PREFACE

Being a BBA student industrial visit forms an essential part of our course. As management is a sciences and universally applicable, it is in all organized efforts be it a business activity or any other activity. For achieving perfection in the field of management, one must have both the knowledge that is theoretical as well as practical. Keeping all in view the importance and benefits of both the type of knowledge, we can get the theoretical knowledge from our book but practical knowledge only from the visit of different types of industries. All qualities are nearly become compulsory especially for the students of management. According to the second year B.B.A programmed. We have to focus only a particular function of a company like production, marketing Dr. Personnel etc. so the visit is very useful in the sense that it has developed our skills in analyzing, observations and interpreting marketing function like customer care, advertising, sales promotion, packaging distribution strategies, domestic sales etc.

ACKNOWLEDGEMENT
Through this acknowledgement I express my sincere gratitude towards all these people who helped me in this project, which has been a learning experience for me. First of all I would like to thank our director Seema Hariramani for encouraging me for my practical study finally. I express my sincere thank to Seema maim who guided us throughout project work & gave us valuable suggestion & encouragement. I also thank those whose helps me in this project export directly or indirectly. Last but not least, I am thankful to my parents and my dear friend for their constant inspiration and loving support. -PADALIYA DHAVAL S.

INTRODUCTION TO ICE-CREAM INDUSTRY

Ice-cream industry technically encompasses ice-cream made from milk as per government of India definition icecream, made from vegetable FAT any item. Other than milk are not to be considered frozen desserts. Ice-cream is a value added dairy product of ice-cream industry. Due to the entry of multinational companies, the markets are likely to expand to folds in the future year. Yet now been developed fully in eastern countries as that of western world. Due to the competent technology, ample crouches and efficient management of multinational company have dominated the market share in ice-cream industry in India. India is an agriculture base country because of large number of chattels and large milk production. Most of the dairy and ice-cream industries have developed in India because of large milk production and hence India is well known in the world. Ice-cream industry has brought a magnificent chance in the rural economy as it provides employment to the marginal former. Today, the competition in ice-cream industry is very large. The players in their game of competition are Amul, Kwality walls, Vadilal, Havmor,

Dairy Den etc. as ice-cream has been a regular addible item its consumption is more. In 1983 Indian government issued a control policy over, the ice-cream industry in which the certain price level were fixed. The successful competition of this millennium not only enterprise but also sound management in effectively managing their international business process to create and deliver the devious customer value at least possible cost.

INTRODUCTION TO HAVMOR
Havmor is an experience, which has been successful gunning last 58 years. In other words Havmor can be described a co-operation. The management chose the brand name Havmor for its product change in 1944. The brand name Havmor means to HAVE MORE. Havmor is the oldest ice-cream manufacturing unit. It was establish before independence. It was establish in the year 1944. Since then the unit has never looked back. It has been processing by leaps and bounds though there were some problems, but in the 58 year running it was counted a good name for itself in the local market. This unit though oldest just operators within the broadens of Gujarat. It has a good market share in the state along with its competitors. It has also stood the fierce competition form, MNCS like baslcin gobbins, Dairy den etc. and also from local industries like Amul, Vadilal and Kwality walls. Havmor ice-cream was launched in India way back in 1944 by me Satishchandra Chona. In 1994, Mr.Satishchandra Chona suddenly put breaks on his successful, career as a ground Engineer with BOAC and turned into an entrepreneur. This came as a surprise to most of his colleges and friends. But the biggest surprise was the product he chose to manufacture ice-cream. Then the

partition of India happened and he had to relocate his venture. The first stop was Dehra Dun next came Indore and finally he took his ice-cream business to Ahmedabad. Today Havmor is popular house hold in Gujarat. It reaches hundreds of thousands of consumer through 12 restaurants, fast food & parlors on Relief Road, Navrangpura, Panchvati, Rajpath, Vijay Satellite, Vastrapore Lake, Thaltej, Gallops, Municipal Market, Bopal and Baroda and over 5000-dealer across Gujarat. The modern ice-cream factory in Naroda work I sync with demand. Havmor has a state of art bakery too. The main highlight of Havmor food Pvt.Ltd. is best quality at consumable price. This has been their formulas to success. They have means made a compromise on name of quality. The main objective of this enterprise is to provide maximum satisfaction and welfare to employee by providing those fair wages and other facilities to create a healthy industrial collation. The other objective is to earn profit by fulfillment social objectives.

