Professional Documents
Culture Documents
AS A PARTIAL FULFILLMENT
TANDOC, ALYSSA
ULPINDO, BERNADETTE
OF BSN2-4 FROM
It is a pleasure to thank those who made this study possible: Nursing Students of
Revenue, who smartly and honestly answered our interview questions; to the
authors of the books, newspaper and magazine articles, and websites that we
used as our sources; and to all those who supported and believed in us. This
Table of Contents
I. Chapter I: The Problem and its Background
Introduction
Definition of Terms
Research Design
Research Local
Sources of Data
Instrumentation
V. Chapter V: Conclusion
VI. Bibliography
Chapter 1
The Problem and its Background
Introduction
Tobacco is one of the main sources of living in the Philippines. On the other hand,
tobacco also is the only legal consumer product that kills, when used as intended, and is highly
addictive with half of all long-term users are dying from their addictions. This is the reason why
its use is discouraged by putting retail tobacco products to high levels of taxation.
Philippines is one of the countries who has increased, and has still increasing tobacco tax.
But this doesn't seem to be high enough to stop, or even just to minimize Filipinos from using
tobacco products, specifically cigarettes. Since they are known to be resourceful, they've thought
of different ways for the said product to be consumed easily, like selling single-stick cigarettes
instead of packs and/or cases. These single-sticks are sold not to adults ONLY, but to young
children too, exposing their early minds to curiosity for such vices. And so, the government has
come up with a proposal - the 400% increase in tobacco tax - to minimize the Filipino, especially
As to this, we are not sure if everyone will agree, we are not sure if everything will turn
to be good results, and we are not sure if every smoker would rather stop smoking than think of
other alternative, that's why surveys, interviews, and researches were conducted to obtain
different views and opinions from different individuals. A study has been made to present what
may be the economic effects of increase taxation on tobacco, both negative and positive.
1.1 Age
1.2 Gender
4. What are the problems met by the manufacturers of tobacco in the increase of tax?
3. To know the problems met by the manufacturers of tobacco in the increase of tax.
Philippine economy.
The Administrator – for them to be more credible in raising and helping students about
the effect of tobacco tax increase in the Philippine economy, that may help them enhance their
self worth and become productive citizen someday. The study may also aid them in being more
vigilant on the increase of taxes, which help economy in the tax increase of tobacco.
Students – for them to be more aware that cigarette smoking is dangerous to their health.
They must also know that increased taxes can lessen smoking of students.
Researchers – for them to have an overview of the study they are going to conduct as it
may be similar to what the present study encompasses. They might also be enlightened that tax
Manufacturers - as the major producers they also serve as the suppliers of the products,
knowing that their products can benefit the Philippine economy, thus, resulting to higher demand
among consumers.
This study is about the effects of the increase tax of tobacco in the economy of the
Philippines. Data was taken from the nursing students of Manila Central University by
conducting a survey and interviewed one of the employees from the excise tax division of the
Bureau of Internal Revenue (BIR) of the Philippines last March 7, 2011. We have also collected
information about the benefits and problems that will occur when the tax on the tobacco
increases. The Republic Act No. 9334, which provides for automatic excise tax increases every
Definition of Terms
The terms indicated below were defined lexically and operationally in order to facilitate a
the labor, capital and land resources, and the economic agents that socially participate in the
inputs, distribution of economic outputs, and consumption of goods and services in an economy.
Consumers - refer to one that consumes, especially one that acquires or services for
Tax - is to impose a financial charge or other levy upon a taxpayer by a state or the
genus Nicotiana. It can be consumed, used as an organic pesticide and, in the form of nicotine
Chapter 2
Review of Related Literature
This chapter presents a review of related literature and studies, both local and foreign
Tobacco in the Philippines experienced a decline in volume sales over the review period
as the effects of the global economic recession became more apparent in the Philippines. A
slowdown in inbound tourist arrivals, which are made up predominantly of foreign visitors and
Filipinos living overseas or balikbayans, caused a reduction in demand for cigars whilst increases
in cigarette unit prices and the lack of job security in the Philippines resulted in cutbacks in
cigarette consumption among low-income smokers. Nevertheless, the main industry players
attempted to offer attractive price promotions and introduced smaller pack sizes in more brands
Unit prices of cigarettes rose during 2009 due to the scheduled excise tax increase
implemented in January 2009 as part of the measures contained within the Sin Tax Law (RA
9334). Despite the dismal economic situation in the Philippines, cigarette manufacturers and
distributors absorbed part of the unit price rise in a bid to sustain demand for their products and
prevent smokers from trading down to more affordable brands. Cigars also posted higher unit
cigarette manufacturers Fortune Tobacco Corp and Philip Morris (Phils.) Manufacturing Inc. The
strength of these companies is due to their extensive distribution networks which encompass
both traditional and non-traditional retail channels as well as their ability to offer their products
at affordable prices. Top player Fortune Tobacco Corp maintained its leadership position
throughout the review period as mass market cigarette smokers continued to purchase its
generate the bulk of tobacco volume sales. The popularity of the traditional convenience stores
known as sari-sari stores and street vendors as distribution channels reflects the nature of
cigarettes in the Philippines, which is focused on the sale of single sticks. Direct selling,
machine-based vending and internet retailing remained non-existent in tobacco in the Philippines
Volume Sales are Projected to Slow Down Over the Forecast Period
Growth in volume sales of tobacco is expected to slow down over the forecast period.
