2012

Project report based on industrial visit

Ruby bus

2/25/2012

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A PROJECT REPORT BASED ON INDUSTRIAL VISITE TO

RUBY BUS

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ACKNOWLEDGMENT
The successful completion of this report would not have been possible without co-operation and support of my teachers and friends. I express my gratitude to the institute for arranging this visit. IM heartily thankful to the management of the unit for providing me the opportunity make a study of practical aspects in their organization. I express my sincere thanks to the staff of the unit who provided us all the information and who have guided us during the visit. I am also thankful to my professors with whose help, the training was made possible and who provided full guidance, cooperation and valuable suggestion for the project.

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Table of contents
SR NO

PERTICULERS
MACRO INFORMATION
History of the industry Development of the industry

1 2

PAGE NO 8 11 13 14 15 16 17 17 17 18 20 21 22 23 25 29 32 35 38

MICRO INFORMATION 1 2 3 4 5 6 7 8 9
Company profile History Vision Mission Value Swot analysis Research &development Organization structure Company policy

PRODUCT RANGE 1 2 3 4 5
City bus Luxury bus Ambulance Technology at work Production process

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MARKETING DEPARTMENT

1 2 3 4 5 6 7

Marketing segmentation Pricing policy Advertising Selling Competitors Dealership policy Marketing mix

40 41 42 42 43 43 44 46 47 48 49 50 50 51 51 52 53 53 54 56 57 59 60

PERSONNEL DEPARTMENT

1 2 3 4 5 6 7 8 9

Introduction Recruitment & selection Employees promotion Training of workers Industrial relation Motivation workers Safety for workers Training & development of personnel Wages &salary

FINANCE DEPARTMENT

1 2 3

THIS PRIVCY POLICY SHARING OF INFORMATION CONTESTSANDCOMPETITIONS

CONCLUTION

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Macro Information

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1) HISTORY OF THE INDUSTRY

According to a three-year industrial plan (2007-2009) issued by the municipal government, Xiamen plans to raise the capacity of its annual bus production to 40,000 in 2010. HoTheyver, with the sales of King Long down by 33.6 percent yearon-year,to 1,956,during the first quarter and the sales of Golden Dragon plunging by 44 percent to 2,621 units, the future of the plan remains uncertain and bus manufacturers are are trying to devise methods to make up for slow sales and decreasing revenue. According to the bus manufacturers, cost control is seen as an important measure to tackle the sluggish bus industry and they are already trying it out. Raw materials account for more than 85 percent of our total cost, Jiang Shihuang, King Longs general manager, said.

King Long saved nearly 38 million yuan in 2008 by making joint purchases, worth 610 million yuan with other bus makers and related industry enterprises. In addition, their co-operation with

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the Shanghai Auto Mart E-Procurement Co Ltd and on-line purchases, saved the company a total of 100 million yuan last year.

In order to reduce cost further in 2009, our company plans to increase online purchases from 40 perceny in 2008 to 100 percent this year, Yu Feng, purchasing director of King Long,said.

For King Long, cost control is also reflected in their daily consumption of electricity and paper.

All offices try to use only two-thirds of the fluorescent lights at a time and employees are encouraged to reuse paper.

A sign on the printer and fax machine reads: Please print both sides of the paper. The manager of Golden Dragon could not be contacted as he was out of town. As a measure to help the interests of local enterprises, the Xiamen government will also allocate 50 million yuan in 2009 to construct an automobile industry park, but this park is not specifically targeted to the bus industry.

Acquisitions and mergers by manufacturers continue, but the real emphasis in the past two years has been on the negotiation of joint ventures and establishment of wholly-owned subsidiaries around the globe, particularly in the component supply sector.

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Future challenges remain numerous. Raw materials prices, notably steel and aluminium have risen inexorably and the process of oil and gas, which have hit their highest levels ever, have added devastatingly to manufacturers costs.

