Established in Cupertino, California on April 1, 1976 and incorporated January 3,

1977,[7

• Mission:

"Apple is committed to bringing the best personal computing experience to

students, educators, creative professionals and consumers around the world through
its innovative hardware, software and Internet offerings."

• Industry:

1. Computer software & hardware

2. Consumer electronics
3. digital distribution

Apple Inc. is an American multinational corporation that designs and manufactures

consumer electronics, computer software, and personal computers. The company's
best-known hardware products include Macintosh computers, the iPod, the iPhone
and the iPad
Established in Cupertino, California on April 1, 1976 and incorporated January 3,
1977,[7] the company was called Apple Computer, Inc. for its first 30 years, but
removed the word "Computer" on January 9, 2007,[8] to reflect the company's ongoing
expansion into the consumer electronics market in addition to its traditional focus on
personal computers
the Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video
chips)—less than what is today considered a complete personal computer

The Apple II was introduced on April 16, 1977 with color graphics and an open
architecture

he VisiCalc spreadsheet program.[28] VisiCalc created a business market for the

Apple II, and gave home users an additional reason to buy an Apple II
y the end of the 1970s, Apple had a staff of computer designers and a production
line.

The company introduced the ill-fated Apple III in May 1980 in an attempt to
compete with IBM and Microsoft in the business and corporate computing
market.

Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from
the Lisa team due to infighting,. The Macintosh initially sold well, but follow-up sales
were not strong.

NeXT, a computer platform development company specializing in the higher

education and business markets. NeXT's subsequent 1997 buyout by Apple
Computer Inc. brought Jobs back to the company he co-founded, and he has served as
its CEO since then.
he AIM alliance was an alliance formed on October 2, 1991, between Apple
Computer, IBM and Motorola to create a new computing standardThe stated goal of
the alliance was to challenge the dominant Wintel computing platform with a new
computer design and a next-generation operating system.