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Paperboards and Specialty Papers

ITC's Paperboards and Specialty Papers Division is India's largest, technologically advanced and most eco-friendly, paper and paperboards business. The business caters to a wide spectrum of packaging, graphic, communication, writing, printing and specialty paper requirements through its four world-class manufacturing units, 7sales offices and a network of more than 50 dealers in India, along with an international trade network of 18 distributors / agents and 4 finishing operations close to the market for providing faster service to the customers.

Having pioneered many specialty applications, ITC's Paperboards and Specialty Papers business enjoys market leadership in the value-added paperboards segment, and also has a significant share of the Indian fine papers market. It is the largest exporter of coated boards from India.

The product range includes:

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Packaging Virgin Folding Box Boards Recycled Coated Duplex Whiteback

Solid Bleached Boards

Coated Duplex Greyback Coated High Burst Liner

Specialty Papers Graphic

ITC takes great pride in servicing a large cross-section of industry requirements - from cigarette tissues to FMCG cartons, from electrical insulation papers to PLA Coated Boards, from decorative laminate base to writing and printing papers and much more. ITC straddles the entire spectrum of paperboards - from 100% virgin, food-grade boards which are from renewable and sustainable resources to 100 % recycled boards

Some of ITC's prominent paperboard brands are:

Folding Box Boards: Cyber XLPac, Cyber Cypak, Cyber Propac, Cyber Premium, Pearl XL Pac

Solid Bleached Sulphate Boards: Safire Graphik, Art Maestro, Carte Persona, Carte Lumina, Safire XL Pac, Digiart

Poly coated boards: Indobev, Indobarr

PLA Coated boards: Omegabev, Omegabarr, Omegawrap

Recycled boards: Eco Blanca, Eco Natura

Fine Papers: AlfaZap, Alfa Plus, Hi Brite, Paperkraft , Alfazine, Perma White

Each of the units specialises in a range of products. Together, these units produce close to 5,50,000 TPA of paper and paperboards that meet stringent quality requirements across the world. All four manufacturing units are ISO 9001, ISO 14001 and OHSAS 18001 certified and meet strict Environment, Health and Safety norms.

The unit in Bhadrachalam is India's largest integrated pulping and paperboard manufacturing unit. It boasts of equipment supplied by internationally renowned suppliers for pulping processes, paper machines, web detection & inspection systems, and finishing & packing lines. Currently the unit produces high-end virgin and recycled boards for packaging and graphic applications, and fine printing papers. The Bhadrachalam unit manufactures and uses pulp made from ozone bleaching process known as light ECF process. The use of ozone technology significantly reduces the load of toxins in the effluent discharged, and helps customers get a brighter, stronger product that is also environmentally responsible with the BOD (Biochemical oxygen on demand) and COD (Chemical oxygen on demand) level way below the National Standards Limits. PM 4 & PM 5 of Unit Bhadrachalam is BRC IOP certified for food grade boards.

The Kovai unit currently focuses entirely on recycled boards, servicing requirements for both greyback and whiteback recycled boards, The Kovai unit is a benchmark in environmental performance - helping ITC turn solid waste recycling positive by consuming more paper waste generated than is generated internally. This is done by collecting waste from households and institutions and recycling it at this facility.

The Tribeni unit specializes in fine papers and tissues and the product range from this unit comprises opaque papers for fine printing like the Bible, dictionaries, cigarette tissues, medical grade papers, anti-rust papers, electrical insulation papers, decor surface, printing and barrier papers. The Bollaram unit manufactures specialty boards such as cast coated papers and boards, poly extrusion coated barrier boards and C2S art boards and ivory boards. This unit is BRC- IOP certified for food grade boards.

Customers are at the core of the business. This is reflected in the diverse range of products, grades and value added services. There is a strong focus on partnering customers to cocreate and deliver superior solutions, enhancing their competitive advantage.

All the 4 units of ITC PSPD are FSC-CoC (Forest Stewardship Council- Chain of Custody) certifiedenabling it to provide a diverse range of paperboards/paper with FSC certificate which is a gold standard in wood certification for ethical and legal sourcing.

The Business' quality philosophy is reflected at every stage - from the selection of clones used for growing pulpwood to world-class manufacturing facilities to the finishing and packing lines. It embraces the relevant skills and competencies of employees, managers and specialists as well.

A dedicated network of regional sales offices, an extensive dealer and agent network in India and across the globe along with close to market finishing and stock holding facilities enable ITC's Paperboards and Specialty Papers business to reach out to customers faster, to service them better. With the division-wide implementation of Enterprise Resource Planning (ERP) in 2009, the business also offers customers an enriched experience through enhanced connectivity and web-access to many of the services that were handled offline.

ITC's commitment beyond the market finds a strong expression in the Social and Farm forestry programmes spearheaded by the business. These programmes help create man hours of employment for the rural poor, besides being a sustainable source of high-quality raw material for the business. ITC's Research and Development efforts in creating disease resistant,

high yielding clones help farmers realize greater yields in a shorter time - from land that may be otherwise unproductive. More than 1,24,000 hectares of planted area stands testimony to ITC's commitment to sustainable forestry.

Working towards credible certification of its environmentally responsible processes and products, ITC is the first Indian company to be invited to become a member of the WWF GFTN programme. With this membership, ITC has committed to bring larger volumes of its products and its operations under credibly certified schemes like FSC.

Supporting the cause of clean technology, ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology, and more recently, Ozone bleaching in India. ITC's focus on being a carbon-positive, water-positive, zero-solid waste disposal organization leads it to constantly develop ways of reducing, reusing and recycling. ITC has been Carbon Positive for six years in a row, Water Positive for nine consecutive years and Solid Waste Recycling Positive for the last four years.

