Marketing (Minor)

This program was approved for students entering the university in the Summer 2011 - Spring 2012 catalog year. For more
information about catalog year, go to Catalog Year Information.

Minor: MKT

Department: Marketing

Unit: College of Business (BU)

The College of Business offers a minor in marketing available to all UofL students. To pursue a minor in marketing the
student must have completed 51 or more semester hours, with a cumulative grade point average of 3.0 or higher. Students
interested in pursuing a minor in marketing must complete the business program prerequisites. Students must have a grade
point average of 3.0 or higher in the business program prerequisites to be permitted to pursue the marketing program core.
Upon completion of the admission requirements and formal application, the student is admitted into the Marketing Minor
program based on the student's academic performance.

Program Prerequisites

Type Hours

CIS 100 Microcomputer Applications1 3

MGMT 201 Business Statistics or equivalent 3

Total 6

Program Core*

Type Hours

MKT 301 Principles of Marketing 3

Marketing Electives2 9

Total 12

Minimum Total 18

1
Students have the option to "test out" of CIS 100.
2
Marketing electives are to be chosen by the individual student, preferably, with the advice and counsel of the student's
advisor or the academic unit's advising office. The flexibility inherent in the use of marketing electives would enable the
individual student to pursue those courses that would be most consistent with his/her academic interests and career
objectives. For example, an engineering student planning to go into industrial sales may want to take Business to Business
Marketing, Personal Selling, and Sales Management. On the other hand, a Sports Administration major who is interested in
the promotion of sporting events may want to take Consumer Behavior, Marketing Research, and Market Promotion. At least
six hours of the electives must be completed at the University of Louisville

* Marketing Minors are not permitted to take COB Co-ops (MKT 397, 398, or 399) or MKT 460. SPAD 383 cannot be
counted as a marketing elective or used as a substitute for Marketing 301.
Students must maintain a grade point average of 3.0 or higher in the program core courses to remain in good standing in the
Marketing Minor program and to be awarded the minor upon graduation.