yourself that you already know the stuff. Master the
information through experience. Keep practicing until you have it down.
When you finish reading, I want you to do me a favor. Email me your

comments, questions, and complaints. I want to hear them all. I want to hear
what your favorite section of the book was, what you hated the most, and if
anything was unclear to you. Send me a question about your situation and I’ll
try my best to answer it. I want to know what you think.
My email address is gavinferenzo@gmail.com (yes, that’s my personal one).
Let’s get this party started.

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SO YOU FOUND YOURSELF IN

THE FRIEND ZONE.. WHAT
NOW??
How Attraction Works For Women
I read somewhere that the opposite of love isn’t hate; it’s indifference.
Men who are in the friends zone know this fact very well. As a matter of fact,
being put in the friends zone is simply a matter of a woman being indifferent
towards you.
Here’s a funky image that I found around the Internet. It’s meant as a joke,
obviously, but I find it hilarious because it’s so true.
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So what can you do to avoid indifference? First of all, what you must
understand is that attraction works differently for men as they do for women.
Think about the last time you met a new woman.
Maybe a mutual friend introduced the two of you. Maybe you met at the coffee
shop. Or she could be someone from class, or maybe the office. Doesn’t
matter. Just picture that moment when you first met and ponder it for a while.
If she’s an attractive girl, I would bet money that you thought, “Wow. She’s
pretty hot. I better not fuck this one up if I want to have any sort of chance
with her.” Depending on the type of male you are (read: are you a regular guy
or not), you probably had some sort of image inside your mind about the two
of you getting physical and intimate.
But if you don’t find her attractive, you didn’t think much of the interaction.
You could’ve possibly talked to her like she was a regular person. Maybe you
were able to appreciate her sense of humor. Maybe you thought to yourself,
“Oh, she’s nice. I can hang with her.”
So what am I trying to prove here?
When men first meet a woman, we put them in two categories: fuckable, or
can’t-be-bothered.
I call this the Fuckable Factor. This isn’t anything that you don’t know. Even
Chris Rock had a routine about this -- that there is no such thing as platonic
friends for men; just women we haven’t fucked yet.
Men and women aren’t as different as you think. Women actually go through a
similar process in their minds. Except instead of the Fuckable Factor, they have
different categories: Potentials, or Just-Friends.
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This doesn’t mean that you can’t be friends with her if you’re placed in the
Potentials category. Defining friends as two people who enjoy each other’s
company, women can be friends with guys of either type.
The critical difference is the way she looks at guys from the two categories.
You could be friends but still be in the Potentials are just the beginning --
those guys are moving their way up the relationship ladder. She hasn’t closed
the doors on you just yet, and you still have a foot in the door.
On the contrary, Just-Friends friends have reached the peak of the ladder --
that’s all they are, and chances are that’s all they’re going to be.
Sounds tough, doesn’t it? Doesn’t exactly sound like the advice that you want
to hear at the beginning of a brand new book you just bought.
Don’t dismay. Things aren’t that bleak for us. Here’s why.
The First-Impression Advantage Men Have Over

Women
While we judge them strictly based on their looks, women have a lot of other
subliminal factors that they consider before putting us in our respective
categories.
In other words, our advantage is that it takes them longer to determine which
category they should put us in. We have time to shape and develop our first
impressions with women.
My current girlfriend likes to tell me the story of the first time the two of us
met. We were introduced by a common friend, and our group of friends
decided to grab a few beers on a Friday evening. She was quite indifferent to
me for the first couple of hours. But at the end of the night, we were flirting
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heavy and our faces were inches away from each other. I ended up taking her
home that night.
It was a potentially dangerous scenario, because to her I was simply a friend of

a friend that hung out with her social circle.Yet, because I understand the
fundamental principles and applied them, I was able to break out and avoid the
friend zone within a couple of hours.
To get out of the friends zone and stay out of it forever, making a great first
impression is the most critical skill that you can learn. And that is what this
program is going to be all about.
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The Movie Trailer Principle

I remember being in the theater watching some movie in middle of 2007. I was
munching on popcorn while watching the one part of the movie that I always
look forward to -- the trailers.
I distinctly remember a movie trailer that managed to linger in my mind in

what seemed like forever. It was a simple 1 minute clip that had audio of what
appeared to be two people talking. The screen showed nothing but light beams
from the background, and a bat. Near the end, the voice changes into a very
sinister one -- concluded with a maniacal laugh. A joker card emerges from the
middle of the screen, and it fades to black.
As you can probably tell by now, I’m talking about the teaser trailer for
Batman: The Dark Knight. The trailers that followed that were longer and
actually had footage for the movie, and left me and 22.37 million others
wanting to see it on the weekend that it debuted.
Why am I talking about The Dark Knight trailers here? Because this is a key
principle in making a first impression that will make you avoid the friend zone
forever.
Her first impression of you should leave her with the desire to see more.
Why do I use the metaphor of the movie trailer? With movie trailers, you
never get the whole enchilada -- just a 1-3 minute preview of what you can
expect.Your first impression works in a similar way. She’s not getting to know
the entirety of you (nor does she want to, at this point) -- just a preview of
what she can expect.
So you better make damn sure that she’s going to want to see what you have
to offer.
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Why do I emphasize this so much?
As I will explain in a later chapter, recovering from a bad first impression is

very tough. I would rather make an okay first impression then build up on it as
time goes on. I can even say making a great first impression, fucking up then
recovering is a better option than making a horrible first impression and doing
everything perfect afterwards.
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The Perfect First Impression

If you follow the techniques I teach you in this program, you will learn how to
leave a very memorable and lasting impression that will linger in her mind long
after you’re gone.
What’s going to happen is that she doesn’t know you well at all, but she can’t
get you out of her mind. So she’ll keep thinking about you and fill in the blanks
herself based on the impression that you left her with.
In other words, you are letting her seduce herself for you!
Example:
You were able to crack a couple of jokes that made her laugh, and she thinks
your touch is nice and gentle yet manly. Overall, you made a terrific first
impression. Later in the day, she can’t get you out of her mind and she’s
wondering if there’s something there that she wants to see.
She’s only going with what she knows of you so far, so when she imagines the
two of you going on a romantic date, she’s going to picture it as a night full of
laughs and sensual intimacy.
Do you sense the importance of this yet?
Just always remember the Axe slogan: “Because first impressions last.”
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5 Sure-Fire Ways To Tell If You’re In The Friend

Zone
Sometimes, it’s tough to determine whether or not you’re in the friend zone. It
could be our male egos refusing to accept the reality of the situation, but many
guys are unaware and/or refuse to look at their situations with a woman in an
objective manner.
Listed below are 5 sure-fire ways to tell if she’s put you in the friend zone.
Think of this as a scoreboard. If you can relate to 3 out of the 5 points, there’s
a 60% chance that she doesn’t see you as anything more than a friend.
1.) She explicitly tells you.
It could be after you’ve made a grand confession of your feelings to her, it

could be a comment she drops casually. Either way, if she tells you that she
considers you “just as a friend” or “the brother I’ve never had” (ouch) you can
be pretty sure you’re in the friend zone. I would put a lot of weight in this first
point -- in some cases, this is enough to truly determine that she looks at the
two of you as just friends.
2.) She always asks you for favors and doesn’t do anything for
you in return.
Ooh, this is a big one. Guys almost always fall for this, and I don’t blame them.
A woman’s charm can be oh-so-deadly. A little smile here, a little cleavage
there, a little eye-batting everywhere... She’s got you doing her bidding.
Women, especially the pretty ones, grew up accustomed to people doing shit
for them just because they’re pretty. People work for things they want, not the
other way around -- and that goes for both men and women. If she’s
constantly asking you to do favors for her, chances are she looks at you as a
slave, not as a potential partner.
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3.) She’s touch-averse to you.
She has no problems giving other guys hugs, but everytime the two of you
touch it feels... formal. You sense these things; for instance, her ass is sticking
out if/when she does give you a hug. It’s a body language thing that indicates
she’s hugging you to be polite. What she’s subcommunicating is that she
wouldn’t dare touch your crotch area with a ten-foot pole, much less bring
her own crotch near it.
4.) She’s always talking to you about other guys she’s

