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PU

SE BL
PE LLIN PU ICIT
RE BLI Y
LA
RS
ON G
T IO C
N
AL

MIX

SALES
PROMOTION
ADVERTISING

THE PROMOTION
PROMOTIONAL MIX

INT
E RA MA
R
INT CTIVE DI KET
MAR ERNET L RE IN
KET CT G
ING
ROLE OF MARKETING
COMMUNICATION
PRE-NATAL PHASE

INTRODUCTORY PHASE

GROWTH PHASE

CONSOLLDATION-COMPETETIVE
PHASE

DECLINING-REVITALIZATION PHASE
N SITUATION SETT
A L U ATIO OBJE ING
EV B ACK CTIVE
FE E D S
M EN BR
PLE ON A ND
IM ATI NA
T ME
R M ET
ON A
FO UDG
TI UL
B

PA
KAC
G IN
PROMOTION

G
POP

ING
I ON
POSIT
LE S
S CE
S
R
FO
A

GE IC
SA EG
S
PU

ES T
BL

M RA
IC

ST
I TY
E DI A IE
M G
SPON A TE
SORS
HIP PUBLIC STR S
RELATIONS

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