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Price ceiling has to be set below the equilibrium of free-market price in order
to be effective. However, this may have several effects. Chicken supplier
cannot enjoy the same price as at equilibrium free market. As a result, they
would rather decrease the supply due to the high cost of production. Some of
them even drop out of the market. The reduction of quantity supplied can be
shown in the Graph A. The quantity supplied dropped from Q0 to Qs.
Graph A: Price
Price Ceiling
Equilibrium
P0
P1 Price Ceiling
Shortage of
Supply
D
Qs Q0 Qd Quantity
From the consumer sides, the price ceiling may lead to the increase of
quantity demanded as they can purchase the chicken at a lower price than
the equilibrium price. The graph shows that the quantity demanded increase
from Q0 to Qd as a result of price reduction due to price ceiling set by the
government.
When a price ceiling is set, a shortage of quantity comes into sight. Demand
for chicken is more compared to quantity supplied. Consumers cannot buy as
much as they would like to due to limited quantity supplied.
However, some argue that the ceiling price only benefited wholesalers and
retailers and not the consumers as they always sold chicken at the ceiling
price and not based on the lower price they buy from the farmers.