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  • Ucla Lecture 20120702

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    Matthew Alexander Manos
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    Creatives are afraid to see business as a medium because they lack analytical confidence. Business is a tool for making your idea accessible and approachable to millions of people. The Designer's Dilemma: designers say "i'm not good at the business stuff" without knowing what "the business stuff" is.

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    Creatives are afraid to see business as a medium because they lack analytical confidence. Business is a tool for making your idea accessible and approachable to millions of people. The Designer's Dilemma: designers say "i'm not good at the business stuff" without knowing what "the business stuff" is.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    23 views41 pages

    Ucla Lecture 20120702

    Uploaded by

    Matthew Alexander Manos
    Creatives are afraid to see business as a medium because they lack analytical confidence. Business is a tool for making your idea accessible and approachable to millions of people. The Designer's Dilemma: designers say "i'm not good at the business stuff" without knowing what "the business stuff" is.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 41

    Designing Entrepreneurship UCLA DMA 160 STU 2 MW 9-12

    Monday, July 16, 2012

    Project 02

    Destructive Innovation

    Monday, July 16, 2012

    what we will cover:

    Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

    Monday, July 16, 2012

    what we will cover:

    Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

    Monday, July 16, 2012

    Monday, July 16, 2012

    what we will cover:

    Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

    Monday, July 16, 2012

    Monday, July 16, 2012

    what we will cover:

    Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

    Monday, July 16, 2012

    The Designers Dilemma:

    Creatives are afraid to see business as a medium because they lack analytical condence

    Monday, July 16, 2012

    Monday, July 16, 2012

    Monday, July 16, 2012

    Casey Reas Ben Fry

    Monday, July 16, 2012

    Fluxus

    Monday, July 16, 2012

    Monday, July 16, 2012

    The Designers Dilemma:

    The left and right brain theory is a myth. We identify with one side or the other, but we are in no way limited to one side or the other.

    Monday, July 16, 2012

    The Designers Dilemma:

    LEFT rules numbers systems orders

    RIGHT color theory form narrative

    Monday, July 16, 2012

    The Designers Dilemma:

    These are all things that we MAKE.

    Monday, July 16, 2012

    The Designers Dilemma:

    Because of this insecurity around business, designers tend to follow existing methods, or work within existing structures, instead of pave the way for their own

    Monday, July 16, 2012

    The Designers Dilemma:

    Monday, July 16, 2012

    The Designers Dilemma:

    Monday, July 16, 2012

    The Designers Dilemma:

    Designers say "Im not good at the business stu" without knowing what "the business stu" is.

    Monday, July 16, 2012

    The Designers Dilemma:

    Its not mathematic equations and ow charts, it is another medium for creative expression.

    Monday, July 16, 2012

    The Designers Dilemma:

    Business is something you MAKE.

    Monday, July 16, 2012

    The Designers Dilemma:

    Business is a tool for making your idea accessible and approachable to millions of people. It is also a way to give you full focus on your own creation

    Monday, July 16, 2012

    The Designers Dilemma:

    Existing methods and structures are crippling to the fundamental nature of design

    Monday, July 16, 2012

    The Designers Dilemma:

    Design is something that invents new systems in order to challenge old systems. When it is forced into an old system, its capability to challenge the very structure or method that inuences it is impossible.

    Monday, July 16, 2012

    The Designers Dilemma:

    Entrepreneurship is (also) something that invents new systems in order to challenge old systems.

    Monday, July 16, 2012

    The Designers Dilemma:

    Business as a medium

    Monday, July 16, 2012

    The Designers Dilemma:

    Business as a medium

    Monday, July 16, 2012

    The Designers Dilemma:

    projects

    Monday, July 16, 2012

    The Designers Dilemma:

    projects

    ventures

    Monday, July 16, 2012

    what we will cover:

    Human Centered Design Creative Condence The Designers Dilemma Introducing project 03

    Monday, July 16, 2012

    Project 03

    Design & Write a proposal for a new entrepreneurial endeavor that will take place within a specic community.

    Monday, July 16, 2012

    Project 03

    What is the community? - History, predicament, unique quality - The more specic, the better.

    Monday, July 16, 2012

    Project 03

    What is your goal? - What do you want to accomplish within this community? How do you want to help? What does this community need?

    Monday, July 16, 2012

    Project 03

    What is your approach? - How will you work with this community? What do you hope your work accomplishes?

    Monday, July 16, 2012

    Project 03

    Scenario example - Show me how this will work. What will you need to be able to do this?

    Monday, July 16, 2012

    Project 03

    written proposal - research - approach - strategy

    Monday, July 16, 2012

    Project 03

    written proposal - research - approach - strategy

    with supporting evidence & visuals

    Monday, July 16, 2012

    Project 03

    By thursday: know the community you will be researching. Call, email, or skype with me on thursday. I want to check in with you before the weekend. Cant pick? Choose a few - we can talk about it.

    Monday, July 16, 2012

    My contact info:

    email: matt@verynice.co skype: mattmanos phone: 650-274-6335

    Monday, July 16, 2012

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