Professional Documents
Culture Documents
A Summer Report submitted to the SRM University in partial fulfillment of the requirement for the award of the degree
OF MASTER OF BUSINESS ADMINISTRATION
BY MALLICK NEHA SAMEEN ABSAR AZAM (REG.NO. 3510910399) UNDER THE GUIDANCE OF
Prof. SRIVIDYA
SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR CAMPUS CHENNAI-603203 JULY 2010
GUIDED BY:Mr. Vijay Kumar Mr. Rashid Jaffrey Head, New Prod. Dev. Manager, Business HR Tata Steel - Agrico Division Tata Steel SUBMITTED BY:-
DECLARATION
I Mallick Neha Sameen Absar Azam, , a bonafide student of S.R.M School Of Management, hereby declare that the project entitled STUDY ON EMPLOYEE SATISFACTION SURVEY 2010 , submitted in partial fulfillment for the award of the Degree of Master of Business Administration is my original work.
ONA DE CERTIFICATE
It is certified that this project report titled STUDY ON EMPLOYEE SATISFACTION SURVEY 2010 is the bonafide work of Miss.Mallick Neha Sameen Absar Azam who carried out project under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
B FI
Mrs.
Contents
1. Preface 2. Acknowledgement 3. Objective Of The Study 4. Executive Summary Of The Project 5. Introduction To TATA STEEL 6. H. R. Policies Related To Tata Steel 7. Introduction To Tata Agrico 8. Company Profile Of Tata Agrico 9. About Employee Satisfaction 10. 11. 12. 13. 14. 15. 16. Research Methodology Data Analysis Graphical Representation Observation Recommendation And Findings Limitations Bibliography Questionnaire (Annexure 1)
PREFACE
Employees should have satisfaction at each level of their job not merely due to formality, but for their expression of gratitude towards the organisation. India has the second largest pool of human resources in the world. HRD is the continuous and dynamic process encompassing individuals , organisations and societies. The core of management HUMAN is the essence of the human resource development. With this realisation several organisations are creating a proper management and employee relation to survive in a dynamic and competitive business environment and coping with the market changes, employees satisfaction, productivity and quality target. It is actually the human brain and efforts that sets the machine in motion. Survey of employee satisfaction is one of the best tool in the hands of management for measuring the Employee Satisfaction Level. This project includes relevant suggestions for maintaining and improving the satisfaction level of the employees of Agrico division. This project has been prepared as an attempt to reach various sections such as the management students and other readers of the project and provide them with some useful information.
ACKNOWLEDGEMENT
When expressed in words the feeling of gratitude is only partly conveyed with humble submission. At first I would like to acknowledge my thanks to my project guide Mr. Rashid Jaffrey manager, business HR, for his valuable and enlightened guidance with critical appraisal of ideas expressed in this project work. It is needless to say that without his kind cooperation, inspiration and moreover his patient and consistent guidance this project wouldnt have been possible. I wish to express my deep gratitude and respect to Mr Vijay Kumar, Head-NPD who also gave his valuable time , support encouragement and suggestions during the project, these were very essential to make this project a successful one. I also appreciate the kind cooperation given by the members of tata steel and the Agrico division who have helped in conducting a small survey for finding out the prospectus of the value proposition and suggesting measures to improve it. At the end I would like to thank the college authorities who gave us the permission to do the project in the world class branded company i,e. Tata steel . I would also like to thank all those who contributed directly or indirectly for the successful completion of this project.
EXECUTIVE
SUMMARY
It was a great opportunity to do this project for the TATA STEEL, Agrico division. The basic objective of the project is to find the level of employee satisfaction among the executives of Agrico. Keeping the above objective in mind, every effort was made to reach the factual position at the ground level and tried hard to figure out the constraints. The questionnaire was prepared with due diligence so that concrete and real issues can be captured. We focused on areas such as *performance management system *position at the company *leadership *company rating *job at TATA Agrico The comprehensive data collected thereby was of quality and has thrown up some revealing facts. Detailed analysis of the raw data depicted the present satisfaction level and the factors which decrease the satisfaction level of the customer. Research shows that satisfied, motivated employees will create higher customer satisfaction and in turn positively influence organisational performance. Observing this trend, many organisations are investing in measuring and quantifying employee options and attitudes by incorporating employee satisfaction survey and other similar tools. The survey results show that the satisfaction level of employees is satisfactory for all the executives as a whole. Necessary measures are being taken to satisfy the employees regarding their cash and non cash benefits and their comfort level.
