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ð Specific bjectives:
- To learn how various managerial concepts, tools and techniques that are
learned theoretically, are applied in an organization
- Position: Intern
- Web ±evelopment
- ±esigning
- System Integration
CE
C
Project
Creative Programming Administrative Marketing
management
±epartment ±epartment ±epartment ±epartment
±epartment
My Intern ±epartment
YIPL | Clients
Activity assigned to me
-±uring my internship I was assigned to the marketing
department and I was assigned to develop a full fledge
marketing plan for their new C2C website ͞K
͟
-The primary objective of study is to find out what are the basic expectations of customers
while deciding to purchase online.
-To find out what are the levels of priority the customers give to various features while
deciding the online purchase.
-To find whether advertisement influence the customer͛s pattern to visit any specific
website and if yes, which medium of advertisement is effective.
Project Undertaken | Research
-±escriptive research | intended to identify the user of Bookmart which include potential
buyer and seller.
-Research period 6 weeks and the data analysis and report preparation of the findings was
done in 3 weeks.
-nline business should maintain its brand equity so that positive word
of mouth spread.