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HomeShop18 is a venture of theNetwork18 Group, India's fastest growing media and entertainment Group. It has a team of over 3500 people spread across 30 bureau locations (3 of which are overseas). It has established 220,000 sq. ft. of fully integrated broadcast & other infrastructure, including state-of-the-art hubs in Mumbai and Delhi.
HomeShop18 is the Groups online & on-air retail marketing and distribution venture which has launched Indias first 24 hour Home Shopping TV channel.
HomeShop18 operates in a multimedia environment including television, web, catalogue and print to reach high quality products and services directly to customers across the country. HomeShop18 has partnered with the best brand owners, such as Apple, Motorola, Philips, Kaya, Godrej and many more to provide superlative quality and exceptional value
Its highly customer-centric practices, including free home delivery*, multiple payment options and 15 days money back guarantee, make shopping with HomeShop18 a smarter and more intelligent experience. HomeShop18 aims to represent a one-stop shopping destination for all segments including youth, men, women and children. Customers can choose from a range of branded products across various categories along with value-added propositions.
A 24-hour call center also allows customers to call in and book orders as per their convenience. It will deliver products to over 3000 cities free of cost. Customers also have the option of sending products to multiple shipping addresses while placing a single order.
Customers can review his order, apart from tracking the status of his orders online at any point in time. It has multiple payment options like credit cards, cash on delivery amongst others.
Products at Homeshop18
Consumer Electronics: Camera Mobile Phone and Microwave Ovens. Home Appliances Jewellery
A TV channel like Homeshop18 converts eyeballs into transactions; Viewer ship into customers The revenue of Homeshop18 is not from advertisement but from transactions The major challenge is to build confidence. Therefore, the focus is on selling branded products Internet is not as interactive as TV; it works as a catalogue for whats on TV. Customers prefer to use the internet more to spread the message that they have purchased a product via a TV channel and find similar people who can validate that it is OK to do that.
Payment mechanisms have and will evolve with time. Homeshop18 is one of the 1st ones to introduce Cash-on-delivery model which is not
TV is a very strong medium and would continue to grow as we move ahead and internet would form a great support system and would evolve with time.
PRODUCT
PRICE
Product Variety Quality Product Availability of designs Brand names After Sales Service Features Innovative Product Offering Packaging
Least Price Discount Seasonable Offers Financing Schemes Credit Policy Allowances
SWOT ANALYSIS
24 Hours shopping available. In Every 6 Seconds a new customer. 2 million customer base Big Brands Plays Nokia, Samsung, Levis, Dell, Apple etc Cash on Delivery Distribution structure with wide range
It can also open mobile stores in market, which can also help us in reducing the delivery time. It can give shows on more TV channels.
Use different medium of Selling Product like Radio Show and mobile, TV show, should not only the medium.
Market and Brand Growth with increased penetration in rural market. Increasing income level of the middle class.
Competitors have finally arrived. Aggressive Price competition from local & multinational Players like hotspot, mobile shop.
Thank You