This is mainly due to the anticipated approval of picture-based health warnings on all tobacco
packaging and the mooted single tax system, both of which are expected to deprive tobacco
manufacturers and distributors of new, younger consumers to replace the long-term smokers who
are giving up due to ill health or dying as they age. Higher unit prices are also expected to
minimize tobacco consumption, particularly among poor Filipinos, who comprise the bulk of the
smoking population.
One of the most commonly discussed issues in economics is how tax rates relate to
economic growth. Advocates of tax cuts claim that a reduction in the tax rate will lead to
increased economic growth and prosperity. Others claim that if we reduce taxes, almost all of the
benefits will go to the rich, as those are the ones who pay the most taxes.
The World Health Organization is strongly advising the government of the Philippines to
increase excise taxes on cigarettes, citing the low tax on such products in the country as one of
The request was put forward in a letter sent to the Philippine Department of Finance,
which argued that the low tax on cigarettes is not helping to discourage their purchase.
According to reports in the national media this week, Finance Under Secretary Gil
Beltran commented: "They...asked us if we could raise the tax some more because it is true that
the tax here is low compared with what is imposed in neighboring countries." The Philippines
currently imposes the lowest excise tax on cigarettes among Southeast Asian countries. Beltran
reportedly went on to state that the DOF was willing to work with the idea of raising the excise
tax on cigarettes, and acknowledged that the existing tax rates were out of date.
August 13, 2010 - The Department of Health (DOH) is pushing for a 400% increase in
the tax on cigarettes. The tax hike would bring up the price of a cigarette stick from P2 to P7, and
a pack from P30 to P120. The DOH said the move would help reduce the number of smokers in
the country, deter the youth who comprise 20% of the smoking population while allowing
government to raise revenue to bring down the budget deficit. DOH research shows that 4 out of
10 Filipino adults smoke, while over 20% of Filipino smokers are between 15 to 20 years old.
Increasing the tax for cigarettes to P4.50 per stick or P90 per 20-stick pack was one of the
ideas proposed during a meeting between officials from the Department of Health and anti-
tobacco advocate Framework Convention on Tobacco Control Alliance Philippines (FCAP),
reports Inquirer.net. The current tax rate per cigarette pack ranges from P2.47 to P27.16 "placing
the Philippines among countries selling the cheapest cigarettes in Asia," according to FCAP.
Should the tax increase be implemented, the cost of a cigarette stick would range from P5.50 to
P7.50, and a pack from P97 to P190 (4.20 USD), according to the report.
The idea is inspired by the "Aquino model," according to Inquirer.net In February 2009,
Philippine President Binigno Aquino III, signed a bill legalizing the increase in cigarette tax
from 30 to 120 per pack to raise funds for the health insurance of poor children. In the
Philippines, the funds raised from the tax increase would be partly used for the health care of
Society as a whole would not be very productive if everybody spent a large portion of
their time trying to evade taxes. The government would earn very little income from taxation, as
very few people would go to work if they did not earn an income from it.
Almost 28.3% of Filipinos over 15 years old - more than 24.6 million people are
smoking, according to non-governmental groups like Health Justice. A Global Youth Tobacco
Survey in 2007 related that children with the age of 13 are among the smokers and are
contributing to the four million youth between 13 and 15 years addicted to cigarettes.
summarized the Philippine situation with the slogan “There can’t be a better time” for the
tobacco industry. According to the agency, international anti-tobacco activists had nominated the
Philippines as having the strongest tobacco lobby in Asia. By 1996, the Philippines ranked first
in sales for PMI’s Asian region and continued growth led to the establishment of a US$300
world and the largest consumer among the Association of Southeast Asian Nations (ASEAN)
Some 54% of adult men and 11% of adult women smoke with overall adult smoking prevalence
being the fourth highest among ASEAN countries. Tobacco use among Filipino youth (18 years
or less) is high, with approximately 37% of young men and 18% of young women smoking on at
least a monthly basis. There has been a 33% increase in the prevalence of having ever smoked
since 1995. Alarmingly, almost one fifth of young Filipinos begin smoking before age 10. A
1999 government white paper on smoking calculated that two Filipinos die every hour from
tobacco use.
