You are the Coach! An ACTION International Reference Document Prepared by. . Suite Las Vegas, NV 89118 1-888-483-2828 May 2003 cue ry 21 ses EXHIBIT J PAGELCONTACT: Debra Vilchis, Fishman Public Relations (847) 945-1300, ext. 227 or dvilchis@fishmanpr.com FOR IMMEDIATE RELEASE Economy Drives Rapid U.S. Growth of International Business Coaching Franchise ACTION International Elevates Businesses to New Heights, Proves Franchise Opportunity for Business-Savny Pros With Desire to Help Others Las Vegas, Ni -v. = ACTION International, empowering countless businesses owners worldwide to reach their goals, is now realizing its own dream as the fastest growing business coaching franchise in the world, with more than 400 franchisees operating in over seven countries. ‘With small businesses in the United States totaling miore than 5,7 million’ and many owners troubled by glum economic conditions, U.S. demand for professional business counseling is greater then ever. Infact, according to the U.S. Department of Commerce, more than 96 percent ‘of businesses started this year will fal before their 10* birthday; at least 40 percent will be out of Business by the end of their first year. Also driving demand is an increasing number of healthy businesses aspiring to reach new heights; their owners want to thrive, not simply survive ACTION International, ranked by Entreprencur Magazine as the 19th fastest growing franchise in the world, bas responded to the demand with plaas to have one business coach in North Ametice for every 100,000 people within the next five years. So far, ACTION estimates that it has helped more than 4,500 businesses in Australia, New Zealand, Asia, Europe and Nor America boost revenues and efficiency. “ACTION coaches spend 12 months working closely with business owners to make their persocal and business goals 2 reality,” sida Yehisonj(COO of Weld Operations for ACTION trermationale Our coaches put theis heart and soul nto their cients creating success together, ‘We give our clients confidence, knowledge and skills and help them implement sales, marketing and business management systems that allow them to reach their goals over and over again, well after the initial program is complete.” EXHIBIT J PAGE 2Through ACTION’s distinctive one-on-one coaching process, business owners discover resources and strategies that allow thers to reach heights they never thought possible, The running theme is teaching basiness owners to work on their business, rather than in their business. According to Johnson, the majority of small business owners spend more than 60 hours e week just trying to keep their business alive. ACTION’s coaches help owners put systems in place that allow them to focus on achieving larger picture goals. “An ACTION business coach is like ¢ men nd >, business partner, seles manager, tear trainer sound board all wrapped into one ~ for half the price of an average administrative assistant,” .CTION plan varies based om Johnson said, noting that @ business owner's investiment in th business size and the scope of the undertaking. Results speak ‘One stiall business owner in New Jersey increased annual sales by 300 percent after 12 months ‘of working with her ACTION coach, Stil another reduced advertising cosis by 30 percent and ACTION, shop found sales to be $27 percent more than the same period the previous year. schieved ab 11 percent revenue increase. In its year of working with st aretail golf Nancy Ziering of Madison Finaneia! Aid Consultants, a financial planning firm with expertise in ‘the college funding process, had been in b iness five years before she began working with an ACTION coach. After five months, she began realizing tangible results, both on a personal and professional level. For example, as part of the confidence building process, the ACTION coach, helped Ziering set personal health goais to exercise and get in better physical shape. Ziering said it had a profound positive effect on her business. “The year I started working with ACTION, we had our best year,” she said. “It was because we set and quantified goals together, iochiding increasing and growing our business by 300 percent. ‘The confidence I gained persoaally transferred professionally as I soared to new heights, realizing my goal of becoming the pre-eminent college funding organization in the region.” ‘A goldea franchise opportunity In addition to helping small-to-medium-sized business owners grow worldwide, ACTION nal offers opportunities for passionate, goal-oriented business professionals to reap the rards of being a business coach, Johnson said. EXHIBIT J PAGE 3