THE STORY OF HAVMOR

Havmor began in the 1944 at first in Karachi to a lorry at Kalupur, Ahmedabad in the year 1955, now it is considered to be one of the favorite ice-cream brands today. It all began with Havmor founder Shri Satishchandra Chona on his visit to his uncle, Shri Dinanath Chona of carry home, Ice-cream in Karachi. He learn the art of icecream making, he took the initiative of learning how to mix the best ingareduts in the right quantity, experimental with selling and other innovation that were popular in Pakistan. Shri Satishchandra Chona left Pakistan along with wife Shri Nirmal Chona in 1948 and reached Ahmedabad via Dehradun and Indore. The founder began the Havmor legend in Ahmedabad on the slogan ACHHAI, SACOHHI, SAFAI. By 1953, the founder buys a place on Relief Road on the condition to serve only vegetarian food and coined the name Havmor for a quality product that offers vale for money. Earlier in house bakery items and ice-cream making was done at Relief road with expansion, Havmor held icecream factory at Naroda. With outlets at Navrangpura, Panchvati, Relief Road, Vijay Charrasta in Ahmedabad and Baroda after graduation, Mr. Pradip Chona joined business fulfillment in 1974. Mrs. Rekha Chona learnt secret formula used in mixing the emulsifies and stabilizer in icecream and standardize the message for snacks from in laws.

She is also a part of business master Anil and Miss Rita will be the next in line to carry on the Havmor name if they wish.

GROWTH AND DEVELOPMENT

After the establishment in 1944 in Karachi the company has progressed nicely because of some seasons but had earned a good selling. Its annual turnover is RS.60 crores. The main thing is to be noted is that it has 150 different varieties of flavors and ice-cream. These are also research & development in company. The company is producing or making 3 new flavors in every three months, its excellent their minimum product is 40 ML and maximum of 4 litters. As unemployment is main problem of our country it provides employment to 200 workers in a single manufacturing unit. Although this profit is less i.e. 25 they provide some amount of donation to blind man association the distribute their products very nicely throughout the state.

COMPANY PROFILE

1) Brand Name: - HAVMOR FOODS PVT.LTD.

2)

Type of organization:- Private limited

3) Established year:- 1944 4) Factory Address: - HAVMOR FOODS PVT.LTD. Asarva Road, Naroda, Ahmedabad. Caters:- Panchvati Circle, C.G.Road, Ahmedabad.
5)

6) Good Taste:strategy
7)

great

Business

Current Market: Status:- Blue chip ice-cream brand of western India, Among The top three in sales. Chairman:- Mr.Pradeep Chonna Managing Director:- Mr.Pradeep Chonna

8) Dealer Network: - 5000-plus. Expansion underway.

9)

Main Outlets:- Total 8 no. of parlor & restaurants spread out in

Ahmedabad and Vadodara. 10) Headquarter: - Ahmedabad.

11) Competitors:Amul Vadilal Dairy Den Kwality walls Other local Industries 12) No of Employees:- 600
13) Accounting

year:- 1st April to 31st March

14) Quality controller:- Chitra Iyer 15) Production Manager:- B.Ramesh

MISSION
Good,

Truthful, Clean enterprising ethos.

Satish Chona, the founder of Havmor began his enterprise half a century ago with a sample guideline ACHAI, SACHCHAI, SAFAI (Goodness, Truthfulness, and Cleanliness) The succeeding generation at the help of company translated this axiom into a way of life and business only the finest ingredients go into making of Havmor icecreams. The whole manufacturing process conforms to global standard of hygiene, and the companys trade practices are kept totally transparent. Base on new generation technology and in house, The Company keeps formulating new tastes at frequent intervals and surprising its consumers. It has also diversified into other food items through a high profile restaurant chain. Today decides later Satish Chonn simple philosophy still continues to be the corporate axiom of the Havmor conglomerate, and the company values its entrepreneurial self esteem, market image and reputation for financial up rightness above its pure business interests.

