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HAVMOR FOODS PVT. LTD.

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

HAVMOR FOODS PVT. LTD.

History Of Ice Cream Industry


What is Ice Cream

Ice Cream is a frozen mixture of a combination of components of milk, sweeteners, stabilizers, emulsifiers and flavorings. Other ingredients such as egg products; coloring etc may be also added. This mixture, called a mix, is pasteurized before freezing. Freezing involves rapid removal of heat while agitating vigorously to incorporate air, thus imparting the desirable smoothness and softness of the frozen product.

The broad term frozen desserts refer to ice cream and related products. Specific products includes ice cream and its lower fat varieties, frozen custard, mellorine (vegetable fat frozen dessert), sherbet, water ice and frozen confections. Some of these deserts are served in either the soft frozen or hard frozen form.

The physical structure of ice cream is complicated psychochemical system. There are three phases of system liquid, solid and gas. Air cells and air crystals are dispersed in a continuous liquid phase. The liquid phase also contains solidified fat, colloidal milk proteins, insoluble milk salts, and lactose crystals in some cases, colloidal stabilizers and sugars and soluble salts in solutions.

Ice Cream is palatable, nutritious, healthful and relatively inexpensive food.


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History of Ice Cream

Ice Cream is one of the most spectacularly successful foods of all the dairy based products. By contrast, ice cream has a short history. Ice Cream evolved from the cool wine in mountain snow to hundreds of flavours that stock our grocery shelves. There are many tales surrounding the evolution of our countrys most popular dessert, Ice Cream. It is likely that Ice Cream was not invented, but rather came to be over years of similar efforts.

The Chinese gourmets made the primary attempts to explore this revolutionary food for lessening the blazing heat of summer. It was Marco Polo who consigned this invention to Italy (Europe) after his voyage to China in 1295. These experiments were carried out to make novelties from ilk in France and gradually the whole Europe became addicted to Ice Cream. Before this invention reaches the Indian connoisseur, the human kind had witnessed two perilous world wars. The father of wholesale ice cream business, is the US, was Jacob Fusel, a milk dealer of Baltimore, who began to manufacture ice creams in 1851. Ice Cream permeated the India soil in 1942, when Quit India Movement had recently been launched. The establishment of Vadilal Soda Fountain, near teen darwaja- Ahmedabad, marked an indelible footstep in the sand of time. And this modest beginning of the
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monumental ice cream empire followed the strategy of imperialism. In the last decade, i.e. after liberalization and free market economy, the Ice Cream industry has gained favorable breeding ground to flourish on. The brand named like Vadilal, Amul, Havmor, Baskin & Robbins, Dairy Den, Walls, Go cool, Shrestha and too numerous to mention are on the lips of the multitude. The bright future is before them. They have to go ahead with chilled spirits, burning vigor and bubbling gusto

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About Havmor Foods Pvt. Ltd.


Havmor literally meaning H-A-V-E-M-O-R-E, one of the best name for food business was coined by Late Shri Satish Chandra Chona in 1944. HAVMOR is a privately owned company manufacturing varieties of ICE CREAMS, they also run RESTAURANTS and FAST FOOD PALOURS, and they also deal with CATERING. Havmor Group of Co. has its humble beginning since 1944, when its founders started manufacturing ice cream with a hand-cranked machine. The Havmor philosophy of providing its customers with the best quality products and services at affordable prices has resulted in the brand being a household name in Gujarat. Havmor has 50% of the Gujarat ice cream market. But thats no surprise considering that the group has the largest range of ice creams in the Gujarat in a variety of flavors, packs and forms. The group has a product matrix comprising of cones, cups, candies, family and party bricks and bulk packs. Havmor introduced the concept of flavor of the month under which the company develops and markets one new flavor every month for its customers delight.

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Havmor have following out lets in Ahmedabad: Relief Road Ambawadi Navragpura Naranpura panchvati Maninagar Vijay cross Road Himalaya mall S.G. Road Sarkhej Stelite Dev Arc mall Vastrapur Pragatinagar garden Wide Angle Prernatirth Thaltej Navrangpura muncipal market Auda Garden Bopal-Ambli cross Road Law Garden

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Objectives of the company


The Objectives of the company is Consumers Satisfaction Enhancement of Profit & To Earn profit by fulfilling social objectives. 1) 2) Ensuring all products of the best quality Continuous innovation & introduction of new products for the benefits of the customers 3) 4) 5) 6) Up gradation of facilities for manufacturing of products of best quality Reducing wastage & there by achieving lower cost of production To increase market share regionally and nationally To improve production efficiency.

