Questionnaire on Steel Industry of Bangladesh

Description of Respondent: Respondents Name: Designation: Name of Company: Cell Phone number: Date : Signature and Seal:

Questions: 1. What type(s) of machinery do you use? A. Automated . 3. From which country do you collect machinery? 4. Do you have foreign technical expertise? A. Yes B. No If yes please specify, ... 5. From which source do you recruit employees? A. External Source A. Yes B. No B. Internal Source 6. Is there training facilities for newly recruited employees? 7. From where do you collect raw materials? B. Manual C. Both 2. How many production plant(s) have you?

8. How many product lines do you have? .. 9. Which one is your main product? A. Deformed Bar A. 40 Grade A. 40 Grade A. ISO Standard A. Laboratory Test 14. Do you face power crisis? A. Yes A. Yes A. 500W A. Quality B. No B. No B. 400W B. Price C. 300W D. Combination of 15. Do you have own power plant? 16. What types of your products do you have (in term of weldibility)? 17. Why customer will choose your product? C. Other (please specify).. 18. Who is your main customer? . 19. What is the position of your in the industry? A. Market Leader B. Market Challenger C. Market Follower D. Market Nicher 20. How much market share have you (specify in percent)? .. 21. Who is your main competitor? .. 22. What basic competitive strategy do you follow? B. Angle C. Channel D. Wire Rod E. Spring Steel 10. Which grade product do you have? B. 60 Grade B. 60 Grade B. BSTI C. 75 Grade D. All C. 75 Grade C. Both 11. Among 40, 60 and 75 grade which one is sold most? 12. What production quality do you maintain? 13. How product quality is ensured? B. Other (please specify) .

A. Cost leadership A. Price reduction A. Yes B. No

B. Differentiation B. Discount

C. Focus

23. What is your reaction against your competitors action of price reduction? C. Promotion 24. Have you any specified supplier(s)? If yes please specify,... 25. What type of facilities do you expect from your suppliers? A. Instant Delivery Instant Delivery B. Discount C. Credit Facility D. Free Transportation 26. What type of facilities do you get from your suppliers? Discount Credit facility Free Transportation

27. What is your daily/monthly production quantity? 28. What factor(s) is considered for determining price? Total Cost Branding Market Position Others C. Value Based Pricing 29. What is your pricing approach? A. Cost Based Pricing B. Target Profit Pricing D. Competition Based Pricing 30. Who set price? A. Top Management D. All 31. What is the price of deformed bar (per ton) from factory in this week? 40 grade .. 60 grade .. 75 grade . 32. What is your pricing strategy for new product/ A. Market Penetration A. Yes A. Yes B. No B. No B. Market Skimming 33. Does the increase of raw materials price affect your profitability? 34. Do you offer special discount for corporate buyers? B. Marketing Department C. Accounting Department

35. Do you have online order placement opportunity? A. Yes A. Yes B. No B. No 36. Do your conduct any type of marketing research? If yes please specify, ... 37. What is your market segmentation basis? A. Geographic A. Introduction A. Yes B. No B. Demographic B. Growth C. Behavioral D. Decline 38. What is the stage of your product (deformed bar) in PLC? C. Maturity 39. Do you have your own distribution/transportation system? 40. How many distribution centres do you have? .. 41. How many sales representatives do you have? .. 42. Do you directly sell to the customers? A. Yes B. No 43. From the following what is your distribution channel? A. Company ------------------------------------------------------------------- customer B. Company ---------------------------retailer------------------------------- customer C. Company ------------- distributor-------------retailer---------- customer 44. How do you determine channel member? 45. What types of incentives do offer to your distributors or dealers? A. Commission Facility b. Allowance c. Special Price d. Credit E. Combination of .. A. Yes A. Yes B. No B. No

46. Do you offer free transportation to your distributors or dealers? 47. Do you use third party logistics?

48. What types of promotional tools do you use? Advertising Sales Promotion Personal Selling Direct Marketing 49. Which one is the most efficient? A. Advertising B. Sales Promotion C. Personal Selling D. Direct Marketing 50. Do you use internet advertising? A. Yes B. No 51. What is your communication tone? 52. Do you perform any social activity? A. Yes B. No If yes please specify, ..... 53. Any suggestion to improve steel industry of Bangladesh. .. ..