BESTSELLER

ARYA JAYARAJAN .S (05) NAVYA RAO (19)

BESTSELLER
Bestseller is a privately held family-owned clothing company based in Denmark . The company was founded in 1975 by Troels Holch Povlsen in Denmark, originally its focus was on women's fashion. It introduced children's clothing in 1986 and menswear in 1988.

 Key Facts: Number of brands: 10 Number of markets: 46 Number of employees: 9,600 Number of chain stores: 2,520 Number of multi brand stores: 12,000 Figures In 2009/10 BESTSELLER s turnover was 1,961 million.

IN INDIA
30 stores of Vero moda 16 stores of ONLY 62 stores of Jack and Jones Locations: Bhopal, Ahmedabad, Amritsar, Banglore , Chandigarh, Chennai, Gurgaon, Jaipur, Kolkata, Mumbai, New delhi, Pune, surat

Stores in delhi
only, jack and jones Delhi - South Extension g-4, South Extension part-1 110049 New Delhi Email:sbsind1531@bestseller.com Vero Moda, only, jack and jones DLF Saket - New Delhi A1, Ground Floor, DLF Place, Saket 110017 New Delhi Phone:+91 +91 011-46160904 Email:sbsind1518@bestseller.com Vero Moda, only, pieces, jack and jones Delhi - Ambience Mall Vasant Kunj -110070 New Delhi Phone:+91 +91 11-40870007/08 Email:sbsind1510@bestseller.com Vero Moda, jack and jones Delhi - Pacific Mall Najafgarh Road, G 30, Pacific Mall,Khayala Community centre Khayala 110018 New Delhi Email:sbsind1520@bestseller.com

BRANDS
The company has a number of big names and different brands under which it sells its clothing. The brands are sold both in the company's own stores and in independent retailers.

WOMEN'S CLOTHING

VERO MODA - The company's basic brand of women's clothing ONLY- Jeans / denim. MAMALICIOUS - Maternity wear. VILA - For younger, fashion conscious women. SELECTED FEMME - Sister brand to Selected Homme.

CHILDREN'S CLOTHING Name It - Clothes for babies and children.

MENSWEAR
JACK&JONES - more fashionable brand targeted at younger customers, with fashionable underwear and other clothing garments aimed at the young consumer market Selected Homme - more conservative brand including suits and shirts. Outfitters Nation

VEROMODA

VERO MODA is the brand of choice for the fashionconscious, independent young woman who wants to dress smart and pay less

collections
VERO MODA The VERO MODA mainline interprets catwalk trends at chain store prices. Fun and youthful pieces are mixed with elegant grown-up styles to reflect the VERO MODA woman s mood. VERO MODA JEANS The anchor of the collection, VERO MODA JEANS combines essential denim with menswear-inspired separates for a touch of rock n roll.

VERO MODA VERY The VERY line is groomed, grown-up and above all, confident. VERY s raison d tre is quality, innovative cuts and always sophistication. VERO MODA BASIC VERO MODA BASIC is your one-stop-shop for wardrobe essentials. Think ribbed tanks, tees and classic shirts in neutral hues, peppered with seasonal brights to compliment and complete any wardrobe. VERO MODA INTIMATES Our seductive lingerie collection offers affordable but indulgent pieces for every woman, every day.

Categories & sizes

Outer wear Knitwear Jeans Trousers Dresses & skirts Tops Shirts and tunics

Size range: Jeans- 25 to 44 Others -34 to 44/ XS to XL Price range: Rs 699 to Rs 13999 Colors: Black, blue, beige, purple, green, brown, red, pink, white, yellow, orange

 Only is a denim brand with uniqueness in its collections. It has transformed the monotonous greys in to more vibrant and bright colors

Collections

ONLY WINTER ONLY CHIC ONLY JEANS

Categories Jeans Pants Dresses Knitwear Outer wear & jackets Party wear Size range: 25 to 42/XS to XL Colors: blue, black, red green, beige, white, brown Price range: 599 to 8999

approximately 2,000 retail shops, of which 270 are Jack & Jones franchises. a jeans brand that makes it easy for fashion conscious men to create their own personal style. All Jack & Jones lines reflect current trends and offer relaxed and cool designs with super fits and the most innovative treatments, meeting the demands of fashion forward guys.

 Jeans intelligence- casual jeans for ages between 18 to 25

Vintage

vintage clothes with modern twist for ages between 25 to 45

 Premium- classic jeans for elderly

Premium Tech- sporty wear

 JJ Eco organic, environmental friendly cool jeans

By buying a JJ Eco many cotton farmers in countries like India as they are given a fair price for their cotton. Farmers also receive additional money to invest in community projects

Categories
Jeans Pants Jackets Sweatshirts Knits Shirts T-Shirts Polo Shirts Tailoring Shoes Accessories Boxershorts

Size Range T shirts, shirts, jackets S to XXL Jeans 28 to 38 Colours black, beige, blue, red, brown, green, grey, orange, white,yellow

Customer analysis
Age group: 15 to 45 Most preferred product: ONLY jeans Frequency of visiting the store : once a month Average money spent: Rs 10000 Product recalls: 50% Value for money: 90% customers agree to the price range

Supply chain
Where are BESTSELLER s products produced? About 400 suppliers who manufacture the products 1000 factories in 25 countries Primary production countries are china, India Bangladesh, Turkey and Italy

Online store
10 brands 1 checkout
This means that you can shop jeans from JACK & JONES, dresses from VERO MODA, baby romper suits from NAME IT, along with PIECES accessories, all in the same basket. This gives the customers added advantages, such as savings on freight charges and of course, time.

REFERENCES
www.veromoda.com www.wikipedia.com www.bestseller.com www.only.com www.jackandjones.com

THANK YOU