Vision of the company


Quality must always precede quality 1) Such a establishing & maintain leadership in Quality not necessarily quality. 2) Innovating continually, so that the company has something new to offer to its consumers every season. 3) Continuing to earn the respect of consumer and business associates though excellent products. 4) Diversifying into related areas of food industry, to offer consumers more comprehensive taste experiences. 5) Fine-blending new technology with market strategy & by never taking the market for granted.
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Mission of the company


Goodness, Truthfulness, Cleanliness The Succeeding generations at the helm of the company translated this axiom into a way of life and business. Only the finest ingredients go into the making of Havmor Ice Creams. The whole manufacturing process conforms to global standards of hygiene. And the companys trade practices are kept totally transparent. This mission is based on new generation technology and in-house R&D, the company keeps formulating new tastes at frequent intervals, and surprising its consumers. It has also diversified into other food items, through a high profile Restaurant Chain. Today, six decades later, Satish Chonas simple philosophy still continues to be the corporate axiom of the Havmor Conglomerate. And the Company values its entrepreneurial self-esteem, market image and reputation for financial uprightness above its pure business interests.

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Company Profile
Factory Address Modern Industrial Estate, B/h. Naroda Station, Naroda Road, Ahmedabad-380 025 Fax: 91 079 2220 3890 E-mail: Dhiren@havmor.com Office Address 2nd Floor, Kashmira Chambers, B/h. Popular House, Navrangpura, Ahmedabad-380 009 Fax: 91 79-2657 5100 E-mail: Kamal@havmor.com Website: www.havmor.com Main Product: ICE-CREAMS Land area of factory : 5000 sq. ft.
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No. of employees

: 420

(Which includes 200 unskilled workers and 220 skilled) Managing director of the Company President : Mr. Pradeep Chona : Mr. Anand khanonkar

Assistant G.manager : Mr. Dhiren Shah Purchase manager Finance & Account manager Quality Control Stores Management H.R.Assistance Vice President (HR) Marketing Dept Auditors Bankers : Mr. Vatsal Parekh : Mr. Sanjay & Miss. Urvi : Mr. S.k. Shetty : Mr. Tejas & Mr. Pramo : Mr. Rajesh Shah : Mr. Kamal Desai : Mr. Mukesh : Corporation Bank : Mr. Ajay Mistry

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At a Glance
Good Taste Founded Current Market Status : A Great Business Strategy : 1944. : Blue Chip Ice Creams brand of Western India. Among the top three in sales. Dealer Network Main Outlets : 3, 800-plus. Expansion underway. : Total 8 no of Parlours & Restaurants spread out in Ahmedabad and Vadodara. More in the pipeline. Diversification Headquarter : Outdoor catering. : Ahmedabad.

Havmor has become Gujarats favorite ice cream brand today with over 30% market share.

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Haccup Certificate
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ISO 9001 : 2008


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HISTORY & DEVELOPMENT OF THE UNIT


Small Beginning, Big Vision, Great Ambitions Havmor Ice Cream began its branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular local brand there. But in 1947, in the wake of the Partition, its founder Satish Chona had to join the exodus into India, with virtually no moveable assets. Searching for a new turf, he tried out Dehra Dun and Indore, and finally, settled down in Ahmedabad. No, it was not a case of Brand Relocation, or anything else as fanciful. He had to start the venture from scratch again. In fact, he had to begin from a hand-cart at the Ahmedabad Railway Station, churning out the Ice Cream manually. He called this fledgling brand Havmor - a neologism for Have More which meant the customer, got more value for money, and more taste to relish, from his Ice Creams. Perhaps he didnt know it then, but he had laid the foundation for one of Western Indias most enduring market legends and good quality, like good character, wins over the situation sooner or later. Today, Havmor Ice Cream is a delicious facet of Western Indias daily life, and part of its market lore. It reaches hundreds of thousands of consumers through 8 main outlets and 3800 plus dealers.

