Professional Documents
Culture Documents
Corporation
For generations, the Company has generated strong consumer loyalty through brands
that are among the most formidable in the Philippine food and beverage industry - San Miguel
Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer,
holds an over 95% share of the Philippine beer market.
In addition to its leadership in the Philippine food and beverage industry, San Miguel has
established a significant presence overseas. The Company’s operations extend beyond its home
base of the Philippines to China (including Hong Kong), Vietnam, Indonesia, Malaysia, Thailand
and Australia.
Through strategic partnerships it has forged with major international companies, San
Miguel has gained access to managerial expertise, international practices and advanced
technology, thereby enhancing its performance and establishing itself as a world-class
company.
San Miguel’s partners are world leaders in their respective businesses. Kirin Brewery
Co., Ltd. is a major shareholder of San Miguel Brewery. The Company also has successful joint
venture relationships with US-based Hormel Foods Corporation, Nihon Yamamura Glass and
QTel, a telecommunications company in Qatar.
In the Philippines, San Miguel’s corporate strategy is at aimed capitalizing on new
growth markets through acquisitions and further enhancing its competitive position by
improving synergies across existing operational lines.
While the company has significantly expanded its participation in its core business of
food, beverage and packaging through regional acquisitions and integration, it has also
exploring entry into heavy industry such as power and other utilities, mining, energy, toll ways
and airports.
Vision
Making Everyday Life A Celebration
San Miguel will be among the largest food, beverage and packaging companies in the
Asia-Pacific. We will carry into new markets our over a century-old tradition of quality and
integrity. Consumers will take pleasure in reaching for our products and services because they
are the best value for money. Our food and beverage brands will be in every household and
every retail outlet. We will meet our consumers’ everyday needs, delighting their every taste.
Through our products and services, every occasion to drink and eat will bring enjoyment . . . a
celebration
Mission
San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host
communities and various stakeholders by harnessing corporate social responsibility among the
various San Miguel businesses in pursuing mutually beneficial programs that lead to self-
reliance and sustainability.
Goals
San Miguel Foundation, Inc. will initiate, manage and support social development
initiatives that:
Promote education to youth from low income families through scholarships, literacy
classes and support programs like supplemental feeding, book donations, etc. Strengthen
communities through capability building activities and the provision of basic social services;
Support local enterprises that bring livelihood opportunities to community groups, dependents,
San Miguel retirees and other stakeholders; Provide assistance to disaster-stricken communities
through relief and rehabilitation programs; and protect, preserve and regenerate the
environment.
Teamwork
With trust and respect for each other and with unity and purpose, we will work toward
our shared aspirations, transcending boundaries along functional and organizational lines.
Customer Focus
We will be our customers’ preferred choice. They will choose our products and services
above others because we provide them with products and services that exceed their
expectations.
Innovativeness
We will encourage creativity and ingenuity in our processes and systems, products and
services. We will be forever looking for ways to outdo ourselves, always striving to be the first
to anticipate consumer needs and deliver something better.
Integrity
In the conduct of our business, we will be guided by what is ethical, fair and right. We
believe in profit with honor and are committed to good governance and the highest moral
standards.
Social Responsibility
We believe social responsibility and corporate citizenship are integral parts of our
business. We are committed to improving lives of people in the communities where we live and
work.
History
Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia's first brewery
produced and bottled what would eventually become one of the best selling beers in the
region. Within the span of a generation, San Miguel Beer would become an icon among beer
drinkers.
By 1914, San Miguel Beer was being exported from its headquarters in Manila to
Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong
Kong in 1948, the first local brewer in the crown colony.
Today, San Miguel Beer - the Company's flagship product - is one of the largest selling
beers and among the top 10 beer brands in the world. While brewing beer is the company's
heritage, San Miguel subsequently branched out into the food and packaging businesses.
From the original cerveza that first rolled off the bottling line, San Miguel Corporation
has since diversified to produce a wide range of popular beverage, food and packaging products
which have for over a century catered to generations of consumers' ever changing tastes.
The Company's manufacturing operations extend beyond the Philippines to Hong Kong,
China, Indonesia, Vietnam, Thailand and Malaysia. Its products are exported to major markets
around the world. Continuing a tradition of product quality, San Miguel is capitalizing on its
unique strengths in brands and distribution to weave its products more deeply into the fabric of
everyday life. Not just in the Philippines but in the Asia-Pacific region.
San Miguel's partnerships with major international companies have given the Company
access to the latest technologies and skills. Our marketplace experience, technical expertise,
and innovation capabilities, while largely homegrown, also reflect our long term partnerships
with world class players.
