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Presented by: Sanam Shrestha

12-05-2011
bjectives of Internship
ð General bjectives:
- As partial fulfillment of the requirements of the MBA program of Pokhara
University

ð Specific bjectives:

- To get exposed to functions, structures and operational activities of an

organization.

- To learn how various managerial concepts, tools and techniques that are
learned theoretically, are applied in an organization

- To contribute my effort to the organization

±etails of Internship
- Name of organization: Young Innovations Pvt. ltd

- Address: Pulchowk, Lalitpur, Nepal

- Position: Intern

- ±epartment: Marketing ±epartment

- Working ±uration: From January 03,2011 ʹ March 1, 2011

- Name and ±esignation of Internship supervisor at YIPL: Anjesh

Tuladhar, Chief perating fficer
YIPL | Introduction
- Nepali Company providing cutting-edge software, web and
multimedia solutions to wide range of partners.

- YIPL has been selected as one of the six receipients to receive

grants for Mobile Social Networking Activities under Creating
Sustainable Business in the Knowledge Economy program, part of
a partnership among ›
±ev, the Government of Finland and
Nokia
YIPL | Services
- Technology Consulting

- Web ±evelopment

- ±esigning

- System Integration

- Custom software development

- ther web 2.0 services

rganization structure of YIPL

CE

C

Project
Creative Programming Administrative Marketing
management
±epartment ±epartment ±epartment ±epartment
±epartment

My Intern ±epartment
YIPL | Clients
Activity assigned to me
-±uring my internship I was assigned to the marketing
department and I was assigned to develop a full fledge
marketing plan for their new C2C website ͞K

 
͟

-Since the website was not launched I also had to do the

feasibility analysis
Assignment Undertaken
Assignment 1: Research and Report writing
-Purpose: To understand the market need regarding certain product/services
and develop software/application accordingly.
-My Role:
-±iscussed the main objective, targeted customer and format of the
questionnaire of my supervisor.
-Prepare survey Questionnaire, Filled the questionnaire, interpretation and
analysis of collected data through SPSS, prepare report and submit.
-Relevant course: Business Research Methodology
Assignment Undertaken
Assignment 2: Creative ±esign
-Purpose: To understand the concept of designing and advertising making.
-My Role: I was involved in making web design for JMES
-Lesson learned:
-±ifferent aspect of designing like choosing a color and how corporate color
are used in designing.
-Things to be considered while making logo design and other corporate
design.
-Relevant course: Promotions Management
Assignment Undertaken
Assignment 3: Formulation of marketing strategy
-Purpose: To formulate proper marketing mix for Bookmart based on marketing mix.
Product: The right product to satisfy the needs of target customers
Price: The right product offered at the right price
Place: The right product at the right price available in the right place
Promotion: Informing potential customers of the availability of the product, its price
and its place
-My Role: Formulation of marketing mix based on the findings of research done
-Relevant course: Marketing, Promotion management, Strategic Brand management
Assignment Undertaken
Assignment 4: Competitor record keeping
-Purpose: To analyze the competitor͛s strength, weakness and to develop a system
focusing on their weakness.
-My Role:
-To visit different online sites
-Find out their weakness and strength
-Suggest strategy based on strength and weakness of competitors site.
-Help to develop USP
-Lesson learned: How to carry out competitor Analysis
-Relevant course: Marketing, Promotion management, Strategic Brand management
Project Undertaken | Research
Purpose of the research:

 



-The primary objective of study is to find out what are the basic expectations of customers
while deciding to purchase online.


 



-To find out what are the levels of priority the customers give to various features while
deciding the online purchase.

-What influence customers while making online purchase.

-To find whether advertisement influence the customer͛s pattern to visit any specific
website and if yes, which medium of advertisement is effective.
Project Undertaken | Research






 

-Time Constraint (8 weeks not adequate)

-Research findings based on market of Kathmandu valley

-Chance of response error as the respondents may sometimes be

biased because of lack of awareness/interest and they may even

give false opinions.

Project Undertaken | Research
ã
 

-±escriptive research | intended to identify the user of Bookmart which include potential
buyer and seller.


 


 
  

-Research conducted among the college students


 
    

-Research period 6 weeks and the data analysis and report preparation of the findings was
done in 3 weeks.

-Sample Size: 62 respondents

-The sample was collected on the basis of random sampling

Recommendation
-Advertising website is more effective if it is done through web and
other social networking sites like facebook and twitter.

-nline business should maintain its brand equity so that positive word
of mouth spread.

-Unlike other websites, Bookmart should provide aftersales support

-Wise use of promotion mix such as advertising, Public relation, Sales

promotion, direct marketing and personal selling.

-Regular updates will help to increase the user base.

Program Workplace Relationship

-I was able to use many of the skills and knowledge learned

during my academic career.

-Working environment in an organization was very informal

-Courses studied in AIM during my MBA was very helpful

-Courses that were very helpful:

-Business Research and Writing Skills - Management Information System
-Emerging Concepts in Management - rganization Behavior
-Business Communication - Marketing
-Strategic Brand management
Conclusion
-The internship period of eight weeks at YIPL gave me an
immense opportunity to learn various skills and grasp the
practical working scenario in the organization.

-This internship not only provided me an opportunity to learn

from the practical field of marketing management but also
helped me to develop my ability to adapt to the requirements of
today͛s dynamic business environment.
Conclusion
-Regarding my performance, YIPL was very impressed with my
performance during the internship period.
-I could have delivered more if we were allowed to carry our
internship without any college pressure such as assignments and
presentations.
-I gained a very valuable experience during my internship. I really
appreciate the way YIPL treated me as a valued member and the
appreciation it showed towards my actions.