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Ice Cream is a frozen mixture of a combination of components of milk, sweeteners, stabilizers, emulsifiers and flavorings. Other ingredients such as egg products; coloring etc may be also added. This mixture, called a mix, is pasteurized before freezing. Freezing involves rapid removal of heat while agitating vigorously to incorporate air, thus imparting the desirable smoothness and softness of the frozen product.
The broad term frozen desserts refer to ice cream and related products. Specific products includes ice cream and its lower fat varieties, frozen custard, mellorine (vegetable fat frozen dessert), sherbet, water ice and frozen confections. Some of these deserts are served in either the soft frozen or hard frozen form.
The physical structure of ice cream is complicated psychochemical system. There are three phases of system liquid, solid and gas. Air cells and air crystals are dispersed in a continuous liquid phase. The liquid phase also contains solidified fat, colloidal milk proteins, insoluble milk salts, and lactose crystals in some cases, colloidal stabilizers and sugars and soluble salts in solutions.
Ice Cream is one of the most spectacularly successful foods of all the dairy based products. By contrast, ice cream has a short history. Ice Cream evolved from the cool wine in mountain snow to hundreds of flavours that stock our grocery shelves. There are many tales surrounding the evolution of our countrys most popular dessert, Ice Cream. It is likely that Ice Cream was not invented, but rather came to be over years of similar efforts.
The Chinese gourmets made the primary attempts to explore this revolutionary food for lessening the blazing heat of summer. It was Marco Polo who consigned this invention to Italy (Europe) after his voyage to China in 1295. These experiments were carried out to make novelties from ilk in France and gradually the whole Europe became addicted to Ice Cream. Before this invention reaches the Indian connoisseur, the human kind had witnessed two perilous world wars. The father of wholesale ice cream business, is the US, was Jacob Fusel, a milk dealer of Baltimore, who began to manufacture ice creams in 1851. Ice Cream permeated the India soil in 1942, when Quit India Movement had recently been launched. The establishment of Vadilal Soda Fountain, near teen darwaja- Ahmedabad, marked an indelible footstep in the sand of time. And this modest beginning of the
Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration
monumental ice cream empire followed the strategy of imperialism. In the last decade, i.e. after liberalization and free market economy, the Ice Cream industry has gained favorable breeding ground to flourish on. The brand named like Vadilal, Amul, Havmor, Baskin & Robbins, Dairy Den, Walls, Go cool, Shrestha and too numerous to mention are on the lips of the multitude. The bright future is before them. They have to go ahead with chilled spirits, burning vigor and bubbling gusto
Havmor have following out lets in Ahmedabad: Relief Road Ambawadi Navragpura Naranpura panchvati Maninagar Vijay cross Road Himalaya mall S.G. Road Sarkhej Stelite Dev Arc mall Vastrapur Pragatinagar garden Wide Angle Prernatirth Thaltej Navrangpura muncipal market Auda Garden Bopal-Ambli cross Road Law Garden
Company Profile
Factory Address Modern Industrial Estate, B/h. Naroda Station, Naroda Road, Ahmedabad-380 025 Fax: 91 079 2220 3890 E-mail: Dhiren@havmor.com Office Address 2nd Floor, Kashmira Chambers, B/h. Popular House, Navrangpura, Ahmedabad-380 009 Fax: 91 79-2657 5100 E-mail: Kamal@havmor.com Website: www.havmor.com Main Product: ICE-CREAMS Land area of factory : 5000 sq. ft.
Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration
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No. of employees
: 420
(Which includes 200 unskilled workers and 220 skilled) Managing director of the Company President : Mr. Pradeep Chona : Mr. Anand khanonkar
Assistant G.manager : Mr. Dhiren Shah Purchase manager Finance & Account manager Quality Control Stores Management H.R.Assistance Vice President (HR) Marketing Dept Auditors Bankers : Mr. Vatsal Parekh : Mr. Sanjay & Miss. Urvi : Mr. S.k. Shetty : Mr. Tejas & Mr. Pramo : Mr. Rajesh Shah : Mr. Kamal Desai : Mr. Mukesh : Corporation Bank : Mr. Ajay Mistry
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At a Glance
Good Taste Founded Current Market Status : A Great Business Strategy : 1944. : Blue Chip Ice Creams brand of Western India. Among the top three in sales. Dealer Network Main Outlets : 3, 800-plus. Expansion underway. : Total 8 no of Parlours & Restaurants spread out in Ahmedabad and Vadodara. More in the pipeline. Diversification Headquarter : Outdoor catering. : Ahmedabad.