San Miguel's joint venture partners include Hormel Foods Corporation, Yamamura Glass
and Fuso Machine and Mold Manufacturing of Japan. A strategic equity investment in San
Miguel by Japan's leading brewer and global player, Kirin Brewery Company, Ltd. has further
enhanced San Miguel's competitive position in Asia, a region in which it is already well placed.
Board of Directors
Products and
Services
BEVERAGES
Our flagship product, San Miguel Beer shares shelf-space with world-renowned Ginebra
San Miguel gin, and a slew of fresh-off-the line health teas and fruit juices.
San Miguel Beer Pale Pilsen
San Miguel Premium All-Malt Beer
San Miguel Super Dry
Cerveza Negra (San Miguel Dark Beer)
San Mig Strong Ice
FOOD
The extensive portfolio of high-quality and great-tasting food
products continues to delight consumers in more than 60 different
markets.
Agro-Industrial
Monterey Meats
Magnolia Chicken
B-MEG Animal & Aquatic
Feeds
San Miguel Animal Health Care
Value-added Meats
Refrigerated meats
Grocery products
Integrated Milling
Flour Milling
Hard Wheat Flour (Emperor Premium Bread Flour, Pacific Hard Wheat Flour,
Emperor Hard Wheat Flour, King Hard Wheat Flour, Monarch Hard Wheat Flour,
Count Hard Wheat Flour)
Soft Wheat Flour( Queen Soft Flour, Countess Soft Wheat Flour)
Specialty Flour (Baron All-Purpose Flour, Baron Siopao Flour, Princess Cake Flour,
Duchess Cake Flour, Golden Wheat Whole Wheat Flour (Coarse & Fine), Golden
Wheat Whole Wheat Flour (Complete))
Customized Flour(Harina de Pan de Sal, Royal Premium Noodle Flour, Prince
Noodle Flour,Prince Wrapper Flour,Nutri Flour High Gluten Flour)
Premixes
Mix n Bake ( Brownie Mix, Cookie Mix, Crinkle Mix, Muffin Mix, Pizza Mix, Bread
Mix, Mix n Fry, Pancake & Waffle Mix, Yeast-Raised Doughnut Mix, Mix ‘n Steam,
Siopao Mix, Puto Mix)
Bakery Ingredients (Zuprim Bread Improver, Bake Best Baking Powder)
Services (Product Customization, Recipe Development, Technical Training in
Baking)
Premixes(Magnolia Pancake Plus with Syrup (Maple, Chocolate,
Strawberry),Magnolia Pancake & Waffle Mix (500g and 200g))
Milk
Specialty Oils
Magnolia Ice Cream
Coffee
San Mig Coffee Instant 3-in-1 Regular Coffeemix
San Mig Coffee Instant 3-in-1 Sugar-Free Coffeemix
San Mig Coffee Instant 2-in-1 Regular Coffeemix
San Mig Coffee Instant 2-in-1 Sugar-Free Coffeemix
San Mig Coffee Pro-Health
San Mig Coffee Pro-Beauty
San Mig Coffee Pro-Fiber
San Mig Coffee Pro-Power
San Mig Coffee Pro-Slim
San Mig Coffee 100% Premium Instant Coffee
Grandeur Premium Flavored Coffee Blend
Services
Customization
Menu & Recipe Development
Packaging Development
Food Safety Trainings and
Consultancy
Quality Assurance Services
Food Laboratory Analysis
Marketing Services and Promotional Tie-Ups
Packaging
SMC’s local and international clients rely on its ability to provide dynamic, intuitive
packaging solutions anchored on more than 60 years of solid industry leadership.
GLASS
With its broad spectrum of shapes, sizes and even colors, glass offers more
flexibility in design.
Being chemically inert, transparent, and resealable make the glass container a popular
choice as an attractive and image-enhancing solution to displaying, preserving, and
transporting products.
PLASTICS
Rigid Plastic Containers, plastic crates and pallets offer a better alternative to handling and
storage requirements of beverage, food, poultry and fish, fresh produce, and industrial
applications because of the following reasons:
Consistency in quality
Hygienic
Marketing appeal
Durable
Reusable
Recyclable
Chemical and weather resistant
METALS
Metal closures are primary packaging materials, which come into contact with the
customer’s product.
Properly applied metal closures seal in the contents of a container to prevent spillage, to
preserve product freshness and to maintain product integrity by preventing
contamination & tampering.
COMPOSITES
Composite Packaging is made of laminated thin layers of various plastic films
and aluminum foil or paper. It is offered in a wide spectrum of sizes, shapes, materials,
structure, and colors.
