Professional Documents
Culture Documents
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Introduction
Implementing Strategy
Achievements
Difficulties in Implementing
Reactions of Rivals
Predictions
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¦ `eadquarter: Unilever N.V. in Rotterdam, & Netherlands and
Unilever PLC in London, United Kingdom
¦ Founded in
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ebsite: http: unilever.com
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¦ Related diversification through acquisitions & strategic
partnership
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-Strong global position . billion euro
-uild strong portfolio -`istory of growth in cash; assumption
of net debt
revenues and earning
-Strengthen Unilever's - he leading ice cream
position as the world's company in Russia
number one ice cream
- Strong brand and product
business An undisclosed
portfolio with clear market
-Strengthen Unilever's amount
leadership
portfolio and competitive
position in Russia, one of its - An extensive supply chain
priority countries network
- he global professional
uild strong position of hair hair product business
¼4.ë million
care products - urnover in was
$ëmillion
Complementary Unilever¶s Manufactures, distributes
!"# existing portfolio of iconic and markets leading hair -$. billion cash
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brand (Dove, Pond¶s«
care brands
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rings the brand, world-class
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xtensive bottling
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Distribution network with strong
customer relations
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¦ Financial achievements
, Inmarko: a turnover in of approximately ¼ë million
, acquired Sara Lee Corporation & Albert Culver: turnover 44.
billion uro; profit . billion uro
¦ Strategic achievements
th largest U>S based food products company
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- Rapid change in organization structure
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!) %*+ related diversified company in the consumer goods industry
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& customers in North America, Latin and
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penetrating Asia, Central and astern urope and China.
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: Yohji Yamamoto, Parfums Lacoste, Parfums Jean Patou.
ë : the razor and battery maker Gillette Co. at $ë billion, o create
revenues > $ billiono surpass Unilever (rev:ëbil
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al-Mart, Carrefour, esco and Metro.
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Corporation
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4: GAA `olding AG- uropean oral care company at$ mil
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- Recognized as global brand - Decreasing sale and revenue
- Strong brand portfolio - Competition among brands
- Diversified management - `igh cost of product
structure across the globe
- Supply chain excellent
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¦ `igh lever of competitions
¦ Globalization and urbanization
¦ New entrants
¦ Liberalizations of economizes
and trade agreements ¦ Foreign currency exchange
fluctuations
¦ Good grow potential in the
`ealth and eauty segment ¦ Potential failure of internal
grow initiative
¦ Internal grow initiative
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¦ e loyal to its diversification strategy
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¦Seek to reduce cost of production through
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¦ Project Planning for the Migration of Technology in Business Mergers nline]. Available:
http: www.itrelo.net facilities-it-technology-telecommunications-project-management-
informationtechnology mergers-acquisitions-and-joint-ventures.htm Accessed May ].
¦ ënilever's path to growth strategy nline]. Available: http: www.scribd.com doc 4 Unilever-Strategy
Accessed May 4 ].
¦
PR AL.CM. ënilever và hành trình đͭi mͳi s̻n ph́m nline]. Available:
http: www.phattrienthuonghieu.com unilever-va-hanh-trinh-doi-moi-san-pham Accessed May ].
¦ CULV R, A. . Rcquisitions & disposals nline]. Available:
http: www.unilever.com investorrelations understanding_unilever acquisitionsanddisposals Accessed May
].
¦ GADIS`, . . ënilever a Case Study: Toward a Coherent Corporate Identity nline]. Available:
https: learningspaces.njit.edu elliot content unilever-case-study-toward-coherent-corporate-identity Accessed Apr
].
¦ GAML , P. . P&G Rcquires Natura Pet Products
¦ P&G Expands Further in 'Super Premium' Pet Food Segment nline]. Available:
http: www.pginvestor.com phoenix.zhtml?c=4ë4&p=irol-newsArticle&ID=4 Accessed May ë ].
¦ JN S, G. ë. ënilever: Transformation and Tradition nline]. Available: http: hbswk.hbs.edu item ë.html
Accessed Apr ].
¦ KI , N. . N. A. . . Gai thuyet trinh marketing nline]. Available:
http: www.yousecond.com DA blog Accessed Apr ].
¦ RGANIZA IN, P. A. `. . PR Partners with Colgate-Palmolive to Rdvance ral ealth in Latin Rmerica
and the CariGGean nline]. Available: http: www.pharmpro.com News Feeds agencies-and-
organizations-pan-american-health-organization-paho-partners-with-colgate-palmolive-to-advance-or Accessed
Apr ].
¦ R U RS, . . EPS consensus progress over the last 18 months nline]. Available: http: www.4-
traders.com UNIL V R- consensus-revisions Accessed Apr ].
¦ IMU, A. . P&G Won¶t Counter ënilever Bid for RlGerto-Culver, Chief Says nline]. Available:
http: www.businessweek.com news -- p-g-won-t-counter-unilever-bid-for-alberto-culver-chief-says.html
Accessed May ].
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