Brand RME # RME Amount Channels RFS # SO # SO.

Amount Bill #

Recipe TVC 19 4,000,000 Geo News 86 96 324,721 24827+24758

Recipe TVC 19 Hum Tv 87 97 734,825 24825+24752
Recipe TVC 19 Masala Tv 88 98 672,945 24824+24753
Recipe TVC 19 TV One 89 99 103,870 24894+24975
Recipe TVC 19 Geo Ent 90 100 956,930 24826+24757
Recipe TVC 19 Indus Tv 91 101 79,560 24823
Recipe TVC 19 Ptv Home 92 102 154,70024821+24932+24986
Recipe TVC 19 AVT 93 103 623,220 24822
Recipe TVC 19 Creative cost 94 247,790
TOTAL 3,898,561

Recipe Radio 24 743,113 FM-106 110 120 182,325 24914

Recipe Radio 24 FM-103 111 121 82,875 24911
Recipe Radio 24 FM-100 112 122 138,125 24910
Recipe Radio 24 FM-107 113 123 49,725 24973
Recipe Radio 24 FM-95 114 124 38,675 24908
Recipe Radio 24 FM-104 115 125 41,438 25412
Recipe Radio 24 FM-105 116 126 82,875 24912
Recipe Radio 24 FM-96 117 127 16,575 24909
Recipe Radio 24 FM-105 AWAZ 118 128 110,500 24913
TOTAL 743,113

Recipe Print 24 1,144,395 Print 119 129 1,144,39524866+24949+25366

TOTAL 1,144,395

Recipe TVC 24 5,450,000 Geo Ent 102 130 1,880,342 24835+24901

Recipe TVC 24 KTN 108 131 251,388 24905
Recipe TVC 24 APNA 109 132 101,660 24976
Recipe TVC 24 HUM TV 104 133 283,617 24829+24902
Recipe TVC 24 Masala TV 105 134 685,210 24828+24903
Recipe TVC 24 ATV 103 135 1,168,353 24904
Recipe TVC 24 QTV 107 136 353,600 24906
Recipe TVC 24 PTV Home 106 137 696,150 24907
TOTAL 5,420,320

Recipe TVC 40 4,251,331 Geo News 147 162 1,764,694 25089+25158

Recipe TVC 40 HUM TV 149 164 1,121,575 25133+25156
Recipe TVC 40 Masala TV 150 165 553,053 25134+25157
Recipe TVC 40 ARY ZAUQ 151 166 448,906 25170
Recipe TVC 40 ARY DIGITAL 148 163 363,103 25,155
TOTAL 4,251,331
Recipe Radio 40 309,078 FM-100 152 167 157,693 25135
Recipe Radio 40 FM-103 153 168 94,616 25159
Recipe Radio 40 FM-107 154 169 56,769 25136+25209
TOTAL 309,078

Recipe Print 47 602,910 Adcom 163 180 602,91025080+25154+25295

Recipe Radio 56 515,114 FM-100 188 215 308,479 25402

FM-107 189 216 137,757 25140+25403
FM-99 190 217 68,878 25409
Bill Amount Balance Airing Period Charg.Month

41,217 283,504 28th Oct - 5th Nov 08 Nov-08

734,825 0 28th Oct - 5th Nov 08 Nov-08 Completed
626,535 46,410 28th Oct - 5th Nov 08 Nov-08 Completed
103,870 0 28th Oct - 5th Nov 08 Nov-08 Completed
588,689 368,241 28th Oct - 5th Nov 08 Nov-08
79,560 0 28th Oct - 5th Nov 08 Nov-08 Completed
154,700 0 28th Oct - 5th Nov 08 Nov-08 Completed
609,960 13,260 28th Oct - 5th Nov 08 Nov-08 Completed
Nov-08
2,939,356 711,415

182325 0 1st Dec - 8th Dec 08 Dec-08 Completed

82875 0 1st Dec - 8th Dec 08 Dec-08 Completed
138125 0 1st Dec - 8th Dec 08 Dec-08 Completed
49,725 0 1st Dec - 8th Dec 08 Dec-08 Completed
38,675 0 1st Dec - 8th Dec 08 Dec-08 Completed
41,438 0 1st Dec - 8th Dec 08 Dec-08 Completed
82,875 0 1st Dec - 8th Dec 08 Dec-08 Completed
16,575 0 1st Dec - 8th Dec 08 Dec-08 Completed
110,500 0 1st Dec - 8th Dec 08 Dec-08 Completed
743,113 0