ITC's Paperboards and Specialty Papers business has also been a first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes through its WOW programme. ITC reaches out directly to consumers with its Wealth Out of Waste (WOW) campaign, that has been successfully implemented in select locations across southern India, and has plans to expand into other locations across the Country.

For more information on ITC PSPDs sustainability initiatives please visit www.itcpspd.com andwww.itcgreenpapers.com.

Awards

ITC's Paperboards & Specialty Papers business has won numerous awards for quality, environmental management systems and product excellence. For more information please visitwww.itcpspd.com.

Operations & Energy

Gold Award 2007 and 2006 to Unit Bollaram by Frost & Sullivan in acknowledgement of the achievement in sustaining and maintaining manufacturing excellence.

Paper Mill of the Year 2005-06 Award to the Bhadrachalam paperboards mill by the Indian Paper Manufacturers Association (IPMA).

The British Safety Council's Five Star Health and Safety Award 2011 to Tribeni Unit and to the Bhadrachalam Unit in 2008. In 2011, Tribeni and Bollaram Units were also awarded theSword of Honour. Five Star rating from the British Safety Council to Bollaram in 2011 and 2007, Kovai Unit in 2008 and 2007, and Tribeni Unit in 2006. The British Safety Council also awarded unit Kovai the International Safety Award with Distinction in 2011 These awards are given for excellence in Health & Safety management.

Over the years Unit Bhardrachalm has been consistently awarded by National Award for Excellence in Energy Management and the National Award for Excellence in Water Management and also the Best Innovative Project Award in 2006 by the CII. The awards were given for successful implementation of energy saving projects and for significant reduction in specific energy and water consumption. The same were also awarded to the Tribeni factory in 2008. Tribeni also received the Innovative Case study award. Munger Unitreceived the CII-GBC National Award for Excellence in Water Management 2008 for the third time. Unit Kovai was also declared as the Excellent Water Efficient Unit underNational Award for Excellence in Water Management 2011 for the fourth time.

National Award for Energy Conservation 2008 to Unit Tribeni from the Ministry of Power & Non-conventional energy sources. This is the third year in succession that Tribeni Unit has received this recognition. Unit Bhadrachalam won the same award in 2005.

Environment

ITCs Social and Farm Forestry programme won the 2nd NASSCOM Social Innovation Honours 2010 for bringing about social change and development through technology

The BIR (Bureau of International Recycling) Paper Division, has conferred upon ITC Paperboards and Specialty Papers Business 'The Papyrus Award' 2009, in recognition of services and contribution to the recycling industry, in 2009.

In 2011, the British Safety Council, London conferred the Globe of Honour Award for best Environment Prevention and Protection to Bhadrachalam and Kovai Units. Both units also achieved 5 star rating in Environment Audit.

The Greentech Environment Excellence Gold Award 2008, 2006 and 2004 in the manufacturing sector, for the Bhadrachalam factory. Through these awards the Greentech Foundation recognizes industrial and service sector organizations for their outstanding achievements in environment protection.

'Top Green Rating' in 2004 by the Centre for Science & Environment (CSE). The Bhadrachalam Unit was adjudged as India's most environment-friendly paper mill.

Golden Peacock Award - 2003 - The World environmental foundation presents this award for the highest achievement in environmental management.

Others

Capexil's Top Export Award 2005-06, 2004-05 and 2003-04 for the 5th consecutive year in recognition of highest exports in value terms, in the Paper and Paperboard category.

The prestigious Indira Priyadarshini Vrikshamitra Award for outstanding contribution to the cause of afforestation and the development of wastelands.

Links to Press Releases :ITC's 'WOW' celebrates saving of 25,000 trees ITC's 'WOW' - 'Wealth Out of Waste' initiative in association with Ramky Group celebrates the 1st Anniversary of 'National Recycling Day' - July 1st, 2011 ITC's Paperboards & Specialty Papers Division and the Ramky Group flags off the first-ever "NATIONAL RECYCLING DAY" ITC moots 'NATIONAL RECYCLING DAY' with an event involving 50,000 school children ITC's Bhadrachalam Facility gets coveted Forest Stewardship Council Certification ITC becomes the first Indian company to gain membership with WWF GFTN for responsible forestry ITC Bhadrachalam wins the Greentech Environment Excellence Award ITC Expands ECF Spectra Cups Market ITC launches ECF Spectra paper cups ITC's Bhadrachalam Paperboards mill adjudged the best in the country ITC's Bhadrachalam Paperboard Unit adjudged the 'greenest' ITC completes BIPCO Unit acquisition ITC Acquires BIPCO's Paperboards Business Oct 18, 2011 Jun 29, 2011 Jul 01, 2010 Jun 26, 2010 Mar 16, 2010 Jul 01, 2009 Oct 03, 2008 Aug 12, 2008 Dec 27, 2007 Jan 11, 2007 Sep 27, 2004 Mar 19, 2004 Nov 07, 2003

Links to Press Reports :WOW project' saves 25,000 trees Oct 19, 20 11

The Hindu

Mobile scratch cards boost ITC paperboar d biz

Financial Chronicle

Oct 19, 20 11

ITC ropes in corporate biggies for its wealth from waste' initiative
The Hindu Business Line

