Professional Documents
Culture Documents
MUTUAL FUND
TABLE OF CONTENTS
Objective of Study
Literature Review
Research study
Research objectives
Research Methodology
Research Methodology adopted
Annexure
Questionnaire
Bibliography
OBJECTIVE OF STUDY
This project aimed at finding out the present perception, investing attitude and awareness
A study was necessary to analyze the above stated requirement. A survey was therefore
conducted to find the prospective customer along with their perception and investing
attitude towards Mutual Fund. Objective was first defined and then questionnaires were
The result obtained were analyzed and recommendations drawn which are presented in
the report.
The objective of the project was to know about the present perception, investing attitude
people.
ii) To understand as how people had their experience with Mutual funds.
• Know the Customer and prospects:
LITERATURE REVIEW
thus imperative to understand what the consumer want; how they make the choice; or
what are their sources of information and influence processes etc. In this process and
organization can identify new opportunities in the market; evaluate and monitor
marketing actions; and in general, evolve better marketing program to serve the interest
of consumers. Thus market research acts a link between the consumer and the marketer.
ROLE OF MARKET RESEARCH
“Marketing research is defined as the systematic and objective search for and analysis of
information relevant to the identification and solution of any problem in the field of
marketing”.
Marketing research is the function which links the consumer, customer, and public to the
opportunities and problems; generate; refine and evaluate marketing actions; monitor
In planning and designing a specific research project, it is necessary to anticipate all the
steps that must be undertaken if the project is to be success in collecting valid and reliable
Planning a Sample
Formulation of Conclusion
RESEARCH OBJECTIVE
The aim of this research is to study the investor perception about UTI mutual fund and
Objective
• To find the investor’s overall perception about UTI mutual fund and other mutual
funds
sensitivity
• The study will also involve thorough field research of the various similar schemes
Research Design
available for the collection, measurement and analysis of data. A research design calls for
developing the most efficient plan of gathering the needed information. The design of the
Types of Research
• Exploratory Research
• Descriptive Research
Exploratory Research
An exploratory study is generally based on the secondary data that are readily available.
It does not have a formal and rigid design as the researcher may have to change his focus
or direction, depending on the availability of new ideas and relationship among variables.
Descriptive Research
the characteristics of certain groups such as age; sex; education level; occupation; or
income; interested in knowing the proportion of in a given population who have behaved
SAMPLING
questions
The objective of sampling is to get maximum information about the population with
Data, which can be secondary or primary, can be collected using variety of tools.
• Observation Method
• Interview Method
• Through Questionnaire
• Through Schedule.
• Depth Interview
Secondary Data means data that are already available like:
• Public records and statistics, historical document and other sources of published
information
RESEARCH METHODOLOGY ADOPTED
Sampling Plan
Sources of Data
INTRODUCTION
A mutual fund is a common pool of money in to which investors with common
accordance with the stated investment objective of the scheme. The money thus
debentures and other securities. The income earned through these investments
and the capital appreciation realized are shared by its unit holders in proportion
to the number of units owned by them. Thus a Mutual Fund is the most suitable
The MUTUAL FUND industry started in 1963 with the formation of the Unit Trust Of
India , at the initiative by Reserve Bank of India and the Government of India.
The flow chart below describes broadly the working of a mutual fund:
• In 1999 the dividends from muutual funds were made tax free
• In 2003 a level playing field was created & all Mutual funds including UTI
investment objective.
Value of the portfolio & investors holdings ,alters with change in the market
value of investments.
TYPES OF MUTUAL FUND SCHEMES
BY STRUCTURE –
give the investor the option to redeem at any time (open-ended) or whether the investor
An open-ended fund or scheme is one that is available for subscription and repurchase on
a continuous basis. These schemes do not have a fixed maturity period. Investors can
conveniently buy and sell units at Net Asset Value (NAV) related prices which are
A close-ended fund or scheme has a stipulated maturity period e.g. 5-7 years. The fund is
open for subscription only during a specified period at the time of launch of the scheme.
