Global Media Arts (GMA) Network, Incorporated

ABOUT GMA NETWORK

Kapuso ng Bawat Pilipino (In the Hearts of Every Filipino)

CORPORATE PURPOSE

We enrich the lives of Filipinos everywhere with superior entertainment and responsible
delivery of news and information.

CORPORATE VISION

We are the most respected, undisputed leader in the Philippine broadcast industry and
the recognized media innovator and pacesetter in Asia.
We are the Filipinos’ favorite network.
We are the advertisers’ preferred partner.
We are the employer of choice in our industry.
We provide the best returns to our shareholders.
We are a key partner in promoting the best in the Filipino.

INFORMATION

GMA Network, Inc. is the leading free-to-air media broadcasting company in the
Philippines. It is principally engaged in television and radio broadcasting, production of
television programs for domestic and international audiences and other related
businesses. The company (then known as Loreto F. de Hemedes, Inc.) started operating
its radio station DZBB in 1950 through Robert Stewart, an American war correspondent,
known to many as “Uncle Bob.” Eleven years later, on October 29, 1961, the company
ventured into television and started operating TV Channel 7.

GMA Network has 46 Very High Frequency (VHF) television stations nationwide that
include its flagship station in Mega Manila, originating stations in Cebu, Iloilo, Davao,
and Dagupan, 2 Ultra High Frequency (UHF) stations and 1 affiliate station.

GMA reaches out to Filipinos across the globe through its international channels GMA
Pinoy TV and GMA Life TV, available via cable, direct-to-home and IPTV.

GMA-7 has played a major role in revolutionizing Philippine television by providing many
of the most innovative and trendsetting shows in the country. Its programs boast of the
best artists in Philippine entertainment as well as the most respected personalities in
the field of news and public affairs.
Aside from bringing the best in news and entertainment, GMA-7 also manifests its social
responsibility and commitment to public service through community projects and
philanthropic activities that the GMA Kapuso Foundation and Kapwa Ko, Mahal Ko
Foundation undertake.

HISTORY

The Company’s key historical milestones are as follows:

1950

 GMA Network, Inc. (GMA) is born. Robert “Bob” Stewart sends the first signals of
radio station dzBB from a makeshift studio on the 4th floor of the Calvo Building
in Escolta.
 dzBB introduces political satire on the program Kuwentong Kutsero.

1951

 dzBB airs the first live radio coverage of the Senate and Congressional sessions
featuring on-the-spot telephone interviews for the first time.

1955

 dzXX becomes the first pop music station in the Philippines.

1961

Logo used on October 29, 1961

 Taking off from the success of dzBB, RBS TV Channel 7, the third television
station in the country, starts operations.
 RBS 7 offers the first radio cooperative sponsorships (“coop spots”) to small
advertisers.

1963

 TV Channel 7 – Cebu is inaugurated.

1975

 The new management of RBS 7 led by Gilberto M. Duavit, Menardo R. Jimenez,

and Felipe L. Gozon takes over, acquires new equipment, introduces new
programs, and adopts the brand name GMA Radio Television Arts (GMA-7) and
the new slogan “Where You Belong.”

1976

 DWLS-FM goes on air.

1987

 GMA-7 opens the state-of-the-art live studio facility at Broadway Centrum.

 GMA-7 introduces the first hourly news capsules on TV dubbed as GMA News
Live.

1988

 GMA-7 inaugurates the GMA Tower of Power. At 777-feet, it is the tallest man-
made structure in the country with a 100 kilowatt power transmitter.

1991

 GMA-7 Foundation is formally established.

 GMA-7 becomes the first Philippine broadcast news organization to receive a
bronze medal from the New York Festival in the Breaking News category.
 GMA-7 introduces the first radio-television simulcast programming.

1992

GMA Network Rainbow Satellite Network on April 30, 1992.

 GMA-7 inaugurates Rainbow Satellite, making its programs available

simultaneously throughout the country and Southern Asian countries, namely,
Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Thailand, Papua New
Guinea, Borneo, Myanmar, and parts of Australia and China.
 GMA-7 expands into a network of 33 affiliate stations, making it the country’s
largest TV network.
1993

 GMA-7 becomes the first broadcast station to win a Gold Medal in the
prestigious New York Festivals for the Best Station/Network I.D.
 GMA-7 launches the first local interactive program mechanism on TV in GMA
Feedback.
 GMA-7 introduces “Worry-Free Kid TV,” a pre-screened entertainment for
children which received a citation from UNICEF as a model for “children-friendly
television.”
 GMA-7 airs the first interactive satellite broadcast between Manila and San
Diego, CA with the show Kumusta America, Hello Philippines.

1995

GMA Network Rainbow Satellite Network logo on 1995

 GMA-7 becomes the first local network to venture into UHF TV with Citynet 27,
the Philippine’s “Window to the World.”
 Alta Productions, Inc. is formed – a GMA subsidiary involved in production and
post-production. Radio GMA (RGMA), an affiliate of GMA is incorporated.
 GMA-7 ventures into the art of cinema with Cinemax, now the internationally-
recognized GMA Network Films, Inc.
 GMA-7 is the first to use an ENG van with live video playback capability via on-
board microwave link.
 GMA-7 becomes the first station to introduce remote coverage news reporting.

1996

 Republic Broadcasting System, Inc. (RBS) changes its corporate name to GMA
Network, Inc. as it evolves into a conglomerate of companies engaged in
moviemaking, post-production services, film syndication, marketing, props and
prosthetics.
 GMA Worldwide, Inc. is established – a subsidiary in charge of GMA program
syndication and distribution.
1997

Used from 1997 to 2002.

 GMA-7, joins the 8-group consortium and Mabuhay Philippines Satellite

Corporation (MPSC), in launching Agila II, the first Philippine satellite.
 GMA-7 enters cyberspace via its two websites – gmanetwork.com and
www.gmaquest.com.