1,130,220 14,175 Nov - Dec 08 Dec-08 Completed

1,130,220

1,485,080 395,262 29th Nov - 15th Dec 08 Dec-08

251,388 0 29th Nov - 15th Dec 08 Dec-08 Completed
101,660 0 29th Nov - 15th Dec 08 Dec-08 Completed
283,616 1 29th Nov - 15th Dec 08 Dec-08 Completed
665,210 20,000 29th Nov - 15th Dec 08 Dec-08
1,168,354 -1 29th Nov - 15th Dec 08 Dec-08 Completed
353,600 0 29th Nov - 15th Dec 08 Dec-08 Completed
546,975 149,175 29th Nov - 15th Dec 08 Dec-08
4,855,883

1,764,694 0 25th Feb - 10th Mar 09 Feb-09 Completed

1,121,575 0 25th Feb - 10th Mar 09 Feb-09 Completed
553,053 0 25th Feb - 10th Mar 09 Feb-09 Completed
429,338 19,568 25th Feb - 10th Mar 09 Feb-09 Completed
360,175 2,928 25th Feb - 10th Mar 09 Feb-09 Completed
157,693 0 25th Feb - 6th Mar 09 Feb-09 Completed
94,616 0 25th Feb - 6th Mar 09 Feb-09 Completed
56,355 414 25th Feb - 6th Mar 09 Feb-09 Completed

588,735 14,175 Feb - March 09 Mar-09

292,364 16,115 9. May. 2009 Completed

130,160 7,597 9. May. 2009 Completed
65,080 3,798 9. May. 2009 Completed
 Radio

Radion Station Wise Actual Spend Amount on MASALA Brand

Payable to
Brand Name Channel Airing Period
Channel/Agency
Recipe Radio RADIO PAKISTAN 112,064 25th July- 5th Aug 09

Page 5
 Sheet2

Payable to
Brand Name Channel
Channel/Agency Airing Period

Recipe TVC Geo News 324,721 28th Oct - 5th Nov 08

Recipe TVC Hum Tv 734,825 28th Oct - 5th Nov 08
Recipe TVC Masala Tv 672,945 28th Oct - 5th Nov 08
Recipe TVC TV One 103,870 28th Oct - 5th Nov 08
Recipe TVC Geo Ent 956,930 28th Oct - 5th Nov 08
Recipe TVC Indus Tv 79,560 28th Oct - 5th Nov 08
Recipe TVC Ptv Home 154,700 28th Oct - 5th Nov 08
Recipe TVC AVT 623,220 28th Oct - 5th Nov 08
--------------------
Recipe Radio FM-106 182,325 1st Dec - 8th Dec 08
Recipe Radio FM-103 82,875 1st Dec - 8th Dec 08
Recipe Radio FM-100 138,125 1st Dec - 8th Dec 08
Recipe Radio FM-107 49,725 1st Dec - 8th Dec 08
Recipe Radio FM-95 38,675 1st Dec - 8th Dec 08
Recipe Radio FM-104 41,438 1st Dec - 8th Dec 08
Recipe Radio FM-105 82,875 1st Dec - 8th Dec 08
Recipe Radio FM-96 16,575 1st Dec - 8th Dec 08
Recipe Radio FM-105 AWAZ 110,500 1st Dec - 8th Dec 08

Recipe TVC KTN 251,388 29th Nov - 15th Dec 08

Recipe TVC APNA 101,660 29th Nov - 15th Dec 08
Recipe TVC HUM TV 283,617 29th Nov - 15th Dec 08
Recipe TVC Masala TV 685,210 29th Nov - 15th Dec 08
Recipe TVC ATV 1,168,353 29th Nov - 15th Dec 08
Recipe TVC QTV 353,600 29th Nov - 15th Dec 08
Recipe TVC PTV Home 696,150 29th Nov - 15th Dec 08
-----------
Recipe TVC Geo News 1,764,694 25th Feb - 10th Mar 09
Recipe TVC HUM TV 1,121,575 25th Feb - 10th Mar 09
Recipe TVC Masala TV 553,053 25th Feb - 10th Mar 09
Recipe TVC ARY ZAUQ 448,906 25th Feb - 10th Mar 09
Recipe TVC ARY DIGITAL 363,103 25th Feb - 10th Mar 09
------------
Recipe Radio FM-100 157,693 25th Feb - 6th Mar 09
Recipe Radio FM-103 94,616 25th Feb - 6th Mar 09
Recipe Radio FM-107 56,769 25th Feb - 6th Mar 09