In fact , the brand equity of the group has been known for a high degree of trust ,loyalty, worthy price and dependability. Tatas are known by their brand and their endeavor is for carving a niche in whatever business they are in. Tatas have maintained high standards in addressing the employees welfare and I am sure the outcome of this study will be taken in a right perspective and hope it will act as a tool for improving the employees satisfaction in the Agrico division.
Tata Steel`s Jamshedpur (India) Works has a crude steel production capacity of 6.8 MTPA which is slated to increase to 10 MTPA by 2010. The Company also has proposed three Greenfield steel projects in the states of Jharkhand, Orissa and Chhattisgarh in India with additional capacity of 23 MTPA and a Greenfield project in Vietnam.
Tata Steels vision is to be the global steel industry benchmark for Value Creation and Corporate Citizenship. Tata Steel India is the first integrated steel company in the world, outside Japan, to be awarded the Deming Application Prize 2008 for excellence in Total Quality Management. Products: Tata Steel`s Jamshedpur Works produces hot and cold rolled coils and sheets, galvanized sheets, tubes, wire rods, construction rebars and bearings. In an attempt to 'decommoditise' steel, Tata Steel has introduced brands like Tata Steelium (the world's first branded Cold Rolled Steel), Tata Shaktee (Galvanized Corrugated Sheets), Tata Tiscon (re-bars), Tata Bearings, Tata Agrico (hand tools and implements), Tata Wiron (galvanized wire products), Tata Pipes (pipes for construction) and Tata Structura (contemporary construction material).Apart from these product brands, the company also has in its folds a service brand called steeljunction. Corus main operating divisions comprise Strip Products, Long Products and Distribution & Building Systems Division. The NatSteel group produces construction grade steel such as rebars, cut-andbend cages for construction, mesh, precage bore
pile, PC wires and PC strand. Tata Steel Thailand produces round bars and deformed bars for the construction industry. Corporate Sustainability: Regarded globally as a benchmark in corporate social responsibility, Tata Steel's commitment to the community remains the bedrock of its hundred years of sustainability. Its mammoth social outreach programme covers the company-managed city of Jamshedpur and over 800 villages in and around its manufacturing and raw materials operations through uplift initiatives in the areas of income generation, health and medical care, education, sports, and relief.
Tata Steel India awarded the Deming Application Prize 2008 for excellence in Total Quality Management. It is the first integrated steel company in the world, outside Japan to get this award.
World Steel Dynamics has ranked Tata Steel as the world's best steel maker (for two consecutive years) in its annual listing in February 2006. Tata Steel has been conferred the Prime Minister of India's Trophy for the Best Integrated Steel Plant five times.
It has been awarded Asia's Most Admired Knowledge Enterprise award five times in 2003, 2004, 2006, 2007 and 2008. Conferred the prestigious Global Business Coalition Award for Business Excellence in the Community in recognition of its pioneering work in the field of HIV/ AIDS awareness. Tata Steel works has been conferred the prestigious social accountability (SA) 8000 certification by social. Accountability international (SAI), USA. It is the first steel company in the world to receive this certificate.
Tata Steel believes that the primary purpose of a business is to improve the quality of life of people Tata Steel shall volunteer its resources, to the extent it can reasonably afford, to sustain and improve healthy and prosperous Tata Steel shall conduct its business ever mindful of its social accountability, respecting applicable laws and with regard for Tata Steel shall positively impact and influence its partners in fostering a sense of social commitment for their stakeholders.
environment and to improve the quality of life of the employees and the communities it serves. human dignity.
Date: 1st October 2009 HM Nerurkar ( Managing Director) Quality Policy Consistent with the group purpose, Tata Steel constantly strives to improve the quality of life of the communities it serves through excellence in all facets of its activities. We are committed to create value for all our customers and key stakeholders by continually standardizing, improving and innovating our offerings, systems and processes involving all our employees. This policy shall form the basis of establishing and reviewing the Business Objectives and Strategies and shall be communicated across the organization. The policy will be reviewed to align with business direction and to comply with all the requirements of TQM Principles.