1998

 GMA-7 switches on to the Agila II satellite and the new 100 KW transmitter
facility, the strongest in the world.
 GMA Network Films, Inc. releases the critically acclaimed and box-office hit Jose
Rizal, starring Cesar Montano and directed by Marilou Diaz-Abaya.
 GMA Network, Inc. ranked 10th in Overall Leadership and 5th in Innovation In
Responding To Customer Needs by Far Eastern Economic Review for the first
time.

1999

 EMC Network, Inc., the first local music station in the country, forges a strategic
alliance with Channel V Music Network Ltd. Partnership to form Channel [V]
Philippines.
 GMA-7 introduces innovations in the delivery of news and public affairs on TV:
o the first late evening news in Filipino on GMA Network News.
o the first to deliver with the anchors standing up in GMA Network News.
o the first full-length weekly documentary program i-Witness.
o the first solo-anchored, late-evening newscast Frontpage, Ulat ni Mel
Tiangco.

2000

 GMA-7, the sole official Philippine partner to the Global Millennium Day
Broadcast, welcomes the new millennium with the 2000 Today on GMA
broadcast and GMA-Ayala Millennium Celebration beamed to 67 countries of the
world.
 GMA-7 becomes the first local TV station to air 24 hours of programming.
  GMA-7 makes history by being the first Philippine recipient of the George Foster
Peabody Award, the most prestigious news broadcasting award in the world.
 GMA Network, Inc and Philippine Daily Inquirer form a joint venture to create
the online, multimedia news portal www.INQ7.net.

2001

 GMA-7, together with its media and telecommunication partners, delivers the
most comprehensive election coverage the Philippines has ever witnessed in
Eleksyon 2001.

2002

 GMA-7 launches its new corporate equity; “Kapuso Mo, Anumang Kulay ng
Buhay”.
 Saksi wins the World Gold Medal as Best Newscast in the New York Festivals, a
first for Philippine news program.

2003

 GMA-7 is No. 1 in ratings in Mega Manila.

 GMA Network, Inc. achieves a net income of more than P1 billion, a first in
GMA’s history.
 GMA Network, Inc. is again named one of Asia’s leading companies in the Review
200 survey of the Far Eastern Economic Review magazine.
 The House of Representatives (12th Congress) adopts Resolution No. 787
commending GMA Network, Inc. for uplifting the standards of the country’s
broadcast industry by giving the Philippines its first George Foster Peabody
Award in 2000 and making the Philippines the first and only Asian country to win
the Gold Medal for television news in the New York Festivals on January 17,
2003.
 GMA-7 introduces the first reality-based talent search program, Starstruck, and
the first Filipino reality TV series, Extra Challenge.

2004

 GMA Network, Inc. receives the 2003 Top Realty Taxpayer of Quezon City Award.
 In the Asian Wall Street Journal 200 survey (formerly Review 200 by the Far
Eastern Economic Review), GMA Network, Inc. placed 7th among the Philippines’
ten leading companies.

2005
  GMA-7 launches its international channel, GMA Pinoy TV in Japan, Guam, United
States and Malaysia.
 GMA-7 receives the coveted Asian TV Award for Terrestial Channel of the Year,
the first in Philippine broadcasting industry.
 Through a co-production and/or blocktime agreement with ZOE Broadcasting
Network, GMA-7 launches QTV Channel 11.
 GMA Films makes a grand and remarkable re-entry in the movie industry with a
pre-valentine movie entitled Let the Love Begin. The movie is a top movie
grosser, garnering P106.1M in gross theatrical receipts.
 Darna holds the highest ever rating at 46.6% for a pilot episode and is the very
first telefantasya to hit 51.7% ---a soaring success that remain unsurpassed in
Philippine TV.
 GMA achieves a net income of more than P2 billion.

2006

 GMA-7 writes history as the first Philippine network to broadcast live, via
satellite from the Base Camp of Mount Everest and the first to broadcast via
satellite phone at 21,000 feet above sea level, the highest altitude ever tested
for broadcast via satphone.
 GMA-7 pioneers the use of globally recognized backdrop for a soap, I Luv NY.
The first of its kind on Philippine primetime TV.
 GMA-7 is accorded the highest trust rating based on Pulse Asia’s July 2006 “Ulat
ng Bayan” Survey among Metro Manila viewers.
 GMA-7 launches news portal: GMANews.TV, a showcase platform for News and
Public Affairs branded journalism across all content formats (video, audio, text),
story types (news, business, sports, entertainment, lifestyle, etc.) and various
languages (English, Filipino, Cebuano, Ilonggo).

2007

 GMA-7 is listed in the Philippine Stock Exchange with primary and secondary
offer of 91,346,000 common shares and 822,115,000 Philippine Deposit Receipts
(PDRs). The domestic offer was oversubscribed by 7.3x and the international
offer was oversubscribed by 29x.
 I-Witness: The GMA Documentaries “Boy Pusit” wins the World Gold Medal for
Social Issues and Current Events at the 200 New York Festivals for Television and
Film.
 GMA-7 introduces innovations in its voter-education and election-related
programs:
o The Philippine Agenda – regarded as the most important and most
comprehensive election program on primetime television. This program
veered away from the personalities of the campaign and instead focused
on issues that all elected officials should address.
 o Isang Tanong – put together the 36 senator candidates in a no-holds-
barred forum. The program also featured a formidable panel of
interrogators who tested the boldness, intention and sincerity of each
candidate in a grueling question and answer portion.

2008

In 2008, GMA produced a diverse set of shows for its primetime block by airing
Carlo J. Caparas' Joaquin Bordado, Mars Ravelo's Dyesebel, Babangon Ako't
Dudurugin Kita, Gagambino, Codename: Asero, Lalola, Ako si Kim Sam Soon,
Survivor Philippines, Family Feud, Saan Darating Ang Umaga? and Luna Mystika.
GMA also became the new home of the Idol franchise, with Pinoy Idol also
premiering that summer along with its companion show, Pinoy Idol Extra.