Recipe Radio FM-100 308,479 9. May. 2009

Recipe Radio FM-107 137,757 9. May. 2009

Page 6
 Sheet2
Recipe Radio FM-99 68,878 9. May. 2009

Recipe TVC Geo News 638,085 25th July- 5th Aug 09

Recipe TVC PTV Home 360,000 25th July- 5th Aug 09
Recipe TVC HUM TV 1,702,892 25th July- 5th Aug 09
Recipe TVC GEO TV 973,350 25th July- 5th Aug 09
Recipe TVC ARY DIGITAL 553,453 25th July- 5th Aug 09
Recipe TVC MASALA TV 576,800 25th July- 5th Aug 09
Recipe TVC ZAUQ TV 618,000 25th July- 5th Aug 09
Recipe TVC SAMAA TV 52,873 25th July- 5th Aug 09
Recipe TVC INDUS VISION 59,225 25th July- 5th Aug 09
Recipe TVC TV ONE 75,533 25th July- 5th Aug 09
Recipe TVC QTV 208,575 25th July- 5th Aug 09
Recipe TVC METRO TV 66,607 25th July- 5th Aug 09
Recipe TVC ROHI TV 46,693 25th July- 5th Aug 09
Recipe TVC KOOK TV 57,680 25th July- 5th Aug 09
Recipe TVC AVT KHYBER 123,606 25th July- 5th Aug 09
Recipe TVC WASEEB TV 57,680 25th July- 5th Aug 09
Recipe TVC DAWN NEWS 29,836 25th July- 5th Aug 09
Recipe TVC CHANNEL 5 34,745 25th July- 5th Aug 09
Recipe TVC DHOOM TV 21,973 25th July- 5th Aug 09
Recipe TVC BUSINESS PLUS 25,750 25th July- 5th Aug 09
Recipe TVC ROHI TV 25th July- 5th Aug 09
Recipe TVC CHANNEL 5 34,745 25th July- 5th Aug 09
Recipe TVC CNBC 23,175 25th July- 5th Aug 09
Recipe TVC PUNJAB TV 99,910 25th July- 5th Aug 09

Recipe TVC Geo News 968,144 26th Nov- 9th Dec 09

Recipe TVC Dunya News 334,621 26th Nov- 9th Dec 09
Recipe TVC AAJ News 540,750 26th Nov- 9th Dec 09
Recipe TVC Geo Ent 455,990 26th Nov- 9th Dec 09
Recipe TVC HUM TV 1,071,200 26th Nov- 9th Dec 09
Recipe TVC ARY DIGITAL 509,953 26th Nov- 9th Dec 09
Recipe TVC MASALA TV 437,750 26th Nov- 9th Dec 09
Recipe TVC ZAUQ TV 247,200 26th Nov- 9th Dec 09
Recipe TVC ARY One World 106,219 26th Nov- 9th Dec 09
Recipe TVC METRO TV 266,770 26th Nov- 9th Dec 09
Recipe TVC WAQT TV 24,720 26th Nov- 9th Dec 09
Recipe TVC AWAZ 22,317 26th Nov- 9th Dec 09
Recipe TVC Kashish TV 25,750 26th Nov- 9th Dec 09

Recipe Radio FM-107 238,342 25th July- 5th Aug 09

Recipe Radio FM-103 278,100 25th July- 5th Aug 09

Page 7
 Sheet2
Recipe Radio FM-91 90,125 25th July- 5th Aug 09
Recipe Radio AWAZ 45,320 25th July- 5th Aug 09
Recipe Radio D.I.KHAN 91 27,192 25th July- 5th Aug 09
Recipe Radio FM-105 49,440 25th July- 5th Aug 09
Recipe Radio RADIO PAKISTAN 112,064 25th July- 5th Aug 09

Page 8
 Sheet3

Channel Wise Actual Spend Amount on MASALA Brand

Payable to
Brand Name Channel
Channel/Agency Airing Period
Recipe TVC Geo News 1,764,694 25th Feb - 10th Mar 09
Recipe TVC HUM TV 1,702,892 25th July- 5th Aug 09
Recipe TVC ATV 1,168,353 29th Nov - 15th Dec 08
Recipe TVC HUM TV 1,121,575 25th Feb - 10th Mar 09
Recipe TVC HUM TV 1,071,200 26th Nov- 9th Dec 09
Recipe TVC GEO TV 973,350 25th July- 5th Aug 09
Recipe TVC Geo News 968,144 26th Nov- 9th Dec 09
Recipe TVC Geo Ent 956,930 28th Oct - 5th Nov 08
Recipe TVC Hum Tv 734,825 28th Oct - 5th Nov 08
Recipe TVC PTV Home 696,150 29th Nov - 15th Dec 08
Recipe TVC Masala TV 685,210 29th Nov - 15th Dec 08
Recipe TVC Masala Tv 672,945 28th Oct - 5th Nov 08
Recipe TVC Geo News 638,085 25th July- 5th Aug 09
Recipe TVC AVT 623,220 28th Oct - 5th Nov 08
Recipe TVC ZAUQ TV 618,000 25th July- 5th Aug 09
Recipe TVC MASALA TV 576,800 25th July- 5th Aug 09
Recipe TVC ARY DIGITAL 553,453 25th July- 5th Aug 09
Recipe TVC Masala TV 553,053 25th Feb - 10th Mar 09
Recipe TVC AAJ News 540,750 26th Nov- 9th Dec 09
Recipe TVC ARY DIGITAL 509,953 26th Nov- 9th Dec 09
Recipe TVC Geo Ent 455,990 26th Nov- 9th Dec 09
Recipe TVC ARY ZAUQ 448,906 25th Feb - 10th Mar 09
Recipe TVC MASALA TV 437,750 26th Nov- 9th Dec 09
Recipe TVC ARY DIGITAL 363,103 25th Feb - 10th Mar 09
Recipe TVC PTV Home 360,000 25th July- 5th Aug 09
Recipe TVC QTV 353,600 29th Nov - 15th Dec 08
Recipe TVC Dunya News 334,621 26th Nov- 9th Dec 09
Recipe TVC Geo News 324,721 28th Oct - 5th Nov 08
Recipe Radio FM-100 308,479 9. May. 2009
Recipe TVC HUM TV 283,617 29th Nov - 15th Dec 08
Recipe Radio FM-103 278,100 25th July- 5th Aug 09
Recipe TVC METRO TV 266,770 26th Nov- 9th Dec 09
Recipe TVC KTN 251,388 29th Nov - 15th Dec 08
Recipe TVC ZAUQ TV 247,200 26th Nov- 9th Dec 09
Recipe Radio FM-107 238,342 25th July- 5th Aug 09
Recipe TVC QTV 208,575 25th July- 5th Aug 09
Recipe Radio FM-106 182,325 1st Dec - 8th Dec 08