Cigarette prices in the Philippines are low, with the price of Marlboro being the second
lowest for all ASEAN nations. The cigarette market has been dominated by menthol brands for
several decades, although non-menthol volume has been steadily improving in recent years. La
Suerte Cigar and Cigarette Company and the Fortune Tobacco Company (FTC) have been the
two leading producers, and have had licensing agreements with PMI and RJ Reynolds (RJR)
respectively. FTC commands a 67% market share, while La Suerte holds a 25% share.
Unlike other Asian nations, the Philippines is a highly Christian country, with
approximately 80% of the population being Catholic. English is spoken widely, with a
recognizably American accent. There has been a strong US presence in the Philippines since the
American colonial period from 1901 until 1946. This presents a rare cultural consistency
Poverty and unemployment remain the country’s gravest economic problems. Gross
national income is $1020 per capita, and approximately 28% of people live below the national
poverty line. Economic problems are higher in rural areas where some 55% live in poverty.
For many years, the Philippines was governed by an administration with a global
reputation for corruption, particularly during the presidency of Ferdinand Marcos (1972–1986).
The commercial necessity of using contact men to facilitate cronyism in conducting business was
acknowledged in an early Philip Morris document. In the first paper to report on revelations from
the tobacco industry’s internal documents, this paper examines the conduct of the tobacco
industry in this political and commercial environment, highlighting tactics and episodes
The tobacco industry was well aware of the economic advantages of cronyism. A
Lorillard executive highlighted this in 1973: “Again the government has postponed the
announced tax increase… It is entirely possible that there will be no increase as the
implementation dates have now twice been delayed and according to reliable sources will be put
off again for a price… the government has been bought off twice and it is possible for it to
happen again as the manufacturers stand to lose considerable revenue if the bill is enacted”.
The general manager of the FTC, business tycoon Lucio Tan, was able to evade and
hinder tax changes through his long established relationship with the Cabinet. Tan had close ties
with the Marcos regime and beyond, where embedded cronyism assisted him in instilling a
protectionist policy for his company. Tan was said to have “gotten his way” by convincing
Congress to stay with a two tiered ad valorem tax system which gave FTC a pricing advantage
Increasing the tax on tobacco products may also contribute to several acts such as the
increase of cigarette theft, smuggling in and out of the country, producing counterfeit cigarettes
and numerous count of unemployment. In addition to that, the manufacturers will experience a
decline on their income as well as their customers. These are considered to be as rebound effects
percent Thailand, the highest in the region and 69% in the affluent city-state of Singapore and.
While a packet of the original Marlboro, a product of Philip Morris International (PMI), sells for
US$8.70 in Singapore and $2.50 in Thailand, the same packet of Marlboro Red goes for just 0.70
cents in the Philippines. This is cheaper than in Indonesia, where the same packet of 20 cigarettes
Because of the cheap cigarette prices Philippines is considered to be in the list of the top
15 cigarette-consuming countries in the world. A report was made which estimated that 84
billion cigarettes are smoked every day in the country. In that list we can find also Indonesia and
Vietnam. Indonesia has the highest number of tobacco smokers and especially cigarettes at some
Earlier this month, the manufacturer of Marlboro, Parliament and Virginia Slims, Philip
Morris USA, increased prices by 71 cents a pack, 9 cents more than the federal tax increase. The
maker of Camel, Kool and Salem cigarettes, R.J. Reynolds Tobacco, bumped wholesale prices
The revenue from the tax increase, which will be used to expand coverage under the State
Children's Health Insurance Program to an additional 4 million low-income children, was signed
the nation's estimated 45 million cigarette smokers as well as increases in taxes on little cigars,
The higher prices should have the positive effect of reducing teenage smoking, according
New York also imposes a 4% state sales tax on tobacco products, said Tom Bergin,
spokesman for the state Department of Taxation and Finance. Local sales taxes push up the
overall sales tax to more than 8% in Yonkers and New York City and on Long Island.