ORGANIZATION CHART
CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

PURCHASE MANAGER

HRD MANAGER

MARKETING MANAGER

ACCOUNTS MANAGER

FINANCE MANAGER

MAINTENANCE MANAGER

QUALITY MANAGER

CONTROL MANAGER

STORAGE MANAGER

DISPATCH MANAGER

FUNCTIONAL DETAILS
PRODUCTION DETAILS
Production means to convert the resources or wealth obtained from nature in to production. Which can satisfies human needs by processing it through manpower or machine, In short the creation of an object or services making necessary changes in the shape, size, weight and prospects of the raw materials through process. There are several sections in the unit, in the sections one by one steps about the procedure of product can be seen the details about the sections are as follows.
1) MAINTENANCE UNIT:

This is the main unit of the company. The heavy machines are installed here the unit 3 compressor which help in codling the ice-creams. There is generators also because incase of a power failure, it has to be switched on to keep the product fresh and cold. This unit also countries to boilers.
2) MANUFACTURING UNIT:

In this plant all the required raw material are mixed and then it is processed the raw material goes through many Thom formations before it becomes the final product. The

actual processes of making ice-cream starts and after icecream are manufacture and they are to the cold storage.
3) RAW MATERIAL UNIT:

In this unit all the raw material, such as milk powder, dry fruits like kaju, chocolates etc. are thoroughly inspected and checked and coasted in oven before sending it for flavoring on essentially.
4) COLD STORAGE UNIT:

The prepared ice-cream comes to the cold storage through a tunnel pipe. The whole process is automatic, the temperature in cold storage is between -25c to -27c icecream is taken out of this unit as per the order.
5) ETP UNIT:

ETP means effluent treatment plant there all the waste water is treated thoroughly and disposed off. The treatment is very much necessary because of the government policy that the chemical before disposing.
6) LABORATORY:

The laboratory of Havmor takes care of hygiene of the products each and every product is checked and certified over here before being launched, At most each taken on aspect of quality.
7) PACKAGING UNIT:

In this section the packaging of the product are done. The manufacturing date and best before information are labeled over here. Besides it is the store room where the packets are and used where necessary.

PRODUCTION PROCESS
MILK CAN PUMP TANK MILK CHILLER MILK STORAGE TANK

MILK CHILLER

HOMOGENSER

BATCH PASTEURISER

AGING VAT

FLAVOUR TANK

BATCH FREEZER

CONTINUOUS FREEZR

CAND TANK

CHOCOLATE COATHING TUNNEL

CONE MACHINE

CUPFILLING MACHINE

TO COLD STORAGE

PACKING TABLE

PACKING TABLE

TO COLD STORAGE

HARDING TUNNEL TO COLD STORAGE

FINANCIAL DETAILS
The finance management is the dynamic and important function of the company. Financial management is one of the managerial activities of planning and controlling the firm resources. We can also called capital as a Blood. Therefore it must be systematically maintained planning is one of the most important activities of the financial manager to obtain. Cash is the most important current assets for the operating of the business run on a continuous basis for the smooth running of the company. There should be sufficient cash neither more is shortage will intercept the firm manufacturing operation while exclusive cash supply remains idle. Therefore the cash and bank balance of the company are maintained at optimum level for this they can use the system of investment in reserves also.
NEED OF FINANCE:

In a business unit need of finance arise due to the following reasons. 1) For the purpose of Expansion. 2) For the purpose of Establishment. 3) For the purpose of Renovation. 4) For the purpose of Diversification.

The company follows the mercantile system of according and recognizes income and expenditure on accrual basis expect subsidy. Finance function as procurement of funds and their effective utilization in the business. Finance is the task of providing funds needed by the enterprise on the term that are most favorable to it keeping in view the objective of the enterprises.

PERSONNEL DETAILS
Personnel management is a vital part of the organization. It means the utilization not only of physical factors. But what is still more important of people who are working on these factors. There are in all 650 members who are either divided batch on production wise or category wise. There are 3 shifts from the workers in Havmor each shift work on the mixing on manufacture unit, whiles the order one is in charge of cold storage. As Havmor is basically and icecream factory, the work has to be continuous workers get good facilities timely incentives are given to motivate the workers. They are paid fair wages and bonus is also given every year. Create a corporate environment where the employees feel proud of being part of the Havmor legacy, achieve optimum employee involvement at all levels foster a sense of symbiosis, inter-dependence and co-operation between all employees. Ensure that all employees participle in the quality process in one form or the other. Make everyone in the company from the chairman to the person on the shop floor share the responsibility of maintained the Havmor traditions of quality, hygiene and good taste.

