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  • Sales Strategy: When Reviewing and Preparing A Marketing and Sales Strategy, We Focus Primarily On These Areas

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    Karokh Selim
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    Market screening and estimating market potential are key To developing a marketing and sales strategy. We identify target segments and target groups, address "4P" - product, place, price, promotion. We then prepare an implementation plan ("got-to-market"), including timing and responsibilities.

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    Market screening and estimating market potential are key To developing a marketing and sales strategy. We identify target segments and target groups, address "4P" - product, place, price, promotion. We then prepare an implementation plan ("got-to-market"), including timing and responsibilities.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views2 pages

    Sales Strategy: When Reviewing and Preparing A Marketing and Sales Strategy, We Focus Primarily On These Areas

    Uploaded by

    Karokh Selim
    Market screening and estimating market potential are key To developing a marketing and sales strategy. We identify target segments and target groups, address "4P" - product, place, price, promotion. We then prepare an implementation plan ("got-to-market"), including timing and responsibilities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    When reviewing and preparing a marketing and sales strategy, we focus primarily on these areas: Carrying out market

    screening and estimating market potential Reviewing the companys product portfolio Defining target segments and target groups Addressing 4P Product, Place, Price, Promotion Preparing an implementation plan (Got-To-Market plan), including timing and responsibilities Defining investment needs and benefits

    Sales strategy
    Sales and marketing alignment with corporate strategy Channel types and strategies Customer segmentation and market coverage

    Marketing strategy
    Branding Advertising and targeting Collateral and printing

    Public relations Trade shows, events, conferences Alliances and channel strategies Web site Marketing research

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