But the biggest impact is expected to be hundreds of miles away from the Empire State,
where tobacco taxes are low. South Carolina has the nation's lowest tax on cigarettes — 7 cents a
The current average among the states is $1.19 a pack, according to Eric Lindbloom,
director of policy research for the Campaign for Tobacco Free Kids. Dr. Irwin Redlener,
president of the Children's Health Fund in New York City, predicts that adult smokers who are
economically "on the edge" also may quit. But Redlender said he dislikes the fact that the tax
increase was used to finance an expansion of the State Children's Health Insurance Program
The Campaign for Tobacco Free Kids is hailing the fact that the tax increase will equalize
the way that small cigars, which are increasing in popularity, are taxed. "They really are
cigarettes pretending to be little cigars so you can pay less tax," Lindbloom said. "This is a
problem nationwide. It's a problem with state tax rates. It's a big deal because cigarette sales have
been going down, but little cigar sales have been going up."
The International Premium Cigar and Pipe Retailers Association predicts that the nation's
estimated 12 million cigar smokers and 1.2 million pipe smokers will trade down to less-
expensive blends. The average cigar smoker smokes only two cigars a week, said Joe Rowe, the
A proposed 500 percent excise tax increase on ‘other tobacco products’ could decimate
Maryland’s cigar and pipe tobacco businesses, according to the International Premium Cigar &
Maryland House Bill 853 and Senate Bill 654 both propose to increase the excise tax rate
on tobacco products other than cigarettes from 15 percent to 90 percent with a $3 cap on cigars.
“When will legislators realize that tax increases like this never produce the revenues predicted
and always result in negative consequences like lost jobs and businesses?” asked Chris McCalla,
legislative director of the IPCPR. “In a small state like Maryland, tobacco customers can easily
cross to another state or make their purchases online and pay little to no state or local taxes.”
1937, Maryland was the only state to raise every major tax in 2008 in order to fund new
spending programs including doubling of its cigarette tax from $1 to $2 per pack. The
Foundation said the tax increase served to introduce record levels of bootlegged product into the
state, hurt local businesses by sending thousands of the state’s smokers to surrounding states to
purchase their tobacco products, and generated only half the revenue increase predicted by tax
supporters.
funded solely by excise taxes on tobacco products. CHIP raised federal taxes on cigarettes to
more than $10 per carton and on roll-your-own tobacco from about $1.10 per pound to $24.78
“Now the Maryland legislature is considering raising excise taxes yet again on other
tobacco products from the current 15 percent of the wholesale price to 90 percent,” McCalla
believes the only result that would be sure to take place from such an action is the further
destruction of Maryland small businesses, which includes the loss of jobs and state, federal and
“Premium cigars are highly sensitive to price increases because they are more a choice
than a habit. They are adult products that make ordinary moments special and special moments
extraordinary, like a fine wine.” McCalla urged Maryland smokers and nonsmokers alike to tell
their state senators and delegates to vote no on tax increases such as these.
Chapter 3
Methodology
This chapter presents the research design and procedures used in this study. This covers
the research method used, research locale, description of the subjects, population and sampling
scheme, instrumentation, data gathering procedures, and the statistical treatment of data.
Research Design
This studies on the effects of tax increase in the economy on tobacco. The researcher
made use of the descriptive method, which involves gathering of data, interviews and
information derived primarily from survey and with the use of questionnaires. According to
Good and Scates (2002) put in descriptive research purpose to presents facts concerning nature
are examples of descriptive research. The most common type of descriptive marketing research
Research Locale
The researchers conducted at the Manila Central University (MCU) of Caloocan City
about the effects of tax increase of tobacco in the economy. Basically, the researchers chose this
The researchers personally gathered data needed for this study by means of reproducing
50 copies of questionnaires. The data gathered used the instrument developed for the purpose.
The researchers asked permission from the school premises to conduct study.
Fifty respondents (50) were requested to answer the questionnaires floated. The data
gathered were then analyzed and interpreted to come up with the conclusion. Since the number
of respondents did not exceed one hundred, the determination of sample size of the population is
not necessary so all of them were taken as our respondents in the study.
Sources of Data
The sources of data are the questionnaires that have been retrieved at the school premises
of Manila Central University. The researchers started to tabulate the raw data from which
statistical tables were constructed. Analysis used simple frequency count, percentage and
ranking.
Instrumentation
checklist form, where the respondents check the most applicable answer for the given questions.
Statistical Treatment of Data
The data gathered from the research instruments were grouped, statistically treated and
presented in table. Responses for every variable in the questionnaire were tallied to give reliable
and sound analysis and interpretation of the data. The researchers used the frequency distribution
P = _____ x 100
F = frequency
This chapter presents, analyzes and interprets the data gathered in order to know the
effect of tax increase in tobacco in the economy. Sets of questionnaires were distributed to 50
respondents to gather necessary information and data needed in the research study.