romantically interested in.
You’re the guy she calls at 3 AM to cry about a fight with this one guy she’s
seeing. She tells you about guys she’s interested in but has no idea if he’s
interested in her or not. She tells you how excited she is that she’s going on a
date on Saturday night. While it’s tempting to think that these are carefully
designed moves to make you jealous, I can assure you that 98% of the time
they are not. You’re in the friend zone, buddy, and very deep in it.
5.) She doesn’t flirt back.
Most women (especially the hot ones) are trained in the fine art of flirting.
Some of them surprise me with how sharp they are, even. But if you’re flirting
with her and she doesn’t flirt back, you could be in the friend zone. Of course,
there’s a right way and a wrong way to flirt. If you come across as a sleazebag,
then she’s probably not going to respond positively to your overt sexual verbal
advances (don’t worry, I’ll teach you how to flirt the right way in this
program).
Read through these five points and score yourself objectively with a particular
woman. If all five apply, then there’s no question about it -- you’re in the friend
zone, buddy, and you have a lot of work on your hands to be able to recover
from it.
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Your Lucky Number 7
Your Lucky Number 7 are the Seven S’s that you MUST have to avoid the
friend zone -- FOREVER.
As you read through these Seven S’s, you’ll see some overlaps within each
point. These seven traits intertwine with each other and work together with
each other. To truly be a man and avoid the friend zone forever, you must have
these seven traits in your personality.
1.) Sexual.
If you want to avoid the friends zone, it is crucial for her to see you as a sexual
being and not as some harmless dude. Unless she’s a lesbian, you want her to
see you as a regular male. What do males and females do? They have sex. If she
can’t see herself having physical intimacy with you, you are headed for the
friends zone, baby.
This isn’t to say that you have to be a slobbering sleazebag all over her. There
are ways you can be sexual and still be smooth. Putting your hands on spots
like her lower back while you’re letting her pass, or gently hugging her after
teasing her are a couple things you could do to introduce physical touch and
not come across as a sleazeball.
Notice her earrings, gently touch her ear while you’re inspecting it and tell her
she seems like a woman with great taste in accessories. This is so powerful in
so many ways. It isn’t really hard to communicate you’re a sexual being. All you
have to do is be physically affectionate towards her.
2.) Scarce.
Let’s say that there has been a company change at Mars, Inc. and from now on,
all M&M’s come only in two colors: blue and red. Every bag is 99% blue
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candies, except for 1 red one. Now, if I offer you to choose between a blue or
red M&M, which one are you going to pick? If you’re a regular human being,
you’re going to want the red candy. That’s because you know it’s scarce. And
the more scarce something is, the more value we attach to it.
The Second S is most powerful if you’re scarce because you’re busy with other
women. This is exactly the appeal of the jerk/the bad boy. Women are
competitive by nature especially with other women. When your attention and
focus is diverted by other girls, you kill off any desperate vibe that you might
be projecting towards her.
If you don’t have plenty of options with other women, simply communicate
that your life does not revolve around girls.You are a man who is going
somewhere in life, so pursue your interests and your hobbies. This can be very
powerful when you use this as an excuse to flake on her every now and then.
Cancel a date, then make it up to her by taking her out and showing her the
time of her life. This relates closely to the Fourth S, as you’ll see in a minute.
3.) Seductive.
While the First S is about physical touch and body language, the Third S deals
with sexual verbal communication. These include, but are not limited to:
Subtly implying you’ve been with other girls, telling stories and casually hinting
at sexual activities, flirtatious language, even intentionally taking her words out
of context and adding a sexual spin to them are all little ways you can
communicate to her that you’re a sexual being.
What I do is I casually introduce the topic of sex in our conversation. Often, I

bring up a something about sex and ask her what she thinks. I play it off as if I
don’t know what women think about it -- I play the stereotype role of the
clueless male. For example, I tell a story about a friend of mine who hooked
up with a girl with no strings attached. Then I might ask, “Do women get
attached to guys they sleep with?” Then I guide the conversation towards her,
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and what she likes/does/etc. I can ask a question such as, “Let’s say you were in
her situation. Would you get attached if you got to know a guy and slept with him?”
Lastly, I pretend I don’t understand the concepts of what she’s saying and bring
myself in the mix. “Wait, I don’t get it. Just as a hypothetical example, say you and I
slept together. And then blah blah blah...” This will make her imagine the scenario
of the two of you sleeping together. It will plant the seed in her mind that you
are someone she can potentially sleep with.
You can use this conversational technique with sex or relationship dynamics.
It’s powerful stuff. It might not be clear right now, but I’ll explain this in further
detail in a later chapter.
4.) Signals.
The Fourth S deals with Signals, or rather, giving off mixed ones.
“If I didn’t know better, I’d think that you were mine, you’re with me all the time.
If I didn’t know better, I’d swear we’re more than friends, you’re touching me again.
If I didn’t know better, I’d swear we were in love.
Girl, do you wanna tell me something?”
- Luther Vandross
Ahh, the power of mixed signals. It’s driven plenty of men mad, and is probably
one of the main reasons why you bought this program in the first place. If you
really want to amplify her attraction for you, throw her a little curveball here
and there.
Why does it work so well? Honestly, I don’t know. If I had to make a guess, it’s
the element of surprise. Just when you thought you had somebody figured
out, BAM, you’re hit with something you did not expect at all. It gets you
thinking.
5.) Standards.
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The Fifth S is stands for Standards. Meaning to say, she must see you as a man
with standards and not as someone who will fuck anything that moves.
It is closely related to the Second S, except this is internal as opposed to

external. While being Scarce and wanted by other women isn’t something you
can always control (although to some extent you can), having Standards is
something that is 100% within your hands.
You are attracted only to women of high value.Your time and attention is
precious and valuable, and it takes more than a pretty face to make you heads
over heels for a woman. One of the most powerful lines I’ve learned is, “So,
what else is there to [name of woman I’m talking to] besides a pretty face?” If
she has nothing intelligent to say, tease her about it (“Man, we can dress you
up but we sure can’t take you anywhere..” said with a sly smile). If she does
comply and say something, you have successfully reversed the situation and
turned the tables. She is now working to impress you, not the other way
around.
Which leads us to the Sixth S, which is...
6.) Significance.
Women desire men of Significance, the Sixth S. In other words, they desire
men that they have to work for.
I think back to the beginning stages of a girl who eventually became my

girlfriend. I was on the verge of the friend zone with her. After school our
group of friends would go out for drinks, and I got into the habit of driving her
home as she lived so near. I don’t know why I wasn’t thinking properly here.
But hey, I thought I was being nice.
After about 3 or 4 incidents of this, I realized that if the habit continued she
would eventually come to expect this behavior from me -- typical supplicating
behavior that only guys in the friend zone did. So the next time we went out
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for drinks and it was time for her to go home, I stayed put. She said bye, I said
bye, and ordered another beer. My thought process: If she wanted me to do
these nice things for her, she had to earn it.
Try saying “No” every now and then. If you’re in the friend zone, “No” is
probably one of the most powerful words you can ever tell a woman who said
she just wanted to be be friends. Man or woman, people value things they
work for and not just fall on their lap. Make her earn the nice gestures you do
for her. Don’t keep a tight score, but if you’re complying to her requests she
better be complying to yours as well.
7.) Strong.
In other words, you must be a man. This can be mean so many things, but for
our purposes let’s say that it means confident, taking the lead and never losing
his cool under pressure.
Take the lead. Don’t respond with, “Whatever you wanna do is fine with me”
when she asks what’s up for the night. I have had so many female friends
bitching to me about their boyfriends. One of the girls I used to have a fling
with told me about her current boyfriend, and how frustrated she is that
whenever they go out on dates she has to make all the decisions. This made
me feel good inside, because I always made sure that I took the lead and made
sure that she was having a good time.
Taking the lead implies confidence in your abilities to show her a good time.
One of my favorite things to do for dinner dates is to book 2 or 3 restaurants
in advance. Come the date, I tell her, “We can go for either Italian or Japanese
tonight. Which would you prefer?” This little gesture on my part communicates
that I take the lead without being bossy, and at the same time value her
opinion.
I’m have a pretty temper, so when problems come up I really try my best to
never lose my cool. I put on my thinking cap on and think logically out of my
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predicament. Women value this because thinking logically without being

emotional is VERY TOUGH for them to do.
Think James Bond. Think Brad Pitt. Think Barack Obama. Be confident, never
lose your cool, and take the lead.
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The 3 Keys To Get Any Woman You Want

So what do you do if you’ve been put in the Just-Friends category?
Simple: all you have to do is be able to generate attraction in her.
It sounds tough, but it really isn’t once you understand the fundamental
principles. There are three relatively simple core principles that you must
achieve to get a woman attracted to you.
1.) She must feel good about herself because of you.