Promotes product flexibility and affordability because of its lightweight and multi-
purpose format. It is popularly used in the retail industry.
PAPER/CARTONS
About 90% of all industrial and consumer products are packed and shipped using
corrugated boxes.
There are many styles and structures of corrugated boxes depending on the customers’
needs.
PET
Advantages
Safe
Good barrier
Environment Friendly
o 100% Recycable
o Every kilo (kg) of recycled Polyethylene Therephthalate used saves 9.4 kWh of
primary energy
o At full utilization, has the same effect as removing 2,100 cars from the road
Increased marketability of products that can claim - package is made from “100%
Recycled Materials”
MOLDS
Other Products
Plastic Molds
o Pallet Mold
o Design/Manufacture
o Material Selection
Materials
Cast Iron
o Aluminum Bronze
o Round Bar
Cork Solutions
General Packaging
Stretch Film
Pallet Caps
Packaging Tape
Tape Dispensers
Strapping
OTHER BUSINESS
Corporate Governance
In adherence to corporate principles and best practices, the Chairman of the Board
designated a Compliance Officer reporting directly to him. As the position denotes, he is
responsible for seeing to it that the organization complies with the provisions in the manual.
The Board of Directors is responsible for the long-term success of the Corporation and
its sustained competitiveness, consistent with its trusted role exercised in the best interest of
the Corporation, its shareholders and other stakeholders.
Forming working committees within the Board fosters open discussion, keeping Board
members informed, and allowing them to become more sensitive to shareholders’ interests.
Audit Committee
This committee ensures that the accounting and auditing processes, practices and
methodologies meet international standards. It develops a definitive timetable within which the
accounting system of the Corporation is 100% compliant with the International Accounting
Standards (IAS). It includes an accountability statement to identify specific officers and
personnel who are directly responsible for accomplishing such task.
Disclosure System
All material information is publicly disclosed. These include earning results, Board
changes, and shareholdings of directors.
Each committee reports to the Board of Directors. The Compliance Officer established
an evaluation system to determine and measure compliance against the manual’s guidelines.
Today, it is not enough to claim leadership as a profitable business. Good companies are
also good citizens and proactively assist communities where they do business.
The San Miguel Group's corporate citizenship goes beyond its commitment to its
consumers, employees, and key stakeholders in government and the communities where it
operates. Past and current programs focus on specific projects where it makes a difference.
Doing business is about having a harmonious and long-lasting relationship with
customers.
Now, more than ever, corporations are guided by values from which it bases its every
business decision.
For San Miguel Corporation, integrity, teamwork, respect for others and social
responsibility are just a few of its corporate values that guide them everyday. Through its
corporate social responsibility arm, San Miguel Foundation Incorporated, San Miguel
Corporation proactively reaches out to others to bring forth change that will enable
communities to live better lives.
San Miguel Foundation, Inc. has crafted various programs and projects that address
contemporary issues on livelihood, health, education, the environment and disaster relief
following its overall direction of Enterprise, Education and the Environment.
Community Service
Customer Care Center
The Center’s call handling services take care of both inbound and outbound calls,
providing information on the quality, pricing, distribution and availability of a product or
service, while operating as a call center. It also handles order taking, telemarketing, sales
campaign, promotion of new products, and customer satisfaction surveys. Electronic customer
linkages come through e-mail, faxes and SMS (short message services).
The Center’s integrated setup makes it easy for SMC’s operating divisions to link up with
it for their customer and product concerns.
Employee Development
Employee programs that help reduce absenteeism actually save the Corporation money
as they encourage increased productivity. On the home front, programs that address employee
welfare instill a sense of pride in the people for being part of the San Miguel Group.
EMPLOYEE RELATIONS
Summer Outing
The Corporation provides a yearly venue for employees and management of each
division to interact with one another’s families in an informal environment marked by fun and
games.
Songfest
This is an annual nationwide search for employees who have exceptional talent for
singing, a common trait among Filipinos.
Baratillo
The monthly event allows employees to purchase various San Miguel products at
discounted prices. The venue is the Head Office Complex, and employees from other SMC units
and offices come to take advantage of the reasonable offers.
Christmas Tiangge
Employees are given the opportunity to develop their entrepreneurial spirit by selling
various products during the two-day event. It is held regularly at the Head Office Complex in
November before the onset of the Christmas season to allow employees and their families and
friends to purchase their Christmas presents early.
Health and Safety
The Corporation ensures that its employees work in a healthy and safe environment.
