aismsfinuimeaasens JOURNAL OF EDUCATION A 38 auvuf 2 ou nsnqaU-suo AU 2554 Volume 38 No.2 July-December 2011 iswev auzAnmemant avinniududl anuaanzAnnmnnt resaauarhouleuruuszuny founnaehuulevruacuny ussanénis TAIMIAMIIAN OF.WAU UASEOS nevussnnéns mannasd as.eyins Tyqnytant TAsMARTVE azifuraiqen ATqY faumanneed wn. az.qiias qos OR.USA RUSTICO AUDREY BARON-GUTTY ine quiring UFind ‘oneview QnsvArQA manrinsd arwid And resmannensd a23ns dumpiila: ORRICK L. RANTZ PROFESSOR DR.ZAKIR HOUSSAIN PROFESSOR DR.PUNNIPA HOUSSAIN: PROFESSOR DR.XAVIER OUDIN laviymsuacgsanis qizmiA nesiuds undvduw vismhumiudniuis dain ‘Iw. 053-804908-9 unng, 053-804958 www.nuntapun.com eeniuuUN UFind ‘bnuvia FACULTY OF EDUCATION CHIANG MAI UNIVERSITY ADVISORY BOARD DEAN, FACULTY OF EDUCATION ASSOCIATE DEAN FOR PLANNING ASSISTANT DEAN FOR PALNNING EDITOR PHASINA TANGCHUANG EDITOR BOARD ANURAK PUNYANUWAT KIATSUDA SRISUK SUMIT SUWAN USA RUSTICO AUDREY BARON-GUTTY SUPAT CHUPRADIT PARIWIT VITAYACHEEVA EXPERTS TANEEP SIRIRASSAMEE VIKORN TANTAWUTHO RICK L. RANTZ ZAKIR HOUSSAIN PUNNIPA HOUSSAIN XAVIER OUDIN SECRETATRY AND MANAGER SURAPONG THONGPUNCHANG PUBLISHED BY Nuntapun Printing Co.Ltd. Tel. 053-804908-9 Fax, 053-804958 (Www. nuntapun.com COVER DESIGN PARIWIT VITAYACHEEVAHand in Hand Sustainable Development and Social Responsibility ANA MENDES E LAND ' —_—_——— ABSTRACT This article presents the concepts of Sustainable development (SO) and social responsibility (SR}, and establishes connections between the two. The difficulties in defining and implementing SO and SR, as well as the role that both concepts play in solving the most current environmental, social and economic problems. are just some of the aspects SD and SR share. The author argues that SR should be understood ‘not only as a tool of SD, but as a broader system, that can achieve the goals of SD, incidentally, the same ones as SR's. Key words: sustainable development, social SUSTAINABLE DEVELOPMENT Certain authors (Mitcham, 1995; Novo, 2007) argue that sustainabilty has its origins in agricuture. As stated by Mitcham (1995), the Concept and perhaps even the term “sustainabilty” @r@ rooted in the 19th century US agriculture sector. The idea that farmers should not simply expire the sol to the limit, but instead should Preserve and maintain the land, became the focus of agricultural education and research policy. This led to the creation of the US Department of Agriculture in 1862 and the foundation of land-grant colleges (Mitcham, 1995). According to Novo (2007), the term “sustainable” was used for the first time in Germany. during the 18th century. At a time of ‘scarce resources--specifically, in regards to the lack of wood. used as fuel and as construction ‘material for buikjing houses and boats--, the idea of “sustainable production” and moderate consumption became an effective way to minimize impacts and risks related to natural resources’ availability, Although it proved to be an effective strategy at a critical moment, in the course of history and party due to the abundance of natural resources, other options were chosen, Oriented towards rampant production and Consumption, that culminated in a world crisis of (unprecedented scope (Novo, 2007). This complex crisis is mostly a result of modemism and post-modem thought, based on a deterministic model of knowledge, disconnected and defined by an excessive rationality and an over-reliance on scientific models. These "PRD (ABO) student. Department of Theory of Education and Social Pedagogy. Colege of Education, UNED. Spainexcesses are due to three factors: the reliance on techno-science as a Catalyst for further development and progress. the absence of ethical reasoning, and identifying consumption with human welfare.’ This last factor is linked to a shift from the idea of subsistence, to the dea of acquistion and accumulation of goods: along with the confusion created between goods and commodities. replacing a subsistence paradigm by @ consumption one has several implications. Among which should be noted that: nature becomes strictly soil, life equals work, and heritage is a synonymous of money. In this light, itis not difficult to understand that growth, based (on modem and post-modem thought models, tums humanity against nature and against itsel. The driving force behind such unsustainable behavior is exponential growth. This type of growth happens when the feedback mechanisms. of a system are not adequately offset (Novo, 2007). Furthermore, progress is based on the idea that economic growth always produces development. This misconception has led to maximizing production at any price and, following of sustained economic development; greater social equity and maintenance of ecological balance. The toll of this approach has now become glaringly apparent: a growing gap between rich and poor, loss of biodiversity and extinctions, increasing deterioration of ecological 120 Aawwnaniens OF 38 ave 2 ningonn-dunnn 2554 systems, ethnic and cultural conflicts, etc. In humanity's future path towards resolution of this structural crisis, and in order improve planet Earth's current state, i" development” (SD) is a viable option to (Reid, 1995; Korten, 2005). This concept dates: back to the 1970s and 1980s, when individuals: and societies came to terms with the reality that. Populations. poverty. environmental degradation, and resource shortages were increasing at a rate that could not long be continued (Bartlett, 1999). first used in World Conservation Strategy (IUCN, 1980}, a document prepared by the Intemational Union for the Conservation of Nature (UCN). together with the UN Environmental Program (United Nations Program for Environment - UNEP) and World Wikjife Fund. World Conservation Strategy (IUCN, 1980) promotes the idea of environmental protection and conservation to ensure Earth's capacity to sustain development and to support ail life, i,e., the emphasis remains ‘on ecological sustainability. However, SD won a broader dimension with the work developed by the World Commission ‘on Environment and Development (Brundtland Commission). In particular, the report Our ‘(Common Future: Report of the Word Commission on Environment and Development (UNWCED. 1987), known as the Brundtland Report {UNWCED, 1987), laid the groundwork of SD. In fact, the landmark defnition of SD belongs to the Brundtland Commission: