Roll No. ......................

Total No. of Questions : 13] [Total No. of Pages : 02

Paper ID [B0151]
(Please fill this Paper ID in OMR Sheet)

BBA 803 (Sem. - 5th/6th)

ADVERTISING AND SALES PROMOTION

Time : 03 Hours Maximum Marks : 75

Instruction to Candidates:
1) Section -A is Compulsory.
2) Attempt any Nine questions from Section - B.

Section - A <

(15 × 2 = 30)
Q1)
a) AIDA Model of Communication.
b) Humorous Advertising.
c) Public Service Advertising.
d) Product Life Cycle and Advertising.
e) Legal aspects of Advertising.
f) Advertising copy.
g) Reason why Copy.
h) Branding.
i) TV Commercials.
j) Advertising Campaign.
k) Media Scheduling.
l) Out Door Media.
m) Electronic Media.
n) Sales Displays.
o) Ethics in advertising.

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 Section - B
(9 × 5 = 45)
Q2) Discuss the various kinds of advertising. Give examples.

Q3) Discuss the impact of advertising on our society.

Q4) Discuss the importance of advertising in business.

Q5) Advertising is wasteful expenditure for any business. Do you agree. Comment

Q6) What are the various types of advertising copy.

Q7) What are illustrations. Why are they used.

Q8) What is campaign planning. Discuss the various steps involved in it.

Q9) Write a note on advertising art and layout.

Q10) What is media planning and scheduling. Discuss the various factors that are
to be considered for the selection of a suitable media.

Q11) Discuss the advantages and disadvantages of various types of media available
to Advertisers.

Q12) What is the importance of Sales Promotion in business.

Q13) Discuss the legal aspects of advertising.

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