The health of every employee is a main concern. SMC has an in-house clinic at the Head Office
Complex to take care of employees’ medical needs. Each facility also has its own clinic. It is
mandatory for employees to undergo an annual medical examination.
In case of emergency situations, such as SARS and dengue, a task force is created to
respond to the immediate concern to protect the health of the employees.
Employee Protection
Employees are entitled to sick leave benefits that will provide financial security even if
they have lost the ability to earn in times of sickness or injury.
Health Care
The Corporation provides a comprehensive medical program for employees and their
dependents to protect them against the financial burden that comes with illness or injury.
Educational Program
This helps meet the financial requirements of employees who desire to pursue further
studies. It includes loan facilities for the educational needs of employees’ dependents.
Rice and Clothing Allowances
The Corporation provides a monthly sack of rice to each rank-and-file employee.
Employees also receive a clothing allowance for their proper work attire.
Retirement Benefits
The Corporation provides a noncontributory fund to assist the employee in preparing
for a comfortable life even after retirement.
Developmental Approaches
These cover formal education and on-the-job learning. Customized internal or external
training programs demonstrate formal education on management/business,
technical/functional skills, people management, and personal effectiveness. On-the-job learning
comes through job transfers/cross-postings, special assignments, coaching/mentoring,
memberships in professional organizations, and self-development.
Environmental Safety
SMC’s Head Office Complex located in the Ortigas Center hub provided three waste
receptacles placed in strategic spots for food scraps or compostable waste, recyclable items
(such as plastic bottles and aluminum cans), and nonrecyclable items or disposable waste (such
as plastic and tetra-pak containers). This is also being implemented in SMC’s other facilities
nationwide. A separate chest of drawers is provided in each department for solid waste with
market value, such as used bond paper, magazines, newspapers and empty ink cartridges.
The program generated P26,000 from the sale of recyclable materials on its first month,
and an average of P12,000 per month. It has also helped in reducing the amount of solid waste,
which normally finds its way to landfills and dumpsites, and easing up on manpower in the
collection of waste.
Emission Profiling
Task Force Hangin is responsible for helping plants comply with the Clean Air Act. The
word “hangin” means “air”. The Task Force is composed of representatives from CTS-EMG, CTS-
Engineering, Corporate Planning and Development, and Corporate Purchasing Unit. It is tasked
to pinpoint the best available fuel and control technology for the plants’ fuel burning
equipment. It conducted numerous studies and came up with recommendations to utilize low
sulfur fuel oil (LSFO) and scrubbers as the most efficient options for solving the problem, and
maintain the level of sulfur content in its fuel to about 0.7%S. It also studied the range of fuel
cost that determines when LSFO fuel is advantageous to use versus scrubbers, and when a plant
needs to shift from LSFO to scrubbers.
The study enabled the Task Force to guide the plants in their compliance efforts. All
SMC-owned plants are expected to institute the necessary actions congruent with the Clean Air
Act. The use of electric heaters at the Mandaue Glass Plant’s furnace reduced the consumption
of bunker fuel oil and the generation of combustion flue gas.
PET Recycling
Collection of PET bottles is an ongoing nationwide campaign with the support of existing
bottle collectors and SMC’s subsidiary, Coca-Cola Bottlers Philippines, Inc., on the crest of its
successful “Mission P.E.T.” project launched in 2000.
The first of its kind in Asia, SMC’s PET recycling plant will open doors of opportunity in
the community through direct employment and contracting services in line with the
Corporation’s economic and environmental thrusts.
Biogas Recovery
SMC’s breweries in Mandaue, Davao and Polo, and Distileria Bago, Inc. treat their
wastewater employing the anaerobic biological process. A by-product of this process is biogas,
which contains methane gas. The simple molecular structure of methane gas makes it the
cleanest gas in use today. The gas is recovered by the breweries and used as fuel for their boiler
units. A total of 25,940,173
EMS Trainor/Auditor
The principal role of an EMS Auditor is to conduct audits in plants to ensure that they
satisfy all the requirements of EMS certification. The auditors undergo training with local
agencies or abroad. CTS-EMG, together with the plant manager, is responsible for the
implementation of the EMS in SMC’s five breweries and Mandaue Packaging Products Plant.
CTS-EMG recommends that every facility be certified in the EMS, assuring adequate
maintenance of the system through second party audit and surveillance visits.
The EMS implementation at San Miguel Packaging Products Mandaue Plant resulted in
significant savings worth P4,140,032 and minimized the use of virgin raw materials.