 In the first half of 2009, GMA Network lined up new shows for its primetime like
Carlo J. Caparas' Ang Babaeng Hinugot Sa Aking Tadyang, Carlo J. Caparas'
Totoy Bato, All About Eve, Zorro, Adik Sa'Yo, All My Life, Sana Ngayong Pasko.
The primetime news program 24 Oras won 2 awards on the New York Festival, a
Gold Medal for Best Continuing Coverage and a Silver Medal for Best News
Program.

 The network likewise lined up new primetime shows for the second half of 2009
like Rosalinda, new version of Darna, second season of Survivor Philippines,
Stairway to Heaven, Full House, new season of StarStruck.

2010
In 2010, for the first and second quarters, GMA Network released new
anticipated and commercialized soaps and shows like The Last Prince, Panday
Kids, First Time, Laff En Roll, Diva, Zooperstars, Claudine, Wipeout, Pepito
Manaloto, Wachamakulit, Sunnyville, Comedy Bar, Love Bug, Langit Sa Piling Mo,
Pilyang Kerubin, Endless Love, Danz Showdown, as well as Diz Iz It which replaced
the longest morning talk show SiS along Party Pilipinas which replaced SOP.

2011
In 2011, GMA Network offered a stronger afternoon line-up which continued the
success of Koreana, Trudis Liit, Basahang Ginto and Bantatay. It includes Nita
Negrita, Magic Palayok, Alakdana, Sisid and My Lover, My Wife. In the
 primetime line-up, GMA released series in which they are very capable of
dominating the primetime race, they are I Heart You, Pare!, Dwarfina, Machete
and shows preparing to be aired are Captain Barbell and Encantadia: The Second
Saga and first historical drama of the Philippines, entitled Amaya starring Marian
Rivera.

MANAGEMENT

BOARD OF DIRECTORS

Felipe L. Gozon
Chairman
Atty. Gozon has been the Chairman of the Board of Directors of the
Company since 1975. He currently holds the positions of Chairman,
President and Chief Executive Officer. Since assuming leadership of the
Company in October 2000, the Company’s ratings have improved
greatly, surpassing its nearest competitor in 2003. Atty. Gozon was
named CEO of the Year by UNO Magazine in 2004 and Master
Entrepreneur of the Year (Philippines) 2004 by SGV/Ernst & Young in 2005. People Asia
Magazine included him in the list of People of the Year 2005.

Gilberto R. Duavit, Jr.

Director Mr. Gilberto R. Duavit, Jr. is the Executive Vice President and
Chief Operating Officer of the Company. He was elected a director in
1999 and is the Chairman of the Company’s Executive Committee. As
the Executive Vice President and COO, he implements strategies that
enable the Company to meet aggressive growth targets amidst
increasing competition.

Anna Teresa G. Abrogar

Director
She became President of GMA Films in 2004 and continues to hold this position. In
addition to the foregoing she is currently a director and Corporate Secretary of Mont-
Aire, and President of GWI.

Joel Marcelo G. Jimenez

Director
Mr. Joel G. Jimenez was educated in Los Angeles, California where he
obtained a bachelor’s degree in business administration from Loyola
Marymount University. He also obtained a master’s degree in
management from the Asian Institute of Management. He has been
CEO of Alta Productions since 1993 and Chairman and CEO of Image
One Multi Media Corporation since 1997. In addition to the foregoing, he holds the
position of director in other companies, including Malayan Savings and Mortgage Bank
and Unicapital Securities, Inc. Mr. Jimenez has been a director of the Company since
2002.

Judith D. Vazquez
Director
She has been a director of the Company since 1998. She developed
the first intelligent building called “The Peak”, which is the premier
interconnection site for 22 telecommunications companies on four
platforms: fixed-line fiber, cable, wireless and satellite. It is the core of the Moscom
Network - the largest conglomeration of Internet Service Providers in the Philippines
with a total reach of over 80 points of presence across the Philippines. In 2000 she
founded mod.net.ph, (“Modnet”) a leader in Internet security. Its clientele includes
among others, the Philippine National Police.

Laura J. Westfall
Director
She was formerly Senior Vice President of Finance and Senior Vice
President of Corporate Strategic Planning for the Company. In addition,
she formerly held the position of President of GMA New Media.
Currently, she is employed by BDO Seidman, International
Management and Consulting Firm. Mrs. Westfall has been a director of the Company
since 2002.
 Felipe S. Yalong
Director and Corporate Treasurer
Mr. Yalong serves as a director and Corporate Treasurer for GMA
Holdings, Inc. He additionally serves as an Executive Vice President for
GMA Records, and as Corporate Treasurer for several other
corporations, including Scenarios, Inc., GMA Films, RGMA Network, Inc. and Digital
Kitchen, Inc. He is also a member of the board of GMA Marketing, Unicapital, Inc. and
Majalco Finance and Investments, Inc. Mr. Yalong has been a director of the Company
since 2002.

Artemio V. Panganiban
Independent Director
Chief Justice Panganiban obtained earned a bachelor’s degree from the
Far Eastern University. He later obtained a degree in law from the same
institution, with cum laude honors. He was admitted to the bar in 1960,
placing sixth in the bar examinations. In 1995 he was appointed Justice of the Supreme
Court and held the position of Chief Justice from 2005 until his retirement in 2006. Prior
to entering public service, Chief Justice Panganiban practiced law from 1963-1995 with
Panganiban Benitez Parlade Africa & Barinaga Law Office where he was a senior partner.