RECRUITMENT & SELECTION:

The Recruitment is done formally. That is the recruitment is done by application education is necessity for getting job in Havmor for the technical department persons from ITI & Diploma are preferred. As there is a computer laboratory and registered office computer engineer as well as management students are also femoral for the same. Many appraisal programs 2 day micro program is also given the executives. A monthly journal is published by the firm in which the photograph of present top management is printed moreover the employee who has done a extraordinary work is given a reward and an achievement along with the photos of part is also given.
EMPLOYEE BENEFITS AND FACILITIES:

The employees here are taken good care. They are paid well and on the other hand many other benefits are also given on special occasions all the families are invited to the factory. A part from these movie shows this helps them in getting motivation. Some special programmers such as meeting at quality circle are also done to know the hidden qualities of the employees and those special skill identifications programs are also held for this purpose and prize are also given. The actual selection process starts with retention of the employee and them hi is promoted and at last he is grayed. Separation can be done in 3 ways:

1) Resignation 2) Retirement 3) Terminated The advertisement for personnel area given in meals papers on to consultants on is references. The salary is given by 3 ways either by government acts on by the length of the work on by performance.
TRAINING & DEVELOPMENT:

Different types of training and development and taken for the executives of Havmor ice-cram. Training is given to the Havmor bottom level management while development programs are meant for the top level management. The employees here are provided with uniform, cap, masks and gloves employees safety is taken at most cases. There is a suggestion box in which the suggestions of employees are taken into account. Not only this but if the suggestion are worth while they are revered with nice such as 1 Tola gold, a bicycle on other gifts 25% discount is given to workers at all Havmor product. The problems of employees are beard and steps on measures are taken at grass good level.

ORGANIZATION OF MARKETING DEPARTMENT

The marketing department of the company Havmor Food Pvt.Ltd., The marketing manager Mr. Kamal Desai handles and he works directly under the general & manager Mr. Pradip Chonn. Havmor delivers quality, service, cleanliness and value to customers around the Gujarat. Basic ideas of packaging and designing comes from marketing work is governed by Mr. Kamal Desai under Mr. Kamal Desai there are 3 regional officers inceptively in Ahmedabad, Rajkot and Surat whichever not hot markets of the company under their regional officers there comes distributors 200 outlets under distributors works to make available ice-cream to the ultimate consumer, also 7 exclusive famous parlor in Ahmedabad work directly under the regional manager in charge. The whole scenic become under stable with the help of following diagrams.

MARKETING DEPARTMENT
MARKETING:

The goal of marketing is to create customer satisfaction profitable by building value added relationship with important customers. The marketing department cap not accomplish this goal by itself it must team up closely with other department in the company and partners with organization through out it entire value delivery system to provide superior value to customers. This marketing calls up every one in the organization TO THING CUSTOMER and to do all they can to help create and deliver superior value and satisfaction. Some people think that only large business organization operating in highly developed economies use marketing, but sound marketing is critical to the success of every organization, whether large or small, for profit or non-profit domestic or global. The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service gift and sells itself. Marketing research is the practice of gathering and interpreting, facts per to any phase of the marketing activity, facts are needed for better decision making for better planning and for better programming. The foundation of marketing research in an organization which deems, its

key task is to determine the needs, wants and values of a target market and consultant adepts itself to deliver the desired satisfaction more effectively and efficiently them its competitions. The research in solves the collection and analysis of data or information bearing on the different aspects of marketing effort or a firm. Marketing research concentrate on the study of product planning and development, pricing policy, effectiveness of personnel, selling advertising and sales promotional distribution structure.