2.) She must feel that she’s earned the attention you’re giving her.
3.) She must feel sexual tension whenever you’re around.
The way it works is simple.
When she’s at your presence, you manage to make her feel good about
herself. Any sane person wants to be around people who make them feel good
about themselves, so she’s going to want to keep you around.
However, most men who get stuck in the friend zone stop at this step. To
separate yourself from the rest, you must make her feel like she’s working for
those good feelings.
(Think about it this way: if you had to marry someone, would you marry the woman
who was all over you within 10 minutes of meeting each other or the woman who
you spent 2 years wooing and fighting other guys for?)
But that’s not enough. To really land the plane, she must feel sexual urges
whenever you’re around. You don’t have to make her horny in the same way
she gives you a boner when she touches your arm. At the very least, she must
be able to see herself doing intimate acts with you -- from kissing all the way
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to sex. That way, it isn’t a complete shock to her once you make your move --
in fact, she’s been thinking about it and anticipating it.
These principles sound easy in writing -- so easy that it almost sounds like
bullshit. But you would not believe how tough it is for many men to
understand and implement these three core principles in their pursuit of a
girlfriend.
In this program, you will learn specific techniques to implement these in your
daily interactions with girls. I will be constantly referring back to these three
principles over and over throughout the program, so keep them in mind.
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PHASE 1: DESTROY AND

REBUILD
“Let’s just be friends, okay?”
Heard those words lately?
If so... My friend, I’m afraid you just got friend zone’d.
It hurts to know that the girl you’re head over heels for doesn’t see you as
anything more than a friend. It stings to know that she has feelings for another
guy and just wants her relationship with you to stay as it is. It sucks to know
that, even though you know in your heart of hearts that you’re the best man
for her, she doesn’t see that and chooses to “just stay friends.”
Sometimes, they don’t even have to explicitly say it.You can just feel it lingering
around the air. 4 out of the 5 ways to tell if you’re in the friend zone applies to
your situation.
This section of the book might not apply to you if you don’t have a woman
you’re specifically after, and just want to fix up some qualities to avoid getting
friend zone’d in the future. If that’s you, start at Phase 2.
However, if you’re looking to get out of the friend zone with a particular
woman, then this section is for you, and you should begin here.
Your goal during this phase is to destroy any preconceived notions she has of
you that lead you to the friend zone, and rebuild your image as an attractive
man that she can see herself being involved with romantically and intimately.
So where do we start?
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What You Should Do After Getting Friend Zone’d

This is simple. Not easy, but simple.
Don’t “try harder.”
Seriously. Pursuing her more than you’ve already done immediately after
getting friend zone’d is only going to make her want to stick to her guns even
more. Trust me on this.
Most guys make this mistake. They think that they landed on the friend zone
because they didn’t try hard enough. As a result, they “try harder” which only
drives the woman further away.
The friend zone is a distant cousin of the breakup. When my girlfriend of one
and a half years and I broke up, it was just like being in the friend zone. I want
her, I couldn’t touch her. So I took some time off to get my shit in order. I went
back to my music, hung out with the boys and killed time with a PS2. I started
going to clubs and bars again and hooking up with women (I know, I know).
Three months later, we were back together again.
Why do I tell you this? Because the second time we broke up, I made the
mistake of ignoring what worked before and taking some bad advice on the
matter. “You should pursue her harder,” or “You should show her that you still
care for her,” inadvertently suffocating her in the process and driving her
further away. Needless to say, that was the end of that relationship.
Here are some basic rules you should tattoo on your forehead:
1.) Begging and nagging won’t get you out of the friend zone.
2.) Trying to convince her that putting you on the friend zone was a mistake
won’t get you out of the friend zone.
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3.) Showing her how heartbroken you are won’t get you out of the friend
zone.
4.) Telling her and her friends how much you miss/want/love her won’t get you
out of the friend zone.
5.) Pursuing her even harder won’t get you out of the friend zone.
Got it? Good.
Oh, yeah, in case you’re wondering... I did all of these. No dice.
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The Second Thing You Should Do Once You’re In

The Friend Zone
As soon as you get friend zone’d, let her know that everything’s all right. If you
haven’t already done so, send her a casual text like this after getting the, “I just
wanna be friends” speech:
“Hey [name of girl]. Don’t worry about it, everything’s all right. Figured you were
worth a shot anyway ;) Haha. We’re cool. See ya tomorrow, punk =P”
You don’t have to use it word for word; feel free to customize to your own
voice, but keep the context. This is especially powerful if she keeps saying
sorry for rejecting you.
Let’s analyze this text message, shall we?
First, you’re communicating the fact that you’ve got a cool head on your
shoulders and don’t let little things like this bother your swagger. Real men
don’t let little issues like this ruin anything because they believe it’s better to
have tried and failed than to have never tried at all. James Bond would have no
problems sleeping with a girl he was working with -- if she rejects him, he
remains calm and brushes it off. So why shouldn’t you?
Second, you’re letting her know that she’s a woman worth taking the risk for. I
don’t care who she is -- every woman wants to be adored, whether or not she
reciprocates the feeling.
Lastly, you’re not worried about “ruining the friendship.” That’s what she’s most
worried about at this point. But you...You’re taking the burden on your
shoulders without being dramatic about it. It’s only awkward if you make it
awkward, and you’re not about to do that.
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The First Meet-Up

Mess the first meeting up, and any chances you might have of recovery is
done. That’s how crucial the first meet-up is.
What you want to do is to reassure her that everything’s all right. That all is
the same and she doesn’t need to worry about anything.
What for, I hear you ask. You’ve said your piece verbally, haven’t you?
Unfortunately, that’s not enough. She’s going to want to confirm that you really
do mean what you said -- that you’re really cool with everything and you can
back your shit up. That’s why we focus on your subcommunications -- women
are VERY SHARP in detecting the truth through body language. It’s called
women’s intuition, folks.
This might be tough to pull off especially if she’s feeling awkward about the
situation. There’s nothing you can do about that -- except to destroy any
reason for her to feel awkward. And she feels awkward because she just
rejected you -- you might be harboring some ill feelings toward her.You might
be a ticking timebomb and contact with her might set you off. The suspicious
woman might think you’re up to something underhanded.
Whatever it is, your goal during the meeting is to destroy any reasons for her
to feel awkward with you. And you do that by reassuring her that you’re all
right. She really does like you, just not in that way.Yet.
Ideally, you two would meet at the same environment you two are usually in.
Class, hanging out with friends, whatever. If you two don’t meet regularly
unless you plan it, go for a casual non-date. Ask her to go with you to pick up a
new shirt, a book, movie tickets, whatever. Grab a quick lunch together.
Anything casual will do, and something that she would normally do with you
anyway.
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I once asked a girl who I was sort of in the friend zone with to come with me
to the bank and pay some bills. To say thanks, we stopped by a coffee shop
after and her coffee was on me. That’s exactly the concept of a non-date. It’s
kind of sneaky, but it’s very powerful. We’ll cover this further in a later chapter.
When you two meet up, be sure to follow these steps:
1.) When you first see her, give her a warm smile. Act like you haven’t seen
each other in a long time and you’ve never been happier to see somebody
before, even though the thought of being at her presence makes you cringe at
yourself right now.
2.) Go for a casual hug. Don’t hug her like a horndog would -- just wrap your
arms around her protectively, and be sure it’s a warm one. Like you haven’t
seen her in a long time.
3.) Make sure you maintain eye contact the whole time. If you’re having trouble
with this, an easy way to fake eye contact is to look between her eyes or at
her eyebrows. Nothing says
“Shitthisisawkwardwhatthefuckamidoingmeetingupshitfuckballshelpme” more
than not being able to hold her gaze.
4.) Maintain your sense of humor. Tell funny stories or make a casual
observation about your surroundings and make something funny out of it.
Jokes are always good -- laughing releases a lot of tension that’s in the air.
There’s no better way to make somebody comfortable than to make them
laugh.
5.) If you two meet within a group, don’t ignore her. Act how you would
normally act with her as if the “I just wanna be friends” incident didn’t happen.
This is actually easier than it sounds like.You don’t actually have to say anything
to her within the group. When you’re talking to the group, make eye contact
with her about 40-50% of the time that you’re talking. And when everyone
goes off to have their individual conversations, make conversation with her.
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It might sound tough to pull off, but you can do it.You’ll probably be feeling all
sorts of emotions -- disgust at yourself for being stupid enough to put yourself
at risk like that, embarrassed of what she thinks about you, dejected over
getting rejected. Get over yourself. Keep in mind that she’s feeling just as
awkward about it as you are, and as a man you need to take control of your
environment and ensure that others are comfortable in your presence.
Remember your goal during this meet-up! It isn’t to get her to like you. It isn’t
to pursue her harder. It isn’t to beg or to plead or show her how heartbroken
you are over her loss. Your one and only goal is to reassure her that
everything is all right.
Capeesh?
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After The Meet-Up

After the meet-up, now you’re going to take some time off to get your head
on straight and focus on yourself.
You’ve obviously been pursuing her, so your efforts have probably been
focused on her for the past couple of weeks (maybe even months). At this
point, you would probably claw at any chance you might have to spend some
time with her.
Don’t.
Cut back on the time you two spend together, ESPECIALLY if you two spend
so much time with each other. Don’t disappear on her completely -- just cut it
back by at least half. Hey, you have other friends too, right? If she just wants to
be friends, then that’s exactly how you treat her.
If you’re feeling down, distract yourself from feeling any emotions of remorse/
regret/depression/etc. Spend some time with the boys. Get reacquainted with
your hobbies and interests. Meet some new people, doesn’t matter if it’s a he
or a she. Oh, what wonders meeting new girls will do for you.
How long should you keep this up? Sadly, there is no hard and fast figure. I
really don’t like giving specific figures because each situation is different. I’ve
waited as short as 3 days and as long as 3 months.
The only “rule” is that you should take as much time off as you need to
refocus and get your head straight.
The point of this “time off” is for you to start over from scratch and rebuild
your image in her eyes. Obviously, what you were doing before didn’t work so
you’re going to need to change *some* things. It’s going to take some time for
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you to develop good habits and erase the bad ones.You will learn how to do
more of that in the next phase.
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What To Do When She Gets In Touch