Jaime C. Laya
Independent Director
Laya is a recipient of the Association of Certified Public Accountants
in Public Practice Lifetime Achievement Award for 2007. He is
founder and chairman of the firm Laya Mananghaya & Co. (currently
Manabat Sanagustin & Co.) until his retirement in 2004. Laya
graduated magna cum laude from the University of the Philippines
with a degree in Business Administration. At the age of 18, he placed 8th in the 1957
CPA examination and had to wait three years before taking his oath. He taught
accounting, economics, and management courses at UP after graduation. While with the
University of the Philippines, Laya studied at the United States for his masters and
doctorate degrees.

Roberto O. Parel
Corporate Secretary
Atty. Parel is a director of several corporations, including Time-Life International
Philippines, Capitalex Holdings Philippines, and Rohm and Haas Philippines, Inc. Atty.
Parel acts as the Corporate Secretary for several other corporations, including Alta
Productions, GMA Kapuso Foundation, Inc., Scenarios, Inc., RGMA Network, Inc., Citynet
Network Marketing and Production Inc., and EMC Network, Inc. He is also the Corporate
Treasurer of Selenga Mining Corporation. Atty. Parel has been the Corporate Secretary
of the Company since 1993.

Senior Executive Officers

Felipe L. Gozon
Chairman, President & CEO

Gilberto R. Duavit, Jr.

Executive Vice President & COO

Felipe S. Yalong
SVP, Corporate Services Group

Wilma V. Galvante
SVP, Entertainment TV Group

Ms. Galvante obtained a bachelor’s degree in communication arts,

specializing in advertising and public relations and radio and TV
production. She worked for RPN-9 as a radio and TV production
manager before joining the Company as an executive producer. She has
been working for the Company for 11 years and has been Senior Vice
President for Entertainment TV since 2004.

Marissa L. Flores
SVP, News and Public Affairs Group

Ms. Flores was educated at the University of the Philippines, where she
studied journalism. From 1997 to 2001 she acted as Assistant Vice
President for Public Affairs before becoming the Senior Vice President of
the Company.
 Miguel C. Enriquez
SVP, Radio Operations Group

His last position before joining the Company was as Vice President for FM
operations and a member of the board of directors of Radio Mindanao
Network, one of the country’s largest privately-owned radio networks. In
addition to his executive functions, Mr. Enriquez also anchors 24 Oras,
Channel 7’s flagship newscast and Imbestigador, a highly-rated prime
time investigative program. He also hosts an early morning news and
current affairs program on the Company’s flagship radio station, DZBB. He
is the recipient of various broadcasting awards, both in the Philippines and abroad.

Divisions

 GMA Artist Center

GMA Artist Center (Global Media Arts Artist Center, also known as GMAAC) is a
major talent agency and producer in the Philippines that was founded by Felipe
Gozon. GMAAC provides actors and directors for film outfits such as for Regal
Entertainment and for GMA Films, and singers for GMA Records. For 2011, GMA
Arist Center's slogan is "Making Stars Shine".

 GMA News and Public Affairs (Serbisyong Totoo)

GMA News and Public Affairs (formerly RBS News Department, GMA Radio-
Television News and GMA Rainbow Satellite News) is the news department of
the Philippine broadcaster GMA Network and its sister network GMA News TV. It
produces news and infotainment programs for all GMA Network owned and
affiliated television and radio stations in the Philippines, and internationally
through GMA Pinoy TV and GMA Life TV. GMA News and Public Affairs is
currently headed by Marissa Flores. It is headquartered at the Ground Floor
of GMA Network Center in Quezon City

 GMA Entertainment Television Group

SERVICES

Quality TeleVision

Quality TeleVision Channel 11 is the newest television network powered by the GMA
Network, Inc. It is owned by ''Zoe Broadcasting network, Inc.(ZOE-TV)'' which is a
Christian network by Eddie Villanueva opened on November 11, 2005. And now, It
produces programs that is targeted for families all over the Philippines. Its shows also
focus on Filipino women all over the country.

IGMA.tv

www.iGMA.tv is the GMA Network official website. Run by New Media Inc., it features
content and information regarding the network, as well as several interactive features.
IGMA.tv also offers its site to Cellphones ; via wap.igma.tv.

INQ7 Interactive, Inc.

INQ7 Interactive Inc. is a joint online multimedia news and information delivery
company of the GMA Network and the Philippine Daily Inquirer . Text, images, audio,
video, and online interactive information tools such as discussion boards, online polls,
searchable news databases, and others are made available through the two companies’
joint website, accessible at www.INQ7.net . Ranking No. 11 in the 100Hot’s most-read
online newspapers in the world, INQ7.net is owned by the Inquirer and GMA with both
companies each owning abour half of INQ7.

Kapuso JobMarket

In partnership project of GMA, The Philippine Daily Inquirer, INQ7 Interactive Inc. and
New Media Inc., The ''Kapuso JobMarket'' was launch which aims to provide
convenience for job seekers by creating another off-line service that will help them
search for employment opportunities using their mobile phones.

CORPORATE SOCIAL RESPONSIBILITY

I.

Vision

We are the most accomplished, most trusted, and most credible non-government
organization in the Philippines; the leader in serving and uplifting the lives of the
underprivileged members of our society 
through serbisyong totoo and the responsible use of media.

Mission

We uplift the life of the underprivileged Kapusong-Filipino all over the Philippines by:

 Providing quick-response relief operations to fulfill their most immediate

needs in times of crisis.
 Undertaking health, nutrition and medical projects to promote greater
equity in health.
 Carrying out developmental programs designed to promote education and
foster learning.

We value our relationships with our local, national and international partners, and
recognize the impact that they have on our capability to provide help to those who need
it most.

We are committed in ensuring sustainable operations to enable us to continue being a

"strong bridge" for our donors and beneficiaries by actively promoting the Foundation's
initiatives to solicit sufficient funding.

In so doing, we effectively bridge the distances that come between those that need help
and those extending a helping hand. As such, we recognize the power of media and its
role in eliciting a sense of compassion from our donors, and promoting volunteerism
among Filipinos, and we shall continue to use it responsibly as a means to achieve our
organizational goals.

