MCDONALDS IN BANGLADESH

BANGLADESH PROFILE Area: 144,000 sq km (55,599 sq miles) Population: 164.4 million (UN, 2010) Capital City: Dhaka, 6.7 million population (approx) People: Bengalis (98%), and small numbers of tribes people. Languages: Bangla, and some tribal languages. English is quite widely spoken by those with education. Religion(s): Islam (89%), Hinduism (10%). Buddhists and Christians make up about 1% of the population Currency: Taka Major political parties: Bangladesh Awami League (AL), Bangladesh Nationalist Party (BNP), Jamaat-e-Islami Bangladesh, Jatiya Party (N) (JPN) Government: Parliamentary Republic. Bangladesh is a Parliamentary Democracy with a nonexecutive President elected by Parliament. Parliament and President are both elected for five years. Head of State: President Zillur Rahman, Prime Minister Sheikh Hasina Membership of international groupings/organisations: Commonwealth, South Asia Association for Regional Cooperation (SAARC), UN, Organisation of Islamic Countries (OIC). ECONOMIC OF BANGLADESH GDP: US$ 105bn (IMF) GDP per head: US$638 (IMF) GDP Growth: 6.0% (IMF 2010 est.) Human Development Index Ranking: 129th out of 168 countries (UN) Inflation: 8.1% (IMF) Foreign Exchange Reserves: $11.2 billion (IMF) Export partners (goods): EU27 (51%), US (26%), India (4%), Canada (3.5%), China (1.7%) (WTO) Import partners (goods): China (15.6%), India (13.2%), EU27 (9.7%), Kuwait (7.2%), Indonesia (5.1%) (WTO) Inward Remittances: US$ 11bn, 12% of GDP (World Bank 2010 est.)

Transparency International Corruption Perceptions Index ranking: 146th of 187 countries World Bank Doing Business Ranking: 107th of 183 countries Principal Exports: Garments account for 80% of Bangladeshs exports to the UK. Seafood is also a significant Bangladesh export. Almost 10% of Bangladeshs world-wide exports go to the UK.

Some background information about McDonalds:

McDonald's Corporation is the biggest fast-food chain restaurants in the world that it boasts more than 30,000 restaurants in 123 countries. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. With this unrivaled popularity, entrepreneurs who will franchise on McDonald's will most likely succeed in the business; meanwhile this is how to start McDonald's franchising. Unfortunately, McDonalds do not have any franchise in Bangladesh while many other internationally famous fast-food chains like KFC, Pizza Inn, Pizza Hut, A&W, Nandos, are already operating in Bangladesh through franchises. .so why we choose McDonaldss. Considering Mc donald's huge demand for quality fast food and cheap price we are going to launch Mc donald's in Bangladesh starting with Dhakas, the capital. McDonalds has a huge opportunity to increase its global market here in Bangladesh. Besides. Its positive global brand image will promote itself. Affordable meals targeting average income families which consist a great part of our population. Trend among Bangladeshi youth to eagerly grab international taste facilitating its market potential. Quick service so target working people without hampering their work schedule. It is already popular in Bangladesh by the mass broadcasting of Indian satellites advertisements. Our main objectives: To open McDonalds outlets in all the big cities in Bangladesh starting with Dhaka to Chittagong , Sylhet, Rajshahi, Barisal, Khulna, Rangpur. To increase McDonalds outlet number in each cities emphasizing on Dhaka due to its huge population and more developed market scenario. Let Bangladeshi people get the finger-licking taste and high quality service of McDonalds.