The tendering process of many parts of the world remains complex and costly and proposed future legislation on safety, exhaust emissions, noise and on manufacturing processes, continue to add substantially to each manufacturers research, development and production costs.

Inevitably, manufacturers are looking to reduce production costs and this has meant investigation into moving facilities to low cost (particularly low labour cost) countries.

This has resulted in an increasing shift of facilities in Europe from the Theyst to central and eastern European countries and in some instance to other regions, notably to the far east.

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2) DEVELOPMENT OF THE IN DU S T RY
With a growing public awareness of environmental protection, electric vehicles are trendy. Yet the high cost of their crucial poTheyr cell is still a drag on industry growth.

The poTheyr cell now costs almost half of the price for an entire electric vehicle , making mass commercialization difficult, industrial insiders say.

Continue developing the network of cluster group companies, suppliers and support agencies that are committed to working collaboratively to address key industry impediments and issues.

Build a pool of highly skilled labour in the region that supports the continued growth of the cluster through the local delivery of automotive manufacturing Bus, Truck & Trailer qualifications, workplace placements for high school students and a preemployment manufacturing skills training course.

Through the provision of targeted business development programs, service sand workshop devlop a culture of continuous improvement, innovation and export amongst cluster group companies with a focus on lean manufacturing. Assess the feasibility of establishing a centre for manufacturing excellence in Macksvilled that focuses on best practise in design, skills training.

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The automotive industry in india is now working in terms of the dynamics of an open market.many joint ventures have been set up in india with foreign collaboration, both technical and financial with leading global manufacturers. A very large number of joint ventures have been set up in the autocomponents sector and the pace is expected to pick up even further. The government of india is keen to provide a sutible economic, and business enverment conducive to the success of the established and prospective foreign partnership ventures. English is the medium of communication. The auto industry growing steadily in terms of installed capacity, production, technology. With the high level of foreign direct as Theyll as domestic investment in manufacturing ventures in the automotive industry, the component sector specially will benefit. A large number of FDI proposals to establish auto components units have been approved by Goverment. The latest technology is needed as is quality improvement in products to meet international requirements. With the globalization of the industry, export of auto components have been growing steadily and will continue. The reforms adopted by government recently such as delicensing and rationalization of duty structure will open up tremendous investment opportunities for investment and transfer of technology.

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Micro Information

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1) COMPANY PROFILE

Name of the company

:RUBY BUS PVT.LTD.

Address

:RUSHI CENTER, SHOP# 55 TO 60, NARODA G.I.D.C, NARODA INDUSTRIAL ESTATE,AHMEDABAD. : PRIVATE LIMITED

Types of company

Promoters at the time of Establish

: SHANTILAL KAPASHI

Types of products

: 1) CITY BUS 2) LUXURY BUS 3) AMBULANCE

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2) HISTORY
More than half a century ago, a young 18 year boy Chunilal Kapashi eft for Africa from Chuda village, Gujarat in Theystern India, leaving behind his son Shantilal Kapashi. Shantilal Kapashi was barely 10 when he moved to Mumbai to earn a living and worked as a tea stall boy outside the Mumbai Stock Exchange. Proximity to the bulls in stocks and a natural entrepreneurial instinct drew him in to speculative trading which had its ups and downs.

He would visit a garage to sort out problems with his car. That garage was located near Ruby Mills which was incurring huge losses.

Shantilal Kapashi ultimately bought Ruby Mills and with some technical assistance started building wooden coaches paving the way for the firm that was nurtured and developed by his three sons Dhirajlal, Sevantilal, Indubhai.Pankaj Kapashi, the Managing Director of Ruby Bus Pvt. Ltd. is the third generation to run and expand the business.

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3) Vision
Ruby Bus will provide quality buses at a competitive price, will ensure shortest delivery time in the industry and will maximise customers' satisfaction.

4) Mission
Ruby Bus will be a market leader in the passenger transport segment that it operates in namely Bus Body Manufacturing.Our strategy is to lead the segment in terms of volume and quality, meeting customers' needs.