PROGRAMS

1. HEALTH

The Kapuso Foundation believes in the importance of Health in Developing a productive

Citizenry. The improvement of the quality of life begins with it. By cultivating ties with
medical institutions and various partners, the Foundation was able to provide medicines
and medical services that answer the specific needs of its beneficiaries.

 COMMUNITY SERVICES

Bisig Bayan Medical Assistance (BB)

The GMA Kapuso Foundation welcomes volunteers both individuals or

groups to participate and devote their time in assisting the staff with its
various projects
Through Bisig Bayan, the Foundation provides free medicines, medical services and
equipment to indigent patients. Patients are also able to appeal to the public for more
extensive forms of medical assistance through the Kapusong Totoo Segment in 24 Oras.

Televiewers who are moved to help are able to share their blessings with people in
need. As a media-based organization, the GMA Kapuso Foundation has the unique
advantage of reaching out to a greater number of people- engaging their participation
and involving them in our projects. Starting 2008, in support of the monthly national
health events of the Department of Health, the GMA Kapuso Foundation started several
special health projects under its Bisig Bayan Medical Assistance. Done together with
partners and medical establishments who share our commitment to serve the sick, our
Free Breast Exam, Pap Smear, Prostate and Liver Cancer Tests, and even our Free
Circumcision for young boys and Free New-Born Screening Test for infants held at
different months of the year, are meant to help prevent and mitigate the effects of
diseases, especially those that befall the poor. One such special health project that has
literally brought smiles to indigent Filipinos is our Ngiting Kapuso Project held in
February, the Oral Health Month. The project provides free dentures to qualified
beneficiaries.

Volunteer Tasks:

Volunteer tasks consist of packing relief goods for

possible relief operations and packing of school materials
for the UHSK project which is done before the start of
the school year. In some special cases, volunteers are
allowed to come with the Kapuso Staff to assist them in
their respective projects given that they are responsible
for their own safety an. Venue for the packing session will
be announced by the staff before the event.

The Numbers Speak*

Cancer Awareness Month (Bisig Bayan Special Project)

• In partnership with the Philippine Cancer Society 127 women availed of the free
breast examination and pap smear.
• Sponsored by the Hi-Precision Diagnostics, 50 individuals underwent tests for the
detection of liver problems through the AFP Testing.
FEBRUARY
Oral Health Month (Bisig Bayan Special Project)
• Led by volunteer dentists from the Armed Forces of the Philippines and various
Philippine Dental Chapters, 150 indigents selected during the dental screening
received free dentures.
Operation “Tuli” (Bisig Bayan Special Project)
• In partnership with the Philippine College of Surgeons, Manila Chapter, 843 boys were
served at the GAT Andres Medical Center.

Asthma Awareness Month (Bisig Bayan Special Project)

• GMAKF campaigned for donations of nebulizers and other asthma medicines for its
beneficiaries.

National Disability Prevention and Rehabilitation Week (Bisig Bayan

Special Project)
• A total of 54 selected indigents, from Metro Manila and provinces such as Ilocos
Norte, Bicol, Cebu and Davao received wheelchairs.

Sight Saving Month (Bisig Bayan Special Project)

• GMAKF launched the Kapuso 20/20 eye project in partnership with the Integrated
Philippine Association of Optometrists (IPAO).
• 300 indigents received free eye refraction services and eyeglasses.

Kalusugan Karavan (KK)

A medical mission that travels to different parts of the

country brings doctors, dentists, nurses and other
medical personnel, as well as medicines and other
medical services to far-flung places in the country where
basic health services are either unaffordable or not
readily available.

The Numbers Speak*

 Medical and dental supplies for the medical mission conducted by the Philippine
Marines for 1,629 evacuees from Brgy. Indanan and Brgy. Batu-Bato, Sulu were
provided.
• In April, 670 families or 2,680 individuals who were affected by a diarrhea outbreak in
Puroks 13, 14, and 15 in Sto. Tomas, Davao del Norte were given much-needed bottled
water.
• In response to the health needs of the landslide victims in Compostela Valley, Davao
Region, GMAKF provided medicines for 12 patients who were treated at the Pantukan
district hospital.
• At the height of the influenza AH1N1 scare, GMAKF team distributed face masks,
hygiene packs and Clusivol vitamins to 3,500 elementary students of the Lagro
Elementary School in Quezon City where two pupils were earlier found positive with
the virus; 537 families or 2,148 individuals in nearby barangays Putol na Daan and Hill
Top; and 1,083 indigents in Pampanga.

Linis-Lusog Kids (LLK)

The Foundation forged a landmark partnership with the

United Nations Children's Fund (UNICEF) for a water
supply, sanitation and hygiene program called the Linis-
Lusog Kids project (LLK). This is meant to address basic
health issues found in children that stem from lack of
clean water and no toilets. Children from different
underserved public schools in the country are taught
proper hygiene practices and are given access to clean
water and adequate sanitation facilities.

The Numbers Speak

• In partnership with the United Nations Children’s Fund (UNICEF), construction of

water and toilet facilities started for 10 schools in Antique, Camarines Norte,
Sarangani and Negros Oriental.
• 11 more schools were eventually added to receive hygiene packages.

• Turnover ceremonies were held for the constructed toilets, sinks and water tanks for
the 2 schools in Camarines Norte.