Havmor has become Gujarats favorite ice cream brand today with over 30% market share.
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Haccup Certificate
Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration
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INNOVATIONS
Quality is undoubtedly very important to establish and retain ones status in a competitive environment. But equally important is innovation constantly coming up with something new to maintain an edge over the competition. Hence, creativity is at the forefront of Havmor Foods activities. Most of their innovations have been based on the consumer feedback they have received from their ardent fans. To please them, to date they have launched over 200 flavors in 600 pack-types and forms. People eagerly wait for their flavor of the quarter, which has been an on-going event over the years. Here is a representative sample of a few of their innovations: They are the first ones to introduce Dairy Fresh an all natural ice cream which contains no additives, no preservatives, no synthetic Colors or flavour. Nothing but the pure, natural goodness of milk, fruit and nuts. They launched many dry fruits based ice creams, an assortment of traditional Indian ice cream form, which otherwise had to be bought just prior to consumption, and that too from vendors whose quality often left a lot to be desired. They even introduced the Sorbet a fruit juice based frozen dessert. To match their unique products, they have often gone in for unconventional and creative packaging. Like the time when they filled
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Mango, Orange, Sitafal, Sweet Lime. Ice creams in the intact skins of their fruits. It was a big hit at social gatherings and special occasions. All their innovations are based on a single guiding principle i.e. Give the consumer what he likes and wants, and not what we want him to like
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RESTAURANTS
All Havmor Restaurants in Ahmedabad and Baroda are centrally located, providing easy access to all and offering ample parking space. The dining area is specious comfortable and interestingly decorated. In fact if you are in a good mood a Havmor restaurant is a great to celebrate it and if you are in a bad mood , it is the place to cheer up your spirits. Out lets of Restaurants Havmor Navrangpura Havmor S G Highway Havmor Bopal Havmor Baroda
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PARLORS
Havmor Parlors are located in strategic areas of the city with ample parking space and high visibility. They are spread out across commercial and residential areas. Out lets of Parlors Havmor Baroda Havmor Panchvati Havmor Navrangpura Havmor Satelite Havmor Vijay cross road Havmor S G road Havmor Vastrapur Havmor Gallops Havmor Municipal Market Havmor Thalatej
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A glimpse of the Havmor 70 MM, India's first Bollywood themed restaurant launch in Hyderabad
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INTRODUCTION TO PRODUCTION
Production is the process of transferring components into finished products for sales. The term production is wide in scope. It includes manufacturing process also by which raw materials are transferred into finished goods for final consumption. Land, Capital and Labor organization and entrepreneurship are the factors of production, where as making include market research, personal selling, sales promotion, advertisement, publicity and all other activities relating to distribution. Production refers to a process of fabrication of a product or a physical object through there are men, material, capital and entrepreneurship for the satisfaction of human wants. Production department is the heart of Havmor Unit, as the main function of Havmor is to produce the products and supply to the consumers according to their needs and taste. Thus, in Havmor production department is the most important department. Production is the lifeline of any business unit; hence production department plays an important role of vital importance in any industrial unit as in Havmor group.
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PRODUCTION PROCESS
Pasteurization Tank Here the raw materials like milk, cream, powder, etc are mixed. Milk is pasteurized here. Mixing of Pasteurizers is done at 8-10`C, Butter is melted at 40`C, All ingredients at 55`C, Sweetening agent is added at 65`C, and pasteurization is done at 75`C. The mix is kept at 75`C for 15 minutes and then filtration of mix is done. Homogenator the mix is transferred to this tank. Here, this mix is kept under the pressure of 50 cem square. This increases the viscosity of the mix. Here the break down of the fact glucose is done up to micron size. The Homogenator tank is the heart of the process. Chiller In the chiller, the chilling of the mix is done from 75C to 24C.