5) VALUE
The following fundamental beliefs shape our behavior at Ruby Bus. They help us to explain why and how our principles are important to us, and place in a wider context the values expressed in Ruby Bus's performance through people-oriented policy.

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6) SWOT ANALYSIS S W O T :: :: strengths :: Theyaknesses :: opportunities threats

STRENGTHS
They are committed to undertake honest practices and maintain consistently high ethical standards in all our business dealings.Depending on value-enhancing work betTheyen our complementary businesses, teamwork and common causes pervades all our activities.

THEYAKNESSES
They believe that effective business relationships, both inside and outside the company are possible only with optimum levels of trust betTheyen the parties.

OPPORTUNITIES
Wherever possible, They will strive to be open and straightforward, while recognizing that in complicated business

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arrangements it is not always pragmatic to be transparent in all matters.

THREATS
Today bus Driver are occupying the pride of place in the industry. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance.

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7) RESEARCH ANDDEVELOPMENT
They have qualified designers and draughtsman designing and developing new prototypes.

Equipped with Auto CAD and modern design concepts They ensure that all details are verified before actually putting them into production.

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8) ORGANISATION STRUCTURE

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9) COMPANY POLICIES
QUALITY POLICY

Ruby Bus is committed to provide products meeting customers requirements on time to achieve superior customer satisfaction. They will strive for on-going improvements in all our activities by enhancing the skills of our employees through training and motivation.

They also commit to implement, maintain and continuously improve our quality management system as per ISO 9001:2000 standards and also commit to fulfil all applicable statutory and regulatory requirements.

ENVIRONMENT POLICY
Change for the better is a never-ending quest at Ruby. Computeraided design helps in the development new product offerings, which is an on-going process. Over the years, design changes have led to continuous improvement in the quality and aesthetics of vehicle bodies.

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Product Information

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The buses made by Ruby Bus are Theyll known in all regions of India and in more than 30 countries of the world. They are characterized by remunerative price, simplicity and reliability. They are unpretentious in service. The buses are suitable for different types of roads, bad conditions of road, for severe cold and hot tropical climate as Theyll.

They are constantly innovating and improving the bus design and updating the technology used. They design the buses to give maximum benefits to the owners and customize the buses to meet their specific requirements. They also design and produce innovative commercial buses to meet vigorous shuttle service demands.

Even today, our school buses take more students to school than all other manufacturers combined. Specifically designed specialapplication buses help fulfil the versatile requirements of the modern market trends is also our area of expertise.

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1) CITY BUS

Ruby Bus standard bus is suitable for city application and long distance travel. Its sturdy and durable design has also interested international operators. It drives home the way They do business from the way They engineer our buses to be stronger and better than the standard - to the way They train our customers in how to keep their buses running smoothly throughout their lifespan.

Ruby Buses are built on Tata / Leyland / Eicher / Swaraj Mazda chassis' with wheelbases from 2600 mm to 4700 mm in the mini bus segment, for 14 to 32 standard seats. Similarly, city buses are built on Tata / Leyland / Eicher / Swaraj Mazda chassis' with wheelbases from 4700 mm to 6200 mm in the maxi segment, for 25 to 71 standard seats.

Ruby Bus delivers the reliability and durability you have come to expect.

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Technical Specifications

SR. NO . 1 2

SPECIFICATIONS.

STANDARD BUS All Steel Structure (Top Hat / Rolled

OPTIONS. All Steel Structure (Tubular)

STRUCTURE PANELLING EXTERIOR ROOF

Aluminium Aluminium Streched or Prestreched panel

None. G.P. Sheet G.P. Sheet

A SIDES INTERIOR B ROOF TRUSS

PVC Coated Aluminium. Sheet PVC Coated Aluminium. Sheet Aluminium Chequered Sheets Standard Seats in 2 X 3 Arran. Marine Waterproof Plywood Covered with Vinyl. High Back Seats in 2 X 3 Arran. High Back Seats in 2 X 2 Arran. Luxury Seats in 2x1 Arran. Round Corner Anodized with

FLOORING.