Investors can invest in the scheme at the time of the initial public issue and thereafter
they can buy or sell the units of the scheme on the stock exchanges where the units are
listed. In order to provide an exit route to the investors, some close-ended funds give an
option of selling back the units to the mutual fund through periodic repurchase at NAV
related prices. SEBI Regulations stipulate that at least one of the two exit routes is
provided to the investor i.e. either repurchase facility or through listing on stock
exchanges. These mutual funds schemes disclose NAV generally on weekly basis.
Interval Schemes
These schemes combine the features of open-ended and closed-ended schemes. They may
be traded on the stock exchange or may be open for sale or redemption during pre-
BY INVESTMENT OBJECTIVE –
Growth Scheme
These schemes seek to invest a majority of their funds in equities and a small portion in
money market instruments. Such schemes have the potential to deliver superior returns
over the long term. However, because they invest in equities, these schemes are exposed
to fluctuations in value especially in the short term. Equity schemes are hence not
suitable for investors seeking regular income or needing to use their investments in the
short-term. They are ideal for investors who have a long-term investment horizon. The
aim of growth funds is to provide capital appreciation over the medium to long- term
Income Schemes
The aim of income funds is to provide regular and steady income to investors. Such
schemes generally invest in fixed income securities such as bonds, corporate debentures,
Government securities and money market instruments. Such funds are less risky
compared to equity schemes. These funds are not affected because of fluctuations in
equity markets. However, opportunities of capital appreciation are also limited in such
funds. The NAVs of such funds are affected because of change in interest rates in the
country. If the interest rates fall, NAVs of such funds are likely to increase in the short
run and vice versa. However, long-term investors may not bother about these
fluctuations.
Balanced Schemes
These schemes are commonly known as Hybrid Schemes. These schemes invest in both
equities as well as debt. The aim of balanced funds is to provide both growth and regular
income as such schemes invest both in equities and fixed income securities in the
proportion indicated in their offer documents. These are appropriate for investors looking
for moderate growth. They generally invest 40-60% in equity and debt instruments.
These funds are also affected because of fluctuations in share prices in the stock markets.
However, NAVs of such funds are likely to be less volatile compared to pure equity
funds.
OTHER SCHEMES –
Index schemes
market as a whole, or a specific sector of the market. An Index also serves as a relevant
benchmark to evaluate the performance of mutual funds. Some investors are interested in
investing in the market in general rather than investing in any specific fund. Such
investors are happy to receive the returns posted by the markets. As it is not practical to
invest in each and every stock in the market in proportion to its size, these investors are
comfortable investing in a fund that they believe is a good representative of the entire
market. Index Funds are launched and managed for such investors.
The Scheme is subject to Securities & Exchange Board of India (Mutual Funds)
Regulations, 1996 and the notifications issued by the Ministry of Finance (Department of
Subject to such conditions and limitations, as prescribed under Section 88 of the Income-
tax Act, 1961, subscriptions to the Units not exceeding Rs.10, 000 would be eligible to a
deduction, from income tax, of an amount equal to 20% of the amount subscribed.
STRUCTURE OF MUTUAL FUND INDISTRY IN INDIA
There are many entities involved and the diagram below illustrates the organisational set
up of a mutual fund:
THE STRUCTURE CONSISTS OF
Sponsor -
Sponsor is the person who contribute atleast 40% of the networth of the Investment
Managed and meet the eligibility criteria prescribed under the Securities and Exchange
1996.The Sponsor is not responsible or liable for any loss or shortfall resulting from the
operation of the Schemes beyond the initial contribution made by it towards setting up of
Trust -
The Sponsor constitutes the Mutual Fund as a trust in accordance with the provisions of
the Indian Trusts Act, 1882. The trust deed is registered under the Indian Registration
Act, 1908.
Trustee -
individuals). The main responsibility of the Trustee is to safeguard the interest of the unit
holders and inter alia ensure that the AMC functions in the interest of investors and in
accordance with the Securities and Exchange Board of India (Mutual Funds) Regulations,
1996, the provisions of the Trust Deed and the Offer Documents of the respective
Schemes. At least 2/3rd directors of the Trustee are independent directors who are not
The Trustee as the Investment Manager of the Mutual Fund appoints the AMC. The
AMC is required to be approved by the Securities and Exchange Board of India (SEBI) to
act as an asset management company of the Mutual Fund. At least 50% of the directors of
the AMC are independent directors who are not associated with the Sponsor in any
manner. The AMC must have a net worth of at least 10 crore at all times.