• 11 more schools were added to the original 10 school recipients in Camarines Norte,
Antique, Sarangani, and Negros Oriental.
• Instructional videos on proper hand washing and tooth brushing as well as alternative
ways to practice proper hygiene were produced. The presentors were GMA talents
Ella Guevara, BJ Forbes, JM Reyes, and Sandy Talag.
• 4 Hygiene training seminars for teachers, PTA officers, and health workers of the LLK
schools were conducted.
• Turnover ceremonies for the constructed toilets, sinks and water tanks in 2 schools in
Camarines Norte were held on July 1-2, 2009; newly constructed toilets, water pumps,
and water tanks were turned over in schools in Sarangani on October 1, 2009.
• 7,024 elementary pupils in 21 schools in Camarines Norte, Antique, Sarangani, and
Negros Oriental received hygiene supplies.
13
*ALL statistical data are From the GMA KAPUSO FOUNDATION 2009 ANNUAL REPORT

Kapuso 20/20 (2009)

This is a new project that brought a “clear” perspective on life. Indigent citizens were
given free eye refraction services and eyeglasses. The project was launched in
partnership with the Integrated Philippine Association of Optometrists (IPAO) and in line
with the Department of Health’s Sight Saving Month.

Special Medical Mission

• 1,629 individuals were served their medical and dental needs as GMAKF responded to
the Philippine Marines’ request for a medical mission for the people in Indanan, Sulu,
who included evacuees from the on-going armed conflict.

• A total of 20 children were operated on in Naga City at the Bicol Medical Center.

• 28 children were operated for hernia at the Philippine Children’s Medical Center in
Quezon City.

Subject of Appeal (SOA) patients are chosen from letter

senders or from the indigent patients seeking assistance
from the Kapuso Foundation’s Bisig Bayan program. They
are special cases who need more than just medicines and
are often featured in the Kapusong Totoo segment in 24
Oras on GMA7.

2. DISASTER RELIEF

The GMAKF's disaster relief program is a wellspring of Consolation to victims of

calamities and disasters. One of our mandates is to provide emergency relief in times of
crises.

 COMMUNITY REDEVELOPMENT

Operation Bayanihan (Opsbay)

 Operation Bayanihan provides immediate relief and assistance to victims of natural and
man-made calamities nationwide. The Foundation reaches out to affected families
through the provision of a soup kitchen, relief goods, and other relief assistance with 24
hours of the calamity's occurrence. The Soup Kitchen is GAMKF's quick response to
serve fire-striken communities. 

The Numbers Speak

• Typhoon Ondoy hit the country and GMAKF immediately launched massive relief
operations.

Kapuso School Rehabilitation Project (KSR)

Before After An offshoot of Operation Bayanihan, the

Relief Operations project of the Kapuso
Foundation, the rehabilitation and
reconstruction of public elementary schools
damaged or destroyed by calamities is our
long-term response to disaster management.
Known as the Kapuso School Rehabilitation
project (KSR), it engages the local community,
particularly the parents whose children will
benefit from new classrooms, to render
volunteer work in teh construction site. This
also ensures adequate manpower and the
completion of the classrooms in as short a
time as possible.

The Numbers Speak

• Ground-breaking events were held respectively at the San Fernando Central School
and Mabini Central School in San Fernando, Romblon and construction of 8
classrooms in the 2 school buildings followed.

• Inauguration of the 2 schools was held on July 17.

• 8 classrooms in the 2 school buildings at the San Fernando Central School and Mabini
Central School in San Fernando, Romblon were constructed. These were devastated
by typhoon Frank.

• 85 classrooms in 20 schools were initially identified as KSR recipients in Rizal, Ilocos,

Laguna, Benguet, and Pangasinan destroyed by typhoons Ondoy and Pepeng. Repair
work started in 4 schools in Rizal in November 2009.

3. EDUCATION

   GMA Kapuso Foundation's Education Programs are wellspring of Empowerment.

GMAKF believes that "Education is the best weapon against poverty." Through these
projects, we help less fortunate children and students pursue their education.

 COMMUNITY REDEVELOPMENT & PHILANTHROPY

Unang Hakbang Sa Kinabukasan Moved by a study

that shows the lack of school materials as a major
reason for the prevalence of public elementary
school drop-outs, we initiated the Unang Hakbang
Sa Kinabukasan Project (UHSK). Backpacks with
basic school materials are given to incoming grade 1
public elementary school children from the poorest
municipalities in the country. These children can
now go to school with dignity, while their parents
are more motivated to enroll them.

Unang Hakbang Sa Kinabukasan Part II (UHSK part II)

The Unang Hakbang Sa Kinabukasan project helps
to encourage its chosen beneficiaries to, first, go
to school, " start getting an education; and
second, to inspire these same students to remain
in school, precisely because they are adequately
equipped with the notebooks, writing pads,
pencils, crayons, eraser, sharpener, and even a
school bag that they will need. However, the
school supplies this project gives to its
beneficiaries at the beginning of the school year, in June, eventually need to be
replenished, especially towards the second half of the school year.
The Numbers Speak
• Start of UHSK distribution of backpacks with complete set of school supplies to
Grade 1 pupils from NCR, Luzon, Visayas and Mindanao. A grand total of 45,884 Grade
1 pupils were served.

4. VALUES FORMATION

Through programs under its Values Formation project, the Foundation awakens the
spirit of Bayanihan in the Filipinos by inspiring them to give their time and to volunteer
in GMAKF activities. In this regard, the Foundation becomes a source of joy for people
willing to share their time and resources to alleviate the plight of those in need.