Oct 18, 20 11

ITC paper boards division takes to agriforestry in a big way

The Hindu Business Line

Se p 26, 20 11

With forestry, ITC has linked CSR to biz

The Financial Express

Se p 07, 20 11

ITC to develop 12,000 ha of plantations

The Hindu Business Line

Jul 03, 20 11

Ramky, ITC plan Rs 450-cr Jun waste 30, manageme 20 nt complex 11

The Hindu Business Line

Biopolymer paper firm Jun ties up 02, with ITC 20 group 11

Business Standard

ITC, HNTI join hands for green packaging

Financial Chronicle

Ma y 31, 20 11

ITC plans to cover 1.50 lakh hectares under social forestry

The Hindu Business Line

Mar 07, 20 11

Pradeep Dhobale | There's enough untapped opportunit y in India

MINT

Feb 05, 20 11

ITC to invest Rs 3,000-cr on greenfield plant in AP

The Hindu Business Line

Feb 01, 20 11

Waste paper recycling to meet ITC plant's raw material needs

The Hindu Business Line

Jun 27, 20 10

WOW, saying it the ITC way

Hindu Business Line

Apr 02, 20 10

ITC arm to invest Rs 1,100 cr in Mar Bhadrachal 10, am paper 20 plant 10

The Hindu Business Line

ITC's social farm forestry Mar projects 10, improve 20 yields 10

The Hindu Business Line

Agroforestry helps industry in absence of forestbased raw materials

Financial Express

Jan 01, 20 10

To boost exports, domestic cos go in for forest certificatio n

Hindu Business Line

Se pt 27, 20 09

Wealth out of waste: ITC gets good

Se pt 17, 20

response to scheme in South

Hindu Business Line

09

WWF GFTN, ITC plan to go green

Economic Times

Jul 12, 20 09

'Negative solid waste' tag for ITC due Apr il to paperboar 21, d recycling 20 09 biz
The Hindu Business Line

Icra accords A1+ rating to ITC's CP programm e

The Economic Times

Apr 14, 20 09

Nokia cellphones packed in ITC boxes

Economic Times

Apr 10, 20 09

ITC chalks out strategy to scale up packaging business

The Economic Times

Apr 08, 20 09

Trash to Cash
Business Today

Apr 05, 20 09

ITC eyes 'green' profit from recycled urban waste

Times of India

Mar 30, 20 09

R&D helps ITC to meet wood need of Bhadrachal am mill

Financial Express

Se p 30, 20 08

ITC to buy paper waste at Rs. 4.50 a kg

The Hindu

Jun 11, 20 08

ITC Paperboar ds to recycle waste

Economic Times

No v 01, 20 07

ITC social forestry project on greening of wastelands

The Hindu Business Line

Se p 26, 20 07

ITC hiking capacity at Bolaram facility

Hindu Businessline

Au g 28, 20 07 Jan 20,

ET I N T E R A CT I V

E with Pradeep Dhobale

20 07

Economic Times

ITC to invest Rs 1,540 cr in its paper units by Oct 2008

The Hindu

Dec 20, 20 06

New, hygienic food packaging from ITC

Indian Express

Oct 19, 20 06

ECF 'mishti' boxes help ITC board sales

Business Standard

Jan 29, 20 06

ITC Paperboar ds targets Rs 100 cr sweetmeat packaging mkt

The Economic Times.com

Jan 29, 20 06

ITC to invest Rs 2,500 cr in green field ECF paper plant

The Hindu Business Line

Au g 17, 20 05

ITC 'watertight' Apr policy 25, proves 20 beneficial 05 The Hindu

Business Line

Creating farm jobs through silviculture - ITC paperboar ds unit emerging 'carbon positive'
The Hindu Business Line

Apr 15, 20 05

Paper gains?

The Economic Times

No v 17, 20 03

ITC Acquires Bipco Unit For Rs 233 Cr

The Financial Express

No v 08, 20 03

ITC signs No pact to acquire Bilt v 08, paperboar 20 ds unit Business 03

Standard

ITC to ramp up paper arm capacity

Business Standard

Jul 11, 20 03

ITC gets Golden Peacock award for cleaner tech

The Hindu

Jun 16, 20 03

Business Line

ITC to price chlorinefree paper "competiti vely"

Business Standard

Ma y 15, 20 03

Chlorinefree tech Apr to cost 29, paper industry Rs 20 03 6000cr

The Times of India

ITC places big bets on Apr its paper 23, division 20 The 03
Economic Times

Home > Businesses > Paperboards and Packaging

Packaging

ITC's Packaging & Printing Business is the largest value added converter of paperboard

packaging in South Asia. It converts over 70,000 tonnes of paper, paperboard and laminates per annum into a variety of value-added packaging solutions for the food & beverage, personal products, cigarette, liquor and consumer goods industries. The Division, which was set up in 1925 as a strategic backward integration for ITC's Cigarettes business, is today India's most sophisticated packaging house. State-of-theart technology, world-class quality and a highly skilled and dedicated team have combined to position ITC as the first-choice supplier of high value added packaging. The Division supplies value-added packaging to ITC's various FMCG businesses. Its client list includes several well-known national and international companies like Nokia,
Colgate Palmolive, Pernod Ricard, Diageo, British American Tobacco, Philip Morris International, Agio Cigars, UB Group, Tata Tetley, Tata Tea, Reckitt Benckiser, Radico Khaitan, Akbar Brothers, Surya Nepal, VST Industries, etc.

With three packaging factories at Tiruvottiyur near Chennai (in the South), Munger in Bihar (in the East), and Haridwar (in the North of India), the Company offers a comprehensive product range in packaging backed by its packaging expertise over the decades and cutting edge technology making it truly a "One stop shop for Packaging".
Product Lines

ITC's Packaging Business has 3 major product lines

Carton Board Packaging

Printed Cartons Fluted cartons

Flexible Packaging Tobacco Packaging

Carton Board Packaging : ITC occupies a leadership position in catering to the needs of the liquor, mobile phones & food. ITC offers a range of value additions for carton board packaging such as UV offset printing, Foil Stamping, Embossing, Window patching & lined cartons, etc.

Flexible Packaging : is an area of high growth, supported with investments in technology and equipment from world class suppliers. ITC offers a completely integrated solution for laminates from Pre-press, In-house Blown Film, Cast film, Extrusion Lamination, Hot Melt Coating, specialty pouching and bag making. This is backed by in house cylinder making and pre press support.