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Storage Tank The mix is stored in this tank. The mix is stored here is called the basic mix and is used for all ice creams. The basic mix is taken to each section for different types of Ice Creams, whether it is cup, candies, cones, etc. The Process for the Ice Cream Production The tank through which the ice cream is carried out should be cleaned every time before getting any new flavour. The creaming process is done by Service and Engineering Department. The general process of cleaning is as follows: 1) 2) 3) 4) 5) Flushing with hot water. Sent the whole equipment with hardaphire solution of 200 ppm for 20 mins. Flushing with tap water. Cleaning with hot water at 10
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Flavouring Tank:Required quality of basic mix is transferred in Flavouring tank additions of essence and Flavouring Color is done as per the recipes of particular ice cream. Continuous Freezer:The ice cream will come out within 25 seconds at the temperature . After coming out from continuous, the ice cream
is picked into different boxes, cups, etc. This process is done manually. Hardening Tunnel:These packets are kept in hardening tunnel to achieve ITC. Cold Storage:After achieving ITC in hardening tunnel, ice cream is transferred in to cold storage and taken as per the market demand.
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MARKETING PROCESS
MARKETING RESEARCH
Marketing research is the systematic collection, design, analysis and reporting of data and finding relevant to a scientific marketing situation facing the competition. Process and marketing research followed in Havmor.
a) Defining the problems and research objectives. b) Developing the research plan. c) Collecting the information. d) Analyzing the information. e) Presenting the findings.
Havmor Company does marketing research through his sales staff. Sometimes Havmor Company appoints marketing intelligent staff for research in different areas.
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MARKET SEGMENTATION Market Segmentation is a full larger group having similar wants. Segmentation is consumer oriented marketing strategy. Market segmentation gives the formal segmentation to the fact that wants and desires of consumers diverse and we can orient specific category or the segment of the market, so that supply will have the best correlation with demand. Varied and complex buyer behavior is the root cause of market segmentation.
Market consists of buyers and buyers differ in one or more respects. They may differ in their wants, purchasing power, geographical locations, buying practices. Any of these variables can be used to segment a market.
Viz. Vanilla, Strawberry, Chocolate, Mango, Butter Scotch, Kesar Pista, etc. Vanilla, Strawberry and Chocolate together account for about 70% of the market followed by Butter Scotch and other fruit flavors. On the basis of stock keeping units / packaging:
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The market is divided into four segments, 1. Impulse segment. 2. Retail. 3. Institutional / Catering. 4. Parlors.
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DISTRIBUTION CHANNEL In the field of marketing, channels of distribution indicates the routes of pathway through which goods and services flow or move from producers to consumers. The channel of distribution of Havmor is as follows: Manufacture C & F Agents Distributors Dealers & Retailers Customers
Havmor has 32 distributors and 4000 retail outlets. The network is kept alive by large flat of refrigerated vehicles; refrigerated equipments and retail freezers are sources from world leaders in technology, so as to deliver quality products to the consumers, which is a commitment at Havmor..
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PHYSICAL DISTRIBUTION Delivering the product to the consumer at the right time and right place is equally important function in marketing. In process of marketing, this vital function is called physical distribution. Physical distribution means the process of delivering the product to the user or consumer promptly, safely and in time. The major components of physical distribution of Havmor: Warehousing As ice cream is a perishable product and it must be kept in cool place to maintain its quality for few days, Havmor has cold storages at different ends. These ends are factories, C&F agents, Distributors and Dealers. The temperature kept in these storage houses is as low as 25C. Inventory For the raw material, Havmor keeps the inventory. The inventory of the packaging material is kept as low as possible and according to the demand forecasted and growth rate of the market. Ice cream is product of impulse category that requires proper storage, to keep it in a proper condition. The production and consumption system also such that, the production is done through the whole year and main demand is in summer season. So every company has to store ice cream properly. Company has enough storage facility at their all plants, and all C&F agents have their own cold storage facility, so they keep the stock as per their requirement i.e. at the time of promotional scheme period or in summer they maintain high stock, the C&F
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agent carry the stock in bulk and they supply the ice cream to distributors or dealers, who also have proper freezing facilities. Order processing Havmor has defined MOQ (Minimum Order Quantity) for the distributors to make order to the company. As far as order of the dealers are concerned that is the headache of the distributors. Here, the job of the Havmors sales staff is to assist the distributors is selling the ice cream. Havmor states their physical distributors objective, getting the right goods to the right place. No physical distribution system can simultaneously maximize customer service and minimize distribution cost. Maximum customer service implies large inventories, transportation and few warehouses. Havmors willingness is to meet customer needs, careful handling of merchandise to take back defective goods and re-supply them quickly and to carry inventory for customer.
