Assignment two- SWOT analysis and SWOT matrix of Harpic
Submitted by- Tasnuva Rubaiyat
Id- 07104056
SWOT analysis
Strengths
 Market leader in terms of toilet cleansing
product in Bangladesh
 Good distribution channel
 Brand Image
 Mass media marketing
Opportunities
 Still there are opportunity to capture
more market
 Product innovation
 Covering the rural and less developed
towns
 Less health concern among rural people
SWOT matrix
Strength opportunities
 As they already have a good distribution
channel they can use it to cover rural
areas also. (S2+O3)
 And moreover Harpic has a good Brand
image and using that they can increase
health concern among people that will
increase their sales. (S3+O4)
Strength threats
 Even there are threats for increase in
local player; their brand image will help
them to sustain. (S3+T3)
 Harpic has a well established distribution
channel so local player threat can be
minimized if they continue using it well.
(S2+T1)
Weakness
 Relatively high price
 Less usage levels in rural area
 Large size bottle often inconvenient to
use
 Low involvement product
Threats
 Increase in local players
 Strong marketing by competitors
 Threat for new entrants
 Substitute product like washing powder
and detergent etc
Weak opportunities
 They can introduce small packet that will
be convenient for new users. ( W3+O2)
 As there are opportunities to cover more
market they can reduce their price little
beat as their sales volume as well as
profit will increase.(W1+O1)
Weakness threats
 As there is threat for new entrants they
can go for rural area cover strategy.
(W1+T3)
 High price can be justified by
maintaining quality and comparing the
quality and ability of the substitute
products to clean the toilet properly.
(W1+T4)