SEATS.

Standard Seats in 2 X 2 Arran. Standard Seats in 2 X 1 Arran.

WINDOWS.

Round Corner Anodized with

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Top fix & Bottom Sliding.in Aluminium Window pan

Top fix & Bottom Sliding Directly mounted on to the structure Rectangular Black Powder Coated with Top fix & Bottom Sliding.

5MM Plain Toughned glass 6 WINDOW GLASSES 4MM Plain Toughned glass Two Piece Flat Toughned Glass. 7 WIND SCREEN. Two Piece Curved Toughned Glass. Single Piece Curved Toughned Glass.

5MM Tinted Toughned glass 4/5 MM Curved Toughned glass 4MM Tinted Toughned glass Two Piece Flat Laminated Glass. Two Piece Curved Laminated Glass. Single Piece Curved Laminated Glass. Pneumatically Operated J/K Door.

PASSANGER DOOR

Manualy Lockable J/K Door.

Operated

Pneumatically Operated Swing Door. Manualy operated Swing door.

DRIVER DOOR.

Carraige Type Half Door upto Floor Level

Carraige Type Full Door

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10

EMERGENCY DOOR.

At side door type

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2) Luxury bus

The luxury buses produced by Ruby Bus are made of steel body, reinforced by MS structure. The front face, with a single piece front windshield glass, gives it a magnificent look. The luxurious interiors with pushback seats make long distance travel for daily operators very comfortable. The spacious hat racks on both sides allow comfortable travel with enough space to store light baggage. The skid-proof vinyl flooring helps the bus operator to keep the bus clean. The rear dickey offers additional space for large baggage. Customizing the bus to meet our customers specifications is our top priority. Comfort and safety of the passengers is uppermost in our minds while designing this luxurious coach.

Ruby Bus offers a very competitive price to make it economical for our customers both in terms of pricing and fuel efficiency. The bus is built on Tata / Leyland / Eicher / Swaraj Mazda chassis' with wheelbases from 2600 mm to 4700 mm, in the mini bus segment for 10 to 27 luxury seats. Similarly, Luxury buses on Tata / Leyland / Eicher / Swaraj Mazda chassis with wheelbases from 4700 mm to 6200 mm is the larger bus segment for a 25 to 45 luxury seats.

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Technical Specifications

SR. NO.

SPECIFICATIONS.

DELUX BUS All Steel Structure (Top Hat / Rolled' Type Sections) Duly Pretreated. Raised Floor with sunken gangway/High deck

STRUCTURE

PANELLING EXTERIOR ROOF Aluminium Aluminium/G.I. single piece Streched & Segmented panel Interior Mould Interior Mould Abs Mould/Frp Abs

A SIDES

INTERIOR

painted,

FLOORING.

Marine Waterproof Plywood Covered with Vinyl./carpet Luxury seats in 2 X 2 Arran. Luxury Arran. Seats in 2x1

SEATS.

WINDOWS.

Rectangular Black Powder Coated with 'Top fix & Bottom Sliding.in Aluminium frame(curvrd)

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Rectangular Black Powder coated with double sliding and top fix glass stick(curved) 5MM curved Toughned glass 4mm curved toughned glass Tinted Tinted

WINDOW GLASSES

WIND SCREEN.

Single Piece Curved Toughned Glass Pneumatically Operated Swing Door. Pneumatically Operated J/K Door. Full Partition With door T.V. & Video Provision. Glass Wool/Thermocol/puf Padded Type covered with rexine Or Moulded Abs

PASSANGER DOOR

11 12

DRIVER'S PARTITION. INSULATION.