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PACKAGING & TRANSPORTATION Packaging: Packaging plays a large role in marketing of ice cream products. Many different packing, sizes and designs can be chosen along with type of packaging material. Ice cream is marketed in three types of packaging. a) The most popular is a cup of 100-150 ml sold @ Rs. 8-15 price range. They are available everywhere from big super market to local retailers. b) Bar, sticks and Cones represent another ready-to-eat market and are priced @ Rs. 5 and is very popular with kids and forms major portion of the ice cream sales. c) Party pack and Family pack are in much use now days. These are used for parties and in restaurants. Though outside attractiveness is not very important but the size of the pack and handling comfort is important. Transportation: Ice cream requires very low temperature in terms of -25C, so the Van used for the transportation is having the chillers. Company is acquiring Van on the contract basis.
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leadership engaging in strategic decision making across the business. To train practitioners for the profession, institutions of higher education, professional associations, and companies themselves have created programs of study dedicated explicitly to the duties of the function. Academic and practitioner organizations likewise seek to engage and further the field of HR, as evidenced by several field-specific publications.
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HR Philosophy HAVMOR Group has a progressive and a dynamic Human Resource (HR) philosophy. They understand that Human Resource Management is concerned with integrating people into a work environment, motivating them to work together effectively and providing them social, psychological and financial satisfaction this is what we exactly try to do. They believe in transforming their human capital into a key source of competitive advantage because they understand its value when tough competition is ruling the market scenario. Their strong value system is driven by result orientation, adaptability to change, humility and respect for subordinates and peers. They help the employees to harmonize their personal growth strategy with the growth strategy of the group. Employee Oriented HR Practices HR practices in Havmor are aimed at bringing out the best in the employees. There is a well defined Induction Programme at Havmor which is aimed at orienting the new employee to the group. Performance Management System at Havmor is of great importance because it enables them to identify the performers, give them feedback on their performance and plan for the future role of the employee. They have a Flexible Compensation structure that can motivate their employees for putting their best and hence earning the share of revenue in the form of incentives. Training & Development enables the employees to hone their skills, think out of box, develop the initiatives, adopt a pro-active approach, become
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more productive and have a well-defined career path which is in line with the overall organizational objectives. Feedback from Exit Interviews is used for constant improvements. Culture Organizational Culture is the easiest thing to comprehend and at the same time the most difficult thing to define. This is because of the aura of mystique that surrounds Organizational Culture. The companys constant endeavor is to create a performance driven work culture with focus on employee satisfaction and retention. Development Skilled Human Capital is critical for the growth of any organization. They believe in adding value to s human capital through various HR practices that co-exist in unison with each other. Performance reviews, training workshops are some of the tools that aid in nurturing the human capital. Quality Quality is an integral part of the companys well-defined and dynamic HR policies and practices. The entire processes, development, achievement, performance evaluation and appraisals are driven by quality of output and result orientation.
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Work-Life They believe in work life balance and hence have flexible working hours at Corporate Office. They keep their employees happy and are able to achieve greater efficiency and effectiveness. Open Door They have an open door management policy so that their employees are always free to discuss the problems they face and the management can always extend a helping hand to sort out the matters.
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ORGANISATIONAL STRUCTURE
Managing Director
General Manager
Assistant Manager
Executives
Officer
Assistant It caused of the assignment of specific functions to designated persons department with authority to have them carried out and their accountability to management for the result obtained. It seeks to achieve maximum effort by decentralized, where by the power of decision is brought down as near as possible to the individual concerned.
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RECRUITMENT:
Recruitment refers to attempt of getting interested applicants and providing a pool of prospective employees so that we can select right person for right job. In Havmor the recruitment sources can be classified into two broad categories. For recruitment of skilled workers, advertisement is given in newspapers and unskilled workers are recruited from local areas.
SELECTION:
Selection is the process in which candidates for employment are divided into two classes those who are to be offered employment and those who are not.
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The selection process of Havmor Co. is done as under Preliminary Interview. Application. Interview. Final Selection. Following are the broad headings under which the qualities desirable for a suitable candidate may be grouped. Educational and technical qualifications Intelligence Responsibility involved and initiative required Ability to command, to obey Health and physique Ability to work in the conditions in which the job is performed.
INDUCTION:
Induction refers to the job and organization. The purpose is to make the employees feel at home and develop a sense of pride in the organization and commitment to the job. Induction is a technique by which a new employee is rehabilitated into the changed surroundings and introduced the practicing policies and purpose of organization. Induction of employee is done by every department for every week after selecting of 2 to 3 days.
Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration
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DEVELOPMENT:
Development is an organized and planned process and program of training and growth by which individual manager or executive at each level of management hierarchy gains and applies knowledge, skills, insight and attitudes to manage workers and the organizations effectively. In Havmor Group of Co. HR coordinates the training. Sometimes staff is send outside the company for training purpose or experts are called up to give training to the employees. Company also gives training to their workers according to the job. Generally, training for 7 days is given to workers.
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DEMOTION:
Demotion has been define as the assignment of an individual to a job of lower rank and pay usually involving lower level of difficulty and responsibility. In other words, demotion refers to the lowering down of the status, salary & responsibility of an employee. Havmor Co. gives demotion when any employee is not able to do his work by any reason.
TRANSFER POLICY:
Transfer refers to changes in jobs that involve little or no change in status, responsibility and pay. Havmor Co. does transfer to their employee. Employees are transferred from one shift to another shift, as per the requirement.
Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration
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PERFORMANCE APPRAISAL
In the organization context performance appraisal is a systematic evaluation of performance by supervisors or other familiar with their performance. It is also described as merit rating in which one individual is ranked or market in comparison to others. Performance Appraisal is a systematic evaluation of the individuals with regard to his/her performances on the job and his potential for development. In Havmor, the performance appraisal is done by the superior or superior will fill the form, it is done once in a year and accordingly increase in salary is given. Motivation to workers done once in 2 months.
PERSONNEL RECORDS
A Personnel record is piece of writing in a chart or which provides ready information and which preserve evidence for future reference or use. Havmor Co.s style of keeping personnel record is very scientific and systematic. The company keeps one file for each employee. In this file, you can get each & every information about employee. The information like wages, salary, training & development, recruitment & selection, pension, provident fund, discipline, past experience, birth date, blood group, qualifications, behavior of employee in the company, etc. are noted in this file.
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TRADE UNION
The scenario of exploitation of employees by employers led to the birth of unions and introduced the ear of government regulation and control over employment relationship. Now, unions are a part of modern industrial societies. There are various explanations about the place and role of unions. These points to a commonalty through union seek to pursue and further the interests of employees as a collectively. A track union is any combination of persons, whether temporary or permanent, primary for the purpose of regulating the relations between workers and workers, and for imposing restrictive conditions on the conduct of any trade or business, and includes the formation of two or more trade unions. Section 2 (B) of Trade Union Act, 1920. In Havmor, the relation of industry with trade union is good. It generally deals in collective bargaining for doing negotiations.
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SOCIAL RESPONSIBILITY
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WEAKNESSES
Lower market covered because it only operates in Gujarat region than on national base. Due to regional company does not advertise on national coverage like advertisement through television. As, a high competition company does not response quickly to the competitors strategy.
OPPORTUNITIES
Ability to increase production due to installation of new technology To sell their Ice Creams in other states
THREATS
Increasing number of competitors Increasing demand of Amul, Vadilal, Baskin Robbins.
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ACHIEVEMENTS OF HAVMOR
The total sales of the unit are 18.5 to 20 crores. There are 100 verities of Havmor foods Pvt. Ltd. Every three month Havmor launches new flavors in ice-creams. Havmor have many parlors & restaurants outlets all over the Ahmedabad. Havmor have also opened many outlets in Baroda.
FUTURE PLANS
Havmor is one of the most reputed companies in Gujarat. Havmor has reached up to this stage only become of its plans and foreign thanes. Havmors future plans are to become to the best company of icecreams and other product in western India.
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CONCLUSION
The Industrial Visit to Havmor Foods Pvt. Ltd., Naroda was a great learning experience. At the Plant, I learnt about their various departments, namely, Production, Marketing, Sales and Human Resource Management. This report is mainly on the HRD of Havmor Foods; hence, I learnt that at Havmor, the Human Resource plays a vital part in the organization. For them, their employees are their family, thus, there is a healthy and safe working environment provided. Havmor is an industry that is very well equipped by the latest technology and efficient human resource. I wish them very best luck for future.
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BIBLIOGRAPHY
Websites www.havmor.com Books 1. Personnel management
Author: C.B. Memorial Publication: Himalaya Publishing House 2. Kings marketing mgt.[2nd Edition]
Author: M.M.Varma & R.K. Aqarwal Publication: King book Educational Publishers 3. Financial mgt.[3rd Edition]
Author: M.Y. Khan & P.K. Jain Publication: Tata McGraw Hill Publishing co. ltd. 4. Business organization & management