Tata Steel is an equal opportunity employer. Tata Steel recognizes that its people are the primary source of its competitiveness. It will pursue management practices designed to enrich the quality of life of its employees, develop their potential and maximize their productivity. It will aim at ensuring transparency, fairness and equality in all its dealings with its employees. Tata Steel shall strive continuously to foster a climate of openness, mutual trust and teamwork. In the process Tata Steel shall strive to be the employer of choice by attracting the best available talent and ensuring a cosmopolitan workforce.
HR department is divided into two major function areas: HR Section: It takes care of officers : Major task undertaken by HR department is manpower planning, recruitment, compensation planning, perks & benefits, defining training needs, carrier planning , managing grievances & conflicts etc. IR Section: It takes care of Workers & Supervisors : Major task undertaken by IR department is manpower planning, Industrial Harmony , wages negotiation with management & union , recruitment, defining training requirement , managing grievances & conflicts , legal , disciplinary procedure , undertaking litigation on behalf of company in labour court, civil court & tribunals HR PLANNING : MANPOWER PLANNING : Manpower planning enables HR department to project its short to long term needs on the basis of its departmental plans so that it can adjust its manpower requirements to meet changing priorities. The more changing the environment the department is in, the more the department needs manpower planning to show: the number of recruits required in a specified timeframe and the availability of talent early indications of potential recruitment or retention difficulties surpluses or deficiencies in certain ranks or grades availability of suitable qualified and experienced successors RECRUITMENT AND SELECTION: Tata Steel's recruitment policy is designed to attract the right talent at the right time, to enhance the net worth of human capital and to obtain the best possible person-to-job, which will contribute to company's effectiveness.
Being fair and consistent; Being non-discriminatory on the grounds of sex, race, age, religion or disability; Conform to statutory regulations
TATA STEEL VALUE SYSTEM : Values Trusteeship Excellence Expected Leadership Behaviour Contributing to the cause of betterment of society Motivate the organisation to be the best Drive for understanding of external best practices, competitive position and Industry trends Constantly drive for excellence and raise the bar in everything that they do Be transparent in rationale for all decisions Commit to clear, honest and interactive communication Encourage open and patient debate in a respectful manner Value and respect employee opinions Treat all people at all site equally Ensure implementation of decisions with full commitment Encourage and adopt an Enterprise-first approach
for
Credibility
activity is done through a number of External Processing Agents (known as EPAs) located across the country. The raw material in the form of Billets / HR Sheet is supplied to these EPAs from Long Products and Flat Products Division of The Tata Steel for conversion to the required products.
drawing
Agrico
Division. The finished goods from the EPAs are transferred from the EPAs to the Consignment Agents (CA ) of Agrico Division located across the country. The skill and knowledge acquired over half a century, improved methods of manufacture such as forging, and heat treatment and strict supervision at every good stage of and manufacture, guarantee consistently quality
durability of Agrico products. During last 2-3 years, Agrico Division has diversified its product portfolio by adding new item such as Khurpa, Garden Tools, Files , mechanized implements such as Cultivator, Disc & Rotavator. Some of the products like Garden Tools, Khurpa and Files are purchased from the suppliers directly and sold to our customers .
All TATA Agrico implements are distributed all over the country through a network of consignment agents and distributors.