Page 9
 Sheet3
Recipe Radio FM-100 157,693 25th Feb - 6th Mar 09
Recipe TVC Ptv Home 154,700 28th Oct - 5th Nov 08
Recipe Radio FM-100 138,125 1st Dec - 8th Dec 08
Recipe Radio FM-107 137,757 9. May. 2009
Recipe TVC AVT KHYBER 123,606 25 July- 5th Aug 09
th

Recipe Radio RADIO PAKISTAN 112,064 25th July- 5th Aug 09

Recipe Radio FM-105 AWAZ 110,500 1st Dec - 8th Dec 08
Recipe TVC ARY One World 106,219 26th Nov- 9th Dec 09
Recipe TVC TV One 103,870 28th Oct - 5th Nov 08
Recipe TVC APNA 101,660 29th Nov - 15th Dec 08
Recipe TVC PUNJAB TV 99,910 25th July- 5th Aug 09
Recipe Radio FM-103 94,616 25th Feb - 6th Mar 09
Recipe Radio FM-91 90,125 25th July- 5th Aug 09
Recipe Radio FM-105 82,875 1st Dec - 8th Dec 08
Recipe Radio FM-103 82,875 1st Dec - 8th Dec 08
Recipe TVC Indus Tv 79,560 28th Oct - 5th Nov 08
Recipe TVC TV ONE 75,533 25th July- 5th Aug 09
Recipe Radio FM-99 68,878 9. May. 2009
Recipe TVC METRO TV 66,607 25 July- 5th Aug 09
th

Recipe TVC INDUS VISION 59,225 25th July- 5th Aug 09

Recipe TVC KOOK TV 57,680 25th July- 5th Aug 09
Recipe TVC WASEEB TV 57,680 25th July- 5th Aug 09
Recipe Radio FM-107 56,769 25th Feb - 6th Mar 09
Recipe TVC SAMAA TV 52,873 25th July- 5th Aug 09
Recipe Radio FM-107 49,725 1st Dec - 8th Dec 08
Recipe Radio FM-105 49,440 25th July- 5th Aug 09
Recipe TVC ROHI TV 46,693 25th July- 5th Aug 09
Recipe Radio AWAZ 45,320 25th July- 5th Aug 09
Recipe Radio FM-104 41,438 1st Dec - 8th Dec 08
Recipe Radio FM-95 38,675 1st Dec - 8th Dec 08
Recipe TVC CHANNEL 5 34,745 25th July- 5th Aug 09
Recipe TVC CHANNEL 5 34,745 25th July- 5th Aug 09
Recipe TVC DAWN NEWS 29,836 25th July- 5th Aug 09
Recipe Radio D.I.KHAN 91 27,192 25th July- 5th Aug 09
Recipe TVC BUSINESS PLUS 25,750 25th July- 5th Aug 09
Recipe TVC Kashish TV 25,750 26th Nov- 9th Dec 09
Recipe TVC WAQT TV 24,720 26th Nov- 9th Dec 09
Recipe TVC CNBC 23,175 25th July- 5th Aug 09
Recipe TVC AWAZ 22,317 26th Nov- 9th Dec 09
Recipe TVC DHOOM TV 21,973 25th July- 5th Aug 09
Recipe Radio FM-96 16,575 1st Dec - 8th Dec 08

Page 10