: ITC offers a range of products line including flip top boxes (Square, Round, Beveled and Pillow Pack Hinge lids etc), Outers, Soft Cup labels, Pack inserts, Printed cork tipping, printed overwraps, inner frames. ITC makes value added shoulder boxes for cigars and cigarettes. ITC supplies packaging for over 80 billion cigarettes a year domestically, and supplies packaging for 15 billion cigarette sticks a year for the export market to leading tobacco majors.
Tobacco packaging Innovation & New Product Development

ITC has enhanced the value of some of the most favoured brands with superior lookand-feel packaging, using the best raw materials and process combinations, and an inhouse pre-press Design Centre. A Product Introduction Process team pioneers packaging innovations. The team uses a unique process to pilot the client's packaging through its manufacturing system. Specifications are evolved based on clients' needs based on which a variety of packaging solutions is generated. The efficacy of the packaging is tested simulating the client's factory conditions. ITC has contemporary laboratories for its 3 product lines for testing packaging requirements.
Green Packaging

ITC Packaging has pioneered offering of Green Packaging which includes usage of raw material from sustainable sources and conversion of the same in a facility which is 100% powered by renewable energy (Wind Energy). This clean energy initiative along with the other sustainability initiatives helps the Packaging Business to significantly contribute to ITC being a carbon Positive, Water Positive and Solid Waste Recycling Positive Company.

Awards

ITC's Packaging business has won numerous awards for its quality, environmental management systems and product excellence:

All the 3 factories are ISO 9001, ISO 14001 and OSHAS 18001 certified. ITC Packaging is the First in India to achieve Level 8 certification on the International Quality Rating System (IQRS). Chennai Unit & DHQ achieved Level 8 in 2007 , Munger Unit in 2009. About IQRS

The IQRS is a 10 level rating system developed by DNV Norway. The IQRS is an amalgam of the EFQM (European Foundation for Quality Management), the Malcolm Baldrige Award, ISO9000 & QS9000 criteria. It has 14 elements encompassing all aspects of business from Leadership to Stakeholder satisfaction.

Several World Star Awards including 2 Awards in 2009. Asiastar , IndiaStar & PFFCA Star Awards (Paper Film & Foil Convertors Association) for unique, innovative and visually appealing packaging. Several CAPEXIL awards for Exports of packaging. Golden Leaf Award in 2009 in the Category "Most Committed to Quality". 5 Star Rating from the British Safety Council for Occupational Health & Safety for all 3 factories. The units have won the Sword of Honour 11 times from the British Safety Council. 5 Star Rating from the British Safety Council for Environment for the Chennai Factory. Greentech Environment Excellence Award - The Greentech Foundation recognizes industrial and service sector organizations for their outstanding achievements in environment protection. The Greentech Gold & Silver Awards for Occupational Health & Safety for Munger & Chennai Units.

For trade enquiries, please write to

Exports

&

Tobacco

Packaging

: Vasudha.Narasimhan@itc.in

Carton Board & Flexible Packaging : Amit.Shah@itc.in

Links to Press Releases :ITC forays into use of Wind Energy in its Packaging and Printing Business ITC's Packaging business receives highest quality rating in India Oct 06, 2008 May 21, 2008

Links to Press Reports :Nokia cellphones packed in ITC boxes

Economic Times

Apr 10, 2009 Apr 08, 2009

ITC chalks out strategy to scale up packaging business

The Economic Times

Home > Businesses > Agri Business > Agri Commodities and Rural Services

Agri Commodities & Rural Services

To know more about ITC's unique e-Choupal initiative click here.

ITC's pre-eminent position as one of India's leading corporates in the agricultural sector is based on strong and enduring farmer partnerships that has revolutionized and transformed the rural agricultural sector. A unique rural digital infrastructure network, coupled with deep understanding of agricultural practices and intensive research, has built a competitive and efficient supply chain that creates and delivers immense value across the agricultural value chain. One of the largest exporters of agri products from the country, ITC sources the finest of Indian Feed Ingredients, Food Grains, Marine Products, Processed Fruits, Coffee & Spices.

ITC's Agri Business Division is the country's second largest exporter of agri-products. It currently focuses on exports and domestic trading of:

Feed Ingredients - Soyameal Food Grains - Rice (Basmati), Wheat Marine Products - Shrimps and Prawns Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products, Fresh Fruits Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices

Farmer empowerment through e-Choupals

ITC's unique strength in this business is the extensive backward linkages it has established with the farmers. This networking with the farming community has enabled ITC to build a highly cost effective procurement system. ITC has made significant investments in web-enabling the Indian farmer. Christened 'e-Choupal', ITC's empowerment plan for the farmer centres around providing Internet kiosks in villages. Farmers use this technology infrastructure to access on-line information from ITC's farmer-friendly website www.echoupal.com. Data accessed by the farmers relate to the weather, crop conditions, best practices in farming, ruling international prices and a host of other relevant information. e-Choupal today is the world's largest rural digital infrastructure.

The unique e-Choupal model creates a significant two-way multi-dimensional channel which can efficiently carry products and services into and out of rural India, while recovering the associated costs through agri-sourcing led efficiencies. This initiative now comprises about 6500 installations covering nearly 40,000 villages and serving over 4 million farmers. Currently, the 'e-Choupal' websiteprovides information to farmers across the 10 States of Madhya Pradesh, Haryana, Uttarakhand, Uttar Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra Pradesh and Tamil Nadu. Over the next 5 years it is ITC's Vision to create a network of 20,000 e-Choupals, thereby extending coverage to 100,000 villages representing one sixth of rural India.