13

HAT RACK

Line

Drawing

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3) AMBULANCE

RUBY BUS has always promoted the social cause by providing state-of-the-art ambulance with all emergency facilities. The ambulance is equipped with a stretcher, oxygen cylinder bracket, plasma bottle hook etc. As the ambulance body is made of aluminium, the ambulance is fast and economical run. The comfort and movement of the doctor and attendant are specially considered. There is special space provided for easy mobility of the patient. The double rear folding door gives easy access to the patient. The ambulance is built to meet varied customer requirement.

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Technical Specifications
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 AMBULANCE VAN All outside aluminium panelling Rear double folding door Passenger door manually operated J-k door Single/double/four easily sliding stretcher Medicine cup-board Washbasin & water jug Plasma bottle hook Oxygen cylinder bracket. Doctors attendance seat 2 seater seat in saloon for pass. 2 seater seat in cabin Revolving light Sliding battery box

Line

Drawing

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Special application buses

Over the years Ruby Bus has garnered a Theyll-founded reputation for the development of buses that meet diverse customer transportation needs. These buses have been developed for special application purposes, some because of changing economic scenarios or more lately, to meet special transport requirements.

Our designs and production practices are good for the environment. Fuel consumption in our vehicles has been reduced; repair and maintenance needs have decreased; and, being aluminium, some of our bodies have 70% material that is recyclable.

From frame to finish the Ruby Bus approach is debating, designing, planning and building with emphasis on attaining the highest quality standards. An individually designed special application bus can be built onto the most suitable chassis as required by you. Whatever your need in building a special application bus, Ruby Bus can design and build the best.

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Technology at work
There are three production plants at Ahmedabad, each having its own individual production infrastructure and capabilities independent of each other in as much as that they have their own machinery and production facilities sufficient for their separate production. The Ahmedabad plants are situated at GIDC, Phase lll, in the Naroda Industrial Estate, in Ahmedabad, on an area of approximately 50,000 sq. metres, employing approximately 1800 workers and 70 staff members and producing 3000 bus bodies per annum.

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Production Process :
The bare chassis is inducted into the workshop and the flooring, composed of rolled channels, is mounted on the vehicles by U bolts. The side structure and the roof structure consisting of carefully-engineered steel pressed sections of different thicknesses with strongly gusseted joints and pre-assembled on jigs and fixtures are mounted on to the vehicles forming sturdy steel "fortress" around the passengers. The strength of this construction ensures the greater life span of the vehicle. Each and every structural component is carefully phosphated using the ten tank process recommended by ICI and three coats of anti-rust paint are then applied to prevent corrosion. Once the structure is assembled together the entire structure is given another coat of anti-rust paint before the panelling work begins. The flooring is made either of aluminium, chequered plate or marine plywood covered with vinyl material. The side panels may be of either plastic coated aluminium sheets or plush upholstery fabric and the exterior roof is made of aluminium panel riveted on to the steel superstructure. Before the fitment of interior roof panels, the vehicle is water tested under a shoTheyr of water resembling artificially simulated Theyather condition, in order to check for leakages before the fitment of the roof panels. The doors and other fitments are fitted on to the

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vehicles, then the vehicle proceeds for painting process. The painting process consists of one coat of each primer, 4 coats of primer surface and 3 coats of finished paints. All vehicles are spray painted in a pressurized paint booth and baked to a temperature of 70 degrees in oven. The windows and other retro-fits are fitted on to the vehicles. Before delivery the vehicle is again water tested to check for water leakage into the vehicle. Stringent quality control checks are carried out before the final dispatch of the vehicle, so that the vehicle leaves the workshop premises in the best condition. Ruby Bus offers a complete range of seats ranging from those required in a standard city bus to fully reclining seats in a choice of attractive colours. Seats are constructed in Ruby Bus's own factory to ensure total quality control. Road testing is carried out to ensure that the vibrations and noise within the vehicle are nonexistent. The entire cycle for the production of one complete vehicle ranges from approximately 3 to 4 Theyeks for a standard bus to 6 to 8 Theyeks for luxury bus and 8 to 10 Theyeks for an air-condition bus.

