PHARMA SECTOR

Sun Pharmaceuticals Industries Ltd.

PREPARED BY:
11049  Hardik 11069  Virendra Patel
Chaudhary 11082  Sunilkumar Mistri
11057  Hardik Shah 11086  Ami Vala
11059  Kevin Jethva 11087  Rajesh Vandar
11061  Seema 11089  Vivek Patel
Manghnani
INDIAN PHARMA SECTOR
8% of the world pharmaceutical production
In value terms, less than 2% of the world market
In volume terms – 2nd largest
In value terms –14th largest
Dominated by low priced domestically-
produced drugs
 SUN PHARMA
 The biggest pharma company of India by market cap
 Ranked 6th by market share
 No. 1 in India in 3 speciality therapy areas
 Among top 3 in total of 7 therapy areas

19 manufacturing plants in 3 continents

8000 employees
2 world class research sites
Brands selling in markets worldwide
Growing presence in US market
Increasing research investments
60% of sales from international markets
 Mission
Market leadership in chronic therapy areas –
focus the brands that improve quality of life
 Vision
At Sun Pharma, we are working to create an
international research based pharma company.
These key points – international focus, research
outlook, and people – have the potential to take
us to a different level altogether.
 Performance evaluation
Quarterly and yearly
Overall target achievement
Product-group wise target achievement
Growth compared to previous quarter and the same
quarter of the previous financial year
Status of the newly launched products
No. of new customers bagged in the quarter
Status of the existing customers
Input vs. Output
Potential customers
 CORPORATE STRATAGY
 Diversification
Started with 5 products of neuropsychiatry
Now offers drugs for almost every medical
speciality

 Vertical integration
Produces raw materials through bulk drugs
production and sells them too
Direct hospital supply
 Geographic expansion
17 manufacturing plants in 3 continents
Network of 400 field force in 30 countries
 Field force is free to include a new village or city to
increase customer database and cater the new market
 COMPETITIVE STRATEGY
 Cost leadership
For few months after a launch of new product, and
after that premium pricing

 Differentiation
Quality – “Effect is guaranteed.”

 Niche marketing
FAMOCID Vs. PANTOCID