Supporting the e-Choupal network are ITC's procurement teams, handling agents and contemporary warehousing facilities across India, enabling its Agri Business to source identitypreserved merchandise even at short notice. ITC's processors are handpicked, reliable high quality outfits who ensure hygienic processing and modern packaging. Strict quality control is exercised at each stage to preserve the natural flavour, taste and aroma of the various agri products.

Choupal Saagar

Following the success of the e-Choupal, the Company launched Choupal Saagar, a physical infrastructure hub that comprises collection and storage facilities and a unique rural hypermarket that offers multiple services under one roof. This landmark infrastructure, which has set new benchmarks for rural consumers also incorporates farmer facilitation centres with services such as sourcing, training, soil testing, health clinic, cafeteria, banking, investment services, fuel station etc. 24 'Choupal Saagars' have commenced operations in the states of Madhya Pradesh, Maharashtra and Uttar Pradesh. ITC is engaged in scaling up the rural retailing initiative to establish a chain of 100 Choupal Saagars in the near future.

Choupal Fresh

Choupal Fresh, ITC's fresh food wholesale and retail initiative, leverages its extensive backward linkages with farmers and supply chain efficiencies. It focuses on stocking fresh horticulture produce like fresh fruits and vegetables. Choupal Fresh retail stores are currently operational at Hyderabad. The company has also set up a complete cold chain for ensuring the availability of fresh products in the market, besides directly sourcing farm fresh produce from the farmers.

Choupal Pradarshan Khet

In line with its mission of improving the quality of life in rural India, ITC's Agri Business has launched a flagship extension programme called 'Choupal Pradarshan Khet' (CPK) or demonstration plots to help farmers enhance farm productivity by adopting agricultural best practices. Started in 2005-06, the crop portfolio includes soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato. This initiative, has covered over 70,000 hectares and has a multiplier impact and reaches out to 1.6 million farmers.

Processed Fruits

In line with its strategy of achieving a higher order of value capture, the business also focuses on the value added segment, steadily enhancing its basket of offerings with several new products. These include frozen foods, IQF (individually quick frozen) fruits, niche products like baby-food quality purees and high brix pulp and organic purees. ITC seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties. In Processed Fruits category, ITC exports from HACCP certified plants to Western Europe, North Africa, West Asia, Japan and North America, a wide range of Processed Fruit products made from Mango (Alphonso, Kesar & Totapuri), Guava, Papaya and Pomegranate. ITC is the leading Indian exporter of Organic Fruit Products certified to European (EC 2092/91) and US (NOP) Standards.

Fresh Table Grapes & Pomegranates are sourced from ITC's EUREPGAP certified farmer groups & retailed through prominent supermarkets like Sainsbury's and Albert Heijn in Europe and Daiei in Japan.

Marine Products

ITC has been a significant exporter of seafood from India since 1971. It exports frozen as well as cooked shrimps and other seafood products to Japan, USA and Europe. Its wellknown brands include Gold Ribbon, Blue Ribbon, Aqua Kings, Aqua Bay, Aqua Feast and Peninsular.

A Customer Centric Approach

ITC's Agri Business Division continues to use innovation as its core strategy to retain its position as the one-stop shop for sourcing agri-commodities from India. Besides setting benchmarks in quality, reliability and value-added services, ITC is a trendsetter in customer care particularly in commodity trading. Major customers include Cargill, Marubeni, Toepfer, among others, who source agriculture commodities and food products from India. Customers can log onto www.itcabd.com, and readily access information on crop production and forecast, market updates, the latest shipment status and the prevailing foreign exchange rates.

Sourcing for ITC

ITC's Agri business is progressively aligning its commodity portfolio with the sourcing needs of the Company's Foods business to generate higher order value from its agri procurement infrastructure. The business has commenced procurement of chipstock potatoes, one of the critical raw materials in the manufacture of the Company's 'Bingo!' brand of potato chips. The acquisition of Technico, an Australian company with technology leadership in the production of early generation seed potatoes, helped the business access a ready pipeline of new high-yielding varieties of chipstock potato seeds.

Awards

ITC's Agri Business Division has won numerous awards:

United Nations Industrial Development Organisation (UNIDO) Award at the international conference on Sharing Innovative Agribusiness Solutions 2008 at Cairo for ITC's exemplary initiatives in agri business through the e-Choupal. The Ashoka - Changemakers 'Health For All' Award 2006 for the Rural Health Services model for delivery of health services through the e-Choupals. The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using information technology for the economic development of rural communities. Innovation for India Award 2006 for ITC e-Choupal in the Social Innovations category for business organizations. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of 'India's Best Innovations'. The Development Gateway Award 2005 (previously known as the Petersberg Prize) for its trailblazing e-Choupal initiative. ITC is the first Indian company and the second in the world to win this prestigious award. The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging Economies for 2005'. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India. The Corporate Social Responsibility Award 2004 from The Energy and Resources Institute(TERI) for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.

The inaugural 'World Business Award', instituted jointly by the International Chamber of Commerce (ICC), the HRH Prince of Wales International Business Leaders Forum (IBLF) and the United Nations Development Programme (UNDP) for the e-Choupal intervention. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The 'Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted by Infosys Technologies and Wharton School of the University of Pennsylvania, for e-Choupal. PC Quest's IT Implementation Award in the 'Best Project' category, for the e-Choupal initiative. The Golden Peacock Innovation Award 2004 for e-Choupal. The coveted "Golden Star Trading House" status by the Government of India. The NASSCOM award for 'Best IT User in FMCG' in 2003. The Award is a recognition of ITC's successful integration of its IT usage with its business processes, specially the e-Choupal initiative. The Seagate Intelligent Enterprise of the Year 2003 Award, for the most innovative usage of Information Technology. This award recognises ITC's pathbreaking e-Choupal initiative.