Screw Drive
EMPLOYEE SATISFACTION
Definition
Employee satisfaction is a measure of how happy workers are with their job and working environment. Keeping morale high among workers can be of tremendous benefit to any company, as happy workers will be more likely to produce more, take fewer days off, and stay loyal to the company. There are many factors in improving or maintaining high employee satisfaction, which wise employers would do well to implement
Many experts believe that one of the best ways to maintain employee satisfaction is to make workers feel like part of a family or team. Holding office events, such as parties or group outings, can help build close bonds among workers. Many companies also participate in team-building retreats that are designed to strengthen the working relationship of the employees in a non-work related setting. Camping trips, paintball wars and guided backpacking trips are versions of this type of team-building strategy, with which many employers have found success. Of course, few workers will not experience a boost in morale after receiving more money. Raises and bonuses can seriously affect employee satisfaction, and should be given when possible. Yet money cannot solve all morale issues, and if a company with widespread problems for workers cannot improve their overall environment, a bonus may be quickly forgotten as the daily stress of an unpleasant job continues to mount. If possible, provide amenities to your workers to improve morale. Make certain they have a comfortable, clean break room with basic necessities such as running water. Keep facilities such as bathrooms clean and stocked with supplies. While an air of professionalism is necessary for most businesses, allowing workers to keep family photos or small trinkets on their desk can make them feel more comfortable and nested at their workstation. Basic considerations like these can improve employee satisfaction, as workers will feel well cared for by their employers. The backbone of employee satisfaction is respect for workers and the job they perform. In every interaction with management, employees should be treated with courtesy and interest. An easy avenue for employees to discuss problems with upper management should be maintained and carefully monitored. Even if management cannot meet all the demands of employees, showing workers that
they are being heard and putting honest dedication into compromising will often help to improve morale.
Rapidly
growing
organization.
When
an
organization is growing quickly, it is critical to find out how employees feel about their jobs, the organization, and their fit and future within it.
2.
High
or
growing turnover rate. While some industries have naturally high turnover, growing turnover is a problem for any organization. If your absolute level of turnover exceeds the industry average, you have a problem that an employee satisfaction survey is the first step to solving. a
3.
Excessive rumours. A strong rumour mill is symptomatic of other problems in the organization. These can include communications, trust, and fear. Only a survey can uncover the extent to which any of these issues exists. Planned or recent organizational changes, including change of leadership. Change can be difficult for many people. If not handled properly, productivity and profits can decline. Highly competitive industry. In a highly
4.
5.
competitive industry, turnover minimization and productivity and creativity maximization are keys to success. Staying in touch with employees is necessary to facilitate continued competitiveness.
1 2.
Determining the Need to Survey Selling the Survey to Management Selecting Methodology the
Points to 7. Inviting the Employees remember Obtaining a High while going 8. Response Rate through an Selecting the Norms to employee 9. Use satisfaction 10 Interpreting the Results procedure .
6. Marketing the Survey 11 . 12 . Sharing the Results Acting on the Results Keeping your employees happy isnt always easy,
but it is always important. A happy employee is likely to put his or her best work forward when he or she is happy in the position they hold. Studies have often shown that money is secondary to feeling needed and appreciated by the boss and the company. If the employee is unhappy, the amount of money you pay wont make them do a better job or put in more time. The first thing is, to know the employees name, theres nothing worse than feeling like a number or feeling insignificant enough that the boss doesnt care to know your name. They are an individual first, then an employee. Take your employees needs and desires into consideration when doing scheduling. That doesnt mean that you have to follow their schedule, just that youre taking it into consideration and will explain to them why their schedule may not work. It feels good to at least have the importance to be considered. Give your employee quarterly evaluations. Let them know how theyre doing. If theyre doing well, let them know and reward them. If they need improvement, tell them constructively. Everyone feels better when they know where they stand If a higher position comes available and you have an employee qualified for it or with some training will be qualified for it, promote from within. Just because you have an employee that is very good at their job, doesnt mean they dont want to move up. Give them the choice and the chance.
Say thank you to your people regularly with explanation for what it is that you appreciate in them. Review any current bias in reward and plan to resolve to a timescale. Find out from your people what they need to be happier in their work and involve them in resolving these issues. Resolve quickly those which are easy. Spend time with your people to hear what is important to them (including non-work things) and value that in them. Show an interest. Check what people think is expected of them and clarify immediately. Get this information out there to everyone.