STRUCTURE OF MARKETING DEPARTMENT

GENERAL MANAGER

MARKETING MANAGER

REGIONAL MANAGER

REGIONAL MANAGER

REGIONAL MANAGER

DISTRIBUTORS

DISTRIBUTORS

DISTRIBUTORS

FORECASTING DEMAND

Forecasting demand is the estimation of the relevant events of future based on the analysis of their past & present condition behavior future can not be probed unless one knows how the events have occurred & how they to accruing presently. According to netter & washed man business forecasting demand refers to the anticipation of buyers want under given set of future condition. Forecasting demand for the non-durable product is not so easy because it has fluctuation in demand through out the year 50 unstable the demand more the company need accurate forecast elaborated forecasting procedures. A good forecasting is a key factor sin companys success. Havmor has performed well in forecasting demand even through they product demand is unstable during the year. They adopt various techniques for forecasting demand. They also adopt market survey and consumer is there for knowing the buying behavior of consumer producer need & wants.

MARKETING SEGMENTATION

Wherever a market for a product or service consist of two or more buyers the market is capable of being segmented that can be divided into meaningful buyer groups, the purpose of segmentation is to determine the largest consumers to prepare appropriate. The market segmentation is done on the basis of the 3 variables. 1) Geographical segmentation 2) Demographical segmentation 3) Behavioral segmentation
HAVMOR SEGMENTS THE MARKET ON ALL ABOVE BASIS: 1) GEOGRAPHICAL:

Havmor industry has segmented its market mostly in western region. It has also marketing Northern and south region the Market is segmented mostly in Gujarat; in Gujarat it has good market shares.
2) DEMOGRAPHICAL SEGMENTATION:

Havmor Ice-cream Company had market segmentation base on demographical factor such as age. It has market mainly segmented for kids, teenagers and middle age people. It lunched special flavors for different age people. It has lunched various kids of Candies mainly for kids at the some time kind cones and Chocobars are the first

choice of teenagers. While middle age people prefer family pack flavors.
3) BEHAVIOURAL SEGMENTATION:

The company also segments its market base on the behavioral factor like occasions Havmor use occasional segmentation for its product. It launches certain new flavors for the festival like, Navaratri, Diwali and other festivals. It also segments its markets based. On some occasions like golden jubilee of independents day, it has launched August-15 flavor for this memorable occasion. The Ice-cream industry usually adopts geographical segmentation. But Havmor had given equal importance to all the segmentation and emperor of Havmor Ice-cream.

MARKETING MIX

If the combination of the various function of marketing identified through demand and supply, it is the policy adopted by the producer to gain success in marketing. It is the combination of four inputs, which constitute the case of companys marketing system. The product price structure, the promotional activity are interrelated because decision in one oral affects the other, marketing mix is dynamic concept as it keeps changing in the market condition and environment. Product mix shaped design characteristic, utility etc. Promotion mix method of communicating with consumer through person, selling social contacts, advertising, publicity etc. It is the concerned with the infirming and persuading the customers about products of the film. Price mix involves decision regarding base price, price policy, discount and credit care cost, demand, competition government several other factors control several other factor should be considered before taking vital decision on price. Place mix is concerned with linking the seller and the buyer. It involves questions as to number and type of middleman means of transport storage system. The rout over which the product should be moved from the producer to the consumers has to be selected.

The fears are the weapons in the arums of management with which it flight at it rivals in the market for the large share of sales and greater goodwill. The combination of the enable the management to take care of the needs, required and expectation of the identified consumers.

PRODUCT

Any thing that can be offered to a market for attention, acquisition use or consumption that might satisfy a want or need. It includes physical object, services, persons, place, organization and Ideas. Product planners need to think about the product on three levels. The most basic level is the core product. CORE PRODUCT: The problem solving services on core benefits that consumers are really buying when they obtain a product. ACTUAL PRODUCT: A product parts quality level features, design, brand name, packaging and other attributes that combine to deliver core product benefits. AUGMENTED PRODUCT: Additional consumer services and benefits built around the core and actual product. Core product is the problem solving services on core benefits that consumer are really buying when they obtain a product.

