Creating

Shared
Value

Michael E. Porter Mark R. Kramer

1 January 2011

 The Big Idea

UnileverWal-Mart

shared

value

GE Google IBM Intel

Johnson & JohnsonNestl

McKinsey Award

FSGHarvard's
Kennedy School of Government

2 January 2011

GoogleIBM

externality

10

20

300

January 2011 3

 The Big Idea

Milton Friedman

organic
growth

4 January 2011

vs.

Strategy

and Society: The Link Between Competitive Advantage

and Corporate Social Responsibility, HBR, December

2006

January 2011 5

 The Big Idea

IBM

Wells Fargo

Ecomagination
2009180

150

WaterHealth International

Acumen FundWorld

Bank

Dow Chemical

Revolution Foods

C.K. Prahalad

15

Waste

Concern

R.A. Mashelkar

Innovation's Holy

Grail,HBR , July 2010

Initiative for a Competitive Inner City

www.icic.org

6 January 2011

Vodafone

M-PESA

GDP11

Thomson Reuters

2009

60

vs.

microfinance

January 2011 7

 The Big Idea

Marks & Spencer

2016
1.75

vs.

Coca-Cola

2004 9

2012 20 Dow

Chemical

Jain Irrigation

41

8 January 2011

iTunesKindleGoogle

Google Scholar

Nespresso

2000 30

Nespresso

Hindustan Unilever

45,000

15

Project Shakti

January 2011 9

 The Big Idea

15

200220082.5

2.71

phase-in period

TechnoServe

Root

10 January 2011

Capital

Olam International

25

17,000

95

clusters

2000

282

precompetitive issues

140

January 2011 11

 The Big Idea

Surat

12 January 2011

Nespresso

Rainforest Alliance

Yara

Yara

Yara

Yara

35

Yara

January 2011 13

 The Big Idea

Research Triangle

Urbi

rent-to-own

Yara

14 January 2011

positive
feedback loop

vs.

>

>

>

>

>

>

>

>

>

>

>

>

January 2011 15

 The Big Idea

2.5

16 January 2011

Creating Shared Value, HBR ,

January-February 2011

January 2011 17