RESEARCH METHODOLOGY
The method of data collection was on the based on questionnaire, which was distributed to the officers of the Agrico division .Under this method I used personal interview as well as observation method for collecting the data. Under the questionnaire method I had asked a set of question in a set of defined parameters. UNIVERSE- The universe of my study was the Agrico division of Tata steel. POPULATION- The population of my survey were the twenty five employees of Agrico division. PRIMARY DATA- For primary data collection I had used the method of personal interview and questionnaire(attached to annexure 1). SCOPE OF THE STUDY-To gaze the energy level of the HR/ employees RATINGS- The ratings were following *strongly agree *agree *neutral *disagree *strongly disagree
1)
6 5 4 3 2 1 0
No. of Employees
Strongly Agree Administrative Support Agree Neutral Disagree Strongly Disagree Top management Senior Management Middle Mangement
Levels of Management
The overall rating of all levels of management is 3.94 which shows that the employees agree that they are satisfied with their job at Tata agrico. But if we see level wise there exists a difference of opinion Top level rating- 4.2 (they have high satisfaction level with their job) Senior level rating- 4( they also agree with the satisfaction level of their job) Middle level rating- 3.6( the middle level employees seem to be neutral in their views) Administrative level rating- 2(this shows that the employees in this level are not satisfied with their job)
Se ni or
M id dl e
To p
Levels of Management
3) Job is Challenging
No. of Employees 4 3 2 1 0 Administrative Support Top management Senior Management Middle Mangement Excellent Good Average Poor Very Poor
Levels Of Management
Ad m
in ist
ra t iv e
Levels of Mangement
Levels of Mangement
6)
Opportunities for personal development
Excellent Good Average Senior Management Middle Mangement Levels of Management Administrative Support Poor Very Poor
Level of Management
Levels of Management
Levels of Management
No. of Employees
Levels of Management
11)
No. of Employees
4 3 2 1 0
Excellent Top management Senior Management Administrativ e Support Middle Mangement Good Average Poor
Levels of Management
No. of Employees
Levels of Management
No. of Employees
Levels of Management
No. of Employees
5 4 3 2 1 0
Excellent Top management Senior Management Administrativ e Support Middle Mangement Good Average Poor Very Poor
Levels of Management
No. of Employees
Levels of Management
No. of Employees
6 5 4 3 2 1 0
Levels of Management
No. of Employees
Levels of management
18) I am clear about the criteria based on which my performance will be assessed (PMS) 4
3 2 1 0 Administrative Support Top management Senior Management Middle Mangement Strongly agree Agree Neutral Disagree Strongly Disagree
No. of Employees
Levels of Management
19) My superiors use the performance management system as a development tool for me (PMS) 5
4 3 2 1 0 Administrative Support Top management Senior Management Middle Mangement
No. of Employees
Levels of Management
No. of Employees
4 3 2 1 0
To
21) I recieve adequate technical/managerial training as per my job requirement - Training & Development
4 3 2 1 0 Senior Management Middle Mangement Administrativ e Support Top managemen t
No. of Employees
m an a. .. Se ni or M a. .. M id dl e M a. .. Ad m in is tra ti. .
Levels of Management
Levels of Management
22) I am satisfied with the training provided by my department - Trainig & Development
Strongly agree Agree
4 3 2 1 0
No. of Employees
Top management
Senior Management
Middle Mangement
Administrativ e Support
Levels of Management
23)
5 4 3 2 1 0
No. of Employees
Senior Managemen t
Top managemen t
Middle Mangement
Administrativ e Support
Levels of Management
24) I am satisfied with the present job rotation policy - Career Growth
No. of Employees
Administrative Support
Senior Management
Top management
Middle Mangement
5 4 3 2 1 0
Levels of Management
25) I am satisfied with the personal development plant at Tata Agrico - Career Growth
No. of Employees
4 3 2 1 0
Strongly agree
Administrative Support
Top management
Levels of Management
Senior Management
Middle Mangement
26) I am satisfied with the internal recruitment policy at Tata Agrico - Career Growth
Strongly agree Agree Administrative Support Top management Senior Management Middle Mangement Neutral Disagree Strongly Disagree
No. of Employees
4 3 2 1 0
Levels of Management
27)
No. of Employees
4 3 2 1 0
My salary is appropriate as per my experience and skill as it is at par with industry standards - Salary & Perks
Strongly agree Agree Neutral Administrative Support Top management Senior Management Middle Mangement Disagree Strongly Disagree
Levels of Management
OBSERVATION