PRODUCT LIST

CANDIES Cola Pop Orange Bar Pine Candy Double Hit Chocobars Raspberry Dolly Kewra Kulfi Chowpaty Kulfi Zulu Bar 35ML 60ML 35ML 80ML 50ML 60ML 60ML 70ML 80ML

ICE-CREAM CUPS Royal Gulab Pineapple Vanilla Strawberry Real Mango Chocolate Bonanza Kaju Draksh Butter Scotch Kaju Anjir Kesar Pista Raj Bhog 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML CONES (120ML)

Ringo Bings Choco Vanilla Strawberry Chocolate Butter Scotch Kesar Pista Raja Rani FAMILY PACK (500ML) Royal Gulab Vanilla Strawberry Butter Scotch Real Mango Chocolate Chips Fresh Strawberry Bonanza Swiss Cake Kaju Anjir Kesar Pista Raj Bhog PARTY PACKS (1000ML) Vanilla Strawberry Kaju Draksh Butter Scotch

Three in-one Tutty-Fruity Mango Ripple Fresh Pineapple Real Mango Chocolate Chocolate Chips Bonanza Swiss Cake Kesar Pista Rich Coffee Kaju Anjir Black Current Orange Ta Conayli Almond Carnival Roasted Badam Anjir Fresh strawberry Almo Raja Rani Roll Fifty-fifty Roll Raj Bhog Roll Kesar Malai NOVELIES Malai- Kulfi Roll Cut 80ML Badam Pista Kulfi 80ML Sandwich Ice-cream 100ML Raja Rani Roll Cut 100ML

Fifty-fifty Roll Cut Cassata Cut Super Sundae Choco Ball

100ML 120ML 125ML 150ML

Havmor ice-cream milk, sugar milk powder and mandatory standards for Fat by the government in Icecream constitute local product of Havmor Ice-cream here fat is maintained at 13% to 15% by adding butter on corm as they add gum for costing growth in Ice-cream. Actual product is the products parts quality level, features design, brand name, packing and other attributes that combine to deliver core product benefits. In Havmor ice-cream company, Ice-cream is pack in 50 ML,100 Ml,120 ML, 150 ML, 200 Ml, 1000 ML and 4000 ML packs which may be card board on transported plastic bowls shape. In Ice-cream 2000 flavor, the company has introduced a quite distinct design Havmor is the brand name enters which all flavors are sold. Addition consumer services and benefits built around the case and actual products is called augmented product. The company producer perishable so augmentation is not needed.

PRODUCT LINE
It means a group of products that are closely related because they function in a similar manner are sold to the same customer are sold same customer groups are marketed through the same types of outlets on full with him given price, Range, product, product line can be increased in terms of length in two ways by scratching the line on filling it. Product line stretching occurs when a company limy thane its product line beyond its current Range, scratching upward means companies at lower and enter higher end. Scratching both ways means companies in middle Range scratching their lines in both directions. Starching downwards means think about this be sure being located at the upper and of the market and later starch the line downward and this is what done by Havmor flavors in the topo cones like. Strawberry, chocolate, butter scotch, raja rani and all of the novelties and directed at higher and cola pop, vanilla, kaju draksh, chocolate chips, chocobar, double hit orange bar etc. it means adding more items within the present range of the line. The company does so and there by tagging to be a leading full line company.

PRODUCT LIFE CYCLE

INTRODUCTION OF STAGE: Here product life cycle stage when the new product is first distribution and made available for purchase. Here profits are negative or low by to low sales and high distribution and promotion expenses. GROWTH STAGE: Here product sales start climbing quickly Havmor is in this stage. The company wants to be NO.1 in Gujarat recently Vadilal is NO.1 in Gujarat. The company has offered lower prices at the right time to attract more buyers, ice-cream in 2000at RS.10 strawberry heart at RS.10 and mini choco bar at RS.5 on the event of new millennium. The company has been consulting improving product quality and adding new product features and models to enter new market segments and new distribution channels. MATURITY STAGE: Here sales growth slows on levels off. It lasts longer than other stages slow down of sales result in overcapacity handling together competition and reducing prices increasing advertising and sales promotion and uppering R 4 budgets to find better versions of the product. DECLINE STAGE: Product sales decline here technological advances, shifts in consume tastes and increased competition may be the possible causes of decline in sales and profit.

NEW PRODUCT DEVELOPMENT

New product development means the development of original product, product improvements, product modification and new branded through the firms own efforts, the following point are important in new product development. 1) IDEA GENERATION: The systematic search for new product Ideas, sources which are intently sources like company executive companys sale people brains of its scientist engineers manufacturing people while external sources include customer competitions suppliers & others. 2) IDEA SCREENING: Screening new product idea in order to spot good ideas and drop poor once as soon as possible. 3) CONCEPT TESTING: DEVELOPMENTS AND

The Idea that consumer will favor products that offer the most quality, performance, features and that the organization should therefore develop its energy co making contain produce developments.