The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent
to the Mutual Fund. The Registrar processes the application form, redemption requests
and dispatches account statements to the unit holders. The Registrar and Transfer agent
Affordability
A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc. depending upon the
investor to build a portfolio of investments through a mutual fund rather than investing
Diversification
It means that you must spread your investment across different securities (stocks, bonds,
money market instruments, real estate, fixed deposits etc.) and different sectors (auto,
textile, information technology etc.). This kind of a diversification may add to the
Variety
Mutual funds offer a tremendous variety of schemes. This variety is beneficial in two
ways: first, it offers different types of schemes to investors with different needs and risk
Professional Management
Qualified investment professionals who seek to maximize returns and minimize risk
monitor investor's money. When you buy in to a mutual fund, you are handing your
It is the Fund Manager's job to (a) find the best securities for the fund, given the fund's
stated investment objectives; and (b) keep track of investments and changes in market
conditions and adjust the mix of the portfolio, as and when required.
Tax Benefits
Any income distributed after March 31, 2002 will be subject to tax in the assessment of
In case of Individuals and Hindu Undivided Families a deduction upto Rs. 9,000 from the
Section 80L, including income from Units of the Mutual Fund. Units of the schemes are
Regulations
Securities Exchange Board of India (“SEBI”), the mutual funds regulator has clearly
defined rules, which govern mutual funds. These rules relate to the formation,
administration and management of mutual funds and also prescribe disclosure and
accounting requirements. Such a high level of regulation seeks to protect the interest of
investors
Liquidity
In open-ended mutual funds, you can redeem all or part of your units any time you wish.
Some schemes do have a lock-in period where an investor cannot return the units until
An investor can purchase or sell fund units directly from a fund, through a broker or a
financial planner. The investor may opt for a Systematic Investment Plan (“SIP”) or a
Flexibility
Mutual Funds offering multiple schemes allow investors to switch easily between various
schemes. This flexibility gives the investor a convenient way to change the mix of his
Transparency
Open-ended mutual funds disclose their Net Asset Value (“NAV”) daily and the entire
portfolio monthly. This level of transparency, where the investor himself sees the
underlying assets bought with his money, is unmatched by any other financial instrument.
Thus the investor is in the know of the quality of the portfolio and can invest further or
redeem depending on the kind of the portfolio that has been constructed by the
investment manager.
value, the value of mutual fund shares will go down as well, no matter how
balanced the
portfolio. Investors encounter fewer risks when they invest in mutual funds than
when
they buy and sell stocks on their own. However, anyone who invests through a
mutual
• Fees and commissions: All funds charge administrative fees to cover their day-
use a broker or other financial adviser, you will pay a sales commission if you buy
• Taxes: During a typical year, most actively managed mutual funds sell anywhere
• Management risk: When you invest in a mutual fund, you depend on the fund's
manager to make the right decisions regarding the fund's portfolio. If the manager
does not perform as well as you had hoped, you might not make as much money
on your investment as you expected. Of course, if you invest in Index Funds, you
In the year 1992, Securities and exchange Board of India (SEBI) Act was passed. The
objectives of SEBI are – to protect the interest of investors in securities and to promote th
Mutual Funds are highly regulated financial entities that must comply with a large
number of regulates mutual funds as per the Security and Exchange Board of India
Registration
All mutual funds are required to be registered with SEBI. SEBI Regulations lay down the
terms and conditions of registration, including fee mutual funds may charge investors.
SEBI Regulations highlight the manner in which the mutual fund ought to be constituted
including the contents of the trust deed. It also mentions the eligibility criteria for the
appointment of assets management company, custodian and registers & share transfer
agents.