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There are three production plants at Ahmedabad, each having its own individual production infrastructure and capabilities independent of each other in as much as that they have their own machinery and production facilities sufficient for their separate production. The Ahmedabad plants are situated at GIDC, Phase lll, in the Naroda Industrial Estate, in Ahmedabad, on an area of approximately 50,000 sq. metres, employing approximately 1800 workers and 70 staff members and producing 3000 bus bodies

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MARKETING DEPARTMENT

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In the golden days there where sellers market in India but now a days the trend has rapidly change the sellers market converted into the buyers market.

In the change scenario now marketing has to play an important role by providing a customer complete satisfaction by building value laden relationship with the important customer. the marketing departments have to create more for output our product. In the other words, They can say each marketing person must think to create new customer and strengthen relationship with the existing customers. It means the marketing people only have to think about customers.

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1) PRICING POLICY
The ruby company is one of the types of pvt limited. In this company The prices of products are determine by the owner. Owners decided the prices of rubys product through owner of ruby. Get fixed percent age of commission of each product owner does selling function through sales officers in India.

2) ADVERTISING
They know that todays world is advertising word every company can increase its sales by advertising is one of the four major tolls that companys use to direct persuasive communication to target buyers and public it consists of non personal or one way form of communication conducted through paid media advertising has made possible tremendous industrialization and economic development in much country. In ruby company they are properly advertise for their various product through different media of advertising the main media is television gives daily flashes of its different advertisement on different channels company also advertises its products through news paper magazine wall painting etc.

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3) SELLING
After
pasteurization and produce a list og products including healthy packed.

Body

and other products roll out they are marketed by industrial market.

The

ruby company is selling produce a government and other company.

It

is ready to TATA company and also ASHOCK company gives to bus.

The bus is gives AMTS by 50%, B.R.T.S. 25%, MANY BUS

15%, and also gives school bus is 15% by the ruby company.

Last

financial year ruby has launched its products in the markets which covers Dubai south Africa, and Shrilanka its products are already been exported.

The

company already has distribution networking tell us which supplies to company.

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4) COMPETITORS
Though
ruby is very better all over the body market. It is many company ready to buw body company.

The

ruby is company bus body to competitors by the TATA COMPANY, LAKSHMI COMPANY, and other company to market but the ruby company is good performances.

5) DEALERSHIP POLICY
Under
the policies of dealership dealer must have bus body marketing experience large investment only then they can have their dealership right following point must be considered while assuring the dealership policies.

They accept only draft the cheque. He has to fill in a prescribed application them some members
of the unit go to visit has place in order to avoid fraudulent practices.

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RUBY all this products required packing requirement etc. Are

described in indent and are applied to all the dairies by industry to maintain quality among the products.

Ruby

company amount of different production of ruby like mini bus, AMTS BUS, B.R.T.S and other products to the commercial department this date is very useful in ruby to dispatch orders which is sent to the industry dispatch order.

This

dispatch orders are sent to concerned swtate by a programme committee.

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PERSONNEL DEPARTMENT

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1) INTRODUCTION An organization is set up with the purpose of achieving curtain

objectives can be achieved only when the organization is put to the best use the function of management is to co-ordinate the various factors in such manner that they can contribute their maximum towards the realization of common aims.

Thus the personnel department is created for the purpose of

proper management of human factor in the industry and careful handling of relationship among the individual at work.

Selection of staff is based on merit and education and

qualification.

Institute like ITI polytechnic and other institute of technical

education for engineers are considered for the qualification.

Remuneration providing fund grating to the employees is

based on salary. Every three years salaries are revised.

There is a separate dispensary facilities are also provided to

the employees and workers.

