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  • Imcost Organizational Behaviour Group Project on Types of Advertising and Advertising Agencies

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    Priya Naik
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    This document discusses advertising and advertising agencies. It begins by defining advertising and describing different types of advertising such as print, outdoor, broadcast, covert, surrogate, and celebrity advertising. It then discusses the importance of electronic and non-electronic advertising. The document outlines the types of advertising agencies, including limited-service, specialist, in-house, interactive, search engine, social media, and healthcare agencies. It also describes the common departments within advertising agencies and provides some examples of large advertising agencies in India.

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    This document discusses advertising and advertising agencies. It begins by defining advertising and describing different types of advertising such as print, outdoor, broadcast, covert, surrogate, and celebrity advertising. It then discusses the importance of electronic and non-electronic advertising. The document outlines the types of advertising agencies, including limited-service, specialist, in-house, interactive, search engine, social media, and healthcare agencies. It also describes the common departments within advertising agencies and provides some examples of large advertising agencies in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views23 pages

    Imcost Organizational Behaviour Group Project on Types of Advertising and Advertising Agencies

    Uploaded by

    Priya Naik
    This document discusses advertising and advertising agencies. It begins by defining advertising and describing different types of advertising such as print, outdoor, broadcast, covert, surrogate, and celebrity advertising. It then discusses the importance of electronic and non-electronic advertising. The document outlines the types of advertising agencies, including limited-service, specialist, in-house, interactive, search engine, social media, and healthcare agencies. It also describes the common departments within advertising agencies and provides some examples of large advertising agencies in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    AUDYOGIK

    SHIKSHAN
    MANDAL’S
    Imcost
    Organizational behaviour
    Group members
    PriyaP Naik
    Rajesh U More
    Alokkumar A Chaurasia
    Suresh B Khilwani
    Vaibhav Subramani

    Project guide – Prof. Abhishek


    ADVERTISEMENT WORLD
    ADVERTISEMENT
    ?
    Advertising is the promotion of a
    company’s products and services
    carried out primarily to drive sales of
    the products and services but also to
    build a brand identity and
    communicate changes or new
    product /services to the customers
    TYPES OF
    ADVERTISING
    PRINT
    ADVERTISING

     NEWS PAPERS
     MAGAZINE
     BROCHURES
     FLIERS
    OUT DOOR
    ADVERTISING
    BILLBOARD
    KIOSKS
    TRADESHOWS
    AND EVENTS
    BILLBOARDS
    KIOSKS
    BROAD CAST
    ADVERTISEMENT

     TELEVISION
     RADIO
     INTERNET
    TELEVISION
    ADVERTISING
    RADIO ADVERTISING
    COVERT
    ADVERTISING
    SURROGATE
    ADVERTISING
    Public service advertisement
    CELEBRITY
    ADVERTISING
    IMPORTANCE OF
    ADVERTISEMENT
    IMPORTANCE OF
    ELECTRONIC ADVERTISING

    IMPORTANCE OF NON
    ELECTRONIC ADVERTISING
    ADVERTISING
    AGENCY
    TYPESOF ADVERTISING
    AGENCY
    DEPARTMENTS OF
    ADVERTISING AGENCY
    SOME EXAMPLES
    TYPES OF ADVERTISING
    AGENCY
    LIMITED-SERVICE ADVERTISING
    AGENCIES
    SPECIALIST ADVERTISING AGENCIES
    IN-HOUSE ADVERTISING AGENCIES
    INTERACTIVE AGENCIES
    SEARCH ENGINE AGENCIES
    SOCIAL MEDIA AGENCIES
    HEALTHCARE COMMUNICATIONS
    AGENCIES
    MEDICAL EDUCATION AGENCIES
    DEPARTMENTS OF
    ADVERTISING AGENCY
    Creative department
    Account services
    Media services
    Production
    Other departments and
    personnel
    SOME EXAMPLES
    OGILVY & MATHER
    JWT/ J WALTER THOMPSON
    MUDRA COMMUNICATION
    FCB ULKA ADVERTISING LTD
    REDIFFUSION DY & R
    MCCANN ERICKSON INDIA
    LTD
    CONCLUTION
    INDIAN ADVERTISING
    AGENCY

    V/S

    ADVERTISING AGENCY
    WITH GLOBAL PRESENCE
    THANK
    YOU

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