Links to Press Reports :How the Internet can improve supply chain efficiency for farmers in India
Guardian, UK

May 31, 2012 Feb 15, 2012 Dec 07, 2011 Oct 17, 2011 Sep 26, 2011 Sep 04, 2011 Jun 25, 2010 May 12, 2010 Apr 12, 2010 Mar 24, 2010 Jan 07, 2010 Apr 05, 2009 Aug 25, 2007 Aug 06, 2007 Jun 05, 2007 Feb 23, 2007 Jan 20, 2007 Dec 26, 2006 Dec 16, 2006 Nov 22, 2006 Aug 14, 2006 Jul 10, 2006 Jul 07, 2006 Mar 25, 2006 Mar 23, 2006 Jul 02, 2005

ITC plans personalised crop management services via e-Choupal 3.0

The Hindu Business Line The Times of India

ITC readies model for brand Choupal evolution 'Investments needed to boost food production'
The Hindu Business Line

ITC: At your doorstep

Business Standard

ITC to take Fresh pop-up stores to 32 new locations

Financial Chronicle

ITC arm, ICAR bid to promote sorghum consumption

The Hindu Business Line Business Today

How innovation really works ITC e-Choupal to quintuple reach

Economic Times

Ecosystem Marketing - The New Equation

Brand Equity, Economic Times

Worth a hill of soyabeans

The Economist

Reform to Re-farm
Business Today

ITC plans to up rural market penetration

Economic Times

ITC aids farmers in new techniques

Business Standard

e-Choupal lauded by President of India Internet brings prosperity for farmers

CNN-IBN

Gaon goes global

Hindustan Times

Marubeni, ITC tie up for foods business

Financial Express Financial Express

Extending the franchise ITC plans 7500 farm demo plots

Business Standard

ITC starts farm extension services

The Hindu Business Line Business Standard Economic Times Times of India

ITC-IBD to set up e-choupals in Telangana Fuelling latent rural demand Now, ITC to launch organically farmed branded fruits ITC-IBD to extend e-Choupal network to three Telangana districts
Business Standard

Rewarding resourcefulness, lifting lives

The Hindu Business Line

Home > Businesses > Hotels

Hotels

, India's premier chain of luxury hotels was launched on October 18, 1975, with the opening of its first hotel - Chola Sheraton (now rechristened as My Fortune) in Chennai. Since then the ITC Hotels brand has become synonymous with Indian hospitality. With over 100 hotels in more than 90 destinations, ITC Hotels has set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety.
ITC Hotels

A leader in the premium hospitality segment, ITC Hotels have had the privilege of hosting world leaders, Heads of State and discerning guests from across the world and within.

As one of India's most dynamic hospitality chains, ITC Hotels has set standards for excellence in the hotel industry by pioneering the concept of branded accommodation. The chain has developed three brands of accommodation ITC One', 'Towers' and the 'Executive Club' to differentiate between the needs of various travelers and provide high levels of service.

First to introduce branded cuisine, its restaurants Bukhara, Dakshin andDumPukht are renowned for their delicious and authentic Indian cuisines from the different regions of India. ITC Hotels also showcases international cuisine in its specialty restaurants West View and Pan Asian. ITC Hotels has strategically customized its hotels and appropriately categorized them to fulfill the service and budgetary needs of travellers. With its exclusive strategic tie up with Starwood for its top of the line premium brand the 'Luxury Collection', the group is strengthening its international marketing stance. ITC Hotels was also instrumental in bringing the 'Sheraton' brand to India, with which it enjoyed a three-decade exclusive partnership.
ITC Hotels's

properties are classified under four distinct brands:

ITC Hotels - Luxury Collection

In 2007, ITC Hotels entered a new phase in its collaboration with Starwood Hotels & Resorts. ITC Hotels now has an exclusive tie-up with Starwood in bringing its premium brand, the'Luxury Collection', to India. These are super deluxe and premium hotels located at strategic business and leisure locations. The ten hotels which are part of this collection are: ITC Grand Chola in Chennai, ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar in Kolkata, ITC Grand Central in Mumbai, ITC Windsor & ITC Gardenia in Bengaluru, ITC Kakatiya in Hyderabad and ITC Mughal in Agra and ITC Rajputana in Jaipur.

WelcomHotels offer five-star hospitality for the discerning business and leisure traveller. Currently there are three hotels under this brand namely, WelcomHotel Rama International Aurangabad,WelcomHotel Vadodara and WelcomHotel Grand BayVishakhapatnam. Two other WelcomHotel Sheratons - Sheraton Park Hotel and Towers, Chennai and Sheraton New Delhi offer warm, comforting services to the global traveller and a chance to connect.

operates mid-market to upscale properties in the first-class, full-service business hotel segment all over India, in major metros, mini metros, state capitals and business towns, promising business and leisure travelers a wide choice of destinations and accommodation. Fortune Hotels currently has hotels operating in Ahmedabad, Chennai, Gurgaon, Indore, Jaipur, Jammu, Jamshedpur, Kolkata, Ludhiana, Madurai, Navi Mumbai, Ooty, Port Blair, Pune, Tirupati, Trivandrum, Vapi, Vijayawada, Vishakhapatnam, Hyderabad, Lavasa, Noida, Manipal, Bengaluru, Mussoorie, Goa, Thane, Gandhinagar and Mysore while several more hotels are expected to be commissioned soon in other key locations in India.
Fortune Hotels

brings together a chain of palaces, forts, havelis and resorts that offer a unique experience. WelcomHeritage endeavours to preserve ancient royal homes and the historical Indian grandeur and opulence for the future Indian generations. WelcomHeritage provides a fine range of hotel services inside these architectural legacies present in Rajasthan, Madhya Pradesh, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, West Bengal, Karnataka, Tamil Nadu, Punjab, Haryana, Assam, Sikkim, Meghalaya, Arunachal
WelcomHeritage

Pradesh, Uttar Pradesh, Maharastra, Kerala, Andhra Pradesh and Puducherry.