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2) RECRUITMENT & SELECTION

RUBY company produces products by the season for seasonal products. This company has most of machineries for produces products. So, there. Are much work is do by machines and for that hear need of workers. It has the staffed of 1800 people. For labour work un skilled people form near rule area of Naroda. they have to do only labour work like bus body. Their job is not fixed. For mabaging the work the company has a also need of skilled & eductated person.to fulfil his need of the company they contact with some institute, collages,or other educational organization.

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3) EMPLOYEES PROMOTION The

ruby company gives promotion to employees form their working ability and capacity. this company gives bonus and gifts to the worker who are performed Theyll and going good work for the in this company there are shifts for workers is as under.

08:00 am-08:00 pm 08;00 pm-08:00 am The ruby company has twi shifts for working & with the help
of this two shifts the employees have to do only eight hour job.there are overtime is not available.

4) TRANING OF WORKERS In
easy case of man is boring by doing one type of works. so every organization have to arrange training of works. in this matter the ruby company also provided training to his employees for doing different types of works. And it is also needed for this company is a training is bus body and engineering department.

This

company provides training to his employees with continuity of their jobs & also not continuity of their jobs means this company provides on the job & also off the job training.

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5) INDUSTRIAL RELATION
This company brings bus body is am ruby. it process on it & make body & selling them into the market. Its relating with it;s distributor is very good & also with government. it is a private limited company.so its target to make profit but provide good thing in the market. So its relation with consumer is very Theyll its competitors relation also very Theyll.

6) MOTIVATION WORKERS
If the workers have motivation they do work so good. So that this gives motivation for workers by the way of giving gifts. This company gives to the workers who work Theyll for company. In this company the promotional process is also available by the ability & capacity of doing work.

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7) SAFTY FOR WORKERS

In this company, the workers have no fixed job. So, that safety towards Job is not possible but the company gives also safety workers. The company gives physical and medical facility to their workers. The company also provides medical and physical facility to the workers family. The company maintain fund. The company maintains this fund in the case of the accident in the company with the companys employees.

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8) TRAINING & DEVELOPMENT OF PERSONNEL

Ruby employee are also provided training which helps to remove performance deficiencies in employees performance deficiencies in employees training is given to them only when. A) Deficiency is caused by a lack of ability rather than a lack of motivation to perform. B) The individual involves has the attitudes and motivation needed learn to the job better. C) Supervisors & peers are supportive of the desired behaviours.

9) WAGES AND SALARY

Attendance is one of the major factors for the wages and salary administration. The time keeper reads the record of the attendance to the accounts department where it is entered into the computer. The record is study and after this salary is calculated for each employee through the computer. On the other hand, Bus Producer regularly on first and 25th of every month.

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FINANCE DEPARTMENT

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1) THIS PRIVACY POLICY

Ruby financial planning ltd is committed to protecting Your personal information and other data provided to us via this and any other Theyb site operated by ruby financial planning ltd (Theyb site). please read this privacy policy carefully as it contains important Information about the use of any Information you provide to us via this Theyb site. This privacy policy explains what information They collect about you, how ruby financial planning ltd uses your information and sets out the circumstances where it could be provided to third parties. Because of the financial nature of ruby financial planning ltds business, our products and services are not designed to appeal to or to be sold to persons under the age of 18. Therefore, ruby financial planning ltd does not knowingly attempt to solicit or receive any information from children. What information does ruby financial planning ltd collect and what do They do with it to take advantage of some of the services offered via this you may be required to log on or register with the Theyb site. Ruby financial planning ltd and any third parties who hosts or maintains this Theyb site may need to collect information will be collected when you register with the Theyb site or when you choose to use one of the services available via the Theyb site.

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Ruby financial planning ltd may use the information which it collects to personalize your experience on the Theyb site, to help you to log-in in Future, to continue to use the Theyb site, and to help us select services or materials to you. Ruby financial planning ltd may, from time to time, use your information to Recommend other products or services to you. Occasionally, They may contact you by letter, telephone or e-mail to inform you about other products and services which may be of interest to you. To exercise your right to opt out of this service you should contact us from on this Theybsite accessible from the left hand-navigator.

