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Presented By:

Gaurav Jain, Deepak Vats, esh Kumar & Sourabh Sharm Of

BBA(MOM) rmanand Institute Of Business (GGSIPU)

Contents
F

ERP Advantages of ERP ERP Application in Various Marketing Modules Risks of ERP Question-Answer Session

What is ERP?

ERP
ERP stands for Enterprise Resource Planning ERP Packages are Integrated Software Packages ERP Packages were made to target Manufacturing Industry ERP Software are designed to eliminate Complex & Expensive Links ERP Software is a Mirror Image of the Major Business

What are the Advantages of ERP?

Advantages of ERP
Business Integration Flexibility Better Analysis and Planning Capabilities Use of Latest Technology

What are the Application of ERP in Marketing?

Application of ERP in Marketing


Marketing Resource Management Campaign Marketing E-mail Marketing Trade Promotion Marketing Lead Management Market Analysis Web-based Marketing Surveys Self-Service Portal

What are the Risks in ERP?

Risk of ERP
People Issues Process Risks Technological Risks Implementation Issues Operation and Maintenance Issue

Question-Answer Session

Hope You Appreciate Our Work Thanks For Your Kind Attention

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