I said the friend zone is a distant cousin of the breakup. I didn’t say they were
exactly the same.
Since you two are “still friends” she’s probably going to stay in contact with
you to keep the “friend” vibe alive. Just so nothing changes too much.
However, that’s the LAST thing you want to do right now. What you want to
do is to create a new relationship with her.
Do NOT be a bitter man. Stay warm and friendly during these initial stages.
But start saying no once in a while.
If she asks you if you want to go for coffee, gently let her down and tell her
you already made plans for the day. Even if you’re not doing anything in
particular. Don’t worry, you don’t have to lie -- you could just be clocking in
for your regular me-time.
You don’t have to say no all the time, but if intuition serves me right you
probably claw at any chance you might have to spend some time with her. Cut
it back by at least half.
Truth of the matter is, you can’t rebuild your image with a snap of your
fingers. You can’t disappear and suddenly show up a new man who she’s going
to fall head over heels for. Depending on how badly you got friend zone’d,
odds are you’ll need to make constant contact and change her opinion of you
gradually.
If she just wants to be friends, then at this point you act like a friend. A
powerful technique is to acknowledge and verbalize your friendship. Phrases
like, “Hey, how’s it going buddy?” or “You’re such a brat” said with a sly smile
works wonders.
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By doing this, you are immediately distancing yourself from all the other guys
she’s put in the friend zone. You are lowering her defenses and eliminating any
suspicion on her part, which will allow you to gradually rebuild your image and
get her to see you in a light that she never did before.
Remember: Don’t be a tidal wave. Be a constant drip, ala Chinese water

torture.
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PHASE 2: THE FIRST 15 MINUTES

Remember the first lesson from the last section of the program about how
women place men in two categories the first time they meet?
In this section, I’m going to teach you principles and techniques on how to
make sure that women are categorizing you under Potentials and not the Just-
Friends category.
To grasp the importance of the first impression, get this. They say that in job
interviews, the interviewer usually knows if he’s going to hire the interviewee
within the first 2 minutes and that the rest of the interview is just for
formality’s sake.
That is why I don’t advocate meeting new women when you’re shitfaced drunk
(even though yes, I’ve done it plenty of times... luck was just on my side). It is
very difficult to recover from a horrible first impression, so you better be
putting your best foot forward at all times, especially during this crucial phase.
Now, despite the title of this section this phase might actually take longer than
15 minutes. Maybe you two get introduced but don’t actually have a
conversation. Or maybe she’s so dense that it takes her an hour to really form
an opinion of you, I don’t know. Either way, what I’m referring to here is 15
minutes of engagement with her. It is actually just a guideline on how long it
takes on average for a person to have an idea of who you are. So don’t
constantly look at your watch and think, “Fuck, my 15 minutes is running up!”
Let’s get started.
The G-CASSH Principle: Your Secret Key To Sexy

Following this principle is possibly one of the more important principles in
making an awesome first impression. On a rating scale of 1 to 100, the G-
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CASSH principle probably accounts for a 40% factor of whether or not a

woman will see you in the friends zone.
No, G-CASSH doesn’t mean acting gangsta and flaunting money. G-CASSH is
an acronym, which stands for:
Grooming
Clothes
Accessories
Shoes
Scent
Hair
While looks aren’t nearly as important to women as they are to men, I would
be lying to you if I say it doesn’t play an important part. Don’t let your looks
be an excuse for not being able to attract women -- just as any woman can
slim down, put on makeup, or get breast implants to look hotter, any guy can
become better looking than they currently are.
I recommend you buy this month’s issue of GQ and take note of what’s hot in
the world of men’s fashion. I personally subscribed for a year. Look at what
grabs your eye, and keep it in mind before you go shopping for stuff.
Let’s examine them one by one.
Grooming
Proper grooming is key to making a great first impression. Women would take
a properly groomed but average-dressed man over a well-dressed and
fashionable slob with BO any day.
What can you do to improve your grooming?
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-Remove excess hair. Get yourself a pair of tweezers or a nose-hair

trimmer and remove any excess hair in your nostrils, between your
eyebrows, in your ears, or the back of your neck. Consider getting waxed if
you have chest hair peeking out of your shirt.
-Whiten your teeth. With the amount of teeth-whitening products
available over the counter, stained teeth shouldn’t be an excuse for anyone. I
smoke heavily, so I make sure to use whitening toothpaste as well as Crest
Whitening Strips to prevent my teeth from going uber yellow.
-Freshen your breath. This one should go without saying, but I am
amazed at the amount of people who ignore their breath. Bad breath is a
huge turn off not just for women but people in general. Carry a pack of gum
or Tic-Tacs at all times, and be sure to take it regularly especially if you smoke
or drink coffee (coffee breath is eeewww).
-Get rid of acne. I used to be ridden with acne when I was young, and all it
took was a daily washing with Clearasil for a couple of months to start
cleaning up my face. Head to a cosmetics store and ask for advice on facial
products for men with your type of skin.
-Join the gym. Do this one for yourself. With obesity rising through the
roof, you should be working out and keeping yourself in shape. Join the gym,
or buy weights for at home workouts. I have a few pounds to shed, but I
personally follow The Abs Diet to keep myself in shape. Do regular
cardiovascular exercise and resistance training to increase muscle mass and
burn fat.
-Trim your fingernails. You do not want to be a guy with natural french
tips. Keep your fingernails trimmed at all times, get rid of the habit of biting
your nails and always be sure your nails don’t have any gunk underneath.
-Get rid of body odor. Ugh, nothing is a bigger turn off than someone
with bad BO. For blue-collar workers, I understand that this might be tough
to control. Consider packing Axe bodyspray with you at all times if you sweat
excessively. This should go without saying, but shower everyday and apply
underarm deodorant. I personally like the dry Axe anti-perspirants. Keep
those pit stains in check, too.
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Clothes
Take that issue of GQ and note the styles of clothing that you like. Watch
some videos of musicians that you like (I constantly use Justin Timberlake, TI
and Chris Brown as references) and note the clothing they wear.
Optional Excercise:
Go to a shopping center and commit to approaching five female strangers for

a recommendation on where to go shopping.
Approach the attractive ones, not the ones that look like they’re easy to talk
to.You’re just asking them for a recommendation, nothing more. The first
couple of approaches will be tough, especially if you’re not used to talking to
strangers, but the third one will start being a breeze. The fourth one will be
easy, and the fifth one you will be beaming with confidence.You can stop once
you’ve approached five women, but if you want to push yourself aim to get five
recommendations.
It can be as simple as saying, “Hi. I’m here to shop for clothes and I want to know if
there are any stores you could think of that carries really cool clothing for men. This
might seem a little random, but you seem like you have a great sense of style and
the type to know where men could go for good fashion.”
If they ask, “What kind of style are you looking for?” say you’re looking for the
GQ look. If they say, “I don’t know” simply thank them for their help anyway.
But when I did this, every woman I approached gave me an answer. Why?
Women love shopping, as you probably already know. There’s nothing more
that they love other than talk shopping with other people.
If they give you a good solid answer and they look like they’re doing some
shopping themselves, you might want to ask them to accompany you if they’re
up to it. Something like, “Hmm.You seem like you have a fashionista inside you. I’m
Page 45
pretty clueless about this stuff; maybe you can help me look for stuff if you’re up for
a good time.” If she says yes, introduce yourself. Treat her to a cup of Starbucks
after to thank her for her time. Congratulations, you have made yourself a new
friend.
This is a great exercise to build your confidence. Not many people have the
balls to pull this off -- the male ego usually refuses to acknowledge that they
need help from other people, what more if they’re strangers? If you do choose
to perform this exercise, you will feel like a thousand bucks afterwards.
Accessories
Spice up your attire with accessories. One look at music videos and you will
notice that hardly anybody wears jeans and a t-shirt -- more often than not,
they are accessorizing.
Some of the essential accessories for a man:
- A watch: With the widespread use of cellphones these days, who REALLY
needs a watch? Men who pay attention to style, that’s who. About 60% of all
watch purchases aren’t for practical purposes but rather for fashion. Investing
in a nice and classy watch will do you loads of good in the future.
- Sunglasses: I personally didn’t start wearing sunglasses until about 2 years
ago. I don’t know why; maybe I felt it was a little too try-hard. But ever since I
started wearing them, I’ve fallen in love. So far, I own four pairs. I like them
branded (I have Ralph Laurens, D&G’s, and two Ray-Bans) but that’s just me. If
you don’t have the budget, feel free to buy the $10-$20 pairs on side stalls --
however, they get flimsy really easy and if you’re lazy on maintenance, just
invest in a nice $100 pair from Sunglass Hut or a store of the like.
- Jewelry: I love jewelry. I never leave the house without my necklace, and I
don’t take off my earring studs nor my bracelet (mainly because if I do, I’ll
forget to wear it back). If you’re going to go the route of never taking off
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your jewelry, make sure you buy authentic silver that won’t rust or stain even
after prolonged water exposure.
Shoes
I don’t need to tell you that women LOVE shoes -- that’s Women 101. But in
case that you didn’t know that -- WOMEN LOVE SHOES!!
It always amazes me whenever I realize how keen a woman’s sense of sight is