Ruby financial planning ltd may use your information to notify you of news about changes to the Theyb site, special events or new services that They think may interest you. If, at any time, you would rather not receive any such information, please contact Ruby financial planning ltd via the Contact us link on the left hand navigator. In these circumstances, They will need to keep your information on file so that you can continue to use the Theyb site and so that They can deal with the administration and security of the Theyb Site, but They will not e-mail you or contact you by telephone, fax or post without your consent.

The nature or Ruby financial planning ltds business is such that They may on occasion ask you to provide sensitive personal data as defined in the data protection Act 1998 (for example, questions relating to your health where that information is required in order to provide life insurance quotations). Theyre They do so , They will request your explicit consent to the use of such sensitive personal data.

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2) SHARING OF INFORMATION WITH THIRD PARIES

Ruby financial planning ltd will not disclose your personal information to third parties other than as described in this clause (unless it legally required to do so). They may need to pass your information to third parties who help Ruby financial planning ltd to maintain, administer or develop the Theyb site but, if so, that information is only given to those third parties for that limited purpose. In addition, They may provide aggregate statistics about our customers, sales, traffic patterns and related Theyb site information to reputable third-parties, but these statistics will include no personally identifying information.

Ruby financial planning ltd reserves the right to access and disclose personal data or information to comply with applicable laws and lawful government requests, to operate its systems properly, or to protect itself or its users.

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3) YOUR CONSENT
In the of registering or using this Theyb Site and any services offered via this Theyb Site, certain information about you will be captured electronically (including sensitive personal data where required, but this will be subject to you giving your explicit consent in such cases) or otherwise and transmitter to Ruby financial planning ltd or and, potentially, to any third parties as set out above, or to third parties who host our Theyb servers or assist us in maintaining this THEYB SITE. Ruby financial planning ltd may send your information outside of the European economic area for processing or use in accordance with Privacy Policy. By using this Theyb site, you expressly agree to the collection and use of your information for the purposes set out in this Privacy Policy.

4) CONTESTS AND COMPETITIONS

From time-to-time They may request information from user for the purposes of running contests or competitions. Participation in these contests or competitions is completely voluntary and the user therefore has a choice regarding whether or not to disclose this information.

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5) CHANGES TO PRIVACY POLICY

Ruby financial planning ltd reserves the right to add to or change the terms of this privacy policy in its sole discretion, without prior notice to you. If They change this privacy policy, They will post the new privacy policy on the Theyb site, and it will become effective from the time of posting to the Theyb site. Please visit this privacy policy on a regular basis to make sure you have read the latest version and you understand what ruby financial planning ltd does with your information. Wherever possible, Ruby financial planning ltd will give you notice of any charges prior to their implementation.

6) GENERAL
This Theyb Site contains links to other Theyb sites. Please be aware that Ruby financial planning ltd cannot be held responsible for the privacy policies of such other sites. Ruby financial planning ltd encourages its users to be aware when they leave the Theyb site and to read the privacy statements of each and every Theyb site that collects personally identifiable information. This privacy statement applies solely to information Collected by this Theyb-Site.

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CONCLUSION
After studying the details about the marketing strategies & behaviours of RUBY RUSHY, i can conclude the following .

Quality is the main point of concentrated for ruby rushy they wanted to give their customer the best quality good at a cheaper rate, which give the customer satisfactory.

They want to make ruby rushy as the biggest of the fabrics with good quality.

They dont concentrate advertising. They think that if they customers are satisfied they will come & buy the commodity by them selves. They believe in long lasting ration. They believe customers are GOD.

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Bibliography Theyb-site:
1)

www.rubyindia.com www.wikipidia.com

2)

Reference books:

1) INDIA TODAY 2)TIMES OF INDIA 3)BUSINESS WORLD 4)FORMS OF BUSINESS ORGANIZATION ( BY SUKLA)

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