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Course Synopsis Core Concepts Introduction to Marketing Principles & Concepts Understanding Advertising Development of an Advertising Professional Consumer

behavior Market Research The Brand (product & corporate branding) Public Relations Direct Marketing Advertising & Creative Development Process (includes mainly 4 stages: Advertising strategy, Creative development, advertising development, effectiveness) Management skills 05 sessions 1 credit 140 sessions 15 sessions 20 sessions 10 sessions 10 sessions 15 sessions 10 sessions 05 sessions 15 sessions 35 sessions 26 credits 3 credits 4 credits 2 credits 2 credits 3 credits 2 credits 1 credits 3 credits 7 credits

Core Skills Copywriting Ad Film making Computer Skills for Media Online Marketing & Web designing Print Production Media Planning & Media Marketing Account Planning Retail Communication Media law & Media literacy Preparing a Portfolio TPE (The Professional Edge) EPS (Effective Presentation Skills) Research Project (given in the beginning of the year, the research paper to be submitted towards the end)

140 sessions 10 sessions 25 sessions 25 sessions 15 sessions 10 sessions 15 sessions 10 sessions 10 sessions 15 sessions 05 sessions 10 hours 10 hours 20 hours

26 credits 2 credits 5 credits 5 credits 3 credits 2 credits 3 credits 2 credits 2 credits 3 credits 1 credit 1 credit (online) 1 credit (online) 2 credit

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