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LOCATION OF THE UNIT


The location of plant or industry means to scientific choice of a region or specific sight in a region where the business unit is to situate. The main object of an industry concern is to maximize profit through minimization of production and distribution cost. The objectives are realized only if the firm is located at a place which offers all economies of production and distribution. Factor responsible for plant location are: 1. 2. 3. 4. 5. Money, Material Man power, Market Motive power, Management Machinery, Means of Communication Momentum to an early start

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TIME KEEPING SYSTEM


Time keeping system for industrial staff Shift 1st shift 2nd shift 3rd shift ~ ~ ~ Timings 8 AM TO 4 PM 4 PM TO 12 Mid Night 12 Mid Night to 7 AM

Working Hours for office staff: 9.30 TO 6.30

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INNOVATIONS
Quality is undoubtedly very important to establish and retain ones status in a competitive environment. But equally important is innovation constantly coming up with something new to maintain an edge over the competition. Hence, creativity is at the forefront of Havmor Foods activities. Most of their innovations have been based on the consumer feedback they have received from their ardent fans. To please them, to date they have launched over 200 flavors in 600 pack-types and forms. People eagerly wait for their flavor of the quarter, which has been an on-going event over the years. Here is a representative sample of a few of their innovations: They are the first ones to introduce Dairy Fresh an all natural ice cream which contains no additives, no preservatives, no synthetic Colors or flavour. Nothing but the pure, natural goodness of milk, fruit and nuts. They launched many dry fruits based ice creams, an assortment of traditional Indian ice cream form, which otherwise had to be bought just prior to consumption, and that too from vendors whose quality often left a lot to be desired. They even introduced the Sorbet a fruit juice based frozen dessert. To match their unique products, they have often gone in for unconventional and creative packaging. Like the time when they filled

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Mango, Orange, Sitafal, Sweet Lime. Ice creams in the intact skins of their fruits. It was a big hit at social gatherings and special occasions. All their innovations are based on a single guiding principle i.e. Give the consumer what he likes and wants, and not what we want him to like

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MAIN PRODUCTS OF THE COMPANY

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RESTAURANTS
All Havmor Restaurants in Ahmedabad and Baroda are centrally located, providing easy access to all and offering ample parking space. The dining area is specious comfortable and interestingly decorated. In fact if you are in a good mood a Havmor restaurant is a great to celebrate it and if you are in a bad mood , it is the place to cheer up your spirits. Out lets of Restaurants Havmor Navrangpura Havmor S G Highway Havmor Bopal Havmor Baroda

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PARLORS
Havmor Parlors are located in strategic areas of the city with ample parking space and high visibility. They are spread out across commercial and residential areas. Out lets of Parlors Havmor Baroda Havmor Panchvati Havmor Navrangpura Havmor Satelite Havmor Vijay cross road Havmor S G road Havmor Vastrapur Havmor Gallops Havmor Municipal Market Havmor Thalatej

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A glimpse of the Havmor 70 MM, India's first Bollywood themed restaurant launch in Hyderabad

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INTRODUCTION TO PRODUCTION
Production is the process of transferring components into finished products for sales. The term production is wide in scope. It includes manufacturing process also by which raw materials are transferred into finished goods for final consumption. Land, Capital and Labor organization and entrepreneurship are the factors of production, where as making include market research, personal selling, sales promotion, advertisement, publicity and all other activities relating to distribution. Production refers to a process of fabrication of a product or a physical object through there are men, material, capital and entrepreneurship for the satisfaction of human wants. Production department is the heart of Havmor Unit, as the main function of Havmor is to produce the products and supply to the consumers according to their needs and taste. Thus, in Havmor production department is the most important department. Production is the lifeline of any business unit; hence production department plays an important role of vital importance in any industrial unit as in Havmor group.

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RAW MATERIAL USED


There are various types of raw materials that are used in Havmor during Ice Cream making process. Major Raw Materials used for making Ice Cream are: Milk Cream Skim milk powder Dry fruits Fresh fruits Flavours Sugar Stalulizer Emulsifiers agents Chocolates All the materials used in process are managed by Storage Department. And their quality is checked by Research and Development Department.