when it comes to shoes.
Even though I’m a typical guy and two or three pairs of shoes do it for me
(basketball shoes, everyday sneakers, and formal shoes), I still try to pay as
much attention as I can to my footwear. I make sure to keep them as clean as
possible, and since I like white Adidas sneakers, I have to clean them every 2-3
weeks. Be sure to clean them as frequently as possible to keep them squeaky
clean.
If you already wear shoes that you like but it’s really worn out, it might be
better to invest in a new pair rather than trying to salvage this one. Be sure to
buy the shoe cleaner that the staff at Foot Locker offers you as an upsell. Back
in university, I liked to buy new white sneakers after 4-6 months. I also had a
rotation of 2-3 shoes which I switched around depending on the jeans I was
wearing. It was perfect for people who I saw frequently.
No one type of shoe is best -- what’s important is that the type of shoe that
you wear fits your sense of style and the environment (wearing suede leather
shoes in a casual environment screams trying too hard). I prefer white sneaks
(ala Run-DMC) because my fashion style is a little more on the urban side.
Converse Chucks are real nice casual shoes as well. For references on formal
footwear, again GQ is your best resource.
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Oh, last point about shoes: the next time you’re out with your friends, try this
experiment for fun. This will work wonderfully if the girl you’re after is with a
guy, and this is a perfect technique to try and embarrass the other guy:
1.) Take the couple and ask them if they want to play a quick game to test
their wits. If you want to maximize the results of this technique, you can offer
a drink to the winner.
2.) Tell them that this game only has one rule, and that is to answer just one
question AS QUICKLY AS POSSIBLE.
3.) Once they’re ready, pause, then ask them both: “In one line only, describe
the color and kind of shoe that your partner wearing right now.”
4.) Watch the girl erupt out her answer and the guy sit silently in
embarrassment. You can dig his hole even further by rubbing it in (“I can’t
believe you didn’t know what she was wearing? Even *I* noticed it!”)
5.) If you offered a drink to the winner, LEAD her to the bar (“All right, let’s go
get that drink -- I’m getting thirsty”). If you’re with other friends, she will not
hesitate to follow your lead and leave the guy behind.
Scent
Has a woman ever walked past you and made your head snap backwards the
moment you sniffed their perfume? She might not have been that attractive in
the first place, but the sheer fact that she smells so damn good just had to
make you take a second look. Or maybe you smelled something and an influx
of memories just came flushing in your brain.
Basic fact: smells, emotions and memories are all processed in the same general area of the
brain. These three are highly interconnected with each other.
By wearing a signature scent that the woman of your choice smells on you consistently, you are
conditioning your woman to think of you whenever she smells it. She will have no other choice
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but to think of you whenever the scent comes around. By wearing a great smelling perfume, you
are priming her emotional responses (no matter how little they may be) and highly increasing
the chances of her responding to you in an emotional way.
It might be a wise idea to take a female friend with you to get a second opinion on your choice.
Be sure to choose carefully. There is no one cologne that fits everybody (except perhaps
Tommy Hilfiger or Davidoffʼs Cool Water) because they all react differently to the chemicals our
bodies produce.
With that said, Iʼve tried on a lot of scents, and here are some of my favorites:
- Dolce & Gabbana by Dolce & Gabbana

- Obsession Night by Calvin Klein
- Emporio Armani by Giorgo Armani (try Emporio Armani Diamonds too --
haven’t bought it yet, but from my initial sniff it’s a good one)
- Reaction For Men by Kenneth Cole
- Very Sexy For Him by Victoria’s Secret (my secret weapon; most people laugh
when I say I wear Victoria’s Secret cologne, but the effect it has on women is
very deadly)
Although I have several signature scents, I own several at a time simply

because I rotate them appropriately for the time and place. I have a casual
daytime cologne, club night cologne, and date time cologne.You could have
more rotations if you want to, but that one works for me.
Hair
You should know by now that a man’s hairstyle can make or break a man’s
entire look. More often than not, this is the key element to looking good for
us. If ever you’re bored with your look, all you have to do is switch up your
hairstyle and you’ll feel a significant change. Hey, if women get haircuts
whenever they breakup, that should tell you something about how therapeutic
changing your hairstyle can be.
Unless you want to live with an ugly hairstyle for at least 3 weeks, don’t make
the mistake to go to a hairstylist without any idea of what type of haircut you
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want. Look up hairstyles for men on the Internet and bring several sample
pictures if you wish in order for him/her to be able to give you the cut you
want.
I have to include facial hair in this section. Facial hair can make you look
manlier if you have a babyface, but if you naturally have a “mean” mug then
keeping it clean could add the friendly and sensitive touch to your demeanor. If
you’re one of the lucky ones who don’t have problems growing facial hair, try it
and see how women react to it. If you’re getting looks from women you pass
on the street, then you know you have a winner.You can always shave it off if it
doesn’t work.
I always get a mixed response about this with women. Some prefer facial hair
while others prefer clean. From my experience, women find it difficult to kiss
men with a mustache, so I keep a goatee and a small soul patch and maintain it
every week or so instead.
***
Follow the G-CASSH principle on a daily basis, and you will start turning heads
before you know it. If you don’t think you can make all these changes in one
big go, it’s okay to take it one step at a time. The important thing is that these
things will immediately make you feel sexier and more deserving of the girl
you want, and even better, women in general.
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Body Language
If you’ve seen the movie “Hitch” with Will Smith, then you probably remember
the line, “Over 90% of what you’re saying ain’t coming out of your mouth.” This
isn’t just a movie euphemism -- this is a real study performed back in the
1970s by a professor at UCLA by the name of Albert Mehrabian. Only 7% of
what you actually say is taken and understood -- the rest is accounted for by
your tone of voice and body language.
Having great body language that induces attraction in women is the key to
getting out of the friend zone. In this section, we will talk about three main
things that you need to add to your repertoire if you want to get out of the
friend zone: your posture, eye contact, and touch.
Posture
Your body posture says a lot about the type of person that you are. Although
it’s not an end-all be-all solution, your body posture subcommunicates a lot of
messages to her. If you want to get out of the friend zone, you have to learn
how to be “open” and “direct” with your body.
One of the general tips that I like to give is to own the space around you. Act
big -- when sitting down, spread your legs open, relax your shoulders, and
open your arms. This projects comfort in your surroundings. Since a man’s
genital area is the most sensitive part for us, having this wide open by
spreading your legs projects confidence.
When you’re walking, stand straight and broaden your shoulders. Puff your
chest out if you must (don’t overdo it though) and avoid walking in small
strides. I call it the big dick walk -- walk as if you have ten-pound balls between
your legs.
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Avoid “closed” body postures such as crossing your arms, pointing your body’s
direction away from the person you’re talking with, or holding something
between you and her such as a drink (some women tightly clench school
books cross their body as a way to ward off unwanted attention). Don’t close
yourself up and play it safe, even if it feels like the best thing to do -- you want
to convey a smooth and suave man, not one who cowers under the slightest
risk of failure.
Tons and tons of books have been written on this subject, so I won’t waste
your time repeating stuff that they explain much better than I do. Head to
your nearest Barnes & Noble (or Chapters, if you’re in Canada) and buy the
two books:
“The Definitive Book On Body Language” by Allan and Barbara Pease
and
“What Every Body Is Saying: An Ex-FBI Agent’s Guide To Speed Reading

