ASSOCIATES, PARTNERS & SONS

EDGARS ZVIRGZDINS

edgars@lab289.com et-sons.com + lab289.com

#APS_LMA

@e_zvirgzdins

LMA TALK 11/04/2011 Elbow pads dont make you any wiser!

DESIGN AS A PROCESS:
minimizing inconsistency in workflow, while maximizing creativity & productivity

Check-list of things to consider!

DESIGN DIAMOND:
visualising design process

PROCESS & FRAMEWORK

conceptual & information stage design & production stage process framework

CONCEPTUAL & INFORMATION STAGE

IDENTIFYING/ CREATING & CHALLENGING THE PROBLEM/ NEED

INTENDED USE/ IDENTIFYING TARGET AUDIENCE + SCOPE OF THE PROJECT

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RELEVANT RESEARCH + MOOD/INSPIRATION REFERENCE

M B C V

CREATIVITY & INVENTIVENESS + CREATIVE/LATERAL/ SYSTEMATIC THINKING

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CLARIFICATION OF THE CONTENT + FINAL APPLICATION/ ARTIFACT

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DOES IT ANSWER THE BRIEF?

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DESIGN & PRODUCTION STAGE

EMPTY SPACE

COLOUR

HIERARCHY

SCALE/CONTRAST

STYLE

VISUAL TENSIONS/ DYNAMISM

GRAPHIC DEVICES

VISUAL/ OPTICAL ALLURE

GRAPHIC TECHNIQUES/ PROCESSES/CRAFT/ MATERIALS

CROPPING/ BREAKING THE PICTURE PLANE

CHOICE OF TYPEFACE

IF IT WORKS IN B&W, IT WORKS IN COLOUR

GRID STRUCTURE

3 POSSIBLE OUTCOMES: CLIENT/YOUR/ MIDDLE-GROUND

DOUBLE CHECK: COPY/DESIGN/ EVERYTHING!

PROCESS FRAMEWORK

MANAGEMENT: CUSTOMER/PROJECT/ TIME/PRODUCTION/ FINANCIAL

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PAPERWORK & RED TAPE

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TEA & COFFEE SUPPLY LOGISTICS

ETHOS

NETWORKING & PUBLICITY

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Thank you all for your attention, and I hope there are questions!