WelcomEnviron

is ITC Hotels' vision for a green world. It's a multi-faceted programme started in order to propagate environmental causes in the cities where ITC Hotels' hotels are located. With the guiding principle of 'Reduce, Reuse and Recycle', each hotel has its own programme, encompassing local participation, creating awareness among employees and internal conservation.
WelcomEnviron

ITC Green Centre

The ITC Green Centre in Gurgaon, the headquarters of ITC's Hotels Business is the physical expression of this commitment to sustainability - Ecological, Social and Economic. This building is one of the world's largest green buildings with space of over 170,000 square feet and the first non-commercial complex in the country to be awarded the United States Green Building Council-Leadership in Energy and Environmental Design's (USGBC-LEED) platinum rating the highest in the order. At ITC Green Centre, energy consumption has been reduced significantly through design integration. The building has been designed to maximize the effect of natural light during daytime, largely eliminating the need for artificial ones. At the same time, the window glass, while allowing light inside, does not allow heat. This not only keeps the office cool from inside during the day, but also decreases the load on air-conditioners. Again, there is minimum exterior lighting to limit night sky pollution. The water consumption has dropped by 40 per cent and, with a water re-cycling plant, the building is now a zero water discharge building.
Hillary Clinton's visit to ITC Green Centre

ITC Hotels - Empowering Differently-abled people

has established that if provided with an opportunity to work and become self-sufficient, people who are differently abled can significantly contribute to the workplace, families and the community. ITC Hotels has taken a positive step in this direction by employing people who are differently abled across its hotels. ITC Hotels believes that everyone should be treated with sensitivity and empathy. The models it has created have been effective and have succeeded in sensitising other employees to the needs of those differently-abled. Keeping in mind their specific skills, over 100 differently abled have been employed in diverse functions like housekeeping, teleworking, bakery and as musicians. Special badges for the visually impaired, whistles for hearing impaired employees to use in an emergency and sign language classes for the staff to communicate with them are just a few examples of how ITC Hotels has created an atmosphere of sensitivity and caring. ITC Hotels has also published a booklet aimed at sharing experiences with the rest of the corporate world and laying down a step-by-step guide to demystify the perceived complexities around employing persons with disabilities. Please click on the following link to download the booklet:
ITC Hotels ITC Hotels Disability Handbook for Industry

Awards

ITC Hotels' strategy of benchmarking against international standards has won its hotels many laurels.

ITC Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating - the highest green building certification globally. ITC Hotels was named the Best Premier Hotel Brand at the Galileo-Express TravelWorld Awards 2008 & 2006. ITC WelcomHeritage won the Best Heritage Hotel Brand award in 2006. ITC Maurya, New Delhi received the award for 'Best Luxury Hotel' at the Star Hospitality Awards 2007-08 and the NATIONAL TOURISM AWARD 2007 for 'Best Eco-Friendly Hotel' from Ministry of Tourism. WelcomHotel Sheraton New Delhi won the Golden peacock Award 2008 for Environment Management. It was also conferred the '6th Annual Greentech Safety Award' in the Service Sector for the year 2006. The NCPEDP-Shell Helen Keller Award 2008, 2007 and 2006 to ITC Hotels for the vision, policies and practices demonstrating the belief in equal rights and gainful employment for persons with disabilities. The National Tourism Award 2007-08 to ITC Grand Central, Mumbai for the best private public enterprise providing facilities for physically challenged guests at the hotel. WelcomHotel, Delhi won the same under the category - Best Eco-Friendly Hotel in 2004-05. The PATA Gold Award 2005 in the Corporate Environmental category for the WelcomEnvironinitiatives of ITC Hotels.

ITC Sonar, Kolkata has been declared as one of the best hotels in the worldby the Association of British Travel Agents (ABTA) in the April 2004 issue of its magazine 'Business & Travel'. ABTA also rated Dublin amongst the top 20 bars and Bukhara the best restaurant in Asia and the finest Indian restaurant in the world. ITC Maurya, New Delhi is the only hotel in India, to have won the British Safety Council's 'Sword of Honour' thrice. ITC Maurya, New Delhi is also India's first hotel to be accorded the ISO 14001 certification for its Environment Management Systems. Eight more ITC Hotels followed in quick succession: ITC Windsor, Bengaluru; ITC Kakatiya, Hyderabad; ITC Mughal, Agra; ITC Rajputana, Jaipur; MyFortune, Chennai; Sheraton Park Hotel and Towers, Chennai, ITC Maratha, Mumbai and ITC Sonar, Kolkata. ITC Maurya won the Golden Peacock Innovation Management Award in 2008. It is the first hotel in India to be awarded the Golden Peacock Environment Management Award for 2001 by the World Environment Foundation. It won this award again in 2004. ITC Maurya has been awarded certificate for Excellence in Food Safety Standard from Starwood Asia Pacific Hotels & Resorts in 2008.

Associations of India.