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PRODUCTION PROCESS
Pasteurization Tank Here the raw materials like milk, cream, powder, etc are mixed. Milk is pasteurized here. Mixing of Pasteurizers is done at 8-10`C, Butter is melted at 40`C, All ingredients at 55`C, Sweetening agent is added at 65`C, and pasteurization is done at 75`C. The mix is kept at 75`C for 15 minutes and then filtration of mix is done. Homogenator the mix is transferred to this tank. Here, this mix is kept under the pressure of 50 cem square. This increases the viscosity of the mix. Here the break down of the fact glucose is done up to micron size. The Homogenator tank is the heart of the process. Chiller In the chiller, the chilling of the mix is done from 75C to 24C.

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Storage Tank The mix is stored in this tank. The mix is stored here is called the basic mix and is used for all ice creams. The basic mix is taken to each section for different types of Ice Creams, whether it is cup, candies, cones, etc. The Process for the Ice Cream Production The tank through which the ice cream is carried out should be cleaned every time before getting any new flavour. The creaming process is done by Service and Engineering Department. The general process of cleaning is as follows: 1) 2) 3) 4) 5) Flushing with hot water. Sent the whole equipment with hardaphire solution of 200 ppm for 20 mins. Flushing with tap water. Cleaning with hot water at 10

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Flavouring Tank:Required quality of basic mix is transferred in Flavouring tank additions of essence and Flavouring Color is done as per the recipes of particular ice cream. Continuous Freezer:The ice cream will come out within 25 seconds at the temperature . After coming out from continuous, the ice cream

is picked into different boxes, cups, etc. This process is done manually. Hardening Tunnel:These packets are kept in hardening tunnel to achieve ITC. Cold Storage:After achieving ITC in hardening tunnel, ice cream is transferred in to cold storage and taken as per the market demand.

Yummy Ice Cream is now ready to dispatch !

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Production at Havmor Plant, Naroda

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MARKETING PROCESS
MARKETING RESEARCH

Marketing research is the systematic collection, design, analysis and reporting of data and finding relevant to a scientific marketing situation facing the competition. Process and marketing research followed in Havmor.

a) Defining the problems and research objectives. b) Developing the research plan. c) Collecting the information. d) Analyzing the information. e) Presenting the findings.

Havmor Company does marketing research through his sales staff. Sometimes Havmor Company appoints marketing intelligent staff for research in different areas.

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MARKET SEGMENTATION Market Segmentation is a full larger group having similar wants. Segmentation is consumer oriented marketing strategy. Market segmentation gives the formal segmentation to the fact that wants and desires of consumers diverse and we can orient specific category or the segment of the market, so that supply will have the best correlation with demand. Varied and complex buyer behavior is the root cause of market segmentation.

Market consists of buyers and buyers differ in one or more respects. They may differ in their wants, purchasing power, geographical locations, buying practices. Any of these variables can be used to segment a market.

The ice cream market is segmented in following three ways:


On the Basis of flavors:

Viz. Vanilla, Strawberry, Chocolate, Mango, Butter Scotch, Kesar Pista, etc. Vanilla, Strawberry and Chocolate together account for about 70% of the market followed by Butter Scotch and other fruit flavors. On the basis of stock keeping units / packaging:

1. Cones. 2. Cups. 3. Sticks or Candies. 4. Take away.


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On the basis of consumer Segment:

The market is divided into four segments, 1. Impulse segment. 2. Retail. 3. Institutional / Catering. 4. Parlors.

Retail and impulse together account for 70% of this market.

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DISTRIBUTION CHANNEL In the field of marketing, channels of distribution indicates the routes of pathway through which goods and services flow or move from producers to consumers. The channel of distribution of Havmor is as follows: Manufacture C & F Agents Distributors Dealers & Retailers Customers

Havmor has 32 distributors and 4000 retail outlets. The network is kept alive by large flat of refrigerated vehicles; refrigerated equipments and retail freezers are sources from world leaders in technology, so as to deliver quality products to the consumers, which is a commitment at Havmor..