Advertising Code
SEBI Regulations lays down strict norms for any advertisements by a mutual fund with a
SEBI Regulations restrict the type of investments by any mutual funds. And the
investment objective and policies in respect of any scheme should be clearly mentioned
in the offer document pertaining to such scheme in accordance with the regulations. SEBI
Regulations also lay down guidelines and method for valuation of investments,
MUTUAL FUNDS
distribution and advertising practices. Be fully conversant with the key provisions
3. Provide full and latest information of schemes to investors in the form of offer
and recommend schemes appropriate for the client's situation and needs.
for business.
6. Abstain from indicating or assuring returns in any type of scheme, unless the offer
within the time frame prescribed in the offer document and SEBI Mutual Fund
Regulations.
9. Avoid colluding with clients in faulty business practices such as bouncing
(b) Encouraging over transacting and churning of mutual fund investments to earn
higher commissions, even if they mean higher transaction costs and tax for
investors.
11. Avoid making negative statements about any AMC or scheme and ensure that
12. Ensure that all investor related statutory communications (such as changes in
fundamental attributes, exit/entry load, exit options, and other material aspects)
14. When marketing various schemes, remember that a client's interest and suitability
earned should never form the basis for recommending a scheme to the client.
15. Intermediaries will not rebate commission back to investors and avoid attracting
16. A focus on financial planning and advisory services ensures correct selling, and
also reduces the trend towards investors asking for pass back of commission.
UTI MUTUAL FUND
UTI Mutual Fund is managed by UTI Asset Management Company Private Limited
(Est.: Jan 14, 2003) who has been appointed by the UTI Trustee Company Private
Limited for managing the schemes of UTI Mutual Fund and the schemes transferred /
migrated from UTI Asset Management Company has its registered office at: UTI Tower,
Gn Block, Bandra - Kurla Complex, Bandra (East), Mumbai - 400 051 will provide
professionally managed back office support for all business services of UTI Mutual Fund
Management Agreement, the Trust Deed, the SEBI (Mutual Funds) Regulations and the
ensure a seamless flow across the various activities undertaken by UTI AMC.
UTI AMC is a registered portfolio manager under the SEBI (Portfolio Managers)
and also acts as the manager and marketer to offshore funds through its 100 % subsidiary,
UTI Mutual Fund has come into existence with effect from 1st February 2003. UTI Asset
UTI Mutual Fund has a track record of managing a variety of schemes catering to the
needs of every class of citizenry. It has a nationwide network consisting 56 UTI Financial
Centres (UFCs) and representative offices in Dubai and London. With a view to reach to
common investors at district level, 11 satellite offices have also been opened in select
towns and districts. It has a well-qualified, professional fund management team, who has
been highly empowered to manage funds with greater efficiency and accountability in the
Trustee
Mutual Fund under the Trust Deed dated December 9, 2002 executed
400 051
Board of Directors
Dr. P G Apte,
Shri S P Oswal,
Companies Act, 1956. Registered office: UTI Tower, Gn Block, Bandra - Kurla
UTI Asset Management Company Limited has been appointed as the Asset Management
Company of the UTI Mutual Fund by the Trustee in terms of Investment Management
Agreement dated December 9, 2002 executed between UTI Trustee Company Limited
and UTI Asset Management Company Limited. The AMC was approved by SEBI to act
as the asset management company for UTI Mutual Fund vide their letter
The paid up capital of the UTIAMC has been subscribed equally by the four sponsors,
viz. State Bank of India, LIC of India, Bank of Baroda and Punjab National Bank. The
AMC apart from managing the schemes of UTI Mutual Fund will also manage the
schemes transferred/migrated from the erstwhile Unit Trust of India, in accordance with
the provisions of the Investment Management Agreement, the Trust Deed, the SEBI
UTI AMC has entered into a service agreement with the Administrator of the Specified
Undertaking of The Unit Trust of India to provide back office support for business
processes but specifically excluding the making of decisions for the sale and purchase
for assets of the Specified Undertaking. UTI AMC has been registered as a portfolio
manager under the SEBI (Portfolio Managers) Regulations, 1993 on February 3 2004,
Shri UK Sinha
Shri SK Bhargava
Dr. KC Mishra
Director
Managing Director
Shri PK Khanna
Charted Accountant
Sponsors
Three leading public sector banks – Bank of Baroda, Punjab National Bank and
State Bank ofIndia and Life Insurance Corporation of India (LIC), the largest
public financial investment institution and life insurer in India are the sponsors of UTI
Mutual Fund.
