Media Consumption Habit in Rural

Areas of Bihar
Submitted to: Submitted by:
Ms. Sunita Maheshwari PrashastKishore
Business Director, Maxus India
Brief of the Project
Details of the Questionnaire
 Villages Covered
• Dev Kuli
• Dostnagar
• Dumri
• Khedalpura
• Kishanpur
• Korehar
• Lodipur
• Mahavirnagar
• Mohrampur
• Ramnagar
• Sikandarpur
• Sri Rampur
Outcomes Achieved?
 Constraints
• Taking interviews from women & girls
• Fear of villagers in facing the camera
• Restriction in entering inside the house
• Questions by the villagers
Resources Used
Learning & New Areas Explored
 Brand Consumption
• Toothpaste
• Soap
• Detergent
• Shampoo
• Facewash
• Shaving Cream
• Deodorant & perfume
• Cream
Impact of
 Media Consumption
• Print
• Radio
• Television
• Mobile
• Cinema
• Out of Home
• Internet
Contribution to the Organization(Conclusion)
• Belief of the villagers on “old is gold”
• Impact of “word of mouth”
• Thinking of R3 & R4 class
• Television is the best media of communication
• Mobile & Internet are the worst media of communication