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PHYSICAL DISTRIBUTION Delivering the product to the consumer at the right time and right place is equally important function in marketing. In process of marketing, this vital function is called physical distribution. Physical distribution means the process of delivering the product to the user or consumer promptly, safely and in time. The major components of physical distribution of Havmor: Warehousing As ice cream is a perishable product and it must be kept in cool place to maintain its quality for few days, Havmor has cold storages at different ends. These ends are factories, C&F agents, Distributors and Dealers. The temperature kept in these storage houses is as low as 25C. Inventory For the raw material, Havmor keeps the inventory. The inventory of the packaging material is kept as low as possible and according to the demand forecasted and growth rate of the market. Ice cream is product of impulse category that requires proper storage, to keep it in a proper condition. The production and consumption system also such that, the production is done through the whole year and main demand is in summer season. So every company has to store ice cream properly. Company has enough storage facility at their all plants, and all C&F agents have their own cold storage facility, so they keep the stock as per their requirement i.e. at the time of promotional scheme period or in summer they maintain high stock, the C&F

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agent carry the stock in bulk and they supply the ice cream to distributors or dealers, who also have proper freezing facilities. Order processing Havmor has defined MOQ (Minimum Order Quantity) for the distributors to make order to the company. As far as order of the dealers are concerned that is the headache of the distributors. Here, the job of the Havmors sales staff is to assist the distributors is selling the ice cream. Havmor states their physical distributors objective, getting the right goods to the right place. No physical distribution system can simultaneously maximize customer service and minimize distribution cost. Maximum customer service implies large inventories, transportation and few warehouses. Havmors willingness is to meet customer needs, careful handling of merchandise to take back defective goods and re-supply them quickly and to carry inventory for customer.

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PACKAGING & TRANSPORTATION Packaging: Packaging plays a large role in marketing of ice cream products. Many different packing, sizes and designs can be chosen along with type of packaging material. Ice cream is marketed in three types of packaging. a) The most popular is a cup of 100-150 ml sold @ Rs. 8-15 price range. They are available everywhere from big super market to local retailers. b) Bar, sticks and Cones represent another ready-to-eat market and are priced @ Rs. 5 and is very popular with kids and forms major portion of the ice cream sales. c) Party pack and Family pack are in much use now days. These are used for parties and in restaurants. Though outside attractiveness is not very important but the size of the pack and handling comfort is important. Transportation: Ice cream requires very low temperature in terms of -25C, so the Van used for the transportation is having the chillers. Company is acquiring Van on the contract basis.

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INTRODUCTION TO HUMAN RESOURCE MANAGEMENT


Human resource management (HRM, or simply HR) is the management of an organization's human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws. In circumstances where employees desire and are legally authorized to hold a collective bargaining agreement, HR will typically also serve as the company's primary liaison with the employees' representatives (usually a labor union). HR is a product of the human relations movement of the early 20th century, when researchers began documenting ways of creating business value through the strategic management of the workforce. The function was initially dominated by transactional work such as payroll and benefits administration, but due to globalization, company consolidation, technological advancement, and further research, HR now focuses on strategic initiatives like mergers and acquisitions, talent management, succession planning, industrial and labor relations, and diversity and inclusion. Whereas in startup companies HR's duties may be performed by a handful of trained professionals or even by non-HR personnel, larger companies typically house an entire functional group dedicated to the discipline, with staff specializing in various HR tasks and functional
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leadership engaging in strategic decision making across the business. To train practitioners for the profession, institutions of higher education, professional associations, and companies themselves have created programs of study dedicated explicitly to the duties of the function. Academic and practitioner organizations likewise seek to engage and further the field of HR, as evidenced by several field-specific publications.