Bank of Baroda:-
Bank of Baroda is a commercial bank performing activities in terms of Banking
Companies (Acquisition and Transfer of Undertakings Act 1970) under which the
Undertaking of the Bank was taken over by the Central Government. During the period
since inception, it has always maintained its practice of sound value based banking to
emerge as one of the premier public sector Banks of the country today. It has a track
record of uninterrupted profits since inception in 1908. The financial strength of the
Bank and its long tradition of efficient customer service are drawn substantially from the
extensive reach of its 2704 strong branch network (as of 31.03.2006) covering almost
every State and Union Territory in the Country. The Bank is also one of the few Indian
Banks with a formidable presence overseas with 39 branches. Thus, the total branch
Life Insurance Corporation of India (LIC) is amongst the largest insurance companies in
the world, with 2048 branches and having a Fund size of Rs. 463147.62 crore.
Three leading public sector banks – Bank of Baroda, Punjab National Bank and State
Bank of
India and Life Insurance Corporation of India (LIC), the largest public financial
investment institution and life insurer in India are the sponsors of UTI Mutual Fund.
Punjab National Bank
Companies (Acquisition and Transfer of Undertakings Act 1970) under which the
Undertaking of the Bank was taken over by the Central Government. The main object of
the bank under the said Act is as below:- An act to provide for the acquisition and
transfer of the undertaking of certain banking companies, having regard to their size,
resources coverage and organisation, in order to further to control the heights of the
economy, to meet progressively and serve better, the needs of the development of the
economy and to promote the welfare of the people, in conformity with the policy of the
State towards securing the principles laid down in clause (b) and (c) of Article 39 of the
The State Bank of India is the largest public sector bank in India with
addition to this, SBI also has 21 subsidiaries. The sponsors are not
responsible nor liable for any loss resulting from the operation of the
UTI US 2002
UTI Sunder
• DIVERSIFIED FUND
• SECTOR FUND
UTI Petro Fund
UTI Mastergrowth
1. Alliance Capital
adviser headquartered New York, USA. Alliance operates out of eight offices in the
US and through its subsidiaries and affiliate offices in over 19 countries. Alliance
Birla Sun Life Mutual Fund follows a conservative long-term approach to investment,
which is based on identifying companies that have good credit-worthiness and are
control. This is done through extensive analysis that includes factory visits and field
research. It has one of the largest team of research analysts in the industry. The company
is one of India's leading, private mutual funds with a large customer base. It has been
mutual funds to retail and institutional investors. The company was set up in 1996, as a
joint venture with Cazenove Investment Management of the UK. In 2001, the Murugappa
CIFCL. CAMC is known for its prudent philosophy in fund-management. Chola Triple
Ace, India’s first AAAf-rated mutual fund scheme, has not only retained its rating since
inception, but also has a consistent track record of dividend payments. Based in Mumbai,
4. Franklin Templeton
Franklin Templeton Investments is one of the largest financial services groups in the
world based at San Mateo, California USA. The group has US$ 409.2 billion in assets
Franklin Templeton has set-up offices in 33 locations nationwide and manages Rs.17,
079.29 crores in assets and an investor base of 10.5 lacs as of May 31, 2005.
5. ING Mutual Fund
ING Vysya Mutual Fund brings with it the vast international experience and
professional expertise of the ING Group. With presence in eight cities across the
country, and over Rs. 1600 crores of Assets Under Management, ING Vysya Mutual
Fund aims to provide investors with the most practical and secure investment
innovative options to deliver healthy returns combined with a high degree of security.
Currently, the fund offers four equity, five debt and two hybrid schemes to its
investors
Ltd. Kotak Mahindra Mutual Fund launched its Schemes in December 1998 and today
manages assets over and above Rs. 7353.82 cr. contributed by more than 1,99,818
investors in various schemes. KMMF has to its credit the launching of innovative
schemes and plans like Kotak Gilt and Free Life Insurance with Kotak Bond Deposit
Plan.