ITC Maratha at Mumbai was declared to be the Best Luxury Hotel of the Year 2002, by the Federation of Hotel and Restaurant

ITC Mughal at Agra was Asia's first winner of the Aga Khan Award for Architecture. ITC Mughal was conferred the Greentech Silver Award for safety and Environment in 2008. The prestigious 'Golden Fork Award', was also bestowed, by the International Food and Wine Writers Guild, to Bukhara and Dum Pukht restaurants at ITC Maurya. Bukhara at ITC Maurya in New Delhi has been declared the Best Indian Restaurant in the worldby 'The Restaurant Magazine', UK. It has also been voted the Best Restaurant in Asia and is the only Indian restaurant to feature in the list of 50 Best Restaurants in the World for five years since 2002. ITC Maurya has won Awards for the Best North Indian (DumPukht) and the Best Whisky Bar (Golf Bar) in India. Icons of Whisky, the most prestigious Whisky Awards in the World was launched in India for the first time at ITC Maurya in the year 2008. Kaya Kalp - The Royal Spa at ITC Mughal Agra, launched in May 2008, has been rated the'World's Best City Spa', by Tatler. It is the only winner from India in 2008 and finds a place, in the prestigious Tatler Spa Guide for 2008 - featuring 101 of the best spas of the world. ITC Maurya and ITC Mughal have both won the 'Green Hotelier Awards'. ITC Maurya has also won the International Hotels & Restaurants Association (IH & RA) environmental award twice. ITC Grand central received the Federation of Hotel & Restaurant Association of India 'Environment Champion Hotel of the Year' in 2008. ITC Maurya won this award in 2002 and 1997 and ITC Mughal, Agra, in 2003. Fortune Hotels won the Hospitality India Award for the year 2008 in the category of the Best First Class Hotel Chain for the second time since 2006. Bay Island at Port Blair, Andaman, was presented 'The Tourism For Tomorrow' award by British Airways in 1993.

Links to Press Reports :ITC hotels division goes global, buys land in Lanka
The Times of India

May 16, 2012 Mar 21, 2012 Mar 21, 2012 Feb 13, 2012 Jan 24, 2012 Jan 12, 2012 Jan 03, 2012

ITC launches common loyalty programme

The Hindu Business Line Hindustan Times

ITC Green Centre now world's greenest building The Grand Chola a fitting tribute to a great southern dynasty
Deccan Chronicle The Hindu

ITC plans to set up luxury hotel in Sri Lanka ITC Hotels to focus on premium luxury segment
The Hindu Business Line

WelcomHotel Sheraton Rajputana is now ITC Rajputana

The Pioneer

Green lantern of hospitality

The New Indian Express The Financial Express Hindustan Times The Hindu

Sep 11, 2011 Sep 04, 2011 July 20, 2011 July 20, 2011 July 20, 2011 July 19, 2011 July 18, 2011 July 09, 2011 July 07, 2011 May 26, 2011 May 08, 2011 May 07, 2011 May 05, 2011 Feb 14, 2011 Jan 12, 2011 Jan 11, 2011 Jan 03, 2011 Nov 08, 2010 Jul 23, 2010 June 13, 2010 June 08, 2010 May 16, 2010 May 07, 2010 May 05, 2010 Apr 28, 2010 Dec 17, 2009 Nov 27, 2009 Oct 21, 2009 Aug 14, 2009 April 14, 2009 April 11, 2009 April 18, 2009 April 05, 2009 Mar 18, 2009 Dec 28, 2008 Apr 01, 2008 Mar 09, 2008 Jan 10, 2008 Jan 06, 2008

Hotels cash in on green tips ITC hotels conferred LEED Platinum rating ITC luxury hotels 'greenest' ITC Sonar receives LEED Platinum certification
The Times of India

ITC Hotels rated as 'greenest luxury hotel chain in the world'

Financial Chronicle MINT

Land is the biggest constraint to growth ITC Maurya launches PURE rooms
The Hindu

ITC will invest $2bn in hotel biz

The Times of India

ITC to invest Rs 120 cr in Fortune hotels; mulls re-branding

The Financial Express The Hindu DNA

Luxury with a green touch ITC Royal Gardenia - Green Hospitality 'Pure Room' offer is latest luxury hotel attraction
Business Standard Businessworld

Changing Fortunes ITC's 600-room Chennai hotel to open doors by end 2011
The Hindu Business Line The Hindu Business Line The Hindu Business Line Times News Network MINT

ITC-Welcomgroup to invest $2 b to double room inventory ITC arm opening hotel in Mysore soon Maurya accords 'bridal' welcome to the Obamas ITC sees expansion in hotels, consumer goods A man of method
Business India

'We are open to global opportunities'

The Economic Times Business Standard

ITC to focus on super luxury properties Green gathering

The Hindu Business Line

Anar, the King of fruits here

The Hindu Business Line Times of India

ITC Sonar first hotel to earn carbon credits ITC's Gardenia weaves in art, architecture and the urban language
Economic Times

Green buildings rapidly evolving as best design standard

The Economic Times

'Eco-logical' hospitality: The Royal Gardenia

The Hindu Business Line Business Standard TravelBiz.com

Red beacon for green technology ITC-WelcomGroup provides employment to 215 PwD 'We are moving in the direction of owning more hotels'
Financial Express

ITC - Welcomgroup among 5 best employers

Outlook Business Hindustan Times

The Greenhouse Effect WelcomHeritage plans to pick up stake in group property

Financial Express thehindu.com

A building that brings credit to India ITC Maurya: Mastering water conservation
Hospitalitybizindia.com Economictimes.com

ITC unveils Asia's largest spa in Agra ITC Grand Central aims for zero waste generation
hospitalitybizindia.com expressindia.com

'Today, I can contribute...I'm no longer a burden on my family'

Fortune plans hotel in Kolkata

The Statesman The Statesman

Dec 28, 2007 Mar 05, 2006 Feb 22, 2006 Feb 17, 2006 Feb 02, 2006

VVIP guest leaves an impression ITC Fortune chain flags off new hotel
Business Standard The Asian Age

Maurya prepares to host Bush Agra hotel to open after 40 years

Business Standard

ITC plans to add 9 hotels for India tourism; Singapore and London also get a look
International Herald Tribune Business Standard Hindustan Times

Jan 11, 2006

Darjeeling's Central hotel turns 100 'Fortune' keeps smiling on queen of hills ITC hotel turns 100
Business Standard

May 05, 2005 May 05, 2005 Apr 26, 2005