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HUMAN RESOURCE AT HAVMOR


.. At Havmor, HRD plays a major role in conducting specialized training programs, encouraging innovative ideas, inoculating willingness to accept change and rewarding out this with an incentive package. They believe that their plants are most valuable assets who have made Havmor what it is today, and it is they who will take them for beyond the horizon, the days to come They believe that investment in human capital is of utmost importance in order to achieve and sustain growth. Career There are enough reasons for why people will want to be a part of the Havmor team. At present, Havmor, through its 20,000 plus dealer network in every town and city of Western India is one of the leading brands in Ice Cream. Havmor is also a market leader in the hospitality industry in Gujarat, with established family Restaurants, Ice Cream and Snacks Parlors and also the Catering business. At Havmor, they take a holistic view towards their office culture. Their strength lies in their people. The strength of their people, in turn, rests in their industriousness, self-motivation and innovative thinking. Like-minded people are welcome to join them and be part of the Havmor team.
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HR Philosophy HAVMOR Group has a progressive and a dynamic Human Resource (HR) philosophy. They understand that Human Resource Management is concerned with integrating people into a work environment, motivating them to work together effectively and providing them social, psychological and financial satisfaction this is what we exactly try to do. They believe in transforming their human capital into a key source of competitive advantage because they understand its value when tough competition is ruling the market scenario. Their strong value system is driven by result orientation, adaptability to change, humility and respect for subordinates and peers. They help the employees to harmonize their personal growth strategy with the growth strategy of the group. Employee Oriented HR Practices HR practices in Havmor are aimed at bringing out the best in the employees. There is a well defined Induction Programme at Havmor which is aimed at orienting the new employee to the group. Performance Management System at Havmor is of great importance because it enables them to identify the performers, give them feedback on their performance and plan for the future role of the employee. They have a Flexible Compensation structure that can motivate their employees for putting their best and hence earning the share of revenue in the form of incentives. Training & Development enables the employees to hone their skills, think out of box, develop the initiatives, adopt a pro-active approach, become
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more productive and have a well-defined career path which is in line with the overall organizational objectives. Feedback from Exit Interviews is used for constant improvements. Culture Organizational Culture is the easiest thing to comprehend and at the same time the most difficult thing to define. This is because of the aura of mystique that surrounds Organizational Culture. The companys constant endeavor is to create a performance driven work culture with focus on employee satisfaction and retention. Development Skilled Human Capital is critical for the growth of any organization. They believe in adding value to s human capital through various HR practices that co-exist in unison with each other. Performance reviews, training workshops are some of the tools that aid in nurturing the human capital. Quality Quality is an integral part of the companys well-defined and dynamic HR policies and practices. The entire processes, development, achievement, performance evaluation and appraisals are driven by quality of output and result orientation.

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Work-Life They believe in work life balance and hence have flexible working hours at Corporate Office. They keep their employees happy and are able to achieve greater efficiency and effectiveness. Open Door They have an open door management policy so that their employees are always free to discuss the problems they face and the management can always extend a helping hand to sort out the matters.

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ORGANISATIONAL STRUCTURE

Managing Director

General Manager

Assistant Manager

Executives

Officer

Assistant It caused of the assignment of specific functions to designated persons department with authority to have them carried out and their accountability to management for the result obtained. It seeks to achieve maximum effort by decentralized, where by the power of decision is brought down as near as possible to the individual concerned.

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RECRUITMENT, SELECTION & INDUCTION


The recruitment & selection process is intimately connected with overall manpower system. It is the primary duty of the personnel department to procure and maintain the adequate qualified working force of various personnel necessary for running the organization. It is very important function even for the establishment and development of business.

RECRUITMENT:
Recruitment refers to attempt of getting interested applicants and providing a pool of prospective employees so that we can select right person for right job. In Havmor the recruitment sources can be classified into two broad categories. For recruitment of skilled workers, advertisement is given in newspapers and unskilled workers are recruited from local areas.

SELECTION:
Selection is the process in which candidates for employment are divided into two classes those who are to be offered employment and those who are not.

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The selection process of Havmor Co. is done as under Preliminary Interview. Application. Interview. Final Selection. Following are the broad headings under which the qualities desirable for a suitable candidate may be grouped. Educational and technical qualifications Intelligence Responsibility involved and initiative required Ability to command, to obey Health and physique Ability to work in the conditions in which the job is performed.

INDUCTION:
Induction refers to the job and organization. The purpose is to make the employees feel at home and develop a sense of pride in the organization and commitment to the job. Induction is a technique by which a new employee is rehabilitated into the changed surroundings and introduced the practicing policies and purpose of organization. Induction of employee is done by every department for every week after selecting of 2 to 3 days.
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Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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TRAINING & DEVELOPMENT TRAINING:


Training is the organized procedure by which people learn knowledge or skill for a definite purpose. In this modern era, training is very important. In Havmor Ice-creams, there is also modern type of machines which follows modern technology. Many workers dont know to use them. So, they teach them how to use machineries.