People” by Joe Navarro and Marvin Karlins
If you have some money to spare, go and get a David Lieberman book: either
“Get Anyone To Do Anything”, “You Can Read Anyone” or “Never Be Lied To
Again.” Yes, they apply to reading people, but you can take the lessons he
teaches there to sub-communicate messages with your posture.
Eye Contact: Gazing Into The Window Of One’s Soul
Many men have problems with holding eye contact for long and start to feel
uncomfortable after a while. But making and holding eye contact sends a very
powerful image about your confidence, maybe because very few have the
power to look at someone’s eyes for too long.
Eye contact is essential to building rapport with someone. It also boosts

physical attraction, both yours and hers. When you’re talking to her, it’s
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important that you make solid eye contact. It conveys interest in what she’s
saying, and when you hold her eyes as you talk you are showing a lot of self-
confidence. But don’t stare -- a 70:30 looking:looking away ratio is a healthy
balance.
Your eye contact must be complimented with a genuine smile, or else you’ll
just be staring at her. A nice and warm smile has the power to melt a woman’s
heart. It demonstrates confidence, friendliness and a positive attitude to life. It
also gives the impression that you are fun to be with, and are probably not
dangerous. Many women still subconsciously believe that men are the stronger
sex -- smiling helps her alleviate this fear of you hurting or violating her.
If you have problems holding someone’s gaze, here’s a tip: instead of looking
them in their eyes, look at their eyebrows instead. It gives off the same
impression that you are giving deep eye contact without actually doing so.
With this technique, you will neutralize any feelings of fear or embarrassment
that comes with making eye contact.
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PHASE 3: AMPLIFYING
ATTRACTION
Recap: The goal of the past two phases were to change her perception of you
as harmless and non-threatening and transform it to a man she can potentially
see herself having a romantic and sexually intimate relationship with.
Here in phase 3, our goal is to take those altered perceptions of hers and
amplify it to make her SERIOUSLY consider getting with you.
There are three rules you need to follow when it comes to this stage.
Cardinal Rule #1: Going On The Non-Date

If there’s one dating principle that I have found to be the most effective in my
life, it is the principle of taking her out on what I like to call as Non-Dates.
In many people’s minds, taking her out on a date means picking her up, dinner
at a fancy restaurant, a movie or a casual stroll after eating, possibly flowers.
Now, in my experience, the concept of the traditional date works -- but ONLY
if she feels some attraction towards you in the first place.
If she doesn’t, any and all gestures and attempts to sweep her off her feet like
they do in the movies will only work to your disadvantage.
So what’s the solution? You do need to go out together for you to be able to
amplify her feelings, but not with anything over the top. As a matter of fact, I
use Non-Dates to casually sneak my way in without her even knowing it.
Non-Dates are casual get-togethers with just the two of you doing regular,
everyday things. As a loose definition, I define a Non-Date to be anything other
than the normal thing you would ask her out for. But in general my Non-Dates
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involve asking her to accompany me to do something I was going to do by

myself anyway, ie. go to the bank, pick up some groceries, finding a gift for a
friend’s birthday, drinks with some common friends, etc.
They are perfect especially if you’ve made a major blunder with her such as
confessing your feelings or if she’s explicitly told you that she doesn’t want to
be anything more than friends, because they are perceived as non-threatening
and takes an intense amount of pressure off her shoulders. Imagine: no need to
bother spending 2 hours to doll herself up!
This might seem a little contrary to your thoughts right now -- you need to
get out of the friend zone, so don’t you need to do more couple-like activities?
In a single word, no.
Fact of the matter is this: everytime I was in the danger of being Friend Zone’d
by a girl, any attempt to take her out with the idea of sweeping her off her feet
got blown off and rejected. On the other hand, whenever I tell her to come
with me to do some mundane activity (look for a book, shop for a few
clothes, etc.) women would almost always agree to come with.
Remember the principle of escalation -- small things first, then you can always
escalate to the next level once she’s there. It is a must to escalate to the next
level, but you want to do it as if it’s spontaneous and thought of right on the
spot.
Taking her out to dinner at a nice place is a lot easier if she’s already out with
you somewhere. What I do is I would let her know that I’m getting hungry, ask
her if she wants to eat, then tell her I’m having cravings for dinner at some
nice restaurant. There will be an instance that she didn’t bring much money
with her, so be prepared to pony up part of the bill in this situation.
Once you’re on a Non-Date and managed to escalate, you have opportunities

to execute the following techniques in order to amplify her feelings of
attraction towards you, as small as those feelings may be.
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Cardinal Rule #2: Being A Mystery

Now that you’ve sparked up some sexual attraction in her, it’s time to really
amplify that.
Done properly, playing coy and being a bit of a mystery will get her chasing you
in no time.
Send Mixed Messages
If you’ve already told her how you feel about her, STOP DOING SO RIGHT
NOW. Even if she’s reacted favorably. She might enjoy the flattery, but by
having such easy access to you, it’s not making her like you more. It won’t be
increasing her attraction to you!
To attract a woman and get out of the friend zone, you need to make her
wonder. She needs to wonder what you’re doing, what you’re thinking about,
who you’re with, and most importantly, how you really feel about her.
Cut your phone calls short. End your dates early. Hell, break a date every now
and then.
Some people might not approve of this move, but it works for me.
If I’m trying to turn a friend to a girlfriend, I like to make dates that I have no
intention of keeping. Yes, I ask her out on a date even if I KNOW that I’ll
eventually cancel on her. This works well if she asks you to go somewhere with
her and you initially agree.
Yes, I’m risking pissing her off. But by not making it so easy for her to see me, I
am actually creating distance between the two of us. With distance comes
mystery and intrigue -- two of your best friends when it comes to getting out
of the friend zone!
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And even if you piss her off a little bit, that emotion is a lot better than her
not caring at all. It also gives me the opportunity to sweep her off her feet,
because now I have a legitimate excuse to do something really sweet for her.
We all want what we can’t have, and that’s what women really want. It’s a
weird paradox, but by denying her the chance to be with you so easily, you’re
actually creating a much stronger desire for her to be with you.
Give her the opportunity to actually look forward to being with you. Be a little
distant, and even break a Non-Date (or even an actual date) every now and
then. Send her mixed messages, and she’ll come running into your arms in no
time.
Make Her Jealous
Remember this fact and tattoo it on your forehead if you have to: the opposite
of love isn’t hate -- it’s indifference.
If you’re in the friend zone, then chances are she’s really indifferent towards
you. She doesn’t feel any sparks of attraction towards you.
If she knows that you have feelings for her, believe it when I say that she will
do whatever it takes to keep your attention and stop her from losing to
another girl.
It’s one of those things that men will never understand about women. She
knows you want her, but she doesn’t want you back -- yet, she will do
everything in her power to make sure nobody else gets you.
Let her crave for your attention.You can do this by talking to other girls in
front of her without paying much attention towards her.You have to be really
subtle about it though -- if she knows that you’re intentionally trying to make
her jealous, you are negating all your efforts.
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If you know that she has a little bit of an unspoken competition going on with
one of her friends, be a little extra friendly to her friend the next time you
three are all together. Flirt with waitresses and bartenders. Let her see you
talking to pretty women if you’re out at a bar or a club.
Approach it with this frame of mind: “I’m having more fun talking to her than I
am talking to you, so I’m going to focus all my attention on her instead.” If you
really believe that, she will sense it. It gives her a feeling of rejection way before
she is even rejected -- and women CANNOT handle rejection.
CAUTION: Be careful to not go overboard and swing into the douchebag

category.
For instance, you cannot overtly break a date with her if you choose to go
with another girl instead. That will instantly put you in the jerk category, and
will make her hate you, not like you more.
Any regular woman will protect her man (and yes, she sees you as her man in
some way) from the eyes of a prying woman. If you can get a woman’s green
glands going, you are money.
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Cardinal Rule #3: Being Sexual

The number one rule for this stage is to start amplifying sexual tension
between the two of you. You do this by following the touch escalation patterns
that we discussed in the previous chapter, as well as introducing the topic of
sex into your conversations.
No, you do not have the come across as a horny pervert. What I like to do is
to wonder out loud about a certain social dynamic between male and females
and asking for her opinion. You can start it off easy by asking something related
to relationships. As soon as you two are heavily engaged in debate or
discussion about that topic, you can gently navigate the conversation and
introduce the topic of sex.
One of my favorite ways of finding social dynamics to talk about is watching

standup comedy. My favorite comedians are Chris Rock, and his stuff is always
full of clever tidbits and observations about men and women that I pull from
all the time.
“Who’s the biggest liars, men or women?” - http://www.youtube.com/watch?

v=sJfFGgzhfhY
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“Never ask your woman how many men she’s slept with” - http://
www.youtube.com/watch?v=M3IIVHxAtFk
Once she’s engaged in the topic, it isn’t difficult at all to maneuver the
conversation into deeper into the topic of sex. The idea is to just get her used
to talking about sex with you. This portrays you as a sexual being -- a man
who’s not afraid to admit his own sexuality.
Believe me, this is a rare trait in men today, and as long as you’re not coming
off as a horndog, you WILL be fine.
I also like to drop hypothetical situations that are designed to make her
imagine the two of us doing sexual activities. I will pretend that I would need
clarification about what she said, and somehow manage to squeeze myself in
her thoughts. Done well, this is a very effective (and subtle) technique.
For example, I just had this conversation recently with a sexually conservative
friend of mine:
Her: I don’t feel comfortable with the notion of having multiple sex partners
at the same time.
Me: Really? So does that mean you have a problem with me then? *grin*
Her: No, no, I’m just saying that I don’t necessarily agree with the concept,
that’s all. I don’t have a problem with people who do it.
Me: OK, I’m interested to know more about that.You know that I don’t have
a problem sleeping with other women as long as I’m not in a committed
relationship. Take this hypothetical situation then. Say we’re both single, and
after one night of drinking, you and I start making out and end up sleeping
together. The problem is that even if you and I are both physically attracted to
each other, we both know that getting in a relationship isn’t necessarily the
best thing for both of us. What then will you....
(You read about this in the Case Study #3. As you know, this “friend” of mine ended
up making out with me at the end of our beach vacation.)
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Do you see what I did here? It is to get her thinking about situations where
the two of you are together. It is subtle hypnotism in effect.
In my professional opinion, the art of subtle communication played A HUGE