 COMMUNITY SERVICES

Give-A-Gift: Alay Sa Batang Pinoy

Give-A-Gift: Alay Sa Batang Pinoy project is

the GMA Kapuso Foundation's yearly
Christmas project. This project is unique in
that, we identify different sectors of
marginalized children in our society and give
them gift packages according to their specific
needs. Children with cancer receive free six-
month chemotherapy package. Meanwhile,
corrective surgery package is given to
children born with congenital defects like
hernia, cleft-palate, and cross-eyes.
Malnourished children are enrolled in a 120-
day sustained Feeding Program. Children from conflict areas, children of fisher folk and
farming communities, children from indigenous communities and children with special
needs receive school supplies, toys, and a Noche Buena package. Children of
incarcerated parents are treated to a Christmas party with their mom or dad.

a.Give a Gift: Feed a Child Program

The Numbers Speak

• Launched feeding program for 433 malnourished children of Barangays Fairview,
Capri and Gulod in Quezon City.
• 353 children completed the 120-days of feeding with a special Graduation Program
with key partners and sponsors of the project were present.

b. Give a Gift: Cancer Kids

Give-A-Gift: Surgical
• The first Luzon provincial Hernia Operation was conducted at the Ilocos Training and
Regional Medical Center (ITRMC) in San Fernando, La Union with 28 children as
beneficiaries. • 353 malnourished children of Brgy. Fairview, Capri, and Gulod in
Quezon City were the beneficiaries. At the end of the 120 days of feeding, 88%
achieved a normal weight status.
GAG: Surgical (Corrective surgery package)
• 76 indigent children were beneficiaries of the Hernia operation, including 28 children
in the Ilocos region, 20 children in the Bicol region, and 28 children in Manila.
GAG: Distribution (Noche Buena package)
• 31,580 children, mostly from typhoon-affected areas in Central Luzon, were
beneficiaries of Give-A-Gift: Alay sa Batang Pinoy.
• Apart from the Noche Buena package and toys, they received additional gifts such as
school supplies, clothes, tents, mats, blankets and other useful items that they needed
as they recovered from the typhoon disasters.

Sagip Dugtong Buhay

An annual bloodletting project done in
cooperation with the Philippine National Red
Cross. This is an affirmation that one needs not to be financially rich to be able to share
and care. Offering one's own blood so that others may live is the best manifestation of
love for others.
The Numbers Speak

• Two bloodletting events held at the GMA Network Studio and Ever Gotesco Mall in
Commonwealth on February 12 and 17, 2009, respectively generated a total of 1,050
blood bags or 439,000 blood CCs.
• 2 bloodletting events were held on February 12 and 17 at the GMA Network Studios
and Ever Gotesco Mall in Commonwealth, respectively.
• 1,050 blood bags or 439,000 CCs of blood were generated - 251 blood bags or 108,350
CCs from GMA and 799 blood bags or 330,650 CCs from Ever Gotesco.
• 1 bloodletting event held on August 7 at Ever Gotesco Mall generated 656 bloodbags
or 283,500 CCs.
• 656 bloodbags equivalent to 283,500 blood CCs were generated during the
bloodletting event held at the Ever Gotesco Mall.

 ENVIRONMENTAL SAFETY

Kapuso Para Sa Kalikasan (KapKal)

The Kapuso Para Sa Kalikasan is the Kapuso

Foundation's tree planting project in areas
where the Foundation rebuilt schools
damaged by natural calamities. These areas
are prone to erosion and landslides partly
caused by the dearth of trees which hold the
soil in place. The Foundation hopes that
through the project, no one will have to
suffer from losing a home, a source of
livelihood or a school building.

'Kapuso ng Kalikasan' 

The country’s leading media company GMA Network is also among the industry’s
leading advocates of the environment as it continues to implement numerous green
initiatives within its premises. The Company’s environmental advocacy program dubbed,
Kapuso ng Kalikasan, which promotes environmental awareness and conservation and
perpetuates eco-friendly practices and projects, indeed, begins right within its
compound.

For a number of years, the company has been adopting green practices (i.e. energy and
water conservation) that are integrated with its business operations.

“We take pride in our continuing efforts to help conserve our

resources. By giving priority to our conservation measures, we
are not only able to help Mother Earth, we are also able to
save a considerable amount of money from our consumption
of basic utilities like water and electricity,” says GMA’s Head
of Facilities, Nicky Prieto.

Light Emitting Diode (LED) lamps

For instance, according to Prieto, the company has invested
on new fluorescent fixtures with multiple light reflector
surfaces which reduced office lighting consumption by 50%,
Light Emitting Diode (LED) lamps that have lower wattage but provide the same amount
of illumination as halogen lamps and energy saving devices on air conditioning and
frequently used equipment to save on energy costs. The investments make P1.15 million
savings in electricity consumption every month.

Waste Management Scheme

GMA Network is likewise conscious of proper waste disposal and has been
implementing a waste management scheme that encourages employees to reduce,
recycle, and reuse office materials and supplies. In 2009 alone, the Network was able to
generate close to 50 tons of recyclables that made around P200,000 in revenues. 

Sewage Treatment Plant (STP)

GMA’s newly constructed GMA Network Studios, equipped with the most
technologically advanced broadcast equipment in the country, has a sewage treatment
plant (STP) that produces an average of 50 cubic meters per day of treated water for re-
use. STP’s treated water is used for flushing toilets, watering plants, and cleaning
facilities.  

The Clean Energy and Clean Air Forum

The network also front lined the Clean Energy and Clean Air Forum that provided
company drivers with value training on vehicle maintenance and the use of alternative
fuels to promote clean air. On its intranet, employees are always reminded of initiatives
they can undertake to conserve electricity and water and other green practices. 
 The Numbers Speak

• A total of 20 narra seedlings were planted in the two KSR schools buildings
to protect the area from erosions.

• Mabini Elementary School, 10 Narra Tree Seedlings

• San Fernando Central School, 10 Narra Tree Seedlings

21

Viz Ardome MAM for Philippines GMA Network

With the recent purchase of Viz Ardome for media asset management, GMA Network
intends to migrate to a tapeless, file-based workflow for greater efficiency. Viz Ardome
is a modular, open, scalable media asset management platform that integrates
seamlessly with Vizrt graphics products, broadcast automation systems, and Petabytes
of media storage.

The Viz Ardome MAM product family represents a proven approach in IT-based media
management with a combination of instant access to content and tight integration with
leading production tools, including newsroom systems, nonlinear editing systems,
traffic, and playout automation. Among the systems that GMA Network plans to
integrate with Viz Ardome are multiple Apple Final Cut Pro editing seats and the Harris
D-Series broadcast automation system currently in use at its network operations centre
in Quezon City in Manila.