4) MARKETING DEVELOPMENT:

STRATEGY

Designing an initial for mew product base on the product concept. 5) BUSINESS ANALYSIS: A review of the sales costs and profit projection for a product to find out whether there functions satisfy the companys objectives. 6) PRODUCT DEVELOPMENT: A strategy for company growth by offering modified on new product to current market segments developing the product concept into a physical product in order to assort that the product ideal can be turnover into a week able product. 7) TEST MARKETING: The product and marketing program are tested in more auslisitc market settings. 8) SPEEDING UP DEVELOPMENT: NEW PRODUCT

As approach in which one company department works individual to complete its stage of the process before

passing the new product along to the next department and stage. Havmor introduce three new flavors every three months which are designed flavor may be in chocolate, nut candies, topo cones etc. direct experiments are made since presenting in absorb. Basic ideas of packing designing are turn Mr.Chonna. The company has very stormy department.

PACKING
The activities of designing producing the container, wrapper for product is called packing. The package may include the products primary container a secondary package that is thrown away when the products is about to be used and shipping package necessary to store identifier and ship the product, labeling the printed information appearing of or with the package is also part of packaging. Traditionally the primary function of the package was to contain and profit the product. In present time however numerous factor have made packing important marketing tool, increased competition and cutter on cattail shop means that packages must new perform many sales tasks affecting attention, describing the product and even marking the sales globalization of the company brand. Innovative packaging can give a company on advantages even competitions. HAVMORS PRODUCT PAACKAGING: The company uses hard card board for family packs. Thrensparent plastic bowls for new flavor ice-cream,

strawberry in stand berry shape bounce ice-cream in bowl shape and the cuts in cup, candies are sold using sticks. The packing also contain some important and useful information like code no. Havmor uses plastic cups for icecram and its different products. It uses thick, hard card papers for the packing of family pack. The packing also contains some important and useful information like as under. The Code Number The Net Weight Date of Packing Date of Expire Maximum Retail Price etc.

PRICING POLICY
Price means the amount of money charges for a product on service on the sum of the value that consumer exchange for the benefits of having or using the product or service. A) FACTORES CONSIDER AT PRICING:

Internal factor affecting pricing decisions, marketing objective like survival current profit maximization market shares development and the product quality leadership etc. marketing mix strategy costs and organization. External factors include the nature of the market and demand competition and other environmental elements like economics condition seller reaction, government social concerns etc. B) PRICING APPROACHES: 1) COST BASED PRICING: It includes cost plus pricing and even analysis and target profit pricing. 2) VALUE BASE PRICING:

Decision price base on buyers perception of value weather than on the seller costs. 3) COMPETITION BASE PRICING: It includes going rate pricing i.e. decision of price base largely on competitions price rather than on company costs or demand and selected big pricing which mean setting price based on how the firm thinks competitions will price rather than on its own costs or demand used when a company hide for jobs. The Havmor Company keeps in mind competitions price and target to maintain the same price. Also the company considers cost of production profit and then decide price. So that company follows combination of two approaches namely going rate pricing and cost plus pricing.

DISTRIBUTION

Distribution channels is a set of inter dependent organization involves in the process of making a product or service available for use of consumption by the consumer or business users.

There may be direct marketing channels intermediary levels. In direct marketing channels have intermediaries like wholesaler, jobber and retailer etc.

The location of parlors must have enough market to cover. The main objective behind the commencement of such education parlor even to provide convenience and fact tasty hat snake items. In a larger city like Ahmedabad where fast item such as Burgers, Sandwich, furies, Chip etc are consume in large proportion and the people of this city provide a large market for such diversification in the product sold by the company. But however such fast food or snake items are not so popular with people living in the cities like Rajkot and Surat. So these cities do not provide favorable markets. Equipped with cold storage facilities transport icecream from one end to another. This transport on facility is a part of physical. Distribution which means the tasks involved in the planning, implementation and controlling the physical flow of materials final goods

and related informed for point of origin to point of consumption to meet customer equipments at profit .

Wholesaling means all activities involved in selling goods and service to those buying for resale or business use.