FACTOR in me getting this girl to make out with me.
One of the main reasons guys stay as “just friends” with a girl is because they
don’t allow the girl to see them in a sexual manner. There are only two ways
you can get her to do that: 1.) If she’s already attracted to you in the first
place, then all you have to do is act sexual, and 2.) If she doesn’t see you in
that way, then you have to MAKE her think of you without being a pervert
about it.
That’s the main advantage of subtle communication. It’s somewhat of a “brute

force” tactic -- but it works.
Because of this tactic, more than half of our conversations ended up having a
very subtle but noticeable sexual undertone. It allowed me to transform her
image of me from “just a harmless guy friend” to someone she is constantly
imagining having physical intimacy with.
Your conversation will end up having very overt sexual undertones. With this
conversation, she started asking me other hypothetical questions, such as how
would I react if we slept together for a one night thing.
She’s not necessarily going to act out on it (we’ll deal with that in phase 4), but
using this technique you can make sure that she’s definitely thinking about it.
If you think you have a problem with getting her to see you in a sexual
manner, then use this tactic, and use it mercilessly. This is VERY EFFECTIVE
during the getting to know you stage when she’s still trying to decide what her
first impression is of you -- but it’s just as effective no matter what stage of the
game you’re in.
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Touch: The 4 Stages of Escalation

This is one of the best “techniques” unknown to men everywhere.
Many of us are touch-averse especially towards women we have feelings for.

We seem to feel guilty for touching her in fear of violating her personal space
and coming off as a pervert. If you hold this belief, then you need to erase this
type of thinking RIGHT NOW.
Listen: knowing how to touch a woman in such a way that generates sexual
attraction is the one advantage average Joes have over muscular jocks and rich
models. Touching people you meet makes them feel comfortable in your
presence almost immediately, if you do it right.
Funny story: I was with some friends at a club some time ago. We came across
one of our acquaintances from school who was slightly tipsy. He was one of
those popular guys. I started to get bored, so while a few of my buddies were
chatting with him I decided to go to the bar and grab some drinks.
After a while, two of my female friends found me. When I asked them what
happened to our acquaintance, they told me that they left him because they
felt creeped out because he was too touchy. The funny thing about it is that
they were telling me this with my arms on both of their shoulders.You can’t
make this stuff up. Go figure, right?
Here’s the thing: There are tons of ways to touch a woman wrong, but there’s
no one magic way to touch a girl that induces sexual attraction. The only thing
you need to do is focus your touching on constant escalation.
What do I mean by escalation? Think of touching as a ladder.You start with

small touches and gradually work your way up the steps.You can’t go from no
touching at all, to kissing, to sex in two giant leaps.You have to take one small
step at a time in order for the next step to “feel right.”
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Have you ever heard a woman say that holding hands with, even kissing her
man just feels right? That’s touch escalation executed properly. What you’re
doing is getting her used to the idea of you touching her, and slowly (but
surely) increasing the level of touching.You start with casual and non-
threatening and work your way to sexual and intimate.
The following is a series of steps to follow from beginning until the time she’s
ready to be kissed. While you must stick to the regimen, don’t stick to it
RIGIDLY -- don’t turn away her invitations to kiss you if you’re only at the
second stage, for example. Use your better judgement. If you have any
questions, email me for clarifications.
STAGE 1 - Casual
Upon the first time you meet her
- Shake her hand and hold it for a tad bit too long
- Casually touch her on the arm to emphasize a point you’re saying.
- Stand next to her with your arm touching hers.
- Hell, even high fives are good at this stage.
STAGE 2 - Protective
Once she’s comfortable with you touching her, you can move on to the next
step.
- Give her a friendly hug after you tease her, or touching the small of her back
when opening the door for her.
- Sit next to her with your legs touching each other
- Admire her necklace by getting close and grabbing it to examine it closely. Of
course, your fingers will lightly graze her neck when you do so.
STAGE 3 - Romantic
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Once you’ve done those, she’ll feel comfortable with the next few semi-
romantic touching moves
- If the environment is extremely loud, feel free to talk to directly to her ear
(don’t shout!) and gently brush your lips against her ear. The ear is a really
sensitive area especially when in contact with the lips, so use this situation to
your advantage.
- You can also brush her hair off her face, or just pretend she has something
on her cheeks and wipe it gently.
STAGE 4 - Sexual
As soon as she’s comfortable with these, I guarantee you that she will be very
comfortable with your touching, and chances are she’s starting to see you in a
romantic and/or sexual light already. Time for the next big moves, which is to:
- Run your fingers through her hair

- Stroking her face with your fingers while looking deeply into her eyes
- Holding hands or walking arm in arm with both of your faces really close to
each other’s
- Kissing her on the cheek
If you notice, these different stages go from platonic to deeply intimate. As

soon as you reach the final stage, going for a kiss on the lips will feel perfectly
natural -- no more awkardness.
There are plenty more of touching moves you can do, so feel free to improvise
a little bit as long as you know what stage you’re in. Don’t stray too far though
as you absolutely cannot mess this step up.
Also, keep in mind that it’s not enough to do these things one time and leave it
at that. The more constant your touching, the better. What do you do if you’ve
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made the mistake of not establishing touch early on? Better late than never, my
friend. Start small -- no need to jump into holding hands right away.
(Note: Stage 1 and 2 of the touch escalation pattern should be executed

during Phase 2 of the process)
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PHASE 4: CLOSING THE DEAL

Congratulations, you’ve done the toughest of the tough.
You’ve worked on revamping her image of you, generated sexual attraction,

and started to exude qualities of a sexy and confident man.You’ve successfully
maneuvered your way out of the friend zone and got yourself to Phase 4.
If you execute the steps in Phases 1, 2 and 3 properly, it won’t be long until
you can feel that it’s time to close the deal.
Tread The Waters Carefully

You’ve gone this far in your journey out of the friend zone -- always remember
to tread the waters carefully.
Never assume that just because things are normal between the two of you
that she’s ready for a relationship with you.You need to look for crystal clear
signs that she is definitely attracted to you and no longer sees you as just a
friend.
How do you know if you’re already in this phase? You’ll know it when you see
it. It requires a little bit of intuition, but you can tell that it’s time to close the
deal once you start seeing these signs:
- Whereas you used to start all forms of communication with her, she now
starts contacting you first on a regular basis
- You feel her looking at you while you’re doing something, and when you catch
her looking she either 1.) smiles warmly at you, or 2.) looks down then away
- Getting her out on a date was nowhere as difficult as it used to be
- She starts responding well to physical touch
- She starts laughing at almost everything you say (making you wonder, “Since
when did I become so funny?”)
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- She bluntly asks you out on dates (disguised as Non-Dates), wants to have
drinks with just the two of you, or even asks you to come over at night
These are just some of the telltale signs that will indicate her growing interest
in you and signal that you need to seal the deal and make her yours. In this
case, just trust your intuition -- if she’s sending strong messages, you’re
probably right.
Just be careful and always analyze the situation.You know more about her than
most guys -- by now, you should probably be very well aware of how he is
with other guys, especially guys she likes. Use that as your point of
comparison, and try to match yourself as to where you are on the scale.
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Lightning Doesn’t Strike Twice

You’ve already landed yourself in the friend zone once. But because you
executed the tactics in this book so perfectly well, you’ve managed to get
yourself out of that black hole.
But if ever you get yourself there again, trust me -- there is NO getting out.
This is not the time to go back to old habits that got you in the friend zone in
the first place!
Don’t start chasing her around like she’s the only woman in your life again
(even if she is). Never confess your feelings and tell her how you’ve loved her
ever since the first day you’ve known each other. No buying gifts unless it’s a
special occasion -- and if she’s not buying gifts for you, then you probably
shouldn’t do the same.
If you’ve successfully revamped your image in her eyes, then you need to
uphold to that -- otherwise, everything will just be a big fat lie and she will feel
like she’s been lead on.
I know several guys who I’ve helped get out of the friend zone, but sadly they
got too overconfident and started believing they could do no wrong. They
reverted back to their old ways, and sadly, lost the girl for good.
While there’s no exact rules on the right things to do with a woman, there are
the clearly wrong things that you should never even think about doing.
Not the way you want to go out, my friend.
You’ve put in all this work successfully so far -- tread the waters carefully,
because you’re actually in a more vulnerable position now than you were in
before.
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The Kiss Test: Perfect Is Imperfect, Imperfect Is