7. Prudential ICICI Mutual Fund
Prudential Plc, UK's leading insurance company and ICICI Bank Ltd, India's premier
financial institution.
The joint venture was formed with the key objective of providing the Indian investor
mutual fund products to suit a variety of investment needs. The AMC has already
launched a range of products to suit different risk and maturity profiles. Prudential ICICI
Asset Management Company Limited has a networth of about Rs. 80.14 crore (1 crore =
10 million) as of March 31, 2004. Both Prudential and ICICI Bank Ltd have a strategic
the Companies Act, 1956 was appointed to act as the Investment Manager of Reliance
Mutual Fund.
Reliance Capital Limited, the sponsor. The entire paid-up capital (100%) of Reliance
SBI Mutual Fund draws strength from India's premier and largest bank; the State Bank of
India. Set up on July 1, 1955, the State Bank of India is the largest banking operation in
the country.
Through years of commitment to service and national development, SBI has grown into
an instrument of social change. Today, it has 9,039 branches in India (excluding 4599
branches of banking subsidiaries) and 54 offices in 28 countries spread over all time
zones.
10. Tata Mutual Fund
Tata Asset Management Ltd. is a part of the Tata group - one of India's largest and most
respected industrial group. The Tata Group is one of India's best-known conglomerate in
the private sector with a turnover of around US $ 11.2 billion (equivalent to 2.4 % of
India's GDP). Long known for its adherence to business ethics, it is India's most
respected private business group. With 210,443 employees across 93 companies, it is also
DSP Merrill Lynch Fund Managers is the investment manager to DSP Merrill Lynch
Mutual Fund and is a subsidiary of DSP Merrill Lynch Ltd. DSP Merrill Lynch is one of
12. HDFC
HDFC Asset Management Company Ltd(AMC) was incorporated under the Companies
Act, 1956, on December 10, 1999, and was approved to act as an Asset Management
The registered office of the AMC is situated at Ramon House, 3rd Floor, H.T. Parekh
15. ESCORTS
17. HSBC
Net Asset Value is the market value of the assets of the scheme minus its liabilities. The
per unit NAV is the net asset value of the scheme divided by the number of units
Sale Price
Is the price you pay when you invest in a scheme. Also called Offer Price. It may include
a sales load.
Repurchase Price
Is the price at which a close-ended scheme repurchases its units and it may include a
Redemption Price
Is the price at which open-ended schemes repurchase their units and close-ended schemes
Sales Load
Is a charge collected by a scheme when it sells the units. Also called, ‘Front-end’ load.
Schemes that do not charge a load are called ‘No Load’ schemes.
Is a charge collected by a scheme when it buys back the units from the unitholders.
DATA ANALYSIS & INTERPRETATION
The data collected from primary sources through collection of the responses of the
questionnaire was assembled, stored, selected and analyzed. The analysis of the data is as
under here-
Yes 64
No 36
36
64
yes no
INTERPRETATION:
From the above diagram it is quite clear that awareness towards mutual funds is 64% i.e.,
NO OF
NATURE OF AWARENESS
RESPONDENT
NEWSPAPER 30
T.V. 23
MAGAZINES 20
FRIENDS & RELATIVES 10
FINANCIAL ADVISOR 7
OTHERS 10
25
23
20
20
15
10
10
10
7
0
0
0
INTERPRETATION:
From the above table it can be seen that newspaper (30%) has an upper edge in awareness
8 5
40
25
10 12
INTERPRETATION:
From the above table it is quite clear that mostly respondents prefer to invest in UTI
YES 24
NO 76
24
76
YES NO
INTERPRETATION:
From the above table it is quite clear that mostly respondents do not have investment in
mutual fund.
350
300
50
0
1 2 3 4 5
INTERPRETATION:
From the above table it is quite clear that mostly respondents invested money due to tax
60
50
40
30 Series1
20
10
0
BELOW 1 1-3 YEAR 3-5 YEAR ABOVE 5
YEAR YEAR
INTERPRETATION:
From the above table it is quite clear that mostly respondents invested their money for
36
64
YES NO
INTERPRETATION:
From the above table it is quite clear that mostly respondents are interested to invest in
mutual fund in future .As the above graph shows that 64 % respondents are interested to
invest in future.