Retailing means all activities involved in selling goods and services directly so final consumer for their personal non-business use.

CHART:

COMPANY

DISTRIBUTION

PARLOR & RESTUARANT

DISTRIBUTOR

DEALERS

CUSTOMERS

PROMOTION MIX
ADVERTISING: The marketing association has defined advertising as any paid formal non-personal presentation of idea goods or services by an identified sponsor. Havmor spends 7.5% of total sales on advertisement. Advertisements are attractive message are appealing and often colored message are created by relative group in Havmor. Media is obviously newspaper.
OBJECTIVES OF ADVERTISEMENT:

Introduction of New Products Introducing Potential Customer to Buy Reminding Users To Create Branel Image To Intimate Customers About New Users of Product To Highlight Brand Characters Dealer Support Trafficking The Retail Trade Miscellaneous
ADVERTISING STRATEGY:

Advertising strategy consist of two Major elements.

1) CREATING ADVERTISING: A large advertising budget does not guarantee a successfully advertising complains. Two advertises can spend the same amount on advertising yet have very different results no matter how big if commercial gain attention and communication well. 2) SELECTION ADVERTISING MEDIA: Specific media within each general type, media type such as specific magazines, to shows radio programs.

SALES PROMOTION: Havmor company guns discount schemes on Festivals, Birthday of Havmor; special scheme is gun each hour. Also anniversary scheme are given by the company for stipulated time period. In summer the company gives a scheme that one who purchase worth RS.300 of items from Veeroji get a coupon with which he can enjoy discount flavors at nearly Havmor parlor. Also during festivals the company gives several schemes in sale promotion there are important promotion as Consumer promotion, Trade promotion and Business promotion.

PUBLIC RELATION: Personnel department deals with public relation and with big parties like JJM.AMA etc.

OTHER MARKETING INFORMATION

The TOTAL sales of the unit are 60 to 62 crores.

As it known that Havmor operates just in Gujarat it is a great achievement.

There are 200 varieties in Havmor ice-cream. Every three months, Havmor launch 3 new products and it demand for the same increases then it is kept on else it stopped and other items are launched.

Havmor launch different varieties in different season and launch offer at festivals. A part from having just different varieties of ice-cream Havmor has its own parlor and restaurant in Ahmedabad & Baroda. In slack season on in winter the production is in cut down, while in summer the production & distribution is in full swing on peak. Havmor was the first unit to introduce the fear open product in India.

There is a constant commutation in the packing department. New and attractive packages and introduced when needed.

Today Havmor has earned good name it is the largest food chain in whole state. Today its uses 2000 litters milk every day.

Havmor achieved only due to proper planning of icecream. The company has its own working capital generation system which has so far generation around RS.1 crores as deposit from societies for which interest is paying regularly.

FUTURE PLAN

 Havmor is aiming for spreading its products through out the country and make branches in every state at the country so that production and distribution is done nicely.

In the dieting segment Havmor is focusing on new added value products like Burger. A new version of milk powder one that is instantly soluble in cold water. Two new products Basundi and Kulfi will soon be launched.

Expansion in the percentage of share in market up to 40% instead of 30% share along with the society is the main future plan of Havmor.

Havmor want to open more restaurants in Ahmedabad and in Baroda under Mr. Pradeep chonna. It also wants to make separate team win for the restaurant.

CONCLUSION

After studying the marketing strategy of the Havmor, we can conclude that they are though horse for their competitors and progressing towards success though it has two strong competitors in Gujarat, but it has already planned to give them a tough challenge in the year to come. It is difficult to comment right now; weather Havmor will be able to make their success inroads but its new innovative marketing strategy have given a tough challenge to its competitors. My overall impression about this unit is an expressible the experience of industrial visits us a report of S.Y B.B.A. program. The unforgettable experience for me this visit of Havmor food Pvt. Ltd. has become very nice experience for me. I conclude that the work of preparation project report is glared with co-operation, unity and team work. Once more I am very thankful to the management of Havmor Food Pvt. Ltd., for making our report both beautiful & comfortable.

BIBLOGRAPHY

WEBSITE: www.havmor.com

Aswathapa.K. Management

Human Resources and Personnel

Kotler Philip Principles of Marketing