Perfect
Whatever happens, do NOT wait to set up the perfect moment to make your
move.
It is tempting to try and do it like they do in the movies.You know, just like
how everything is perfect and right and the male hero just manages to sweep
the female actress off her feet.
I’m going to tell you right now that this moment will just happen. When you
realize that it’s your time, pounce on the opportunity and don’t let it slip away.
When do you know if she’s ready to be kissed?
A good guideline is the moment you start asking yourself, “Should I kiss her
now?” then you probably should. But be warned: you have to really trust your
instincts if you choose to follow this rule.
When the two of you are alone and you can feel the sexual tension building,
do what I like to call the Kiss Test.
1.) Find an excuse to smell her hair. I usually like saying something to the effect
of, “I smell something good. Is that your hair?” and lean over and give it a sniff.
2.) Pull away, but keep your hands on her hair and start touching the tips. If she
lets you do this, even smiles, then you’re a go to continue.
3.) Keep stroking her hair, this time brushing it with your fingers and gently
scratching her scalp. There’s something very comforting about this (you ever
wonder why women brush their hair so often?) and then look her in the eye.
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4.) When she looks back, look down at her lips, then look her in the eyes
again. If she let’s you keep stroking her hair and keeps looking at you in the
eye, then the green light is on, and you should go in for the kiss.
Why does this work so well? Again, it’s the concept of escalation in effect.
You’re escalating towards a kiss, but you’re not giving her anything too overt
to reject or object to. By slowly climbing that ladder of escalation, moving on
to the next step is easy.
Do this, and you will find out easily whether she’s ready to be kissed --
guaranteed.
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Last Minute Resistance

So you’ve managed to squeeze yourself in.You can hardly believe you’re
actually kissing her and making out with her!
Just as everything is going as planned, she pulls away and tells you, “No, we can’t
do this.We’re FRIENDS.”
Now, most guys would not have an idea what to do in this situation. The
natural instinct for many would be to convince her otherwise -- “No, we
should be. It feels so right” or something to that effect.
When faced with this situation, do not, by any means, try to convince her
LOGICALLY to continue the physical intimacy with you!
This is a crucial point of difference between men and women. With men,
straight facts and logic is enough. Notice how our stories always involve the
what, when, who, and where, sometimes the how and the why.
But with women, it’s always about how they FEEL. Their stories are laced with
feelings; how they got annoyed when the checkout counter girl was rude to
them, how angry she feels with this one person at work, etc.
To be able to make a woman relate to you, you need to start talking less in
facts, and more about feelings. Less logic, more emotions. No, this is not me
being sexist -- it’s what has worked well for me so far.
Back to the topic at hand: what do you do when you encounter last minute
resistance?
Say this:
Page 71
“You’re right, we can’t do this, this is bad...” and keep on kissing her. She will kiss
you back. If she pulls away again and says, “I can’t,” acknowledge what she says,
and keep on kissing her.
Continue until the third time she resists. After that time, pull away for real.
Give it a couple of minutes. If you have the TV on, watch whatever’s on there
for a short while. Then turn to her and start escalating again by quickly going
through the Touch Escalation pattern. Hold her hand, then sniff her neck, give
her ear a quick nibble, and start kissing her.
The trick is to turn the tables on her and start making her the aggressor. Pay
attention to your body language, and adjust it so she’s actually doing some of
the work.You can do this by pulling her towards you as you slowly lay back
while the two of you are making out. If you can maneuver her to get on top
you, even better.
One of the reasons she is resisting is because she is scared of her social
reputation. If ever this gets out to your circle of friends, she’s in danger of
getting thought of as a slut. So if she resists, tell her this:
“We’re in our own world right now darling, what happens right now stays between
us.” Then start kissing her again.
This advice might seem counter-intuitive, but it works. I don’t exactly know
why, but I have an idea. I’ve also asked women I’ve been with, and they seem to
agree with my explanation of it:
By the time that she actually tells you that you two can’t do what you’re
doing, that’s her logical mind speaking. Her logical mind and her body is
actually conflicting right now, so the trick is to let her body win the conflict.
By taking a short break, she wonders, “Wait, did he really just stop?” She starts
wanting the good feelings brought upon by the act of making out with you,
which kills off the logical mind in the process. When you stop, the sexual
Page 72
tension between the two of you exponentially builds -- when you start again,
making out with you is a great release.
(Notice that she’ll be letting out a heavy breath after the stop-start process --
a sign of tension getting released on her end. It is because of this which is why
the perfect time to move to the next base is after a short break.)
Note: Keep in mind that there are no hard, solid rules for last minute
resistance -- there are only guidelines.
Note: If she firmly tells you to STOP and starts pulling away -- do so right
away. Going further would be rape. Don’t do that.
Page 73
CONCLUSION
Congratulations, you’ve successfully managed to get yourself out of the friend
zone!
You have everything I could possibly know about women and how you could
navigate your way out of the friend zone and turn a friend into a girlfriend.
Please don’t abuse this knowledge. This is very powerful stuff, and has the
power to destroy a woman’s heart if done carefully.
While I cannot guarantee that EVERYBODY will succeed in their journey out
of the friend zone, by following the tactics in this book you are dramatically
increasing your chances of doing what many think to be impossible.
Use it only for good. Don’t play with anybody’s feelings -- karma will come
around and bite you in the ass if you do.
Fortune favors the bold.
To your success!
Gavin Ferenzo
PS. I really want to hear your thoughts. Write me at:
gavingferenzo@gmail.com
That is my personal email address, and you can ensure that I will receive and
read any and all emails sent there. I would really love to hear your success
story.
Page 74
CUSTOMER SUPPORT
If you have any queries regarding your purchase, please don’t hesitate to email
us at:
support@outofthefriendzone.com
We will get back to your query within 24-48 hours.

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“Escaping The Friend Zone” program

What You Can Expect From This Program 10

How To Use This Program 12

SO YOU FOUND YOURSELF IN THE FRIEND ZONE..

The First-Impression Advantage Men Have Over Women 15

The Movie Trailer Principle 17

The Perfect First Impression 19

5 Sure-Fire Ways To Tell If You’re In The Friend Zone 20

Your Lucky Number 7 22

The 3 Keys To Get Any Woman You Want 28

PHASE 1: DESTROY AND REBUILD 30

The First Meet-Up 34

After The Meet-Up 37

What To Do When She Gets In Touch 39

PHASE 2: THE FIRST 15 MINUTES 41

Eye Contact: Gazing Into The Window Of One’s Soul 51

PHASE 3: AMPLIFYING ATTRACTION 53

Cardinal Rule #2: Being A Mystery 55

Send Mixed Messages 55

Make Her Jealous 56

Cardinal Rule #3: Being Sexual 58

Touch: The 4 Stages of Escalation 61

PHASE 4: CLOSING THE DEAL 65

Lightning Doesn’t Strike Twice 67

The Kiss Test: Perfect Is Imperfect, Imperfect Is Perfect 68

Last Minute Resistance 70

I am saying “Congratulations” because I want to congratulate you on taking

How I Went From “Let’s Just Be Friends” To “I

But the funny thing about it is, it’s a true story.

“I just wanna be friends.”

It was about ten years ago. After a couple of back-to-back heartbreaks, I

However, I quickly became bored of this lifestyle. I was tired of one-night-

What You Can Expect From This Program

This program comes in four phases:

Phase 2 is called The First 15 Minutes. If you follow the techniques

Phase 3 is called Amplifying Attraction. This phase deals with going

Lastly, Phase 4 is called Closing The Deal. This is a shorter section

How To Use This Program

When you finish reading, I want you to do me a favor. Email me your

My email address is gavinferenzo@gmail.com (yes, that’s my personal one).

Let’s get this party started.

SO YOU FOUND YOURSELF IN

Think about the last time you met a new woman.

So what am I trying to prove here?

The First-Impression Advantage Men Have Over

It was a potentially dangerous scenario, because to her I was simply a friend of

The Movie Trailer Principle

I distinctly remember a movie trailer that managed to linger in my mind in

Why do I emphasize this so much?

As I will explain in a later chapter, recovering from a bad first impression is

The Perfect First Impression

Do you sense the importance of this yet?

5 Sure-Fire Ways To Tell If You’re In The Friend

1.) She explicitly tells you.

It could be after you’ve made a grand confession of your feelings to her, it

3.) She’s touch-averse to you.

4.) She’s always talking to you about other guys she’s

5.) She doesn’t flirt back.

Your Lucky Number 7

What I do is I casually introduce the topic of sex in our conversation. Often, I

It is closely related to the Second S, except this is internal as opposed to

Which leads us to the Sixth S, which is...