Professional Documents
Culture Documents
Assignment-1
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Submitted To: Submitted By: Dr. A. Shivakanth Shetty Gopal.T Section-a Roll No-59 Venu
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The term value chain was coined by Michael Porter. The value chain is a comprehensive set of activities that are required to bring a product from a concept stage to marketing and consumption of end products. In competitive terms, value is the amount buyers are willing to pay for what a firm provides them. A company is profitable if the value it commands exceeds the costs involved in creating the product.
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Maruti Suzuki has implemented Production Management System, which is a strategy to achieve Manufacturing Excellence evolved through participative approach.PMS is A system which is people driven and ensures involvement of all levels ( Managers, Executives, Supervisors ) A system which ensures ownership A system which brings in standardization of systems & processes A system which ensures Sustainability Maruti Production System or MPS draws learning's from its parent company Suzuki Motor Corporation's concepts on `lean manufacturing' under Suzuki Production System i.e. SPS. Setting trends in new products and achieving customer delight starts with Manufacturing Excellence and Maruti's manufacturing excellence hinges around four important pillars-Cost, Quality, Safety and Productivity. Cost Every employee working on the line is 'Cost Sensitive' and functions in capacity of a Cost Manager. He is a key contributor in suggesting how to keep costs of production under control.
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iii.) Outbound Logistics Are the activities required to get the finished product to the customer, including collecting, storing, physically distributing, material handling, delivery vehicle operation, order processing and scheduling. The Company has jointly developed with the Indian Railways, special Auto Wagons, to support a high capacity, high speed and safe car transportation system. To support its export shipments, the Company commissioned a dedicated Roll-on Roll-off car terminal at Mundra sea port in partnership with MPSEZL (Mundra Port and Special Economic Zone Limited). Built with an initial investment of Rs 1 billion, of which the Company's share is 40%, the mega car terminal houses a state-of-the-art 'Washing and Waxing Inspection' centre, a car stockyard and a parking area. iv.) Marketing and Sales Provide means by which buyers can purchase the product and inducing them to do so, such as advertising, promotion, sales force, quoting, channel selection, channel relations, and pricing. Marutis marketing objective is to continually offer the customer new products and services that:
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Sales network MARUTI SUZUKI has the largest network of dealers amongst car manufacturers in India. Sales network is linked with the MARUTI SUZUKI through the secure extranet based information network. The sales of spares, accessories and Automobile related services such as insurance and finance serve as additional sources of revenue for the dealers. The availability of these related products and services at sales outlets also helps to attract customers to the outlets and promotes sales of the cars.
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Key Initiatives Car pickup & delivery facility for women car owners Setting up "Express Service Bays" & "2 - Technician Bays" As the name suggests the company set out to delight its customers by offering them faster car service by introducing new concepts such as Express Service Bays & 2- Technicians Bays. These are done for customers who are hard pressed for time. Mega Camps The company aggressively conducts 'Mega Camps' throughout the country round the year. Activities undertaken during a mega camp include complimentary car wash, AC & Pollution check up, oil and fuel top ups, wheel alignments etc. Service at your Door Step through Maruti Mobile Support Another unique initiative is the door step service facility through Maruti Mobile Support. Maruti Mobile Support is a first of its kind initiative and is expected not only to help the
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The Low Cost Maintenance Advantage A car may be affordable to buy, it may not necessarily be affordable to maintain, as some of its regularly used spare parts may be priced quite steeply. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines.
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Benefits derived from above efforts Indigenization of various vehicle aggregates at lower costs. Improvement and up-gradation of existing models for improved comfort, style and better value for money. Continuous reduction in product cost through VA-VE. Compliance to new regulations. - Significant cost reduction of new model parts compared to existing models, ensuring that the new models are profitable from day one. Significant cost reduction obtained in existing models.
III.) Human Resource Management Activities associated with recruiting, training, development and compensation of employees. The Company's key strength is its human capital. The Company has, during 2007-08, spent about Rs.10 crores on training of its employees. The Company conducts programs
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IV.) Firm Infrastructure Firm infrastructure consists of general management, planning, finance, accounting, legal, government affairs and quality management
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