YES 33
NO 67
33%
67%
Y E S NO
INTERPRETATION:
From the above table it is quite clear that only 33% respondents have investment in UTI
mutual fund.
EQUITY 8
BALANCED 16
DEBT 9
No. Of RESPONDENTS
18
16
16
14
12 9
8
10
8
6
4
2
0
EQUITY BALANCED DEBT
No. Of RESPONDENTS
INTERPRETATION:
From the above table it is quite clear that 48.48% respondents have investment in UTI
Balanced fund followed by debt fund (27.27%) and equity fund (24.24%).
FUND?
NO OF
RATINGS
RESPONDENTS
EXCELLENT 8
GOOD 63
AVERAGE 22
POOR 7
INTERPRETATIONS:
It can be concluded by saying that the 63% respondents rate UTI mutual fund as good
against other mutual fund whereas 22% respondents rate UTI mutual fund as average
NO OF
RATINGS RESPONDENTS
EXCELLENT 2
GOOD 10
AVERAGE 14
POOR 7
14
12
10
8
Series1
6
0
EXCELLENT GOOD AVERAGE POOR
INTERPRETATIONS:
It can be concluded by saying that the maximum respondents rate UTI mutual fund as
It was very difficult to pursue people to invest their capital, as the mindset of people is
not to invest in any type risk, which is attached to their capital. For the purpose, we had
to meet different type of people. Some were managers, businessman, service class,
doctors, retired persons etc. All have a different mind and their own views while they
think of investing in mutual fund, as the market was not so good. So one option was that
the unit price of the Mutual Fund had come down and it was better time for people to
invest at a low value and earn a higher return in a long run. During this period we
collected information on the following funds also, such as Birla Mutual Fund, Franklin
Templeton, Prudential ICICI Mutual Fund. All of them have different schemes. Many
things that were not known to us came into light and the last but not the least was
Following are the points which cover the whole conclusion of the survey regarding the
project-
• Most of the respondents were aware about mutual fund but they do not know very
• The most popular and well known mutual funds is UTI MUTUAL
FUND and followed by PRUDENTIAL ICICI, KOTAK MAHINDRA, HDFC
funds due to tax benefits followed by high returns transparency, liquidity and
flexibility.
• The respondent who have invested UTI mutual funds, are not very much
satisfied with services of UTI mutual funds and now they are switching to private
• High net worth individuals wants high returns on their money so they want to
• The investors, who had been lost their money in mutual funds, are now
plays major role in awareness about the product. So UTI mutual funds should also
creative logo should be there which matches the product and signifies the strength
of the type.
• As the mutual fund industry is growing and facing tough competition from
foreign brands, UTI mutual funds should focus on product awareness and product
preference advertising.
• There are some investors who have invested in UTI mutual funds, but they are
actually not aware about mutual funds because of the lack of awareness of mutual
funds, so the company should conduct such a awareness programs that the people
• The fund should emphasize its unique and positive features to the brokers
• The organization should focus on balanced scheme as they are the most
preferred scheme.
ANNEXURES
The following important annexure relevant to this study are enclosed with the –
• Questionnaire
QUESTIONNAIRE
NAME :
OCCUPATION :
COMPANY NAME :
DESIGNATION :
ADDRESS :
TEL. NO. :
MOB. NO. :
E-MAIL :
Yes No
1.Do you know about Mutual Funds?
News Paper
T.V.
Magazines
Financial Advisor
Yes No
4. Do you have any investment in mutual funds
II.
III.
5. Please tell why you prefer mutual funds (please mention in the order of preference)
I. Tax Benefit
III. Liquidity
IV. Transparency
V. Flexibility
I. Below 1 Year
Yes No
7. Do you have any future plan for investing in mutual funds?
Yes No
8. Have you ever invested in UTI mutual funds?
10. How do you rate UTI mutual fund against other mutual funds
11. What is your opinion regarding marketing, sales and after sales services of UTI
mutual funds.
Signature
Tel. 2790966/0366
BIBLIOGRAPHY
BOOKS:
INTERNET:
www.utimf.com
www.amfiindia.com
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