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The Value Dilemma

Presented By:
Kanika Verma Prateek Pandey
Pankaj Manchanda Sukhminder singh
Ravikant Sinha Vishrant Thakur
Anubhab Dutta Vishal Jaswal
Vikram Choudhary
Understanding from the case
What is the Value Dilemma?
Characters Involved
 Dinkar deo - main protagonist
 MD of Gremwell- Keith Noronha
 Keya Das- Placement Services
 Shankar Iyer- MD of Cremme
Confectionaries
Behavioural Analysis of Dinkar

 Ethical
 Loyal
 Optimistic
 Value-oriented
 Courageous
Dinkar’s Achievements

Head of three departments in Gremwell


Recipient of special award from the chairman
Reversed 88% working capital
Good negotiator in business dealings
Given performance reward of 100%
Received special recommendation letter from the chairman
Malpractices in the Company

 Sales were created by rampant dumping


 Overdue of 65% debt
 40% of fake sales
 No audit for past 2 years
Hurdles faced inside Gremwell
 He was pulled away from project each time after
he pointed out system defect
 MD’s lack of initiative & procrastination
 Appointment of Santa Dua as new boss
 Moving him as a commercial controller which
had no job description
 No increments
 MD’s letter which said “lack of initiative” from him
 Six month notice period
Hurdles faced outside Gremwell

•Strong believer of company values, can’t dishonour


the company in front of others
•Unable to prove that truth prevails to his son
•Difficulty in explaining the reason for his dismissal
to the employer of new companies
Conclusion

 Dinkar should have approached MD with


proper documentation.
 He should not discuss issues of his
previous company.

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