Table 1: Gender
From the 50 respondents, 50% were females and 50% were males(as shown on the table
above). The researchers purposely chose the gender of the respondents to compare the different
It shows in this table that 6% of the respondents are from low class, 82 % from middle
class and 12% are from high class group. The data above helped the researchers analyze that the
Table 3: Age
It shows in this table that 46% of the total respondents are at the age 15-18, while 54%
are at the age of 19-21. It is shown that the majority of the respondents are 19-21 years old.
using tobacco products, particularly cigarettes, but they still have an opinion about the increase
of tax on tobacco.
From the 50 respondents, 26% smokes everyday, 2% smokes once or twice in a week,
4% smokes occasionally and 68% doesn’t smoke at all. Most of the smokers are smoking
everyday.
consumes 5-6, 2% consumes 7-8, 14% consumes 9 or more and 68% are non-smokers. Most of
As shown on the table above, 68% of the respondents spend nothing for cigarettes, 14%
spends 21 PHP or more, 2% spends 16-20 PHP, 4% spends 6-10 PHP and 11-15 PHP, and 8%
Out of the total respondents, 16% reacted on the Increase Tax Proposal that “it’s okay
with me”, 6% reacted “I’ll stop smoking because it’s way too expensive.”, 10% said that “I’ll
just lessen my consumption”, and 68% said that “I don’t smoke, so I don’t really care”.
Out of 50 respondents, 52% agreed for the increase tax on tobacco products and
Out of total respondents, 64% answered “ Lessen pollution and smokers “, 66% answered
“Decrease in number of people developing smoking-related diseases”, 54% answered “Decrease
in mortality”, 38% answered “Increase government revenue.”, 30% answered “Smokers will
just switch to lower price brands.”, 18% answered “Smokers have to budget their
consumption.”, 38% answered “Government will probably just corrupt the money.”, 22%
answered “Increase cigarette theft and smuggling.”, 18% answered “Counterfeiting cigarettes
( FAKE ).”, and 60% answered “Unemployment increase.”. Majority believed that the
increase of tobacco tax has an effect of Lessen pollution, smokers and Decrease in number of
people developing smoking-related diseases but unemployment will continue to increase.
Chapter 5
Conclusion
Based from the survey we’ve gathered, most of the respondents who smoke don’t mind
the increase of tax in tobacco products such as cigarette, as long as they still get to smoke. The
majority of the respondents think that the government will pursue the proposal of 400% increase
tax on tobacco products as soon as it is legalized. Most of them think that the continuous tax
increase will lessen the pollution, and the number of people developing smoke-related diseases
will decrease.
Therefore, when the tax in tobacco products increases, it will have a positive impact in
our economy because according to the Bureau of Internal Revenue, almost half of the taxes that
they have collected came from tobacco products. The taxes that were collected will then be
distributed to different sectors of our government, especially to the less fortunate area that needs
According to the records of the BIR, the volume of consumer decreases when there is an
increase tax on tobacco products. This is a negative effect for the manufacturers, and at the same
time, for our economy. This decrease on the volume of consumers will only last for the first 2
months because the consumers will have to adjust on the price increase.
BIBLIOGRAPHY
Guindon G, Tobin S, Yach D. Trends and affordability of cigarette prices: ample room
Lal A, Scollo M. Big Mac index of cigarette affordability. Tob Control. 2002
Sep;11(3):280–282.
Levy David T, Chaloupka Frank, Gitchell Joseph, Mendez David, Warner Kenneth E.
The use of simulation models for the surveillance, justification and understanding of tobacco
Levy DT, Cummings KM, Hyland A. A simulation of the effects of youth initiation
Mallari DT. Philip Morris’ new plant a smoking showcase. Philippine Daily Inquirer
13 Oct 2002:10.
Mackay J , Eriksen M. The tobacco atlas. Geneva: World Health Organization, 2002.
2004].
Miguel-Baquilod M . Report on the results of the National Youth Tobacco Survey in the
Pereira ADG. Philippines. 7 Jan 1994. British American Tobacco. Bates No.
2004.
Lee K , Gilmore AB, Collin J. Looking inside the tobacco industry: revealing insights
Kang DC. Crony capitalism: corruption and development in South Korea and the
Harris D . Philip Morris Asia three year plan 1994–1996. Dec 1993. Philip Mo
Yap KLM. Tobacco companies are prepared. BusinessWorld. (Manila, Philippines) 5 Mar
World Health Organization. Tobacco control legislation: an introductory guide. 2nd ed.