GMA Network Chairman, President and CEO Felipe L. Gozon said that the MAMS is part
of the Network’s commitment to produce top quality programs using state-of-the-art
technology. “GMA remains steadfast in acquiring top-of-the-line technologies to
produce high-calibre shows and deliver news and information in the shortest possible
time.” Gozon likewise underscored the importance of the Network’s MAMS project to
the environment. “We have adopted many green practices within our compound. This
time, by going tapeless, we are able to contribute further to the reduction of carbon
footprint. This is part of our corporate social responsibility,” Gozon stated.
II.
 PHILANTHROPY

Vision Statement
Kapwa Ko, Mahal Ko Foundation, Inc. is a non-governmental, non-profit organization
working for the well-being of indigent people in our country, especially children afflicted
with cancer. Through education and health care,  Kapwa ko, Mahal Ko helps in  raising
the quality of life and instill in the minds of the destitute the nobility of human life.  

Mission Statement
Established in 1975 to care for the indigent patients, Kapwa Ko, Mahal Ko has grown to
embrace advocacy for the poor and its mission to help children afflicted with various
kinds of dreadful diseases.
We are responsive to life-threatening emergencies where our involvement is needed
and appropriate. We are committed to provide medications, through our limited
resources, until the patient becomes stable. Then we will provide them and their
families livelihood programs so that they can continue to live with dignity.  

We do this from a foundation of experience and sensitivity to what the situation

requires. We also recognize that even in the midst of crisis the destitute has a
contribution to make. 

We are responsive in a different sense where deep-seated and often complex economic
and social deprivation calls for sustainable, long-term development. valued, and loved, a
community thrives.  

Core Values

These core values are the quintessence and guiding principles that determine Kapwa Ko,
Mahal Ko’s actions. The core values are our aim, a challenge that we seek to live and
work to: 
 We are committed to the poor.We are called to serve the neediest people of the
earth; to relieve their suffering and to promote the transformation of their well-
being. We seek to understand the situation of the poor and work alongside
them.  

We seek to facilitate an engagement between the poor and the

affluent that opens both to transformation. We respect the
poor as active participants, not passive recipients, in this
relationship. They are people from whom others
may learn and receive, as well as give. The need
for transformation is common to all. Together
we share a quest for compassion, peace and
reconciliation, and healing a broken world
characterized by poverty. 

 We value people.

We regard all people as created and loved

by God. We give priority to people before
money, structure, systems, and other
institutional machinery.
We act in ways that respect dignity,
uniqueness, and intrinsic worth of every
person - the poor and the sick. We practice
a participative, open, enabling style in
working relationships. We encourage the professional, personal, and spiritual
development of our staff. 

 We respond to the needs of the indigent patients.

The resources at our disposal are not

our own. They are a trust from God
through benefactors and donors on
behalf of the poor and the sick. We
speak and act honestly. We are open
and factual in our dealings with
sponsors, project communities, and the public at large.  

 We are committed to provide medications to child cancer patients.

 We are responsive to life-threatening emergencies where our involvement is
needed and appropriate. We are committed to provide medications, through our
limited resources, until the patient becomes stable. Then we will provide them
and their families livelihood programs so that they can continue to live with
dignity.  
We do this from a foundation of experience and sensitivity to what the situation
requires. We also recognize that even in the midst of crisis the destitute has a
contribution to make. 
We are responsive in a different sense where deep-seated and often complex
economic and social deprivation calls for sustainable, long-term development.

OTHER COMMUNITY SERVICES:

Kapuso Scholarship Initiative (KASI)

1
8The Foundation, in partnership with the Asian Academy of Business and Computers
(AABC), chose talented individuals interested to become scholars in a four-month
TESDA-accredited certification course in video graphics and 3D animation.

• 41 scholars completed their certificate courses in video graphics and 3D animation.

• 41 KASI scholars completed their certificate courses on Video Graphics and 3D
Animation sponsored by the Asian Academy of Business and Computers.
• The scholars were given a special session on ‘Handling Job Interviews’, an orientation
on the work of the GMA Network’s Program Support Development and a Network
Tour.
• Through the assistance of GMA Human Resource Development Department, a special
session on “Handling Job Interviews” was organized for the scholars on April 14, 2009,
as well as an orientation on the work of the Network’s Program Support Department.

Outbreak Assistance
• GMAKF responded to the diarrhea outbreak in Sto. Tomas, Davao del Norte, by
providing bottled water to 670 families (or 2,680 individuals).

AH1N1 Outbreak Assistance

• 3,500 elementary students of the Lagro Elementary School in Quezon City were given
face masks, hygiene packs, and Clusivol vitamins after two pupils were found to be
positive with Influenza AH1N1.
• A total of 537 families (or 2,148 individuals) were also served in two nearby
barangays: Putol na Daan and Hill Top.

World Heart Day (ECG)

• GMAKF provided free echocardiogram to 31 indigent patients needing assistance to
determine their heart condition. Sponsored by the Hi-Precision Diagnostics, the ECG
results helped facilitate the patients’ next treatment needs.

MARIANO MARCOS STATE UNIVERSITY

COLLEGE OF BUSINESS, ECONOMICS AND ACCOUNTANCY
City of Batac

In Partial Fulfillment of the Requirements in

Management 23
(Good Governance and Corporate Social Responsibility)

A REPORT ON CORPORATE SOCIAL RESPONSIBILITY OF

GLOBAL MEDIA ARTS (GMA) NETWORK, INCORPORATED

PREPARED BY:

DIANA ROSS D. OPELAC

SARAH C. SANCHEZ

JAZINDA S. SILVESTRE

RONALYN R. TAGUDIN

MARICON O. VILLENA

SUBMITTED TO:
DR. NINFA S. ASIA
Dean

May, 2011