CBBE MODEL FOR NIKE SHOES

SUBMITTED BY: SHWETA SINHA (06) NIMISHA NIKHAR (45)

CBBE PYRAMID
1. SALIENCE: Nike has a high awareness by customers as a sport shoe. Nike means Goddess of Victory : association with shoes used for running and competitive spots activities. Associated also to bravery, strength and courage

2. PERFORMANCE: High technical performance 3. IMAGERY: Symbol of status and cool accessory The Logo: SWOOSH symbolizes Wings of Goddess to give an impression of speed which is a positive thing for running shoes. Brand for Winners Simple brand

4. JUDGEMENT: High quality and innovation profiled Collaborated with famous celebrities and athletes like Wayne Rooney 5. FEELING: Sense of achievement and ability to do anything Feeling of freedom Sense of Nothing is Impossible : Just Do It

6. RESONANCE: Not a high resonance brand Still has its share of loyal customers Some are loyal to Nike as a brand while others are loyal to sports shoe industry.

THANK YOU