DEVELOPMENT:
Development is an organized and planned process and program of training and growth by which individual manager or executive at each level of management hierarchy gains and applies knowledge, skills, insight and attitudes to manage workers and the organizations effectively. In Havmor Group of Co. HR coordinates the training. Sometimes staff is send outside the company for training purpose or experts are called up to give training to the employees. Company also gives training to their workers according to the job. Generally, training for 7 days is given to workers.

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PROMOTION, DEMOTION & TRANSFER POLICY PROMOTION:


Promotion is the advancement of an employee to better job better in terms of responsibility, more prestige or status, greater skill, higher grade & salary and increased privileges, etc. Havmor Co. also gives promotion on the basis of all over performance basis. Company also considers merit basis and seniority basis. Top level management gives promotion.

DEMOTION:
Demotion has been define as the assignment of an individual to a job of lower rank and pay usually involving lower level of difficulty and responsibility. In other words, demotion refers to the lowering down of the status, salary & responsibility of an employee. Havmor Co. gives demotion when any employee is not able to do his work by any reason.

TRANSFER POLICY:
Transfer refers to changes in jobs that involve little or no change in status, responsibility and pay. Havmor Co. does transfer to their employee. Employees are transferred from one shift to another shift, as per the requirement.
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GRIEVANCES HANDLING PROCEDURE


Grievance is difficult to define, personnel experts however, have attempted to distinguish dissatisfaction, complaint and grievances. Generally speaking, dissatisfaction to any staff or filling of discontent, whether it is unexpressed or explicitly expressed. A dissatisfaction which is orally made known as complaint becomes a grievance when this dissatisfaction, which is usually related to work is brought to the notice of management. A complain by an employee and claiming unfair treatment. In all the companies grievances always exist irrespective of size and unit. In some employee have complaints against employees. The grievances may be real or imaginary valid or invalid. In Havmor, there is specific grievance handling procedure. Whenever, there is any grievance, the employees meet first to the supervisor and if not solved then employees meet to the concerning department head and management tries to solve the grievance by considering the acceptable demand of the employees and the workers also keep themselves ready to achieve the targets disclaimed by the management.

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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PERFORMANCE APPRAISAL
In the organization context performance appraisal is a systematic evaluation of performance by supervisors or other familiar with their performance. It is also described as merit rating in which one individual is ranked or market in comparison to others. Performance Appraisal is a systematic evaluation of the individuals with regard to his/her performances on the job and his potential for development. In Havmor, the performance appraisal is done by the superior or superior will fill the form, it is done once in a year and accordingly increase in salary is given. Motivation to workers done once in 2 months.

PERSONNEL RECORDS
A Personnel record is piece of writing in a chart or which provides ready information and which preserve evidence for future reference or use. Havmor Co.s style of keeping personnel record is very scientific and systematic. The company keeps one file for each employee. In this file, you can get each & every information about employee. The information like wages, salary, training & development, recruitment & selection, pension, provident fund, discipline, past experience, birth date, blood group, qualifications, behavior of employee in the company, etc. are noted in this file.

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WAGES & SALARY ADMINISTRATION


Wage and salary administration is necessarily the application of a systematic approach to the problem of ensuring that the employees are paid in a logical, equitable and fair manner. Its basic purpose is to maintain and establish wage and salary structure. Its secondary objective is to establish equitable labor cost structure. It is concerned with financial aspects of needs, motivation and rewards. Havmor Co. gives wage and salary to the workers according to their work and ability. In this company, wages and salary are given monthly to the workers. Sometimes, company gives wages on the basis of contract to the workers. Salary to the clerical, administrative and professional employees is paid on the 1st of every month. In Havmor, till now there is no child labor. The average eages provided to labor is Rs. 2400 per month.

