ACNielsen, a subsidiary of European media group VNU, is a leading provider of marketing studies. The company measures and analyzes market dynamics, consumer attitudes, and purchasing behavior in more than 100 countries.
ACNielsen, a subsidiary of European media group VNU, is a leading provider of marketing studies. The company measures and analyzes market dynamics, consumer attitudes, and purchasing behavior in more than 100 countries.
ACNielsen, a subsidiary of European media group VNU, is a leading provider of marketing studies. The company measures and analyzes market dynamics, consumer attitudes, and purchasing behavior in more than 100 countries.
ACNielsen Europe Leverages Business Intelligence in
its Core Business Discipline ACNielsen, a subsidiary of European media group VNU, is a ACNielsen Europe leading provider of marketing studies. The company measures Wavre, Belgique www.acnielsen.com and analyzes market dynamics, consumer attitudes, and purchasing behavior in more than 100 countries. Among its clients are the main consumer-goods manufacturers, distributors, Industry: and businesses specializing in the media, leisure, and the Internet Professional Services sectors. Annual Revenue: $2.2 billion Challenges Employees: Improve customer loyalty through more effective data analysis 22,000 and reporting capabilities while maintaining a high customization level Oracle Products & Offer manufacturers and distributors targeted, customized, Services: online data access via dedicated business applications catering Oracle Database to all key business areas Oracle Partitioning Reduce IT costs by consolidating legacy production platforms Oracle Application Server within a single European platform embodying the latest technological advances Implementor: Oracle Consulting Services Solution Implemented Oracle Database and Oracle Application Server to “The power of Oracle Database develop a new, integrated production platform covering from and business intelligence loading scanning data to producing customized datamarts technology has enabled us to tailored to clients’ needs make more than 4,000 Enabled customers to access answers to their business customized datamarts work for our clients. This innovation is a questions online via dedicated applications competitive strength and has Deployed several Oracle databases, with a total capacity of 75 helped secure those clients’ terabytes, to support the 15,000 datamarts required by loyalty.” − Jean-Paul Moron, ACNielsen’s European clients Director, Applications Design and Delivery, ACNielsen Europe