The plant utilizes the treated wastewater originating from the Mandaue Brewery for its
production process. Part of the waste water from the production process is recycled after
undergoing oil-water separation. The water used at the cullet conveyor is also collected and
reused. This scheme reduces the use of raw water and the volume of wastewater discharged to
the environment.
The plant has a central segregation area for solid waste and used oil. Used oil collected
from the oil-water separation process in wastewater and from the fuel combustion engines is
reused as fuel for power generation at the power plant. Recyclable/reusable solid waste is sold
to recyclers. In 2002, 12,777 metric tons of solid waste sold generated an income of
P4,061,965.
Environmental Forum
CTS-EMG organizes the quarterly Environmental Forum, which started in 1998. The
forum is designed for SMC staff responsible for pollution management and control, particularly
the Pollution Control Officer. Its purpose is to broaden knowledge of environmental laws,
technology updates, waste management, and operation of waste treatment facilities.
The speakers in the forum most often come from government agencies involved in the
enforcement of environmental laws, experts in the field of environmental engineering and
waste management, and staff of CTS-EMG. The forum also serves as a venue for the staff of
different plants to interact and exchange ideas. For the past years, it has helped build an
environmental network within the San Miguel Group.
BEST PRACTICES
The previous method for dealing with misprints on bottle labels was water intensive
due to the thorough washing of the bottles. To correct this, a cleaner and better technology
was devised through ACL recovery by manually scraping the misprints, collecting and melting
the paint, then adding it to virgin raw materials for producing labeling paint. The practice of this
alternative method resulted in the reduction of raw water use and the amount of virgin
materials for paint production. The end results are considerable savings.
Recycling has been part of the Manila Plastics Plant’s regular operations for 30 years.
From the very start, the plant was already recycling its in-house rejects in the form of plastic.
The rejects are put through a grinding machine then added to virgin raw material at a ratio of
10% recycled crates and 90% virgin raw material. The practice reduces manufacturing cost and
contributes to a cleaner environment.
Crates rendered defective through handling and usage are condemned, crushed,
reduced to pellet size, and now recycled to make San Miguel Beer green crates.
Broken bottles or cullets are given a second life at the Mandaue Glass Plant, Manila
Glass Plant, Prime Pak, and SM Yamamura Asia Corporation, where glass bottles for beverages,
liquor and other products are manufactured. In these glass plants, cullets are used as raw
material for production. The cullets originate from in-house rejects and from plant-accredited
glass buyers. The cullets collected undergo a segregation process. Amber is for Beer, green is
for Sprite, and flint is for transparent bottles. The bottles are ground, mixed with virgin raw
material, and fed into the furnace for melting.
Cullet recycling reduces the amount of virgin raw material used in production. Cullets
contain silica, limestone, feldspar, and soda ash. The plants were able to cut down on their
power consumption since cullets melt faster than raw materials. Cullet recycling also decreases
the volume of glass bottles disposed to the environment.
SM Yamamura Asia Corporation also produces GLASS like bottles that are lightweight,
using fewer raw materials. These lightweight bottles have the same quality and strength as
their heavier counterparts.
In the printing of corrugated carton boxes, the ink formulated purposely for a specific
requirement usually has leftovers, which can be used only for the same type of job. When
reorders come far apart, the leftover ink is rendered useless and wasted. In March 2003, the
plant developed a method to reformulate or reconstitute the leftover ink to approximate the
same or a different color shade. Since mid-August 2003, the plant has reused 5,779 kg. of waste
ink, and has saved P650,000 in substituted raw material cost. This helped the plant avoid
expensive waste treatment and disposal costs.
Distileria Bago, Inc. reuses its fermentation sludge for fertilizer. SMC breweries also
have a recovery system where spent grain and bagasse from the production process are
collected and used for fertilizer by B-Meg.
Coca-Cola Bottlers Philippines Inc. established the groundwork for this project as early
as 1999. The acronym PET stands for Pinoy Environment Team. The project promotes the
recognition, collection, segregation and recovery of postconsumer PET containers and
aluminum cans in support of CCBPI’s marketing of its products in one-way containers.
SMC’s Polo Brewery pioneered the anti-smoke belching campaign within its premises by
requiring all vehicles entering the plant to submit a certificate of compliance (COC). This
initiative by a private company preceded the much lauded Project Blue Sky of the Department
of Environment and Natural Resources’ Clean Air Campaign launched in 1994. Now more than
120 companies are implementing the “no COC, no entry” policy in their facilities, including
SMC’s Mandaue and San Fernando Breweries. The project is spearheaded by the Center for
Corporate Citizenship of the Philippine Business for Social Progress.
Awards