1) The overall rating about the satisfaction level of employees in Tata Agrico is 3.94 which can be said to be satisfactory. The top level management agree with their has a rating of 4.2 which shows that they are satisfied with their job but the administrative level has the lowest rating of 2 which shows their dissatisfaction and disagreement with the satisfaction level of their jobs. 2) All levels of management find their job quite challenging which can be assessed by the overall score which has a satisfied rating of 4.2. The highest scoring in this area is by the top level again with a score of 4.8 which indicates satisfactory result, whereas the lowest score of 3.5 is among the administrative support employees which shows that they are neutral in their decision. 3) The commitment level of the employees to Tata Agrico is some what committed as a result of the all over rating which is 3.16. Only the middle level management shows a rating of 2.8 which indicates that they are not sure about it yet. 4) The overall rating for supervision and feedback is 3.61, which shows a neutral response the highest rating for it is 4 from the senior level management. All other levels have a neutral response with an approximate score of 3. 5) On the job training is satisfactory at level levels with a neutral score of 3. Their does not exist any difference of opinion on this aspect. 6) All levels feel satisfactory for the opportunities for personal development with again a neutral score of 3.7. The senior level has
the highest rating of 4 for this area. Where as all other remain neutral. 7) All the levels of management feels tata agrico to be caring towards its employees they show a neutral response by an overall score of 3.7. It means they are satisfied with it. 8) As far as retaining high quality employees are concerned a neutral trend is observed with a scoring of approximately 3 by all levels of management. 9) All the levels are fairly satisfied by the salary and perks provided to them, this can be concluded by their score of 9.2. The highest level of satisfaction in this area is by the top level management with a score of 4.4. The lowest score is by the middle and administrative level with a score of 3.5 which is neutral. 10) The overall rating for the internal recruitment policy is 2.8 which shows the dissatisfaction of the people , the highest score in this area is 3 by the senior and administrative level, which shows their neutral response. The middle level management have a score of 2.5 which shows that they are not satisfied with this policy.
ADMINISTRATIVE SUPPORT 5) The reward and appraisal system for appreciating the employees performance should be made more effective. There needs to be more focus on rewards and recognition of the officers. 6) the employees from administrative support are not very satisfied with the policies of the company regarding the salary.
Limitations
Time constraint for covering such a vast topic like employee satisfaction was a major limitation.
The busy schedule of the officers made it difficult to collect the responses on time
Satisfaction is an intangible factor that cannot be determined adequately . Moreover some psychological factors are always there to effect satisfaction level of a human being.
Bibliography
I would like to thank my project guid Mr. Vijay Kumar & Mr. Rashid Jaffrey for the successful completion of this project. The web sites referred by me were
QUESTIONNAIRE (ANNEXURE 1)
Employee satisfaction survey for TATA AGRICO employees
* Required Which of the following best describes your position in the Agrico Division ? * top management- IL2 $ IL3, senior management- IL4, middle level management- IL5$IL6
Which department do you work in Agrico? * Marketing & Sales Production Supply Chain New product Development Other
How many years have you been with the Agrico Division ? * 0-2 2-5 5-10 >10
How many years have you been with TATA STEEL ? * 0-2 2-5 5-10 >10
Fully committed Somewhat committed Not sure how long i want to stay Prefer to leave
How would you rate your job at Tata Agrico in each of the areas below ? *
Excellent Job is Challenging Receiving superivision and feedback On the job training Opportunities for personal development Opportunities for advancement Teamwork within your department Good Average Poor Very Poor
How likely would you be to refer a friend to Tata Agrico as a place to work ? *
How would you rate the leadership at Tata Agrico in the following areas ? *
Excellent Setting Corporate direction Keeping you informed Caring about employees Serving as ethical role models
Good
Average
Poor
Very Poor
My superiors use the performance management system as a development tool for me * Strongly agree Agree Neutral Disagree Strongly Disagree
I receive adequate technical /managerial training as per my job requirement. * Strongly agree Agree Neutral Disagree Strongly Disagree
I am satisfied with the training provided by my department. * Strongly agree Agree Neutral Disagree Strongly Disagree
I am satisfied with the present job rotation policy of the Agrico Division. * Strongly agree Agree Neutral Disagree Strongly Disagree
I am satisfied with the internal recruitment policy at Agrico Division. * Strongly agree Agree Neutral Disagree Strongly Disagree
My salary is appropriate as per my experience and skill and is at par with industry standards. * Strongly agree Agree Neutral Disagree Strongly Disagree