Table of Contents

Abstract …………………………………………………………………………. 1

Apple Inc ……………………………………………………………..…………. 2

Company Overview ……………………………………………….……………. 3

Summary of the Industry ……………………………………………….……… 4

SWOT Study ……………………………………………………………………..4

Why change is necessary …………………………………….………….……… 6

Changes effected in Apple Inc. – A critical analysis ……….………….……… 7

Conclusion ……………………………………………………….……………… 11

References ………………………………………………………….…………… 12