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DEVI AHILYA VISHWAVIDYALAYA, INDORE

Synopsis
MAJOR RESEARCH PROJECT Titled

A STUDY OF WORKING PROFESSIONAL S PERCEPTION TOWARDS PERSONALIZED AND IMPERSONAL PROMOTIONAL SELLING OF INSURANCE PRODUCT A Research Synopsis submitted as partial fulfillment for the award of the Degree of Masters of Business Administration

(2009-2011)

GUIDED BY: Prof. Vasanti Dutta

SUBMITTED BY: Ravi Tamrakar

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