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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PROVIDENT FUND SCHEME


The Provident Fund Act was passed in 1952. A special reserve fund was made for making the payment to outgoing members. The Provident Fund Act 1952 was amended in 1971 to provide for the benefit of family pension to the members of deceased in case of their death, while in service. In Havmor Group, company provides provident fund to its employees. The scheme covers each and every employee of the company. PF @ 12% is given to employees in that 8.33% is pension and 3.67% is PF. It affect instantly to financial condition to each and every employee. It makes bright future for employees.

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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EMPLOYEES BENEFITS & SERVICES


The services or benefits, which are given to the employees more than the salary comes under employees services scheme. In Havmor following benefits are provided to the employees: Uniform. Safety Facility. Medical Facility. Social Welfare. Canteen Facility. Employees are also provided previous leave, casual leave, and sick leave. Employees in Havmor are also provided the benefits like PF, ESI Scheme, etc. Safety facility is provided to workers as in food items utmost safety is required and medical check up to the workers is also done as and when required.

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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At Havmor, Employees are treated as a Family


Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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TRADE UNION
The scenario of exploitation of employees by employers led to the birth of unions and introduced the ear of government regulation and control over employment relationship. Now, unions are a part of modern industrial societies. There are various explanations about the place and role of unions. These points to a commonalty through union seek to pursue and further the interests of employees as a collectively. A track union is any combination of persons, whether temporary or permanent, primary for the purpose of regulating the relations between workers and workers, and for imposing restrictive conditions on the conduct of any trade or business, and includes the formation of two or more trade unions. Section 2 (B) of Trade Union Act, 1920. In Havmor, the relation of industry with trade union is good. It generally deals in collective bargaining for doing negotiations.

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SOCIAL RESPONSIBILITY

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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SWOT ANALYSIS - HAVMOR STRENGTHS


Quality Policy Customer care: - the core strategy we shall achieve customer satisfaction by establishing an effective quality management system. Quality Objectives Ensure consistency in quality of product and services. Improve upon individual and team performance by means of training. Manufacturing Facilities World-class plants, and related products are manufactured in state of the art at Naroda, Ahmedabad, Gujarat. The plant features tartly world class processing facilities which enables total hygiene. The packaging plant also conforms to international norms. continuous

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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WEAKNESSES
Lower market covered because it only operates in Gujarat region than on national base. Due to regional company does not advertise on national coverage like advertisement through television. As, a high competition company does not response quickly to the competitors strategy.

OPPORTUNITIES
Ability to increase production due to installation of new technology To sell their Ice Creams in other states

THREATS
Increasing number of competitors Increasing demand of Amul, Vadilal, Baskin Robbins.

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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ACHIEVEMENTS OF HAVMOR
The total sales of the unit are 18.5 to 20 crores. There are 100 verities of Havmor foods Pvt. Ltd. Every three month Havmor launches new flavors in ice-creams. Havmor have many parlors & restaurants outlets all over the Ahmedabad. Havmor have also opened many outlets in Baroda.

FUTURE PLANS
Havmor is one of the most reputed companies in Gujarat. Havmor has reached up to this stage only become of its plans and foreign thanes. Havmors future plans are to become to the best company of icecreams and other product in western India.

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CONCLUSION
The Industrial Visit to Havmor Foods Pvt. Ltd., Naroda was a great learning experience. At the Plant, I learnt about their various departments, namely, Production, Marketing, Sales and Human Resource Management. This report is mainly on the HRD of Havmor Foods; hence, I learnt that at Havmor, the Human Resource plays a vital part in the organization. For them, their employees are their family, thus, there is a healthy and safe working environment provided. Havmor is an industry that is very well equipped by the latest technology and efficient human resource. I wish them very best luck for future.

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BIBLIOGRAPHY
Websites www.havmor.com Books 1. Personnel management

Author: C.B. Memorial Publication: Himalaya Publishing House 2. Kings marketing mgt.[2nd Edition]

Author: M.M.Varma & R.K. Aqarwal Publication: King book Educational Publishers 3. Financial mgt.[3rd Edition]

Author: M.Y. Khan & P.K. Jain Publication: Tata McGraw Hill Publishing co. ltd. 4. Business organization & management

Author: M.C. Shukla Publication: S. Chand & Company

Report : 2011 2012 Shri Chimanbhai Patel Institute of Business Administration

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